Dark and Lovely Fade Resist Permanent Hair Color - 396 Luminous Blonde: Ammonia-Free, With Shea Butter, For Curly Hair
$6.99 ($1.13/fluid ounce)See 1 deal for this item
In Stock
Eligible for registries and wish lists
Available deals
$5 Target GiftCard with $30 personal care items purchase
In-store or Online ∙ Show items and details
At a glance
About this item
Additional product information and recommendations
Discover more options
- $8.99$5 Target GiftCard with $30 personal care items purchase3.8 out of 5 stars with 10363 ratings
- Highly rated$4.99 - $5.49$5 Target GiftCard with $30 personal care items purchase4.5 out of 5 stars with 9519 ratings
- Highly rated$9.99$5 Target GiftCard with $30 personal care items purchase4.4 out of 5 stars with 11971 ratings
- $11.99 - $12.99Lower price on select items$5 Target GiftCard with $30 personal care items purchase3.6 out of 5 stars with 5833 ratings
- $13.99$5 Target GiftCard with $30 personal care items purchase4.4 out of 5 stars with 1300 ratings
- $29.99$5 Target GiftCard with $30 personal care items purchase4.1 out of 5 stars with 1536 ratings
- $8.29 - $16.59$5 Target GiftCard with $30 personal care items purchase4.4 out of 5 stars with 192 ratings
Frequently bought together
- Highly rated$6.99$5 Target GiftCard with $30 personal care items purchase4.4 out of 5 stars with 3316 ratings
- Highly rated$6.99$5 Target GiftCard with $30 personal care items purchase4.4 out of 5 stars with 3316 ratings
- Bestseller$3.99$5 Target GiftCard with $30 personal care items purchase4.3 out of 5 stars with 162 ratings
- $10.79$5 Target GiftCard with $30 personal care items purchase3.4 out of 5 stars with 37 ratings
- Highly rated$9.99($0.83/fluid ounce)$5 Target GiftCard with $30 personal care items purchase4.5 out of 5 stars with 4429 ratings
- Highly rated$11.99$5 Target GiftCard with $30 personal care items purchase4 out of 5 stars with 7100 ratings
- $8.99 - $13.99$5 Target GiftCard with $30 personal care items purchase4.6 out of 5 stars with 884 ratings
- $6.99$5 Target GiftCard with $30 personal care items purchaseDark and Lovely Uplift Hair Bleach Kit, Hair Dye, Bleach Blonde: Ammonia-Free, For Coarse Curly Hair4.4 out of 5 stars with 706 ratings
- $2.99$5 Target GiftCard with $30 personal care items purchase3.7 out of 5 stars with 1725 ratings
- Bestseller$17.99$5 Target GiftCard with $30 personal care items purchase4.1 out of 5 stars with 36 ratings
- $17.99$5 Target GiftCard with $30 personal care items purchase4.3 out of 5 stars with 994 ratings
- $9.99 - $17.99$5 Target GiftCard with $30 personal care items purchase4.4 out of 5 stars with 2719 ratings
- Bestseller$3.69$5 Target GiftCard with $30 personal care items purchase4.2 out of 5 stars with 512 ratings
- $4.99($0.50/ounce)$5 Target GiftCard with $30 personal care items purchase4.5 out of 5 stars with 393 ratings
- $3.29$5 Target GiftCard with $30 personal care items purchase4.4 out of 5 stars with 635 ratings
Guests also viewed
- Highly rated$6.99$5 Target GiftCard with $30 personal care items purchase4.4 out of 5 stars with 3316 ratings
- $11.99 - $12.99Lower price on select items$5 Target GiftCard with $30 personal care items purchase3.6 out of 5 stars with 5833 ratings
- $8.99$5 Target GiftCard with $30 personal care items purchase3.8 out of 5 stars with 10363 ratings
- $8.99$5 Target GiftCard with $30 personal care items purchase3.9 out of 5 stars with 7275 ratings
- Highly rated$4.99 - $5.49$5 Target GiftCard with $30 personal care items purchase4.5 out of 5 stars with 10477 ratings
- $6.99$5 Target GiftCard with $30 personal care items purchaseDark and Lovely Uplift Hair Bleach Kit, Hair Dye, Bleach Blonde: Ammonia-Free, For Coarse Curly Hair4.4 out of 5 stars with 706 ratings
- $8.49$5 Target GiftCard with $30 personal care items purchase4.3 out of 5 stars with 119 ratings
- Highly rated$9.99$5 Target GiftCard with $30 personal care items purchase4.4 out of 5 stars with 11971 ratings
- Highly rated$4.99$5 Target GiftCard with $30 personal care items purchase4.2 out of 5 stars with 722 ratings
- Highly rated$5.49 - $5.99$5 Target GiftCard with $30 personal care items purchase4.5 out of 5 stars with 10559 ratings
- Highly rated$4.99 - $5.49$5 Target GiftCard with $30 personal care items purchase4.5 out of 5 stars with 9519 ratings
- $11.99$5 Target GiftCard with $30 personal care items purchase4 out of 5 stars with 3403 ratings
- Highly rated$8.99$5 Target GiftCard with $30 personal care items purchase4.7 out of 5 stars with 1225 ratings
- Highly rated$12.99$5 Target GiftCard with $30 personal care items purchase4.1 out of 5 stars with 6531 ratings
- Highly rated$11.99 - $14.19$5 Target GiftCard with $30 personal care items purchase4.6 out of 5 stars with 5048 ratings
- Highly rated$5.49$5 Target GiftCard with $30 personal care items purchase4.5 out of 5 stars with 9629 ratings
- $11.99$5 Target GiftCard with $30 personal care items purchase4.4 out of 5 stars with 3154 ratings
- $10.99$5 Target GiftCard with $30 personal care items purchaseColor Oops Extra Strength Hair Color Remover - 4 fl oz: Ammonia-Free, Aluminum-Free, Includes Gloves3.4 out of 5 stars with 1255 ratings
- $8.49$5 Target GiftCard with $30 personal care items purchase3.4 out of 5 stars with 1290 ratings
- Highly rated$8.49$5 Target GiftCard with $30 personal care items purchase4.5 out of 5 stars with 22795 ratings
- $9.79 - $10.29$5 Target GiftCard with $30 personal care items purchase3.8 out of 5 stars with 6543 ratings
- $9.49$5 Target GiftCard with $30 personal care items purchase4.4 out of 5 stars with 2059 ratings
- Highly rated$8.49$5 Target GiftCard with $30 personal care items purchase4.5 out of 5 stars with 23052 ratings
- $8.49$5 Target GiftCard with $30 personal care items purchase3.5 out of 5 stars with 1106 ratings
Related Categories
Guests are saying
The hair dye offers a vibrant color experience with easy application and nourishing properties. Many guests appreciate the rich shades, particularly the vivacious red, which provides a bold look while keeping hair soft and healthy. The included moisture mask enhances the overall experience, making it suitable for various hair types. However, results can vary based on hair color and type, with some guests noting that the dye may not show as vividly on darker hair. Overall, it's a great choice for those seeking a reliable at-home dye.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3316 reviews
effectiveness: 3.21 out of 5
quality: 3.21 out of 5
value: 3.4 out of 5
55% would recommend
128 recommendations
1 out of 5 stars
13 August, 2026Verified purchase
(no review title)
Came out cherry red
3 out of 5 stars
23 July, 2026
originally posted on softsheen-carson.com
Misleading
Did not come out as the color pictured however still gave me a beautiful hair color.
1 reply from SoftSheen-Carson team - 26 days ago
Hi AF26! Thank you for taking the time to share how you feel about Dark & Lovely Fade Resist-Sunkissed Brown! We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 July, 2026Verified purchase
no bleach
I didn't realize this had no bleach. changed my hair from black to *maybe* dark brown. I've seen better results from sun in
5 out of 5 stars
4 July, 2026
originally posted on softsheen-carson.com
Beautiful Color!
[This review was collected as part of a promotion.] The hair dye was easy to use, and the instructions were simple to follow. The products were easy to rinse out, and the color came out very vibrant!!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 June, 2026
TURNED RED!!
horrible, do NOT buy the purple!! it turns red
2 out of 5 stars
Thumbs down graphic, would not recommend
13 May, 2026Verified purchase
Red Violet
This looks more red than purple. I work in an elementary school and all the kids asked me if I dyed my hair red🙄
1 reply from Soft Sheen Team team - 3 months ago
Hi. Thank you for reaching out to SoftSheen Carson. We are sorry to hear about the experience you had with the Dark & Lovely Fade Resist Hair Color. We would like to speak with you directly about it. Please give us a call at 800-442-4643, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 May, 2026
(no review title)
Did not cover my grays
5 out of 5 stars
2 May, 2026
originally posted on softsheen-carson.com
Love the color
[This review was collected as part of a promotion.] Dark & Lovely Fade Resist in Vivacious Red delivers a bold, vibrant color that really stands out right after application. The shade comes out rich and eye-catching, especially on pre-lightened or lighter hair, and it gives a nice shine that makes the color look healthy and fresh. The conditioner included helps keep hair feeling soft instead of dry or brittle, which is a big plus for a permanent dye. Like most reds, it does fade gradually over time, but it holds up fairly well if you use color-safe products and limit washing. Overall, it’s a great choice if you want a bright, confident red without spending salon prices.
1 out of 5 stars
25 April, 2026
Dont buy
This product left my hair the same color that I started with. I’m angry what a waste of my hard earned money!
1 out of 5 stars
30 March, 2026
originally posted on softsheen-carson.com
Allergic Reaction to Color 378 Honey Blonde
I am writing this review so that others can know that dark and lovely color number 378 Honey Blonde has a high level of chemical that will leave your eyes burning and nose burning. I colored my sister hair on Saturday, and minutes after coloring her hair experienced a painful allergic reaction from this product. Eye pains in the inner eyes and nose pain in the back of my eyes and nostrils. This product should not be used on children. Today I had to go to urgent care and received prescribed eye drops for the nursing and pain.
1 reply from LeCare team - 4 months ago
Hi Enez 727! We are sorry to hear about the experience you had with Dark & Lovely Fade Resist, Honey Blonde. We would like to speak with you directly about it. Please give us a call at 1-800-442-4643, M-F, 9-5, ET. It would be helpful if you could have the product box available and provide us with case #46229897 when you call.
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase
(no review title)
I love how the color came out. I got 2 boxes because I wanted a little darker than 1 could provide. I love my hair and the color I gotten!
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
(no review title)
I really love this product it works really good
4 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026Verified purchase
great color, awful gloves
The color and longevity of this is pretty good. I do it about every 5 weeks. What I have an issue with is the gloves. they are so thin and ALWAYS stain my hands. The color itself is really great, but maybe buy other gloves
5 out of 5 stars
20 March, 2026
originally posted on softsheen-carson.com
Love it
[This review was collected as part of a promotion.] Love this color! It’s bright,bold, and shows up very well on dark hair. The formula is easy to use, doesn’t have a strong odor, and left my hair feeling soft and looking shiny. If you looking for a easy step by step hair dye this definitely the one to buy
4 out of 5 stars
19 March, 2026
originally posted on softsheen-carson.com
Hair Dye
[This review was collected as part of a promotion.] Instructions were easy to follow and apply. However, I would say the color is more of a copper/orange than a true “red” nonetheless though the pigment was really great and dyed my hair beautifully. I felt that it didn’t damage my hair whatsoever and was really hydrating actually which I loved.
5 out of 5 stars
15 March, 2026
originally posted on softsheen-carson.com
Great
[This review was collected as part of a promotion.] I like the product , no damage and the moisture is really good , it works exactly like it promised, i would recommend using it, great , the shine that gives in your hair , coverage and fading amazing
5 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2026Verified purchase
Great for price
Great product
5 out of 5 stars
12 March, 2026
originally posted on softsheen-carson.com
Good
[This review was collected as part of a promotion.] Color came out good but I wanted a darker red so I mixed a bit. But nonetheless love it. The packaging was also a nice touch for me! Happy to have tried this product
5 out of 5 stars
1 March, 2026
originally posted on softsheen-carson.com
Super conditioning with flawless development, easy
[This review was collected as part of a promotion.] Super conditioning formula and hair feels perfect once done putting in hair. Flawless Development, easy management, with full coverage %100.
5 out of 5 stars
22 February, 2026
originally posted on softsheen-carson.com
Fade Resist is a WINNER!
My hair has never been so smooth and frizz-free! Fade Resist was easy to apply, effectively managed my new stubborn grays, and the Moisture Mask that comes with it? PHENOMENAL! Please product that product in larger quantities, because the small tube runs out quickly. I absolutely LOVE the no-fuss approach to Fade Resist and will continue to purchase it as often as needed.