Infused with hydrating Hyaluronic Acid and Coconut Water
Doesn't feel cakey or drying
Natural skin-like finish
Description
ColourPop’s Pretty Fresh Concealer delivers full coverage in a creamy, hydrating formula. This cushiony concealer covers the look of blemishes and dark circles without getting cakey or dry for a fresh, perfected complexion. Skin-loving Hyaluronic Acid and Coconut Water help support hydration and softness for healthy-looking skin. Available in 25 shades.
Suggested Age: 13 Years and Up
Health Facts: Oil-Free, Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Medium Tones
Skin Tone: Medium
Skin Undertone: Warm
Product Form: Brush-On
Cosmetic Coverage: Full
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Concealing, Moisturizing
Estimated ship dimensions: 0.88 inches length x 1.14 inches width x 3.76 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This concealer has garnered praise for its impressive coverage and lightweight feel, making it a favorite among guests seeking a natural look. Many appreciate its buildable formula that caters to both full coverage and subtle applications. The product is noted for its long-lasting wear and ability to blend seamlessly without settling into fine lines. However, some guests have experienced issues with oxidation and color matching, suggesting a careful selection of shades.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8
4.8 out of 5 stars
1710 star ratings
4.8 out of 5 stars with 1710 reviews
easy to apply
4.1 out of 5
easy to apply: 4.14 out of 5
easy to remove
4.2 out of 5
easy to remove: 4.24 out of 5
long lasting
3.5 out of 5
long lasting: 3.55 out of 5
quality
3.5 out of 5
quality: 3.55 out of 5
value
3.8 out of 5
value: 3.76 out of 5
53% would recommend
65 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 August, 2026
Skin concern: Dark circles, Aging, Sun damage
Skin tone: Medium
Hair color: Brunette
Skin type: Dry, Normal
Eye color: Hazel
(no review title)
I applied to one side and noticed a huge difference! I am super impressed. It’s just enough to reduce the darkness under my eyes which was my goal. I am using shade 60N.
I love how perfectly this shade matches and feels so light. I feel like how it also has good coverage, but I don’t like heavy makeup. It’s also a very good price.
Bri
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
4.0 out of 5
long lasting: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 August, 2026
Skin tone: Light
Hair color: Grey
Eye color: Green
Skin concern: Sun damage
Skin type: Normal
(no review title)
First concealer I’ve bought that actually conceals!
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 July, 2026Verified purchase
Skin tone: Light
Skin type: Combination
Skin concern: Acne
Hair color: Brunette
Eye color: Hazel
Oxidizes so bad!
The way this product oxidizes makes it unusable. It turned like 3-4 shades darker and so orange!
Danielle
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 July, 2026Verified purchase
Skin concern: Dark circles
Skin tone: Light
Skin type: Combination, Dry
Hair color: Blonde
My GOAT
I have tried sooo many concealers out there and I’ll tell you why this is my favorite one. For one it’s not drying… I hate when concealers are dry and cakey and don’t set well. Some also are spotty and weird in some spots. This is actually perfect where it feels a bit hydrating and lets my skin move naturally… This is surprisingly consistent within application and consistent formula with every purchase. I use quite a bit, bc I’m a full coverage queen. For the natural girls, this will work too bc it’s buildable! That’s what I love about it too. Before I set my foundation, I use this on top of my foundation under and above my eyes, above my mouth area, and highlighted areas. I’ll let it sit for a few minutes before blending so it can give me more coverage and then I’ll set everything with Coty airspun powder. Brush everything off with a large brush then contour! You won’t be oily throughout the day either, if you set it well, it will stay that way! Girl I am telling you just buy it. You’ll love it! 🥰
Kaia
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 July, 2026Verified purchase
Skin tone: Light
Skin type: Normal
Changes color
Consistency is nice, medium coverage and not drying. However the color changes drastically as it oxidizes
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 May, 2026Verified purchase
Eye color: Blue
Skin concern: Redness, Acne, Dark circles
Skin type: Dry
Hair color: Blonde
Skin tone: Light
good for dry skin
doesn’t crease and blends easily
snoopy
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
16 April, 2026Verified purchase
(no review title)
I didn’t receive this Item
Asia
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 March, 2026Verified purchase
Skin tone: Light
Skin type: Dry
Skin concern: Dullness, Redness, Dark circles
Eye color: Blue
Hair color: Blonde
Tarte Tape Concealer Dupe! Buy it!
A total dupe for Tarte Tape Concealer at a third of the price. The coverage is superior and buildable. And no creasing as of yet. I will be buying this again!! Fabulous! - 48 years old w/dry sensitive rosacea skin.
Christine
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 January, 2026Verified purchase
Skin tone: Light
Skin type: Combination
Skin concern: Acne, Redness, Sensitivity
Hair color: Blonde
Eye color: Blue
few issues
very good formula, don't really like the packaging because it can end up seeping out of the cap, and sometimes it is hard to get an even blend, but I really like it, the coverage is good and not super cakey
ib
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
3.0 out of 5
value: 3 out of 5
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5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
This doesn't settle in my under eye ceases or fine lines. I've tried every "moisturizing" or concealer specifically for aging skin & they don't work like this very inexpensive one. I will continue to buy this ColourPop concealer!!
Mamashan
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
17 July, 2025Verified purchase
Skin tone: Light
Skin type: Normal
New formula , oxidizes! Do not recommend
Bought for years but my recent buy the color oxidized bad. I don't even know if I should try another lighter color or find another go to concealer. Disappointed in colourpop. Why would you change an already good formula. I conpared it to my previous bottle and it turned 2 shades darker after applying.
kH
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
5.0 out of 5
value: 5 out of 5
7 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 June, 2025
Skin tone: Light
Skin type: Combination
Eye color: Hazel
Hair color: Brunette
No coverage extremely sheer
Literally zero coverage. It’s like a tinted serum or moisturizer. You can actually see that it’s mixed with something white in the tube. The reason ratings are so high on target app is because the parameters are ease of application, removal, price, quality & how long it lasts. Nothing rating the look, coverage, formula itself.
Gigi
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 June, 2025Verified purchase
Skin tone: Medium
Skin concern: Dullness
Eye color: Brown
Skin type: Dry
Hair color: Brunette
Great!
Love this. Goes on smooth and prefer this over my expensive concealer
Kbrewer
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 May, 2025Verified purchase
Holy Grail Concealer
I was on the hunt for a concealer that I liked for YEARS. I'm super picky because I want a nice layer of coverage for my dark circles, but I have freckles so didn't want something too full coverage because I usually wear only concealer with no foundation. This is perfect-- I get the coverage I want without looking like I clearly have concealer on. I have repurchased probably 5 or 6 times now. Highly recommend!
Molly
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 May, 2025Verified purchase
Great coverage, Lightweight
Concealer provides a lightweight full coverage that allows for a fresh clean look without a heavy or cakey appearance. Temperatures skyrocket where I live but with this product, my makeup stays strong and intact and looks good all day. Highly recommend.
JC
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 May, 2025Verified purchase
Skin tone: Medium
Skin type: Combination
Oxidation changing color reviews
They need to fix the issue and remove this from the shelves. All the reviews about oxidation changing the colors are 100% accurate. Do not purchase.
Kettlechip
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 April, 2025
Hair color: Brunette
Skin type: Dry
Skin tone: Light
Eye color: Hazel
Skin concern: Sun damage, Dark circles
Orange and oxidated
Well, the recent reviews are accurate. I ordered this concealer for pick up in shade 40 N. What I ended up getting was tan and orange. It had oxidized so bad in the container. I thought maybe somebody had made a mistake. Nope! The box read the exact color I ordered. Be careful if you’re ordering online.
Amatoanima
9 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 April, 2025Verified purchase
Skin tone: Light
Skin type: Combination
Worst concealer
Super disappointed worst concealer ever . It creases and makes your under eyes very dry. If you have oily skin it would probably work out for you .
target review
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 April, 2025
Skin tone: Light
Skin type: Normal
Something is very off. This changes color as you blend
I bought fair (second to lightest available at my local target) and it oxidizes as soon as I blend it. The color shift is so dramatic and nothing like my skin tone or the advertised color. Will be returning for a full refund.
