EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Dark and Lovely Fade Resist Rich Conditioning Hair Color

Dark and Lovely Fade Resist Rich Conditioning Hair Color - 2 of 4Dark and Lovely Fade Resist Rich Conditioning Hair Color - 3 of 4Dark and Lovely Fade Resist Rich Conditioning Hair Color - 4 of 4
Dark and Lovely Fade Resist Rich Conditioning Hair Color - 1 of 4
$6.99 when purchased online
Target Online store #3991

About this item

Highlights

  • NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
  • SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
  • VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
  • UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
  • SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.

Description

Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured, All Hair Types
Health Facts: Paraben-Free, Ammonia-Free
Product Warning: Prolonged exposure may cause skin irritation
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
Net weight: 6.2 fl oz (US)
TCIN: 86901556
UPC: 072790003844
Item Number (DPCI): 063-01-0097
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

cream developer: 1190015-aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning hair lightener: 32940 ca -aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, polyquaternium-6, oleyl alcohol, parfum/fragrance, edta, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, citric acid, tetrasodium edta, bht. moisture mask: 1213639ss-aqua/water/eau, cetearyl alcohol, stearamidopropyl dimethylamine, isopropyl myristate, cetyl esters, helianthus annuus seed oil/sunflower seed oil, butyrospermum parkii butter/shea butter, parfum/fragrance, tartaric acid, benzyl alcohol, caprylyl glycol, salicylic acid, tocopherol, ethylhexyl salicylate, limonene, linalool, citral, citric acid. high lift booster: 32518 ca - potassium persulfate, sodium persulfate, sodium metasilicate, ammonium chloride, xanthan gum, sodium lauryl sulfate, kaolin, hydrated silica, sodium stearate, hydrogenated polydecene, edta.

Shipping details

Estimated ship dimensions: 2.26 inches length x 3.5 inches width x 6.25 inches height
Estimated ship weight: 0.514 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: How long do you have to wait to re dye your hair with this brand

submitted by Cee - 3 months ago
  • A: 4534344333434444443444

    submitted byShellie - 1 month ago
  • A: Hi Cee! Thank you for your interest in Dark and Lovely Fade Resist. We recommend touch-up application when there is about 1/2-1 inch of new growth, somewhere between 3-6 weeks or longer for others, depending on new growth! We suggest following the instructions for a touch-up application.

    submitted bySoft Sheen Team - 3 months ago
    Brand expert

Q: Is Dark and Lovely Fade Resist Permanent Hair Color safe for natural hair

submitted by Cookie - 4 years ago
  • A: Hi Cookie! Thanks so much for asking. Yes, our Dark and Lovely Fade Resist Permanent Hair Color is ideal for natural hair. We hope you give it a try.

    submitted bySoft Sheen Team - 4 years ago
    Brand expert
  • A: it’s safe !! i’ve been using dark and lovely hair color for literally a decade. i’ve been natural even longer. it has never let me down. it actually makes my hair feel softer after, which will forever be strange to me but, zero complaints here !!

    submitted bykeikou - 10 months ago

Q: What kind of hair types can used this product

submitted by Cali - 5 years ago
  • A: Dark and Lovely Fade Resist is suitable for all hair types and textures.

    submitted bySoft Sheen Team - 5 years ago
    Brand expert
  • A: all types of hair. i have applied to bleached hair and virgin hair. results are healthy, but on bleached porus hair it will fry it. I asked the company on social media if this is bleach and they said NO, it is a lightener, i proceeded to tell them the product bleached my black shirt like the box bleach and they said like any hair dye products, the product will stain. This is bleach. since the review, i have done my hair 2 more times, and damaged the already blonde bleached hair like chickle, gum stringy hair, that i had before the review. total regret. this is an update on my review. Ill still use it after my hair grows out. i love the price and results.

    submitted byTargetluver - 4 years ago

Q: Will this work on hair that has been dyed black?

submitted by nicole - 19 days ago
  • A: Hi Nicole. Thank you for reaching out to SoftSheen Carson regarding the Dark & Lovely Hair Color. Without knowing what shade you purchased we are unable to answer your question. If the color you chose is lighter than a black color you will first have to have the black hair dye stripped out of your hair to see any color results.

    submitted bySoft Sheen Team - 9 days ago
    Brand expert

Q: How long do I have to wait after relaxing my hair before I can use this dye

submitted by Linda J - 1 month ago
  • A: Hi Linda J! Thank you for your interest in using Dark and Lovely Fade Resist Permanent Haircolor. Permant haircolor can be applied 2 wooks after rexaking. We recommend strand testing your relaxed hair before using permanent haircolor, to avoid breakage. Semi-permant haircolor can be used the same day as a relaxer.

    submitted bySoft Sheen Team - 17 days ago
    Brand expert

Q: Does this kit include neutralizing shampoo?

submitted by LynX - 2 months ago
  • A: Hi LynX! Thank you for your interest in Dark and Lovely Fade Resist Rich Conditioning Hair Color. This kit does not include a shampoo. Kit contets are: . Applicator Bottle containing cream developer .Bottle of permanent haircolor .Conditioner .Instructions sheet with plastic gloves

    submitted bySoft Sheen Team - 2 months ago
    Brand expert

Q: Does this product include

submitted by LynX - 2 months ago
  • A: Hi LynX! Thank you for your interest in Dark and Lovely Fade Resist Rich Conditioning Hair Color. This kit does not include a shampoo. Kit contets are: 1. Applicator Bottle containing cream developer 2. Bottle of permanent haircolor 3. Conditioner 4. Instructions sheet with plastic gloves

    submitted bySoft Sheen Team - 2 months ago
    Brand expert

Q: Do you have to have African American hair to use this product?

submitted by CERiNA - 2 months ago
  • A: Hi CERiNA! Thank you for your interest in Dark & Lovely Fade Resist Permanent Haircolor. Our products can be used regardless of ethnicity. In selecting a shade, your natural hair color should be within the(Before)color category given on the box.

    submitted bySoft Sheen Team - 2 months ago
    Brand expert

Q: I dyed my hair 394 Vivacious Red back in March. I’d like to try the 378 Honey Blonde. Should I have any concerns about the previously dyed hair taking on a different color than the new growth?

submitted by Tiana - 3 months ago
  • A: Hi Tiana!Thank you for reaching out with your question about using Dark & Lovely Fade Resist, 378-Honey Blonde over hair that has been previously dyed using 394-Vivacious Red. We are sorry to tell you that you cannot achieve the color result of the Honey Blonde over Vivacious Red. It has to be used on the natural hair color. Color-treated, especially with a darker shade, and a red as well, does not lighten easily!

    submitted bySoft Sheen Team - 3 months ago
    Brand expert

Q: I want to know if D&L is safe to use on my texturized hair

submitted by Michelle - 4 months ago
  • A: Hi Michelle! We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with chemically texturized hair, we cannot provide you with usage information. We suggest you contact the manufacturer of that treatment and follow their advice. Some hair types can do both; however, a strand test is highly recommended on all hair types before using.

    submitted bySoft Sheen Team - 4 months ago
    Brand expert

Essence Festival of Culture

Essence Festival of Culture

About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
View Essence Festival of Culture collection

Frequently bought together

Related Categories

4.5 out of 5 stars with 3038 reviews
effectiveness: 3.27 out of 5
quality: 3.27 out of 5
value: 3.48 out of 5
58% would recommend
99 recommendations

Loved it

5 out of 5 stars
edens19_4861 - 14 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I really love this product so much. I love the color. I feel it really made my hair pop. I also love how easy it was to use but I’m not the biggest fan of the smell.
Did you find this review helpful?

Bold Color That Pops! ❤️✨

4 out of 5 stars
honeyyboo24_6986 - 16 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I really enjoyed using the Dark & Lovely Fade Resist in Vivacious Red! The color came out rich and vibrant, just like the box showed. It gave my hair a gorgeous red tone without drying out my hair, which I really appreciated. The application was easy, and it didn’t have a strong chemical smell like some other brands. I gave it 4 stars because while the color is stunning, it did fade slightly after a few washes—but overall, still very happy with the results!
Did you find this review helpful?

D&L Vivacious Red Dye

5 out of 5 stars
beemystical_2186 - 17 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This is some pretty good dye if you know what you’re doing. This was the first color I ever dyed my hair. The packaging is pretty basic. The application process is easy and will come out nice if you follow directions. The scent isn’t strong smelling either which is a plus.
Did you find this review helpful?

One of the best diy hair color dyes you can use an

5 out of 5 stars
stephaniev5b2a_3955 - 17 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] One of the best diy hair color dyes you can use and is affordable, I’ve use this brand plenty of times on my natural hair ( I prefer to color my natural hair dark or jet black, I’ve tried other colors before but I get tired of them quickly so I prefer to stick to the jet black hair dyes, hence why i haven’t open this yet ) but beside that this is a really good brand of affordable hair dyes that actually gets the job done just follow the instructions they provide and it last a pretty long time as well.
Did you find this review helpful?

Will try again

4 out of 5 stars
tierrar10_4467 - 19 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I enjoyed the bright color. It’s was easy to apply and take off. It didn’t have a real loud scent which is a good thing to me. Since using my hair hasn’t had any health problems.
Did you find this review helpful?

Loved it

5 out of 5 stars
takenbymyreviews_3732 - 20 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I tried the Dark & Lovely Virtual Violet and the color is gorgeous! It came out super vibrant and rich, especially after lightening my hair first. It’s been a few washes and the color is still holding up really well. Plus, it left my curls feeling soft. Totally worth it if you want a bold, fun look! 💜
Did you find this review helpful?

New fav

5 out of 5 stars
_jxnnifer_569 - 21 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] Dark and Lovely Vivacious Red by SoftSheen-Carson is a bold, vibrant red that really pops on dark hair. The color is rich, long-lasting, and leaves your hair soft with a nice sheen. It’s easy to apply at home and comes with conditioner that helps maintain moisture. A fun, confident shade for anyone ready to turn heads!
Did you find this review helpful?

Ready to be a villain

5 out of 5 stars
sweet_reesecupz_6541 - 21 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] The easiest application ever and I wouldn’t trust my hair or my wigs with any other company. My hair always smells great and never dry after using this permanent dye. Being a red head can be scary but my hair always come out right with dark and lovely
Did you find this review helpful?

Looks goooooodtttt

5 out of 5 stars
amberg21_4870 - 21 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] Love the fact that it's to be done without bleaching and I like the color but it seems more fall coded so I'm going to do it in September! Hopefully I get my hair done by then too so I can grow it a lil more!
Did you find this review helpful?

Dark and lovely

5 out of 5 stars
dymeerahf_4330 - 24 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This product is a lovely color to dye the hair . It doesn’t smell bad and it isn’t hard to apply to your hair . The box it came is one of my favorite colors and it came in nice packaging.
1 guest found this review helpful. Did you?

Great product

4 out of 5 stars
delilab1_2706 - 25 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] It was easy to read and the color was fantastic, it is long lasting and super shiny. The smell wasn’t overpowering but still pretty strong as anyone would expect but the conditioner for post-dye care was absolutely wonderful. My hair started light and progressively got darker as I allowed the dye to sit and soak, ultimately coming out a very vibrant and luxurious red.
Did you find this review helpful?

Nice shade.

5 out of 5 stars
andyo27_5260 - 26 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] Very nice colors. Strong pigments. Mild scent. Easy to apply and remove. Convenient packaging. Great for hair extensions and wigs but not that much for human hair.
Did you find this review helpful?

Definitely recommend if you like color

5 out of 5 stars
aliday1_9165 - 26 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] The packaging was great. Easy to follow process. I did a test first so that I don’t regret after. It was ok. I definitely need to go to a salon not to say it is a must just my preference.
Did you find this review helpful?

Bold color, easy to use, and surprisingly gentle o

5 out of 5 stars
softmunch1_2114 - 28 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I absolutely loved the vibrant color payoff of the Vivacious Red! The instructions were clear, the application process was easy, and the formula didn’t have an overpowering scent. My hair felt soft and nourished after rinsing, and the color held up well after multiple washes. It faded gradually without looking dull or brassy. The packaging was also very neat and included everything I needed.
Did you find this review helpful?

Permanent dye

5 out of 5 stars
michalc8_1741 - 29 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] Got the product but haven't tried it yet will definitely give an update when I do. However, the packaging is neatly cute and I got 2 items in one I guess for future use if I wanna refresh it when ones finish.
Did you find this review helpful?

🍓 pretty color

5 out of 5 stars
jashariar_1210 - 29 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This is a beautiful color! I used it to color correct my mannequin that I have for cosmetology school. She went from green to a brown color with red undertones. Great packaging. Included everything I needed. Smelled decent.
Did you find this review helpful?

Must try!

4 out of 5 stars
hildaf14_2736 - 29 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] The application process was easy. I was able to dye my own hair and came out great!! I’ve never don’t red before so this is something different but the color is great!! Didn’t make my hair feel damaged.
Did you find this review helpful?

Color last up to 4 months

5 out of 5 stars
mitcheica_3649 - 30 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] It came in a nice package the application process is easy there’s a paper instructions you just have to follow it to go through for my hair to come like this I used it and another adore red color which gave me this beautiful result and I like it I think I would order some I m glad I tried this
Did you find this review helpful?

Nice!

4 out of 5 stars
- 1 month ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] Beautiful color and an amazing quality! Even though it does not match very well with my skin color. The packaging is great, sturdy. The application is very easy!
Did you find this review helpful?

Vibrant color

5 out of 5 stars
jolavik_4465 - 1 month ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] Bold, long-lasting red color that works well on textured hair with easy at-home application. Great scent and packaging. The Vivacious Red shade came out vibrant and rich, even on dark hair, and it stayed bold after multiple washes.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy