ORS Olive Oil Built-in Protection No-Lye Hair Relaxer - Normal - 12.25oz
$7.79
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$3.99($0.25/fluid ounce)
Buy 1, get 1 25% off ECO STYLE hair care items
4.4 out of 5 stars with 1727 ratings
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4.4 out of 5 stars with 397 reviews
effectiveness: 3.78 out of 5
quality: 3.67 out of 5
value: 3.83 out of 5
70% would recommend
62 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
(no review title)
Came in a great condition. Instructions were easy to follow. It had all the components needed and it worked perfectly on my hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 December, 2025
Jist don't do it.
they gave me an open boxed perm. Instead of immediately apologizing the young lady mentions that she did not pack the order. This is besides the point. Not retuning back to target to purchase hair products African American women. Ridiculous.
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
(no review title)
great product
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
Great results
I love it
5 out of 5 stars
18 November, 2025Verified purchase
ORS perm
Great for medium or fine hair . Gentle in hair . Highly recommend
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase
(no review title)
Love this for my hair. No breakage, keeps hair managable.
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
This product is very good, it does its job and leaves your hair looking perfect. I would definitely buy it again.
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025Verified purchase
easy to use, follow directions and you'll be fine.
worked great! i used it on my previous curly perm, and natural 4b new growth texture at the same time. no hair loss. kept it on my head for 12 minutes or so, from beginning of applying it to smoothing it. you don’t need to leave this on for long at all. shampooed 3x with provided shampoo (both shampoo and conditioner are great) and used the hair lotion. seriously, no hair loss! i was worried my hair would fall out in clumps since it had been processed before, but nope. everything turned out great :-)
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025Verified purchase
Relaxer
This product was very well put together and easy to apply
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
It's a Great Relaxer!
It’s not good to get your hair bones straight if you like to wear a lot of different styles and that relaxer does not get your hair bones straight, but it gets it straight enough. It’s easy to rinse out and the hair feels silky after shampooing with neutralizing shampoo. I’ve been using it for over 15 years.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2025
Open box and no return ??
What two of these and one was open with a missing piece the most important piece to the relaxer and I have not been able to submit a return at all for this items so I’m just at a loss. I will not be shopping at target anytime soon
5 out of 5 stars
Thumbs up graphic, would recommend
8 May, 2025Verified purchase
Consistent
Same results every time.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 April, 2025
HAIR FALLS OUT
This product is probably the worst thing you can put on your hair. I followed the instructions to a T and now my hair is completely fried... I can't brush it because it just keeps pulling chunks of my hair off.... save yourself time, money and hair because this is a terrible product.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 March, 2025Verified purchase
Beware
The neutralizer made the perm activate not neutralize and burned my daughters scalp horribly. I will never buy this relaxer again
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2025Verified purchase
Perfect !!
I have a 4c hair and I loved it after application !!
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2024
Strand test is a must!
This product is mainly marketed towards black women because of hair compatibility and strength. With that being said, I am half white & half black. I had 3C hair to start and knew I’d get some damage going into this with fine coils. Reading the instructions, the strand test called for minimum 10-13 mins for fine hair. I tested for 10 and seen there was medium damage. Once applied to head I left on for 5 mins. My hair came out just as wanted, wavy! Would recommend BUT always strand test to modify timing for your hair type! Also, burning was very minor. I also made sure to wash 3x after & deep condition after.
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2024Verified purchase
Great Relaxer!
I've been self relaxing for about 15 years now. I've tried other brands, but always come back to ORS. This relaxer gets me straight 'enough' that I'm satisfied with the results. My nape is resistant and never fully relaxes, but I think that's just the way my texture is. I don't burn and I process for the recommended 18 minutes. I suggest you have a bottle of neatralizing shampoo on hand. The little packet provided doesn't specifically say it's neutralizing and you don't want to take any chances. All in all, this is a great product and I will continue to use it. I have 4A and 4C hair that's just past shoulder length.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2024
PLEASE READ THIS
DO NOT BUY THIS IM CRYING SO MUCH RIGHT NOW IT MADE MY HAIR FALL OUT IN CHUNKS AND I HAVE SCHOOL IN 30 MINUTES PLEASE DO NOT BUY THIS IN THE PICTURE IT LOOKS LIKE A LITTLE BUT THERE IS MORE IN THE TUB PLEASE DO NOT BUY THIS UNLESS U WANT TO BE BALD
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2024Verified purchase
Smells great, works great
I was natural for about 8 years and used this. My hair is bone straight now! I've never in my life achieved the bone straight look and Im using it from now on.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 July, 2024Verified purchase
Crispy hair
Leave hair really hard