Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Curly, Textured
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
TCIN: 76578322
UPC: 075285015971
Item Number (DPCI): 063-01-7049
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015 - aqua / water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. f.i.l. d209747/3, rich conditioning color: 1242145 a - aqua / water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, polyquaternium-6, ammonium hydroxide, oleyl alcohol, fragrance, resorcinol, p-phenylenediamine, thiolactic acid, edta, erythorbic acid, m-aminophenol, 2,4-diaminophenoxyethanol hcl, n,n-bis (2-hydroxyethyl)-p-phenylenediamine sulfate, bht. f.i.l. d239571/1, nourishing care conditioner: 1213520ss4 - aqua / water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera / candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil, tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide. f.i.l. d234847/1
Shipping details
Estimated ship dimensions: 6.49 inches length x 3.46 inches width x 2.51 inches height
Estimated ship weight: 0.52 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Hawaii, Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Alaska, APO/FPO, Guam (see also separate entry under GU), Virgin Islands, U.S.
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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4.4 out of 5 stars with 2426 reviews
effectiveness: 3.29 out of 5
value: 3.45 out of 5
quality: 3.26 out of 5
58% would recommend
97 recommendations
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
kiki - 1 month ago, Verified purchaser
I usually get the lightest blonde then out a rinse over to get the cookie I want. I decided to use Honey Blonde and it is a complete upset. Started from the back and work my to the front. My front edges took fine but my new growth slightly got light(I have dark brown hair). Gray coverage some but not the ones I was hoping for. Oh and it was super runny. Mind you I put the color on them prior to starting because I did not want to be disappointed. In the end I'll go back to the lightest blonde. This was a waste of money for two boxes.
1 reply from Soft Sheen Team team - 1 month ago
Hi kiki We apologize you did not achieve the color results you were exppecting from Dark and Lovely Fade Resist Rich Conditioning Hair Color, Honey Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Bleach doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
alice - 2 months ago, Verified purchaser
I bought the light golden blonde and I’d barely even lifted the color on my hair. I went MAYBE one shade lighter
#377
5 out of 5 stars
Mariefithyeight - 2 months ago
originally posted on softsheen-carson.com
[This review was collected as part of a promotion.] Why is number 377 Not sold in stores anymore. Can someone please answer the question ??
Color fades quick but nice color at first.
3 out of 5 stars
A James - 3 months ago
Nice bright color but it fades after first wash quite a bit.
JUST GET IT
5 out of 5 stars
Thumbs up graphic, would recommend
saulvatore - 3 months ago, Verified purchaser
Went from dark brown to this beautiful honey blonde. I had to leave the product more than recommended on the box to get the color. But overall pretty nice.
Fake good reviews. Dye is pink
1 out of 5 stars
Thumbs down graphic, would not recommend
G - 4 months ago
High star reviews are fake. Dye is hot pink, not purple. Beware
Not consistent
1 out of 5 stars
Thumbs down graphic, would not recommend
Jaz - 4 months ago
I bought two boxes and the developer that you mix into the bottles weren’t even the same color. One was black like it should be, the other was red brown. Waste of money.
Please do not buy it
1 out of 5 stars
Thumbs down graphic, would not recommend
DS - 4 months ago, Verified purchaser
Didn’t cover grey hair
1 reply from Soft Sheen Team team - 4 months ago
Hi DS. We apologize you were not satisfied with the results you achieved with Dark and Lovely Fade Resist Haircolor. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Gray hair is sometimes resistant to color. For best coverage, begin your application on the grayest areas and leave the product on your gray hair longer. If you have tried the extended timing and still need better gray coverage, we suggest using one shade darker. If your hair is over 50% gray and you have been coloring for a number of years, the amount of gray you now have may have increased over time. If you find that you are not getting the same color results as in previous color applications, you may need to use one shade darker to compensate for the lack of pigment in your hair.
Purple is actually pink
1 out of 5 stars
Thumbs down graphic, would not recommend
Ls14 - 4 months ago, Verified purchaser
We used 2 boxes of the violet color on my daughter’s hair. It turned pink. Not even close to purple.
1 reply from Soft Sheen Team team - 4 months ago
Hi Ls14! We apologize you were not satisfied with the results your daughter achieved with Dark and Lovely Fade Resist Rich Conditioning Hair Color. We know how disappointing it can be to look forward to a new application of color only to find that the results were not what you expected. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Minimal to no results
1 out of 5 stars
Thumbs down graphic, would not recommend
Mom of 2 - 4 months ago, Verified purchaser
Barely dyed the hair. Very minimal results
1 reply from Soft Sheen Team team - 4 months ago
Hi Mom of 2. We are sorry to hear you didn't achieve the coverage you expected when using Dark & Lovely Rich Conditioning Hair Color. Please contact us directly and speak to our professionals at 800-442-4643 M-F 9am to 5pm EST and use Reference #36701995. Please have the product with you when calling we look forward to hearing from you.
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Trust me - 4 months ago, Verified purchaser
I would give it no stars if I could, it severely damaged my hair and it didn’t work fully only tiny bits of hair strands are somewhat colored
1 reply from Soft Sheen Team team - 4 months ago
Hi Trust me. Thank you for reaching out regarding our Dark & Lovely Fade Resist Rich Conditioning Hair Color. We are sorry to hear about you experience we will share you feedback with the others on our team.
Dont buy minimal results
1 out of 5 stars
Thumbs down graphic, would not recommend
Ivonne - 4 months ago
Don’t work as expected
Honey blonde
4 out of 5 stars
erinw12 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I feel like the color chart on the boxes represents the color change pretty well. At first my hair seemed that it didn’t look much different but after the initial wash, the color seemed to lighten up slightly. Definitely recommend a bleach lightener prior if you’re lifting from hair darker than mine because I did leave the color on slightly longer than the recommended time. Huge positive is the lack of damage and the price point, it’s worth a shot!
Would purchase!
5 out of 5 stars
baddiewithababy - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Application process was easy and quick! I started from a dark brown color and it lifted a few shades however. The packaging was nice and neat! No harsh smell! My hair is still holding color well with no breakage as long as I keep it conditioned weekly.
RUINED MY HAIR!
1 out of 5 stars
Thumbs down graphic, would not recommend
Do not buy this product - 5 months ago
If I could rate this product 0 stars I would!! I bought the 396 shade (luminous blonde) and dyed my hair for it just to only appear on the roots!! This product was horrible and extremely drying to my hair. The outcome came out RIDICULOUS. The "blonde" came out many different shades including a hideous ginger and ugly yellow color.. Now I have this ridiculous spot or patch on my hair. This is what we call hot roots. I have done every step the right way, and this product just completely failed me. I'm going to assume this happened because I have previously dyed my hair with black henna but it was MONTHS ago..
1 reply from Soft Sheen Team team - 5 months ago
Hi Do not buy this product! We are sorry to hear about your experience with Dark & Lovely Fade Resist Rich Conditioning Hair Color Luminous Blonde. Please contact us directly so that we can assist you with your color.@800-442-4643 M-F 9am to 5pm EST and use reference #34298757. Have the product available when calling.
Brown to Blonde
5 out of 5 stars
kb36 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The dye did a great job. I went from dark brown to dark blonde/honey brown. It definitely got darker as the days went by. It was brighter the first time I rinsed the dye out. Amazing product but my hair was dry. I recommend a full moisture routine after it. It could've been worse though :) I used two boxes but I should gotten 3 because of the thickness of my hair.
Did Nothing for me
1 out of 5 stars
Thumbs down graphic, would not recommend
PinkBubbles - 5 months ago, Verified purchaser
Did absolutely nothing to my prelightened hair, zero color difference. Left it in for 30 mins and the color washed right out - waste of my time. Hair mask did make my hair soft but that’s about the only difference.
1 reply from Soft Sheen Team team - 5 months ago
Hi PinkBubbles. We are sorry to hear about your experience with Dark & Lovely Rich Conditioning Hair Color. We would like to assist you please contact us directly at 800-442-4643 M-F 9am to 5pm EST use reference #33622122 when calling. Please have the product available.
Does not work
1 out of 5 stars
Thumbs down graphic, would not recommend
Esther - 5 months ago, Verified purchaser
I tried the honey blonde on my natural black hair. I followed the instructions but it didn't do anything. I still have black hair.
1 reply from Soft Sheen Team team - 5 months ago
Hi there, Esther! We are so sorry to hear about your experience with our Dark and Lovely Fade Resist Rich Conditioning Hair Color. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036 and provide this reference 33608021. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Vital Violet! Beautiful Color!
4 out of 5 stars
Thumbs up graphic, would recommend
Alliejacks74 - 5 months ago, Verified purchaser
First off the picture don't do this color justice. It is so vibrant and unique. I get soooo many compliments. For context I am salt and pepper, so it gave me the most beautiful multi tones of violet and sort of a reddish pink. This color lifts then deposits. So be aware and make sure your hair is in good condition before coloring. But the formula is gentle and my curls were soft and juicy. My ONLY complaint is I can tell this color is going to fade. I wish DL would make a matching gloss to help maintain the color. I don't want to compromise my hair by attempting to reapply which is asking for breakage and damage. Otherwise I absolutely adore the color and my hair was not damaged in the process!
Orange
1 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 5 months ago, Verified purchaser
Made my dark brown hair orange. Rey little lift.
1 reply from Soft Sheen Team team - 5 months ago
Hi Liz. Thank you for sharing your experience with us regarding Dark & Lovely Fade Resist Hair Color. We are sorry your hair did not turn out as expected, please contact us directly at 800-442-4643 M-F 9am to 5pm EST. Please have the product available when calling.