$13.59 when purchased online
Target Online store #3991
About this item
Highlights
- Crest's Ultimate Daily Whitening Treatment* in 2 easy steps (*among toothpastes)
- Step 1 Gives a Deep Clean thanks to a gentle foaming action to provide you with a deep thorough clean in hard-to-reach areas
- Step 2 Whitens Teeth for a radiant smile
- Keeps your smile up to 99% as white as a professional polish* *with daily use. Stain assessed 4 weeks after a dental cleaning
- Each system contains one 4.0oz Step 1 tube and one 2.3oz Step 2 tube
Description
Upgrade your Oral Care Routine. Feel the difference of a 2-step system that you can use everyday. 2 Minutes twice daily for a Whiter Smile. Experience brilliant whitening results with Crest 3D White Brilliance daily cleansing toothpaste and whitening gel system. The two-step system comes with a deep cleansing toothpaste and a whitening finisher. Step 1 cleans thoroughly and Step 2 polishes and whitens to keep your smile up to 99% as white as a professional polish*. You can feel the difference after just one use. *with daily use. Stain assessed 4 weeks after a dental cleaning.
Suggested Age: 12 Years and Up
Health Facts: Contains Fluoride
Product Warning: Not for children under the age of 12
Product Form: Multiple Forms
Includes: Whitening Rinse, Whitening Gel
Package Quantity: 2
Material: Plastic
Features: Whitening
Battery: No Battery Used
TCIN: 18787353
UPC: 037000938781
Item Number (DPCI): 049-09-1324
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
(step 1 deep cleansing toothpaste:)stannous fluoride (0,454%) (0.15% w/v fluoride ion).
Purpose
(Step 1 Deep Cleansing Toothpaste:) Purpose: Anticavity, Antigingivitis Toothpaste.Uses
Helps interfere with the harmful effects of plaque associated with gingivitis., (Step 1 Deep Cleansing Toothpaste:) Aids in the prevention of cavities., Helps prevent gingivitis., Helps control plaque bacteria that contribute to the development of gingivitis.Warnings
Warnings: Other warnings: (Step 1 Deep Cleansing Toothpaste:) Keep out of reach of children under 12 yrs. of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. (Step 2 Whitening Finisher:) Keep out of reach of children under 12 yrs. of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.Directions
(Step 1 Deep Cleansing Toothpaste:) For optimal results, use twice daily instead of your current toothpaste. Brush with step 1 for 1 minute to deep clean. Spit: Do not rinse. Add step 2/keep brushing or 1 minute to whiten. Spit/rinse to reveal your 3D white smile. (Step 2 Whitening Finisher:) Use morning and night.(Step 1 Deep Cleansing Toothpaste:) Adults and Children 12 Yrs. of Age and Older:
Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Do not swallow.Children Under 12 Yrs. of Age:
Ask a dentist.Other information
(Step 1 Deep Cleansing Toothpaste:) Products containing stannous fluoride may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist. See your dentist regularly.Inactive ingredients
(step 1 deep cleansing toothpaste:) glycerin, hydrated silica, water, zinc lactate, sodium lauryl sulfate, trisodium phosphate, flavor, sodium gluconate, sodium saccharin, xanthan gum, cellulose gum, sodium hydroxide, mica, titanium dioxide. (step 2 whitening finisher:) water, glycerin, hydrogen peroxide, carbomer, disodium pyrophosphate, flavor, sucralose, sodium hydroxide.
Question or comments?
800-492-7378Ingredients:
step 1 active ingredient: stannous fluoride, 0. 454%: (0. 15%: w/v, fluoride ion). inactive ingredients: glycerin, hydrated silica, water, zinc lactate, sodium lauryl sulfate, trisodium phosphate, flavor, sodium gluconate, sodium saccharin, xanthan gum, cellulose gum, sodium hydroxide, mica, titanium dioxide, step 2 ingredients: water, glycerin, hydrogen peroxide, carbomer, disodium pyrophosphate, flavor, sucralose, sodium hydroxide.
Shipping details
Estimated ship dimensions: 6.53 inches length x 5.94 inches width x 2.06 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What type of mouth can I use with this product?
submitted by MiMiT66 - 2 years ago
A: Anyone who falls within the usage guidelines can use this product.
submitted byCrest - 2 years agoBrand expert
Q: Can these be shared between 2 people, like sharing toothpaste?
submitted by Ikessite - 27 days ago
A: Yes, it can be shared, but know that the whitening results may not be as optimal.
submitted byCrest - 26 days agoBrand expert
Q: Is it safe to use if I have bonding on a couple of my teeth?
submitted by Yellow Teeth Citizen - 28 days ago
A: That's a great question. Please refer to your orthodontist to see if this product is suited for your teeth if they are bonded.
submitted byCrest - 26 days agoBrand expert
Q: what is the hydrogen peroxide percentage in the step two gel? I'm trying to decide between using this or the strips, and this is important to me. I want to try the stronger product. Thank you
submitted by katalaura - 3 months ago
A: Crest 3DWhitetrips formulations are proprietary, and we do not disclose that information. Our products are specially formulated to be safe and effective at whitening teeth in a variety of ways - such as results within 1 week, designed for sensitive teeth, or professional level results.
submitted byCrest - 3 months agoBrand expert
Q: How quick does this work?
submitted by Alexia B - 2 years ago
A: That's a great question. It starts working right away, but the results you're after will vary by person.
submitted byCrest - 2 years agoBrand expert
Q: Can I combine this two step process with crest whitening strips?
submitted by question - 3 years ago
A: They have not been tested to be used together, so we recommend reaching out to your local dentist to see if this combination is right for you.
submitted byCrest - 3 years agoBrand expert
Q: How many times per day is the recomended use, and... I am doing this for the first time; I feel like brushing five times per hour to see if there's a difference. I'm so excited!!!
submitted by Rhonda Mangione - 3 years ago
A: We can't wait for you to see the brighter sparkle in your smile, Rhonda, but there's no need to rush perfection! Our two step product is designed to be used for two minutes and twice daily. Use Step 1 to deep clean the surface of your teeth for one minute, then spit, but do not rinse. Immediately use step 2 to polish and whiten your teeth for an additional minute. It’s not recommended to use either of the steps without the other, or in combination with other toothpaste products. Daily use will provide a cleaner feel and brilliant whitening in no time!
submitted byCrest - 3 years agoBrand expert
Q: Is this okay to use with an electric toothbrush? I don’t want to be too rough on my teeth.
submitted by Help27 - 4 years ago
A: Yes, you can use the Crest 3D White Brilliance 2-Step System with an electric toothbrush.
submitted byCrest - 4 years agoBrand expert
Q: what is the difference between this and the gum detoxify 2 step kit
submitted by g - 5 years ago
A: Crest Gum Detoxify + Whitening 2 Step System significantly reduces plaque & gingivitis, as well as it whitens by removing surface stains. While the 3D White Brilliance mainly focuses on plaque. In the Gum Detoxify, the active ingredient works by killing plaque germs and slowing their ability to generate new plaque, leading to a reduction in gingivitis. Let us know if you have any other questions by calling us at (800) 492-7378.
submitted byCrest - 5 years agoBrand expert
Q: Do these work on crowns? Because I know the teeth whitening strips don’t work on crowns.
submitted by Tn1413 - 5 years ago
A: None of our whitening products whiten dental work, and we recommend speaking with your dentist to help with this.
submitted byCrest - 5 years agoBrand expert
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Guests are saying
The Crest 3D White Brilliance 2 Step Toothpaste offers an effective dual-action approach to teeth whitening and cleaning. Guests appreciate the noticeable whitening effects after consistent use, often within days. The first step provides a deep clean, while the second step polishes and enhances freshness. Many guests find it suitable for sensitive teeth, making it a popular choice for maintaining a bright smile. However, some guests note that the two-step process can be time-consuming and may cause mild sensitivity for some users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 5884 reviews
effectiveness: 3.84 out of 5
quality: 3.93 out of 5
value: 3.94 out of 5
78% would recommend
87 recommendations
Love
5 out of 5 stars
jadew157_6409 - 22 days ago
originally posted on influenster.com
This is my favorite set that you can get. I love the duel package colors to tell them apart easily. Basically two for the price of one! It didn't make my sensitivity any worse, tastes like mint, works fast and effectively. Highly recommend!
Effective, but not a big fan of the taste but grea
3 out of 5 stars
leahb424_7793 - 24 days ago
originally posted on influenster.com
Pretty good. This effectively whites my teeth, and it's not a dramatic change, but it definitely helps. It is not the best value at full price, but the sale price is worth it compared to other brands. The flavor is not my favorite but tastes clean and minty but a little artificial.
Reviews may be misleading
2 out of 5 stars
Thumbs down graphic, would not recommend
S B - 1 month ago
I purchased this because of the "amazing" reviews. I've been using this toothpaste for about 2 months and have seen 0 difference in my teeth. Well, I have but that's because I just recently went and had a professional whitening treatment done. This toothpaste did nothing to brighten my teeth. Not even one shade.
1 reply from Crest team - 1 month ago
We’re sorry you didn’t get the whitening results you hoped for, and we'd like to help. There are different kinds of whitening when it comes to oral care products. Most toothpastes work to remove the stains on the surface of the teeth, called extrinsic stains. However, stains can also get trapped below the enamel surface, known as intrinsic stains. The peroxide in our Crest Whitestrip products travels through the enamel to bleach these stains. The result is a more dramatic color change to the teeth than you'd expect from a whitening toothpaste. We understand everyone has their own goal for the level of whitening they'd like to achieve. So we can learn more and help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
Weird texture
2 out of 5 stars
Thumbs down graphic, would not recommend
Malbecks - 1 month ago, Verified purchaser
The step 1 toothpaste has a really weird texture.
1 reply from Crest team - 1 month ago
We're saddened to hear you don't like the texture of step one, and we're happy to assist you. Step one is a paste verses the step two being a gel. Step 1 uses Stannous Fluoride + Dual Silica System to powerfully remove surface stains and biofilm, preparing the tooth surface for introduction of Step 2. We will let our team know your preferences and call us at (800) 492-7378 with any questions you may have for us at Crest.
Actually works
5 out of 5 stars
Sixkidslater - 4 months ago
originally posted on crest.com
I just used this for the first time and it’s fabulous!!!
Works Geat
5 out of 5 stars
HappyInEssex - 4 months ago
originally posted on crest.com
Amazing & works great! Saw a difference the first time I used it. For the past week, my teeth have only gotten whiter. No issues or problems. Works much better than expected. I highly recommend Crest 2 Step!
Excellent for whitening and cleaning
5 out of 5 stars
Thumbs up graphic, would recommend
Carol B - 5 months ago, Verified purchaser
Great for keeping your teeth white and clean between dental cleanings
White teeth
5 out of 5 stars
Thumbs up graphic, would recommend
Russ1166 - 8 months ago
Great price and this product is recommended by most dental hygienists to keep your teeth white. I use this product once every week and I find that it keeps my teeth white. I drink coffee and wine and am still able to have white teeth.
Fantastic!
5 out of 5 stars
carlag132 - 8 months ago
originally posted on influenster.com
I’ve been using this combo for a while and I saw the difference in about 10 days! I like the fact that it doesn’t make my teeth feel sensitive nor my gums.
The best!!
5 out of 5 stars
Thumbs up graphic, would recommend
Ashleepaige - 10 months ago, Verified purchaser
The only toothpaste I use. Keep my teeth white
SO WHITE
4 out of 5 stars
annad562 - 11 months ago
originally posted on influenster.com
I recommend this perfume.I wasn’t gonna order it. I ordered puffs and that’s a gift.It seemed like to good a deal, but it wasn’t. I absolutely love my perfume. It’s my favorite and smells amazing. Thanks so much.
Ok but could be better (want teeth strength)
4 out of 5 stars
123456 - 11 months ago
originally posted on crest.com
(seeking a replacement for "discontinued" crest diamond strong toothpaste = best crest toothpaste for oral health and strengthening enamel) Would rate 5 stars if it doesn't create a dry mouth, tongue sores. (Step 1) Strengthens teeth, stronger enamel ***but will create a dry mouth @ tongue fissures*** if not rinsed off immediately (advised to atleast rinse tongue — not teeth— before using step 2) (Step 2) Whitening isn't a concern, barely used = no white stripes needed ____ Crest should focus on making oral health (strengthening enamel, sensitivity...) a priority (most of their whitening toothpaste would be EXCELLENT @ best for sensitivity, strengthening enamel ***only if whitening agents were excluded*** ) gum health is automatic with all of their prohealth and 3d white toothpaste. ____ Step 1: would be equal to "diamond strong toothpaste" but it doesn't perform a deep clean. Also if used 2x daily it's a definite dry mouth even after rinsing. (Step 2 = if you have sensitive teeth it would make worse = best to only use step 1) Absolutely no mouthwash is required (no other whitening products required) _____ "3m clinpro" cream ≈ 2000 strength (not weaker ESPE gel. also stronger clinpro 5000 is only prescription) is a lot better at strengthening and whitening teeth (better and simplified teeth health) but can't buy locally
noticeable whitening effects
3 out of 5 stars
megan1981 - 11 months ago
originally posted on influenster.com
Pros: Effective Whitening: Many users report noticeable whitening effects after consistent use. The dual-step process is designed to target surface stains and provide a brighter smile. Deep Clean: The first step, which is a deep cleaning toothpaste, helps to thoroughly clean teeth, removing plaque and debris effectively. Enhanced Freshness: Users often mention a significant improvement in the freshness of their breath due to the polishing gel in the second step. Polishing Effect: The second step, a whitening finisher, helps to polish the teeth, giving them a smoother and shinier appearance. Enamel Safe: The formula is generally considered safe for enamel, which is crucial for maintaining long-term dental health. Comprehensive Care: The two-step system offers a comprehensive approach to oral care, combining cleaning and whitening in one product. Cons: Time-Consuming: The two-step process requires more time compared to regular toothpaste. Some users find it inconvenient to use two products every time they brush. Cost: Crest 3D White Brilliance 2 Step Toothpaste is often more expensive than standard toothpaste. This higher price point can be a drawback for budget-conscious consumers. Taste: Some users report that the taste of the toothpaste is not as pleasant as other brands, which can be a deterrent for daily use. Sensitivity: A few users experience increased tooth sensitivity after using the product, which is a common issue with many whitening products. Packaging: The need to handle two separate tubes can be seen as a hassle, and some users report issues with the packaging, such as difficulty in squeezing out the product. Consistency: The consistency of the second-step gel can be off-putting for some, as it differs from the typical toothpaste texture.
1 reply from Customer Care team - 11 months ago
We're so sorry to hear you've had troubles with dispensing our 2 Step Brilliance toothpaste, and that you've experienced sensitivity, and hope you're feeling much better. Please know, we have many quality and safety checks in place to ensure our products are safe to use as directed, and that they reach you in top condition. We understand that taste is a preference, so we offer a variety of toothpastes to meet each of our consumers' needs. If you're experiencing sensitivity, we recommend discontinuing use of this toothpaste, and ask that you hold onto it in the event our team would like to collect it. So that we can learn more about your experience, and help you further, please give us a call at (800) 492-7378.
2-Step Magic!
5 out of 5 stars
Thumbs up graphic, would recommend
- 11 months ago
I’ve tried so many whitening toothpastes on the market and I assure you that this one is the best. It beats out the Colgate Optic White and Arm and Hammer Lines. The Step 1 deep cleanse toothpaste feels so luxurious on your teeth, it foams up and cleans all the crevices and gaps. The Step 2 whitening gel is pure magic. The highly concentrated hydrogen peroxide is super effective and works like magic to make my teeth white. PRO tips: wet your toothbrush in between steps 1 and 2. I also brushed my teeth with a sensitive toothpaste, I like ProEnamel by sensodyne a week prior to using this product to decrease sensitivity!
Ok
4 out of 5 stars
Thumbs down graphic, would not recommend
as - 11 months ago, Verified purchaser
Started a few days ago… Seemed. To whiten within a day.
The best I’ve found so far
5 out of 5 stars
Tptp - 11 months ago
originally posted on crest.com
I have been using this product for a few years now and every dental hygienist has always commented on how pretty and bright my teeth look also my teeth feel very clean for quite awhile afterwards .
Worth the money
5 out of 5 stars
Thumbs up graphic, would recommend
Laronda - 1 year ago, Verified purchaser
My teeth were stained from coffee and tea. Did not follow directions and only used once a day. Teeth were notice whiter in about 30 days. Repurchased and replaced will use twice daily for even brighter teeth. Worth the price.
Worth it
5 out of 5 stars
Thumbs up graphic, would recommend
GG - 1 year ago, Verified purchaser
There are so many toothpaste out there that say they're going away in your teeth well this one really does and your mouth feels super clean and you can see it immediately like I've been using this probably 6 months now or maybe yeah 6 months and I don't want to use anything else great price
Won't be repurchasing
1 out of 5 stars
Thumbs down graphic, would not recommend
Me555 - 1 year ago
They don't list the percent of hydrogen peroxide on this product, I emailed them and asked them about the h.p percent content. They refused to answer me citing proprietary reasons. I don't buy from companies that refuse to be transparent with their products. The dishonesty is very telling to the company's character and how they feel about their paying customers. Also when you see people's before and after photos, notice the lighting. Indoor lighting for the before and natural light for the after. I mean really?
1 reply from Crest team - 1 year ago
We're sorry to hear you feel this way. We appreciate the feedback, and we'll be sure to pass this along to the rest of our team. If you'd like to share more, you're welcome to give us a call at (800) 492-7378.
Crest
5 out of 5 stars
irynam777 - 1 year ago
originally posted on influenster.com
Crests Ultimate Daily Whitening Treatment in 2 easy steps! Step 1 Gives a Deep Clean thanks to a gentle foaming action to provide you with a deep thorough clean in hard-to-reach areas. Step 2 Whitens Teeth for a radiant smile. Keeps your smile up to 99% as white as a professional polish!