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ColourPop Pretty Fresh Concealer - 0.3oz - 2 of 4ColourPop Pretty Fresh Concealer - 0.3oz - 3 of 4ColourPop Pretty Fresh Concealer - 0.3oz - 4 of 4
ColourPop Pretty Fresh Concealer - 0.3oz - 1 of 4

ColourPop Pretty Fresh Concealer - 05W Fair - 0.3oz: Full Coverage, Oil-Free, Hyaluronic Acid, Finish

2 Questions
$9.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Hydrating full coverage
  • Creamy, cushiony formula
  • Perfect to conceal blemishes or dark circles
  • Infused with hydrating Hyaluronic Acid and Coconut Water
  • Doesn't feel cakey or drying
  • Natural skin-like finish

Description

ColourPop’s Pretty Fresh Concealer delivers full coverage in a creamy, hydrating formula. This cushiony concealer covers the look of blemishes and dark circles without getting cakey or dry for a fresh, perfected complexion. Skin-loving Hyaluronic Acid and Coconut Water help support hydration and softness for healthy-looking skin. Available in 25 shades.
Suggested Age: 13 Years and Up
Health Facts: Oil-Free, Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Light Tones
Skin Tone: Fair
Skin Undertone: Warm
Product Form: Cream
Cosmetic Coverage: Full
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Concealing, Moisturizing
Features: Blendable, Lightweight, Built-In Brush, Dermatologist Tested
TCIN: 86822015
UPC: 192250008315
Item Number (DPCI): 052-18-6697
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, butylene glycol, caprylyl methicone, disopropyl dimer dilinoleate, cyclopentasiloxane, dimethicone, lauryl peg-10 tris(trimethylsil oxy) silylethyl dimethicone, dimethicone/vinyl dimethicone crosspolymer, nylon-12, cetyl peg/ppg-10/1 dimethicone, hexyl laurate, polyglyceryl-4 isostearate, sodium chloride, phenoxyethanol, caprylyl glycol, glycerin, silica, pyrus malus (apple) fruit extract, beeswax, dimethicone crosspolymer, bht, potassium sorbate, sodilim yaluronate, tocopheryl acetate, trisodium edta, hexylene glycol, cocos nucifera (coconut) liquid endosperm, silica silylate, cocos nucifera (coconut) fruit juice, triethoxycaprylylsilane. isopropyl titanium triisostearate, bis-peg-15 dimethicone/ipdi copolymer, peg-2 soyamine. may contain: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891).

Shipping details

Estimated ship dimensions: 3.4 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.084 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it waterproof for going swimming?

submitted by Annoynoms - 1 year ago
  • A: Hi! Our Pretty Fresh Concealer is not waterproof. :)

    submitted byColourPop - 1 year ago
    Brand expert

Q: Where is the ingredient list?

submitted by M R - 2 years ago
  • A: Hi MR! The ingredients list can be found under "Label info" in the "About this item" area. :)

    submitted byColourPop - 2 years ago
    Brand expert

Additional product information and recommendations

Frequently bought together

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Guests are saying

This product has garnered a mix of praise and criticism from guests. Many appreciate its buildable coverage, hydrating formula, and smooth application, making it a favorite for those seeking a natural look. However, concerns about color oxidation and packaging issues have been noted. Overall, it serves well for various skin types, especially for those looking for a lightweight concealer that blends seamlessly and lasts throughout the day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 1708 reviews
    easy to apply: 4.13 out of 5
    easy to remove: 4.23 out of 5
    long lasting: 3.52 out of 5
    quality: 3.52 out of 5
    value: 3.74 out of 5
    53% would recommend
    64 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase
    • Eye color: Brown
    • Skin type: Combination
    • Skin concern: Blackheads, Dark circles, Redness, Uneven skin tone, Pores, Dullness, Acne, Sensitivity
    • Skin tone: Medium
    • Hair color: Brunette

    My new go to concealer

    I love how perfectly this shade matches and feels so light. I feel like how it also has good coverage, but I don’t like heavy makeup. It’s also a very good price.
    Bri
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 August, 2026
    • Skin tone: Light
    • Hair color: Grey
    • Eye color: Green
    • Skin concern: Sun damage
    • Skin type: Normal

    (no review title)

    First concealer I’ve bought that actually conceals!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 July, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Acne
    • Hair color: Brunette
    • Eye color: Hazel

    Oxidizes so bad!

    The way this product oxidizes makes it unusable. It turned like 3-4 shades darker and so orange!
    Danielle
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 July, 2026Verified purchase
    • Skin concern: Dark circles
    • Skin tone: Light
    • Skin type: Combination, Dry
    • Hair color: Blonde

    My GOAT

    I have tried sooo many concealers out there and I’ll tell you why this is my favorite one. For one it’s not drying… I hate when concealers are dry and cakey and don’t set well. Some also are spotty and weird in some spots. This is actually perfect where it feels a bit hydrating and lets my skin move naturally… This is surprisingly consistent within application and consistent formula with every purchase. I use quite a bit, bc I’m a full coverage queen. For the natural girls, this will work too bc it’s buildable! That’s what I love about it too. Before I set my foundation, I use this on top of my foundation under and above my eyes, above my mouth area, and highlighted areas. I’ll let it sit for a few minutes before blending so it can give me more coverage and then I’ll set everything with Coty airspun powder. Brush everything off with a large brush then contour! You won’t be oily throughout the day either, if you set it well, it will stay that way! Girl I am telling you just buy it. You’ll love it! 🥰
    Kaia
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    6 July, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Normal

    Changes color

    Consistency is nice, medium coverage and not drying. However the color changes drastically as it oxidizes
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2026Verified purchase
    • Eye color: Blue
    • Skin concern: Redness, Acne, Dark circles
    • Skin type: Dry
    • Hair color: Blonde
    • Skin tone: Light

    good for dry skin

    doesn’t crease and blends easily
    snoopy
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    16 April, 2026Verified purchase

    (no review title)

    I didn’t receive this Item
    Asia
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Dry
    • Skin concern: Dullness, Redness, Dark circles
    • Eye color: Blue
    • Hair color: Blonde

    Tarte Tape Concealer Dupe! Buy it!

    A total dupe for Tarte Tape Concealer at a third of the price. The coverage is superior and buildable. And no creasing as of yet. I will be buying this again!! Fabulous! - 48 years old w/dry sensitive rosacea skin.
    Christine
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    23 January, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Acne, Redness, Sensitivity
    • Hair color: Blonde
    • Eye color: Blue

    few issues

    very good formula, don't really like the packaging because it can end up seeping out of the cap, and sometimes it is hard to get an even blend, but I really like it, the coverage is good and not super cakey
    ib
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    8 December, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Aging, Pores, Dullness, Sun damage, Uneven skin tone, Puffiness, Calluses, Cellulite
    • Hair color: Brunette
    • Eye color: Grey

    The best for aging skin!!

    This doesn't settle in my under eye ceases or fine lines. I've tried every "moisturizing" or concealer specifically for aging skin & they don't work like this very inexpensive one. I will continue to buy this ColourPop concealer!!
    Mamashan
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 July, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Normal

    New formula , oxidizes! Do not recommend

    Bought for years but my recent buy the color oxidized bad. I don't even know if I should try another lighter color or find another go to concealer. Disappointed in colourpop. Why would you change an already good formula. I conpared it to my previous bottle and it turned 2 shades darker after applying.
    kH
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 1 out of 5
    value: 5 out of 5
    7 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 June, 2025
    • Skin tone: Light
    • Skin type: Combination
    • Eye color: Hazel
    • Hair color: Brunette

    No coverage extremely sheer

    Literally zero coverage. It’s like a tinted serum or moisturizer. You can actually see that it’s mixed with something white in the tube. The reason ratings are so high on target app is because the parameters are ease of application, removal, price, quality & how long it lasts. Nothing rating the look, coverage, formula itself.
    Gigi
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 June, 2025Verified purchase
    • Skin tone: Medium
    • Skin concern: Dullness
    • Eye color: Brown
    • Skin type: Dry
    • Hair color: Brunette

    Great!

    Love this. Goes on smooth and prefer this over my expensive concealer
    Kbrewer
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 May, 2025Verified purchase

    Holy Grail Concealer

    I was on the hunt for a concealer that I liked for YEARS. I'm super picky because I want a nice layer of coverage for my dark circles, but I have freckles so didn't want something too full coverage because I usually wear only concealer with no foundation. This is perfect-- I get the coverage I want without looking like I clearly have concealer on. I have repurchased probably 5 or 6 times now. Highly recommend!
    Molly
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 May, 2025Verified purchase

    Great coverage, Lightweight

    Concealer provides a lightweight full coverage that allows for a fresh clean look without a heavy or cakey appearance. Temperatures skyrocket where I live but with this product, my makeup stays strong and intact and looks good all day. Highly recommend.
    JC
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 May, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination

    Oxidation changing color reviews

    They need to fix the issue and remove this from the shelves. All the reviews about oxidation changing the colors are 100% accurate. Do not purchase.
    Kettlechip
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 April, 2025
    • Hair color: Brunette
    • Skin type: Dry
    • Skin tone: Light
    • Eye color: Hazel
    • Skin concern: Sun damage, Dark circles

    Orange and oxidated

    Well, the recent reviews are accurate. I ordered this concealer for pick up in shade 40 N. What I ended up getting was tan and orange. It had oxidized so bad in the container. I thought maybe somebody had made a mistake. Nope! The box read the exact color I ordered. Be careful if you’re ordering online.
    Amatoanima
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 April, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Combination

    Worst concealer

    Super disappointed worst concealer ever . It creases and makes your under eyes very dry. If you have oily skin it would probably work out for you .
    target review
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 April, 2025
    • Skin tone: Light
    • Skin type: Normal

    Something is very off. This changes color as you blend

    I bought fair (second to lightest available at my local target) and it oxidizes as soon as I blend it. The color shift is so dramatic and nothing like my skin tone or the advertised color. Will be returning for a full refund.
    JR
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 March, 2025Verified purchase

    oxidizing issue??

    Ive used this product for years, I repurchased and the product oxidized 3 shades darker right when I apply?? awful and really disappointing. Will be throwing it away.
    formula change
    11 guests found this review helpful. Did you?

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