$5.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dawn Platinum gives you a squeaky clean you can see and feel
- Removes up to 99% of Grease and Food Residue
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with Biodegradable surfactants.
Scent: Rain Shower
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, drink water if product is swallowed, keep out of eyes, flush immediately if product enters eyes
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Removes Dirt, Removes Grease, Cleaner
Recommended Product Application: Dishes
Net weight: 34 fl oz (US)
TCIN: 75664780
UPC: 030772011355
Item Number (DPCI): 003-06-2622
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine cxide, c9-11 pareth-b, colorants, deceth-8, fragrances, methylisothiazolinone, pei-4 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium citrate, sodium lauryl sulfate, tetrasodium glutamate diacetate, water' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If Dawn gets In eyes, rinse thoroughly with water. If swallowed. drink a glass of water to dilute., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 4 inches length x 5 inches width x 11 inches height
Estimated ship weight: 2.48 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: can i clean wood floor , stone floor with dawn
submitted by Monica - 4 months ago
A: For specific countertop materials like natural stone it's important to check the manufacturer's recommendations, as some stones may require special cleaners to maintain their seal and finish. We do not recommend using Dawn on wood.
submitted byDawn - 3 months agoBrand expert
Q: Can I use to bath my dogs?
submitted by Dottie - 5 months ago
A: No, please use only as directed.
submitted byDawn - 5 months agoBrand expert
Q: Is this the foaming kind?
submitted by Bev - 4 years ago
A: Hi Bev! Dawn Platinum in our Refreshing Rain scent is a liquid dish soap.
submitted byDawn - 4 years agoBrand expert
Q: Can I use this for spot stain removal in laundry? Family member comes home with LARGE oil stains on his clothes. Can I use it as the laundry detergent in an HE washer?
submitted by BuzyMom - 4 years ago
A: You can most definitely use Dawn for grease stain removal, but we only recommend using a very small amount, about the size of a button. Anything more than a teaspoon will cause excess suds.
submitted byDawn - 4 years agoBrand expert
Q: Is this antibacterial?
submitted by Question - 5 years ago
A: Dawn Ultra Platinum is not antibacterial, however, we do have Dawn Antibacterial Dish Soap in green apple and citrus scents. Please let us know if you have any other questions by calling (800) 725-3296.
submitted byDawn - 5 years agoBrand expert
Q: Does it contain phorsaras?
submitted by Grandma - 7 years ago
A: Phorsaras is not in any of our products.
submitted byDawn - 7 years agoBrand expert
Frequently bought together
$5.99($11.98/fluid ounce)
4.3 out of 5 stars with 1422 ratings
Discover more options
$4.99($0.19/fluid ounce)
4.4 out of 5 stars with 3931 ratings
$4.99($0.21/fluid ounce)
4.5 out of 5 stars with 635 ratings
$13.59($0.18/fluid ounce)
4.4 out of 5 stars with 4116 ratings
Related Categories
Guests are saying
Dawn dish soap has long been a favorite for its exceptional cleaning power and versatility, effectively tackling grease and grime on dishes and various surfaces. However, recent changes to the scent have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original fragrance. Despite the cleaning efficiency, the new scents have led to allergic reactions and complaints about lingering odors, prompting some guests to seek alternatives. Overall, while the product remains effective, the scent change has overshadowed its strengths for many users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5850 reviews
cleans effectively: 4.76 out of 5
quality: 4.59 out of 5
value: 4.39 out of 5
81% would recommend
205 recommendations
Packaging
5 out of 5 stars
Lisa - 2 days ago, Verified purchaser
The products that I ordered of course they will meet my expectations. However the packaging was not adequate. Unfortunately the items were not packaged properly. The dish soap and liquid makeup were not packaged in plastic bags. One of the liquid makeups cap feel off and makeup discharged from its bottle creating a mess. Fourtunately this did not happen with the dish soap.
Why the awful new scent??
1 out of 5 stars
Mom24 - 18 days ago
originally posted on dawn-dish.com
The new smell is completely too strong and awful! I used to love Dawn but unfortunately the new smell makes me feel sick! Ugh!
1 reply from Customer Care team - 16 days ago
Firstly, thank you so much for your loving and using Dawn. We're so very sorry to hear that this has been your experience with this dish soap. We're always looking for ways to improve our dish soaps, so we sometimes change the scent of our products after getting positive feedback during extensive consumer testing. However, while scent perceptions and preferences will vary from person to person, we never expect the scent to be so strong that it makes users feel sick when used as directed. Please discontinue using it. This isn't something we take lightly, so we'd like to connect, make a report to our Quality and Safety Teams, and help you with this. Please call us at (800) 725-3296.
Why did they have to ruin a great product??
1 out of 5 stars
Tparks - 23 days ago
originally posted on dawn-dish.com
I cannot stand the new scent I threw it in the garbage!
1 reply from Customer Care team - 18 days ago
We're so very sorry to hear that you're not a fan of the new scent. We're always looking for ways to improve our users dishwashing experience, so we made this change after receiving positive feedback during extensive consumer testing. Your feedback is incredibly important to us, and we'd like to connect so that we can pass your feedback along to our team and help. Please call us at (800) 725-3296.
Dawn Platinum Dishliquid
5 out of 5 stars
Thumbs up graphic, would recommend
tgcust71 - 1 month ago, Verified purchaser
Really good and concentrated so you don't have to use much. I tried this and used like you would regular dish soap and had some major soap foam. A little goes a long way. It works fabulous. I also noticed it didn't flavor my dishes. Some scented dish soap would flavor my dishes. Really good dish soap.
"Rain"is an awful scent!
1 out of 5 stars
Thumbs down graphic, would not recommend
Marry - 2 months ago, Verified purchaser
"Rain"is an awful scent! I agree with previous reviews stating the same. I will not purchase this again.
1 reply from Dawn team - 2 months ago
We're so very sorry to hear about this. Our goal is for you to enjoy doing the dishes, and we realize the scent plays a key role in overall enjoyment. That's why we'd love to connect about this and talk to ensure your feedback is completely heard. We can be reached at (800) 725-3296.
Off putting fragrance
1 out of 5 stars
Mcilplay - 2 months ago
originally posted on dawn-dish.com
The new scent is too perfumed. Gives me a headache. Changing to a different brand.
1 reply from Customer Care team - 2 months ago
Thank you for taking the time to share your feedback with us! Dawn products undergo thorough testing to ensure they're always safe for use as directed, and we do extensive research when we design our scents to be able to meet the needs/preferences of our consumers, so we're sorry to hear that you're unhappy with the scent of your Dawn Platinum, and that it gives you a headache, as this is very unexpected and not the experience we want you to have when using our products. If you're concerned with how the product is affecting you and haven't discontinued use, please do so moving forward. Your satisfaction is important to us, and we'd like to learn more, so that we can offer you further assistance with this. Please hold on to your Dawn, if possible, and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Stinks
1 out of 5 stars
Thumbs down graphic, would not recommend
Susan - 2 months ago
The new smell/scent is AWFUL!!!
1 reply from Dawn team - 2 months ago
We're sorry to hear you aren't a fan of the Refreshing Rain scent, Susan, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Horrible Smelling Dish Soap
1 out of 5 stars
Double D - 3 months ago
originally posted on dawn-dish.com
I told my wife that I was going to check on line to see if anyone else is having a problem with the new scent of Dawn Platinum. Add our voices to the over 500 one star reviews. How could you think this scent was OK? We are over 65 and have used Dawn forever. Not anymore. We're changing brands. By the way, your admission that the recent change in the scent name is very revealing; not a real change - just a name change. It's all about the marketing. Fresh rain smells nothing like this!
1 reply from Customer Care team - 3 months ago
We're sorry to hear that ypu're not a fan of this scent, as a lot of thought goes into creating features that we think you'll like. However, we certainly understand that preferences can vary, and your feedback will be passed along. If you'd prefer a different scent, please give another Dawn version a try. You're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
Dawn Refreshing Rain Scent Platinum Dishwashing Liquid Dish Soap
5 out of 5 stars
Thumbs up graphic, would recommend
Snacks - 3 months ago, Verified purchaser
Works well and quickly to clean dishes for a reasonable price with prompt free shipping.
Dawn scented dishwashing liquid
4 out of 5 stars
- 3 months ago
originally posted on pgpro.com
Dawn washes dishes better than anything else but why does it need a scent that smells like laundry and sticks to the dishes after rinsing them? I don’t want to eat artificial scent.
Putrid New Smell
1 out of 5 stars
GiGi99 - 5 months ago
originally posted on dawn-dish.com
I am in my 40s and have used Dawn my entire life. New scent “fresh” is awful. It smells like rotting onions and I feel like it stinks to my dishes. Returning my purchase and I guess I will find a new dish soap. Take a cue from the makers of Smart Balance who tried to change their formula too. They ended up changing right back after a few months. If it’s not broke then don’t fix it.
1 reply from Customer Care team - 5 months ago
We're sorry to hear that a loyal Dawn fan like you feels this way, as we can assure you that a lot of thought goes into creating features that we think you'll like. We'd like to mention that we haven't made any recent changes to the scent of our Dawn Platinum Fresh Rain. While we did change the name from Refreshing Rain to Fresh Rain in February 2024, this was a name change only. Your comments will be shared with our team, and we suggest giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Awful “new scent”
1 out of 5 stars
ButMyNameIsJulia - 5 months ago
originally posted on dawn-dish.com
The “new scent” is terrible. My nose and throat felt irritated right away and it was as if I could taste it from the fumes. I’ve never described soap as having fumes before but I’m switching soap brands now. This is terrible.
1 reply from Customer Care team - 5 months ago
We're sorry to hear you aren't enjoying this bottle of Dawn. With the many health and safety tests this dish soap has undergone, this isn't the result we expect. Your well-being is very important to us, so we hope you're feeling better now. If you haven't already, we recommend that you discontinue using this bottle. So our Safety Team can make sure you're ok, we ask that you please give us a call at (800) 725-3296.
New scent is not good
1 out of 5 stars
Jojo45 - 5 months ago
originally posted on dawn-dish.com
I just bought Dawn Platinum and noticed it has a new scent. Please go back to the original scent. The new scent is not very nice at all... I might need to return it.
1 reply from Customer Care team - 5 months ago
We’re very sorry you’re unhappy with one of our updated Dawn scents, Jojo. When we design and update our products, we do extensive research and consumer testing to create features that we think you will love. We know that scent preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd like to help more, and tell you about our Free & Clear Unscented Dish Soap, so please give us call at (800) 725-3296.
Dawn Soap
5 out of 5 stars
Thumbs up graphic, would recommend
Pinkpoison - 5 months ago, Verified purchaser
Works great with cutting through grease
My purchase
5 out of 5 stars
Thumbs up graphic, would recommend
Kaye - 6 months ago, Verified purchaser
Dawn is a great product
Rank & Malodorous
1 out of 5 stars
Smol - 6 months ago
originally posted on dawn-dish.com
The new scent is an ODOR. NOT GOOD. Changing brands after decades because this is invading my home.
1 reply from Customer Care team - 6 months ago
Your long-time loyalty means a lot to us, and we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Horrible Smell! “New & Improved FRESH scent”
1 out of 5 stars
Jermwen - 6 months ago
originally posted on dawn-dish.com
The smell is sickening. Horrible and so overly powerful. Stays on everything for so long. I can’t even stand to use it now. Used to be our favorite and bought every time.
1 reply from Customer Care team - 6 months ago
Thank you for bringing this to our attention, and we hope you're feeling much better. Our Dawn products are put through rigorous safety tests to ensure they're safe for use. We understand that scent sensitivity can vary from person to person, and we're sorry to hear you were feeling sick from your Dawn Platinum Green Papaya. If you have not done so, we recommend discontinuing use. We want to learn more about your experience, please give us a call at (800) 725-3296, anytime from 9:00AM-6:00PM EST.
Horrible smell
1 out of 5 stars
Spudz - 6 months ago
originally posted on dawn-dish.com
I’ve been using Dawn for years and find the new smell of Dawn Platinum utterly revolting. It’s a chemically perfumy odor that’s hard to rinse away and sticks on plastic. Please go back to using more scents from things we’d actually put on plates—lemons, oranges, mint—even spaghetti would smell better than Dawn Platinum.
1 reply from Customer Care team - 6 months ago
We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Best dishwasher soap
5 out of 5 stars
Thumbs up graphic, would recommend
Jari - 6 months ago, Verified purchaser
I’ve tried so many different other dish soaps but I keep coming back to this! ONLY one that truly leave dishes clean. No grease on pans.
HORRIBLE CHEMICAL PERFUME SMELL
1 out of 5 stars
Not4Me - 6 months ago
originally posted on dawn-dish.com
MORE CHEMICALS ARE NOT NECESSARY. YOUR ‘FRESH SCENT’ IS NOT MY FRESH SCENT!!! PLEASE CLEARLY STATE YOU HAVE ADDED CHEMICAL FRAGRANCE! AND MAKE A PURE DISH SOAP WITHOUT CHEMICAL FRAGRANCE
1 reply from Customer Care team - 6 months ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.