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Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes - 2 of 4Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes - 3 of 4Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes - 4 of 4
Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes - 1 of 4

Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes

$49.95 reg $59.95
Sale save $10.00 (17% off)
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Return this item in store within 30 days for a full refund.
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At a glance

About this item

Highlights

  • STUNNING 1.84' AMOLED CUZTOMIZABLE DISPLAY: Elevate your visual experience with our Cubitt VIVA featuring a 1.84'' AMOLED display boasting 240_296 RES and a smooth 60 FPS refresh rate. Features a fresh UI design with our new always-on display technology. Explore our variety of dials styles to choose your favorite including customization. Enjoy vibrant visuals intuitive controls and a wealth of multi-faceted data for a deeper understanding of yourself.
  • 24/7 HEALTH MONITORING: Our Smartwatch is your health companion equipped with advanced sensors to provide real-time heart rate tracking automatic sleep analysis including awake light deep and REM sleep stages following with blood oxygen HRV and Stress Monitor. Make informed decisions about your well-being and tailor your lifestyle for better sleep and healthier days.
  • FITNESS TRACKING: Achieve your fitness goals with confidence using our Activity Tracking data. Monitor heart rate calories burned steps distance speed and exercise routes during your workouts in more than 60 sport modes including swimming (Waterproof 3 ATM) outdoor/indoor running and cycling tennis HIIT Functional Stengh Training Padel
  • CONNECTIVITY ON THE GO: Experience the convenience of your smartphone on your wrist. Make and receive calls engage in conversations stay updated with receiving messages app notifications alarms and reminders in your smartwatch. The seamless integration works effortlessly with both iOS and Android devices ensuring you can effortlessly stay connected in control and informed no matter where you are.
  • BATTERY & ADITIONAL FUNCTIONS: Long battery of 300 mAh which charges fully in 90 minuted with typical use life of 10 Days. Other aditional important features are: weather forecast breathing training sedentary alerts womens cycle control music control drink water reminder camera remote find my phone timers world clock and others. The smartwatch is waterproof 3 ATM you can swmin and take it anywhere. Comes with out special dual-tone silicone strap combines comfort and aesthetics.

Description

Cubitt VIVA Smartwatch / Fitness Tracker with 1.84" Touch AMOLED Screen Bluetooth Calling 60+ Sports Blood Oxygen Heart Rate Stress and Sleep Monitor Waterproof Step Counter
Features: Brown (band)
Weight: .4 pounds
Water Resistance: Water-Resistant
Product Model: No Applicable Model
Electronics Features: Touchscreen Display, Rechargeable, Always-On Display, Text Notifications, Alarm Notifications, App Notifications, Call Notifications, Customizable Watch Faces, Receives Calls, Receives Texts, Smartphone Compatible
Connection Type: USB-C
Material: Watch Band: Silicone
Wireless Technology: Bluetooth
Activities tracked: Climbing, Cycling, Elliptical Training, Football, Hiking, Pilates, Running, Strength Training, Swimming, Tennis, Walking, Weights, Yoga
Includes: Charging Cable
Metrics Measured: Blood Pressure, Calories Burned, Daily Distance, Heart Rate, Ovulation, Sleep Duration, Stress Level, Total Steps
Maximum Battery Charge Life: 240 hours
Screen Size: 1.85 inches
Material: Aluminum
Battery: 1 Non-Universal Lithium Ion, Required, Installed
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1006792742
UPC: 850071934427
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5 inches length x 2 inches width x 10 inches height
Estimated ship weight: 0.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Cubitt

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: What type of charger port does this use? USB-C? Micro USB? Proprietary?

submitted by cocobean - 2 years ago

  • A: Does a charger come with the watch

    submitted byYy - 4 months ago

  • A: Hi Inquirying Mind, thanks for reaching out about Roku 43" Select Series 4K HDR Smart Roku TV with Roku TV Remote - 43R4A4. The included remote does not include voice control. However, you can buy a Roku Voice-Control Remote. The link below is for the voice remote. https://www.target.com/p/roku-voice-remote-official-for-roku-players-roku-audio-and-roku-tv/-/A-87205593 If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 2 years ago
    Target expert support

  • A: Hi cocobean, thanks for reaching out about Cubitt VIVA Smartwatch / Fitness Tracker with 1.84" Touch AMOLED Screen. The part the connects to the watch is a propitary connector to a usb A plug that connects to a usb wall charger(charger not included) If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 2 years ago
    Target expert support

Q: Hi. It's unfortunate that I can't wear a watch at work. With that in mind, is there a way to keep track of steps with this watch either attached to a belt or in a pocket?

submitted by Gerties relief - 7 months ago

  • A: Yes, you can track steps with the Cubitt VIVA smartwatch in a pocket or attached to a belt, though the accuracy may be inconsistent compared to wearing it on your wrist. The watch uses an internal accelerometer to detect movement, so as long as it is moving with your body, it will record steps.

    submitted byMatt - 7 months ago
    Target expert support

  • A: Hi, thank you for reaching out about Cubitt VIVA Smartwatch / Fitness Tracker with 1.84" Touch AMOLED Screen. Yes, you can track steps with the Cubitt VIVA smartwatch in a pocket or attached to a belt, though the accuracy may be inconsistent compared to wearing it on your wrist. The watch uses an internal accelerometer to detect movement, so as long as it is moving with your body, it will record steps. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 7 months ago
    Target expert support

Q: How well of waterproof is this watch? On the description it states 3 (atm) but online that shows it’s the lowest setting of waterproof. So it seems contradictory to state it is waterproof

submitted by Polsfer - 2 months ago

  • A: Hi, thank you for reaching out about Cubitt Viva Lite Smartwatch, 1.85? AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes. The Cubitt VIVA Lite Smartwatch features 3ATM (3 atmospheres) water resistance, making it suitable for daily use, shallow swimming, and splash resistance. It is designed to handle water immersion up to 30 meters, but it is not intended for diving, high-speed water sports, or deep snorkeling. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 2 months ago
    Target expert support

Q: Can u respond back to the messages at use apps

submitted by Kourtney - 2 months ago

  • A: Hi, thanks for reaching out about Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes You can respond—but only with quick replies, not full typing. You cannot type custom messages or use full apps (WhatsApp, Messenger, etc.) directly from the watch. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 2 months ago
    Target expert support

Q: does t show blood pressure

submitted by sunshine - 5 months ago

  • A: Hi, thanks for reaching out about Cubitt Viva Smartwatch/Fitness Tracker with 1.84" Touch AMOLED Screen, Bluetooth Calling, 60+ Sports, Blood Oxygen, Heart Rate, Stress and Sleep Yes, the Cubitt Viva model explicitly lists blood pressure monitoring as a feature, alongside heart rate, blood oxygen, stress, and sleep tracking, using sensors to analyze daily health data through its companion app, providing graphs for insights into your well-being. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 5 months ago
    Target expert support

Q: it states built-in GPS. Does that mean that this watch can track without being connected to phone/bluetooth/wifi?

submitted by Sarah - 5 months ago

  • A: Hi, thanks for reaching out about the Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes Yes, the built-in GPS on the Cubitt Viva Lite means the watch has its own dedicated GPS receiver. This allows it to track your outdoor activities (like running, cycling, or hiking) completely independently of your phone. You do not need a Bluetooth, Wi-Fi, or cellular connection for the GPS to record your location, pace, and distance. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 5 months ago
    Target expert support

Q: How close to your smartphone do you have to be in order for it to receive calls or texts?

submitted by Sarah K - 5 months ago

  • A: Hi, thanks for reaching out about Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes To receive calls or texts on the Cubitt Viva Lite, you generally need to stay within 30 to 40 feet (approx. 10 meters) of your smartphone. Since this watch relies on Bluetooth 5.3 for its connection, the distance is governed by standard Bluetooth range. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 5 months ago
    Target expert support

Q: Any notification capabilities if I’ve fallen and can’t get up

submitted by Debbie - 5 months ago

  • A: Hi, thank you for reaching out about Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes. The Cubitt Viva Lite offers GPS, Bluetooth calls, and health tracking, but its product details don't explicitly mention an automatic "fall detection" feature with emergency notifications for when you've fallen and can't get up; you'd likely need a dedicated fall detection smartwatch (like some higher-end Apple Watches) for that specific safety function, as the Viva Lite focuses more on fitness and general smartwatch features. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 5 months ago
    Target expert support

Q: Does it track in miles and kilometers?

submitted by alliebitty24 - 5 months ago

  • A: Hi, thanks for reaching out about the Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes  Yes, the Cubitt Viva Lite can track your distance in both miles and kilometers. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 5 months ago
    Target expert support

Q: Can you watch TV and play music on this watch

submitted by Tc - 5 months ago

  • A: Hi, thanks for reaching out about Cubitt Viva Lite Smartwatch, 1.85” AMOLED, Built-in GPS, Bluetooth Calls, VITA AI Assistant, Route Navigation, Compass, 100+ Sports Modes. To answer your question directly: You can play and store music on this watch, but you cannot watch TV. While the Cubitt Viva Lite has a beautiful 1.85” AMOLED screen, it is a fitness-focused smartwatch and does not have the hardware or apps required for video streaming services like Netflix, YouTube, or Hulu. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 5 months ago
    Target staff support
See all questions (33)

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Guests are saying

This smartwatch impresses with its vibrant AMOLED display, extensive health monitoring features, and customizable watch faces, making it a stylish and functional accessory for any guest. With capabilities like Bluetooth calling, waterproof design, and long battery life, it caters to both fitness enthusiasts and casual users alike. Despite some concerns about durability and battery performance, many guests appreciate its value and functionality, making it a great choice for those seeking an affordable smartwatch.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 77 reviews
    quality: 2.75 out of 5
    value: 3.37 out of 5
    44% would recommend
    18 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 May, 2026Verified purchase

    (no review title)

    Bought this crap online, marked as delivered, NEVER RECEIVED IT. Try to find help with Target customer service, they say there was no further action on this, as it was already marked as delivered; the agent ended chat :)
    Celeste
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026Verified purchase

    (no review title)

    So cool
    Vince
    Did you find this review helpful?
    5 out of 5 stars
    15 April, 2026
    originally posted on Cubitt
    Image

    Great watch, just perfect

    Got my mother a Viva Lite in Rose gold and shes obsessed! Her favorite is that it has GPS and that she can receive calls
    meyerh
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 February, 2026Verified purchase

    Defextive and cant exchange it

    Bought 12-19 was delivered yesterday very early Jan 2026 and it broke. Doesn’t turn on. Doesn’t work. Not worth it and target doesn’t allow exchanges or returns although it’s defective
    Shellyrae2
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 January, 2026Verified purchase

    Pleasantly Surprised!

    My last few watches have been the FitBit Inspire 3, but was ready for an upgrade. I find the Apple Watch overwhelming, so I thought I’d give this a try. It has the perfect amount of functionality and is very comfortable. Definitely recommend for the price!
    Monstar
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 January, 2026

    looking forward to it!

    I can't wait till it comes!
    Abygail
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    5 January, 2026Verified purchase

    deal

    easy to use. Great deal for the price!
    Mitchell
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 June, 2025Verified purchase

    Not worth the money.

    At first I liked it. You could check your steps, distance and your heart rate. I loved it showed your oxygen level too. But after 6 months it wouldn't charge and never worked again. Then you have to deal with a third party to try to get it fixed. Pay for the shipping of it. I just took the loss of what I paid for it. Would never purchase this product again.
    Mac
    quality: 1 out of 5
    value: 1 out of 5
    11 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 April, 2025

    Don't waste your money

    At first watch seems great, lots of features, easy to use. However you can NOT get picture text messages or at least view them on the watch. Plus 3 months after owning it the battery is barely staying charged for 1 day. Half way through the day I'm at 40%.Always on display is OFF, brightness is low etc, all the things they tell to to limit. Have not changed any settings or features on my watch Extremely frustrating and waste of money. Buy another brand and do your research.
    Awesome
    quality: 1 out of 5
    value: 1 out of 5
    15 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 March, 2025Verified purchase

    Awful purchase

    If I could give it zero stars I would. I see why they don’t allow returns on this item. It doesn’t work. Save your money
    Rachel
    quality: 1 out of 5
    value: 1 out of 5
    13 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    27 January, 2025Verified purchase

    Doesn't work in cold weather

    I loved this watch in the summer and fall, but I’m so frustrated now because it malfunctions in cold weather. Whenever the weather is below 45 degrees, the watch face freezes and my workouts stop and then are deleted.
    Epaddon
    quality: 1 out of 5
    value: 2 out of 5
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 January, 2025Verified purchase

    Will not charge

    What little bit of charge it arrived with was gone in a few hours and the charger was either broken or the watch wouldn’t charge. Returning immediately
    LaurieB
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 January, 2025Verified purchase

    Short life

    It worked great for 7 days, then nothing. Wouldn't turn on even though it was on the charger all night. I know you get what your pay for, but expected more than a week.
    shell501
    quality: 1 out of 5
    7 guests found this review helpful. Did you?
    5 out of 5 stars
    20 December, 2024
    originally posted on preferster.com

    Excellent Sleep Tracking!

    The sleep tracking is very detailed—it shows REM, deep, and light sleep patterns. It’s helped me improve my bedtime habits. A must-have if you want to monitor your sleep quality!
    Aniket
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    19 December, 2024
    originally posted on preferster.com

    Love the Bluetooth Calling Feature

    I didn’t expect to love the Bluetooth calling so much! I can answer calls right from my wrist, which is super handy when I’m on the go. The speaker is clear, and the connection is strong.
    Mariyah
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    17 December, 2024
    originally posted on preferster.com

    Great for Everyday Use

    This smartwatch is lightweight, comfortable, and packed with features. I love the weather updates, step counter, and reminders to move. It helps me stay active throughout the day.
    Jfl
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    11 December, 2024
    originally posted on preferster.com

    Super Bright & Easy to Use

    The AMOLED screen is super bright and smooth, and the touch controls work perfectly. The menus are intuitive, and syncing with my phone was super easy.
    Barbara L.
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    2 December, 2024
    originally posted on preferster.com

    Waterproof and Durable!

    Wore it while swimming, and it worked perfectly! It’s waterproof (3 ATM), so I don’t have to worry about sweat or rain. Great for active lifestyles.
    Kiwichibi
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    22 November, 2024
    originally posted on preferster

    Worth Every Penny!

    This smartwatch has premium features at an affordable price. I love the stress monitoring and breathing exercises, which help me stay relaxed throughout the day.
    Elaine B.
    Did you find this review helpful?
    5 out of 5 stars
    10 November, 2024
    originally posted on preferster.com

    Customizable and Feature-Packed

    I love how I can customize the watch face with different designs. It also has useful features like "Find My Phone" and "Drink Water Reminders"—small things that make a big difference!
    St
    2 guests found this review helpful. Did you?

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