Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 ($1.13/fluid ounce)
Color362 Crimson Moon
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured, Curly
Health Facts: Ammonia-Free, Contains Shea Butter, Contains Argan Oil
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
Net weight: 6.2 fl oz (US)
TCIN: 76578326
UPC: 075285015957
Item Number (DPCI): 063-01-7097
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015 - aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning color: 1242202 c-aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, ammonium hydroxide, oleyl alcohol, parfum / fragrance, p-phenylenediamine, 2-methyl-5-hydroxyethylaminophenol, 4-amino-2-hydroxytoluene, thiolactic acid, edta, erythorbic acid, polyquaternium-6, m-aminophenol, 2,4-diaminophenoxyethanol hcl, resorcinol, bht. nourishing care conditioner: 1213520ss4 - aqua / water / eau, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera / candelilla wax / cire de candelilla, amodimethicone, cetyl esters, isopropyl alcohol, parfum / fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil. tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide.' '
Allergens & Warnings:
USAGE ADVISORY - SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS. • DO NOT USE IF: — You have already had a reaction to a haircolor product. — You have a sensitive, itchy or damaged scalp. • IF YOU HAVE A TATTOO THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. • PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. • Avoid contact of this product with eyes and skin. • If product gets into eyes, rinse immediately. • Wear gloves provided in kit. • Thoroughly rinse hair after application. • Do not use over compound henna or progressive color. • Wait at least 14 days after bleaching, relaxing or permanent waving before coloring. • Keep product out of the reach of children. Do not apply on children. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST, ACCORDING TO ACCOMPANY- ING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS.Shipping details
Estimated ship dimensions: 6.3 inches length x 3.6 inches width x 2.3 inches height
Estimated ship weight: 0.515 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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Guests are saying
Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3096 reviews
effectiveness: 3.19 out of 5
quality: 3.18 out of 5
value: 3.42 out of 5
55% would recommend
106 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
(no review title)
Good product
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Will not get again
Did not like at all color wasn’t great made my hair feel dry after
5 out of 5 stars
8 October, 2025
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] Very vibrant and long lasting. I absolutely love this color. It’s especially a beautiful color since fall is coming up. I highly recommend. Easy instructions and easy to follow. Great package and the scent isn’t strong at all
5 out of 5 stars
7 October, 2025
originally posted on influenster.com
Lovely
[This review was collected as part of a promotion.] It’s a very beautiful color the Result is beautiful it brings everything so you can apply the uniform color and everything is fine the price is affordable and its fragrance is normal it does not smell very strong I like it it is confliable.
5 out of 5 stars
7 October, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] I like this product. It probably would have worked better if I bleached my hair or lightened it first but It definitely gave me some color that you can see in the sunlight
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025
WRONG COLOR IN BOX
Wrong color in box and realized it the hard way. Very disappointed
1 reply from Soft Sheen Team team - 16 days ago
Hi Jasmine. We are sorry to hear about your experience with SSC Dark & Lovely Fade Rest Rich Conditioning Hair Color. Please give us a call at 800-442-4643 M-F 9am to 5pm EST and provide the advisor taking your call with case #43104370. Please have the product available when calling.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
(no review title)
I hate it it didn't even turn red like on the box it looks like orange
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase
Dissapointed
I don’t like leaving a one star review but I was expecting this to color my hair any shade of purple but the product literally washed out of my hair. I did every step exactly as it told me to and my hair did not dye at all. I am extremely disappointed and I just wasted 2 hours of my life for my hair to look the exact same.
1 reply from Soft Sheen Team team - 14 days ago
Hi Lindsey. We apologize you were not satisfied with the results you achieved with Soft Sheen Carson Dark & Lovely Fade Resist Rich Conditioning Hair color.. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Frequent shampoos, exposure to sun, pollution, salt water, chlorine-treated pools, permanent waves, blow-drying and hair straighteners can cause artificial color to fade. Please reach out and speak to or hair color specialists @800-442-4643 M-F 9am to 5pm EST and have the product with you when calling. We look forward to hearing from you.
3 out of 5 stars
30 September, 2025
originally posted on influenster.com
color treated hair
[This review was collected as part of a promotion.] SoftSheen-Carson Dark and Lovely Fade-Resistant Vivacious Red is to deliver a bold, vibrant shade in the bottle, but I didn’t get lasting color. Processing for 30 minutes didn’t fully hold the dye, especially on porous or my already color treated hair.
1 reply from LeCare team - 23 days ago
Hi yslvoyage_7897! Thank you for trying Dark & Lovely Fade Resist, 394-Vivacious Red. We are sorry to hear that you did not achieve the intensity this shade offers. We are committed to bringing our consumers products that meets their needs and expectations. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
24 September, 2025
originally posted on influenster.com
Easy and bright
[This review was collected as part of a promotion.] First I want to say I'm glad I was sent 2 boxes because my hair is long. The application was easy and the process was smooth. My hair was natural and it turned out amazing! The vibrancy of this color was crazy. It faded slowly and was easy to style.
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
My go to color
Love the color and the price. Definitely my go to brand and did not disappoint.
5 out of 5 stars
19 September, 2025
originally posted on influenster.com
I like the packaging!
[This review was collected as part of a promotion.] I received the Dark & Lovely Fade Resist Vivacious Red. I really liked the packaging, and I like the color. It was easy to apply and help keep the hair soft.
5 out of 5 stars
19 September, 2025
originally posted on influenster.com
Amazing ❤️
[This review was collected as part of a promotion.] I just wanna start this off by saying Omg the color is so beautiful. My mom loves the cover. She says it’s her favorite color now. It is so vibrant bright it came out. Perfect you didn’t need no boot or anything for the color to be. What is on the box. The hair mask that’s in there makes your hair really really, really, really soft. I definitely would recommend you try a dark and lovely hair dye. I receive mine’s complementary from influenster.
4 out of 5 stars
16 September, 2025
originally posted on influenster.com
A nice red for naturals
[This review was collected as part of a promotion.] It's super easy to apply to hair. Depending on your hair color, you'll get a deep red or bright red. In the past, I did hear about hair breakage from this product.
5 out of 5 stars
8 September, 2025
originally posted on influenster.com
Dark&lovely
[This review was collected as part of a promotion.] Dark & Lovely Fade Resist is a standout choice if you’re looking for bold, lasting color that also nourishes textured or relaxed hair. Its gentle yet vibrant formula—with eco-aware ingredients—makes it ideal for maintaining healthy, colorful hair without salon damage. Just be mindful that the color may fade sooner in some cases, and the scent may be stronger than expected.
5 out of 5 stars
7 September, 2025
originally posted on influenster.com
Easy application
[This review was collected as part of a promotion.] I love the color the box came with everything you needed to apply the color with easy application doesn’t have a strong smell and it did not damage my hair so far so good
5 out of 5 stars
5 September, 2025
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] I have never use this color but I love it, is a red vibrant. The application is so easy I didn’t have problem applying this and the purple package draws attention.
5 out of 5 stars
4 September, 2025
originally posted on influenster.com
Would buy
[This review was collected as part of a promotion.] The scent was amazing and the packaging was great and it was a great shade range and the application process was easy for me and the color vibrancy was just right for me.
2 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2025
Disappointing Color Accuracy
I grabbed the Virtual Violet shade to refresh my violet hair and touch up my roots, but it came out magenta instead. The color was way off and didn’t match what’s shown on the box. Pretty disappointed since I was just trying to maintain the color I already had.
1 reply from Soft Sheen Team team - 1 month ago
Hi Mcole. We are sorry to hear about the experience you had with Dark and Lovely Fade Resist Rich Conditioning Hair Color. We would like to speak with you directly about it. Please give us a call @ 800-442-4643, 9:00 am - 5:00 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
31 August, 2025
originally posted on influenster.com
Effectiveness,scent,hair health,
[This review was collected as part of a promotion.] The application process and value for your money on this product is highly worth it the color vibrancy is also effective and great and it doesn't have a strong scent