Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 ($1.13/fluid ounce)
Color384 Light Golden Blonde
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured, All Hair Types
Health Facts: Paraben-Free, Ammonia-Free
Product Warning: Prolonged exposure may cause skin irritation
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
Net weight: 6.2 fl oz (US)
TCIN: 86901556
UPC: 072790003844
Item Number (DPCI): 063-01-0097
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015-aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning hair lightener: 32940 ca -aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, polyquaternium-6, oleyl alcohol, parfum/fragrance, edta, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, citric acid, tetrasodium edta, bht. moisture mask: 1213639ss-aqua/water/eau, cetearyl alcohol, stearamidopropyl dimethylamine, isopropyl myristate, cetyl esters, helianthus annuus seed oil/sunflower seed oil, butyrospermum parkii butter/shea butter, parfum/fragrance, tartaric acid, benzyl alcohol, caprylyl glycol, salicylic acid, tocopherol, ethylhexyl salicylate, limonene, linalool, citral, citric acid. high lift booster: 32518 ca - potassium persulfate, sodium persulfate, sodium metasilicate, ammonium chloride, xanthan gum, sodium lauryl sulfate, kaolin, hydrated silica, sodium stearate, hydrogenated polydecene, edta.
Shipping details
Estimated ship dimensions: 2.26 inches length x 3.5 inches width x 6.25 inches height
Estimated ship weight: 0.514 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
Frequently bought together
Guests also viewed
Related Categories
Guests are saying
Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3111 reviews
effectiveness: 3.19 out of 5
quality: 3.18 out of 5
value: 3.4 out of 5
55% would recommend
108 recommendations
3 out of 5 stars
9 November, 2025Verified purchase
(no review title)
Unfortunately it didn’t do anything to my hair. I’m not sure why but I bought two boxes and it only colored my roots sadly. I’ve never had that issue using dark and lovely
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
Don't do it
This product failed it only lighted a portion of my hair and the part that it did lighten did not even come close to the color on the box. Extremely disappointed 😕
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
Perfect black, no mess
Stays a decent length of time, a beautiful black. No complaints on my natural hair.
5 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
(no review title)
Good product
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Will not get again
Did not like at all color wasn’t great made my hair feel dry after
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025
WRONG COLOR IN BOX
Wrong color in box and realized it the hard way. Very disappointed
1 reply from Soft Sheen Team team - 1 month ago
Hi Jasmine. We are sorry to hear about your experience with SSC Dark & Lovely Fade Rest Rich Conditioning Hair Color. Please give us a call at 800-442-4643 M-F 9am to 5pm EST and provide the advisor taking your call with case #43104370. Please have the product available when calling.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
(no review title)
I hate it it didn't even turn red like on the box it looks like orange
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase
Dissapointed
I don’t like leaving a one star review but I was expecting this to color my hair any shade of purple but the product literally washed out of my hair. I did every step exactly as it told me to and my hair did not dye at all. I am extremely disappointed and I just wasted 2 hours of my life for my hair to look the exact same.
1 reply from Soft Sheen Team team - 1 month ago
Hi Lindsey. We apologize you were not satisfied with the results you achieved with Soft Sheen Carson Dark & Lovely Fade Resist Rich Conditioning Hair color.. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Frequent shampoos, exposure to sun, pollution, salt water, chlorine-treated pools, permanent waves, blow-drying and hair straighteners can cause artificial color to fade. Please reach out and speak to or hair color specialists @800-442-4643 M-F 9am to 5pm EST and have the product with you when calling. We look forward to hearing from you.
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
My go to color
Love the color and the price. Definitely my go to brand and did not disappoint.
2 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2025
Disappointing Color Accuracy
I grabbed the Virtual Violet shade to refresh my violet hair and touch up my roots, but it came out magenta instead. The color was way off and didn’t match what’s shown on the box. Pretty disappointed since I was just trying to maintain the color I already had.
1 reply from Soft Sheen Team team - 2 months ago
Hi Mcole. We are sorry to hear about the experience you had with Dark and Lovely Fade Resist Rich Conditioning Hair Color. We would like to speak with you directly about it. Please give us a call @ 800-442-4643, 9:00 am - 5:00 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 April, 2025Verified purchase
How is this vegan
I’ve dyed my hair with different brands. This “vegan” formula is the only one that made my head feel WEIRD for hours until I went back home, washed again and applied coconut oil all over my scalp. I believe it left a chemical burn. My hair was heavily dried out. It came with a nourishing, natural ingredient hair mask, that did absolutely nothing. Will definitely never use or refer this brand again. Color didn’t come out right, and already washed out after 2 weeks.
3 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2025
Saddened
I wanted to love this but this was a slight miss for me. My hair is naturally a soft brown and I purchased 378-Honey Blonde. It BARELY tinted my hair and I left it in for 30mins. Kinda disappointed - the box color result images are way off. Will possibly use a lighter color but of this line of go back to using L’Oréal Féria.
1 reply from Soft Sheen Team team - 7 months ago
Hi ChynaWhyte! We apologize you did not achieve the results you expected from Dark and Lovely Fade Resist, 378-Honey Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
3 out of 5 stars
28 February, 2025
No shea please
Sounds like a great product! Too bad it has Shea. Not everyone can use shea products.
1 reply from Soft Sheen Team team - 8 months ago
Hi there Shea Averse! Thank you for your interest in Dark and Lovely Fade Resist Rich Conditioning Hair Color. The opinions of our customers are important to us when making decisions about our formulas. We appreciate your feedback. Please do not hesitate to contact us again if you have more feedback to share.
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2024Verified purchase
Fashion influencer
I absolutely loveeeeee this color! It came out more like a magenta and it looks stunning in my opinion. I’m sure when I re apply it in another 8 weeks, the pink will even be more noticeable. I’ve used dark and lovely on my hair for years and I recommend keeping the dye on longer than 30 mins. The color will last longer. After about 5/6 weeks it will turn into a copper like color. Still pretty.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2024Verified purchase
Nope
I usually get the lightest blonde then out a rinse over to get the cookie I want. I decided to use Honey Blonde and it is a complete upset. Started from the back and work my to the front. My front edges took fine but my new growth slightly got light(I have dark brown hair). Gray coverage some but not the ones I was hoping for. Oh and it was super runny. Mind you I put the color on them prior to starting because I did not want to be disappointed. In the end I'll go back to the lightest blonde. This was a waste of money for two boxes.
1 reply from Soft Sheen Team team - 1 year ago
Hi kiki We apologize you did not achieve the color results you were exppecting from Dark and Lovely Fade Resist Rich Conditioning Hair Color, Honey Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2024Verified purchase
Bleach doesnt work
I bought the light golden blonde and I’d barely even lifted the color on my hair. I went MAYBE one shade lighter
3 out of 5 stars
21 September, 2024
Color fades quick but nice color at first.
Nice bright color but it fades after first wash quite a bit.
5 out of 5 stars
Thumbs up graphic, would recommend
17 September, 2024Verified purchase
JUST GET IT
Went from dark brown to this beautiful honey blonde. I had to leave the product more than recommended on the box to get the color. But overall pretty nice.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2024
Fake good reviews. Dye is pink
High star reviews are fake. Dye is hot pink, not purple. Beware
1 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2024
Not consistent
I bought two boxes and the developer that you mix into the bottles weren’t even the same color. One was black like it should be, the other was red brown. Waste of money.