Clairol ColorStrong Ammonia Free Permanent Hair Color Dye Kit - 6 Light Brown: Moisturizing, Shine Enhancing, With Coconut Oil, All Hair Types
$13.99 ($2.09/fluid ounce)
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4.4 out of 5 stars with 2387 reviews
effectiveness: 3.67 out of 5
quality: 3.67 out of 5
value: 3.67 out of 5
66% would recommend
3 recommendations
5 out of 5 stars
1 July, 2026
originally posted on Clairol
Best hair dye and colour ever!!!
Very surprised at the negative reviews. My favourite hair dye ever!! The shade is ‘ASH’ so it is a greyish blonde colour very cool toned as oppose to warm which is exactly what I was looking for completely toned down the yellow and everyone has complimented my hair thinking I just spent a fortune in the salon!! Bought another 6 of these!
5 out of 5 stars
1 July, 2026
originally posted on Clairol
Would recommend
I bought this. It's a great price point and so easy to use. Coverage is great and the colour is luminous leaving a great shine to my hair. Would recommend.
5 out of 5 stars
1 July, 2026
originally posted on Clairol
Amazing!
This colour is great! Super easy to apply and looks great.
1 out of 5 stars
30 June, 2026
originally posted on Clairol
Wrong colour
It made my hair black and not brown, im so upset, im a natural brunette and was excited to go back to my colour but instead i now have black hair
1 reply from Clairol team - 12 days ago
Hello! Thank you for trying our Clairol ColorStrong product line; however, we are very sorry to hear that the color result turned out unexpectedly dark! Using a clarifying shampoo, followed by a deep conditioning treatment, can sometimes help lighten a color that is too dark. We also recommend avoiding heat styling (such as using a hair dryer or curling iron), as this can further set the color. If the clarifying shampoo does not remove enough of the color, please call us to speak with one of our hair color experts! You can reach us at 08000833338—we would be happy to assist you.
1 out of 5 stars
26 June, 2026
originally posted on Clairol
Blah
I bought this a month ago and used it yesterday. It turned my hair light brown ish for a day and then it turned grey.
1 reply from Clairol team - 19 days ago
Hi there! We would like to thank you for trying our Clairol ColorStrong; yet, we are truly saddened to learn that the color results faded out right away. Since there are quite a few variables to consider regarding this result, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
1 out of 5 stars
26 June, 2026
originally posted on Clairol
Great if you like a mix of platinum & lavender 🤬
My hair is naturally curly and a dirty blond with a bit of greys popping in. Thought I'd try a new brand and liked that its ammonia free. But this product is THE WORST hair color I've ever tried! Followed the directions to a T (been coloring my own hair for decades). The roots and 1st 3-4" of my hair is LAVENDER tinged and the rest of the color is way too light, not even close to what was pictured on the box. Had to ball-cap it all day yesterday running errands...what a MESS.
1 reply from Clairol team - 19 days ago
We first want to thank you for using our Clairol Blonde It Up Toner, yet we are truly saddened to learn of the unexpected lavender results. This is certainly not the experience we want you to have, nor what we would expect. Based on this, there are quite a few variables to consider based on the results that you received. So, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 for a full-color consultation. Our hours of operation are Monday-Friday, 9:00 AM to 5:30 PM EST. We look forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2026Verified purchase
caseyo
perfect hair color
5 out of 5 stars
20 June, 2026
originally posted on Clairol
Spectacular hair dye
WOW just used this for the first time and I’d go as far to say as it’s done a better job than my hairdresser!!! My hair is in the most sunning condition after using it. The best hair dye and conditioning treatments I’ve ever used.
3 out of 5 stars
18 June, 2026
originally posted on Clairol
ZERO AMONIA=NO LIGHTENING EFFECT
THIS COLOR SHOULD COME WITH WARNING THAT IT WILL NOT LIGHTEN HAR!!!!!. Yes it does moisturizing and shine and adds healing, but it is NOT MEANT TO LIGHTEN OR CHANGE... IT HAS ZEROOOO AMMONIA!
5 out of 5 stars
18 June, 2026
originally posted on Clairol
Amazing Amazing.
I was hesitant to try because my hair was porous and dry. There's possibility hair is blotchy or comes darker since I need protein in my ends. This product worked perfect. I placed on roots first so it would darken, then less time on my fried ends and voila'! It made my ends healthier and shiny and the color even. Its a very exotic shade and it does show different even in a dark shade. I highly suggest to prevent mess up ake sure and do roots first if your har is daaged, because the color will take fast in the weaker and porous hair. But its my upgrade favorite brand from Colorsilk. LUX!
1 out of 5 stars
18 June, 2026
originally posted on Clairol
No strong smell
Did nothing for my dark blonde hair. Smelled great thought .
1 reply from Clairol team - 1 month ago
Hi there! We do want to thank you for trying our Clairol ColorStrong line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
2 out of 5 stars
16 June, 2026
originally posted on Clairol
Not great...
I have dyed my own hair for many many years, thought this colour looked great so gave it a go, First, having a primer makes no difference except to dirty the gloves making actual colour application harder, second, more irritation that I usually experience on the scalp, 3rd and most imimportant, very little purple colour. hair looks pretty brown... overall wont be buying again.
1 reply from Clairol team - 25 days ago
Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our ColourStrong. We want to let you know that consumer safety is, and always has been, our first priority, and each product must meet our stringent safety and efficacy standards. Your experience is atypical, and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 08000833338, so we can better help!
1 out of 5 stars
13 June, 2026
originally posted on Clairol
Not for me
[This review was collected as part of a promotion.] Packaging lovley product instructions clear and easy to use fast to set and get ready product felt very harsh chemical smell burnt the ends of my hair and left unmanagable for muself made my face itchy i am unsure if this is just me but be careful
1 reply from Clairol team - 1 month ago
Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Root Touch Up. We want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 0800083338 so we can better help!
1 out of 5 stars
13 June, 2026
originally posted on Clairol
Different color than pictured
I have dark brown hair and wanted to try something lighter, however, this left my hair looking black. I was so shocked and upset because this is the fist time I have ever dyed my hair. It also left it super dry! The company needs to figure out the coloring because the results are drastically different than the box shows.
1 reply from Clairol team - 1 month ago
Hi there! We want to thank you for trying our Clairol ColorStrong; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.-
1 out of 5 stars
7 June, 2026
originally posted on Clairol
Way darker than on the picture!
I had golden light brown hair and wanted a go a shade darker. My hair after coloring this this color turned black. And when i say black,I mean black. I almost cried.
1 reply from Clairol team - 1 month ago
Hi there! We want to thank you for trying our Clairol ColorStrong; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
2 out of 5 stars
21 May, 2026
originally posted on Clairol
Terrible color
New to home dyes. I have dark blonde to light brown hair with a lot of natural highlights and some grey around my face. I did the strand test from 2 different areas and worked perfectly. Now I have medium brown hair that is very orange.
1 reply from Clairol team - 2 months ago
We first want to thank you for using our Clairol ColorStrong, yet we are truly saddened to learn of the unexpected orange results. This is certainly not the experience we want you to have, nor what we would expect. Based on this, there are quite a few variables to consider based on the results that you received. So, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 for a full-color consultation. Our hours of operation are Monday-Friday, 9:00 AM to 5:30 PM EST. We look forward to speaking with you.
5 out of 5 stars
19 May, 2026
originally posted on Clairol
Great dye
[This review was collected as part of a promotion.] Good dye paint for my hair from @inflienster I like Clairol products for hair and this one it’s good for me too. I like how it’s mix and texture. Colour it’s shiny and hair are soft after.packaging it’s also good.
5 out of 5 stars
13 May, 2026
originally posted on Clairol
By far the best home colour EVER
the s by far the best at home colour I have ever used (been using every 6 weeks or so). Pros: non-drip, easy application, colour that lasts and is beautiful and shiny, doesn't dry out hair, grey coverage that lasts, no ammonia, no smell, and gloves that fit Australian women's large hands!! Absolutely highly recomed and thank you Clairol - love it
1 out of 5 stars
10 May, 2026
originally posted on Clairol
Total Disaster
I have been coloring my hair for many years without any problems whatsoever. I decided to try Color StrongI even though it's a bit more expensive. I chose the color Big Sur. I was really excited to try it. I applied it like I ordinarily do using all of the instructions and the materials within and then I washed it out and dried my hair. To my dismay over the course of the next few days, I started to watch my hair break off. My hair grows really slowly, so it took me months to finally get it past my shoulders,. I was shocked to helplessly watch my hair break off. 2 weeks later, my hair is now at least 2 inches shorter.and it looks dry, ratty and beat up. In all my years coloring my hair, I have never experienced anything like this. I do not suggest people use this product if they have super fine hair based off my very depressing experience.
1 reply from Clairol team - 2 months ago
We first want to thank you for using our Clairol products; however, we truly regret learning of your experience with our ColorStrong. This is certainly not the experience we want you to have, nor what we would expect. Based on this, there are quite a few variables to consider based on the results that you received. So, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 for a full-color consultation. We look forward to speaking with you.
1 out of 5 stars
7 May, 2026
originally posted on Clairol
Green
I used the 8.0 medium blonde and it made my hair super ashy and green. It’s awful
1 reply from Clairol team - 2 months ago
We first want to thank you for using our Clairol ColorStrong, yet we are truly saddened to learn of the unexpected green results. This is certainly not the experience we want you to have, nor what we would expect. Based on this, there are quite a few variables to consider based on the results that you received. So, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 for a full-color consultation. We look forward to speaking with you.