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Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 15.5 fl oz

Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 15.5 fl oz - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 15.5 fl oz - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 15.5 fl oz - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 15.5 fl oz - 1 of 4
$14.01 when purchased online
Target Online store #3991

About this item

Highlights

  • 3X Grease Cleaning Power – Cuts through the toughest grease and grime in seconds.
  • Classic Original Scent – Enjoy a fresh, clean scent while washing dishes.
  • Concentrated Formula – A little goes a long way, making each bottle last longer.
  • Gentle on Skin – Tough on dishes, yet soft enough for daily handwashing.
  • Trusted Brand Since 1973 – America’s #1 dishwashing liquid for a reason.

Description

Trusted by millions, Dawn Ultra Original dish soap is your kitchen's best ally. With 3X grease-cleaning power (vs. non-ultra Dawn), this powerful formula quickly breaks down grease and stuck-on food, leaving dishes sparkling clean and fresh-smelling. Gentle on hands and tough on mess, it’s perfect for everyday use.
Scent: Original
Product Form: Liquid
Recommended Product Application: Dishes
Recommended Surface Application: Kitchen appliance
TCIN: 1001370874
UPC: 030772000922
Origin: made in the USA and imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat, c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 8.7 inches length x 3.6 inches width x 2.2 inches height
Estimated ship weight: 1.29 pounds
item ships from third party seller: Hey Pharma

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.3 out of 5 stars with 22367 reviews

STINKY

1 out of 5 stars
bob101 - 12 days ago
originally posted on dawn-dish.com
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The product is fine, but the new scent is HORRIBLE. Unless you bring back the original scent, or offer it as an alternative, I'll be buying something else.
1 reply from Customer Care team - 9 days ago
We appreciate you taking the time to share your feedback with us, Bob. Please know that we do extensive research and testing when we create our products to make sure they're able to meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn Ultra as this isn't the experience we want you to have when using Dawn. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
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Change back the scent.

3 out of 5 stars
JoanM - 14 days ago
originally posted on dawn-dish.com
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Would have been 5 stars if the scent wasn't changed. Why fix something that isn't broken? Remember when Coke changed their formula decades ago and ended up going back to Coke Classic...hope they do the same with Dawn. I've purchased it once since the change but haven't since. I liked using it for other purposes besides the dishes. Ugh
1 reply from Customer Care team - 13 days ago
Thanks, Joan, for sharing your experience and thoughts with your recently purchased bottle of Dawn. We're sorry you're not a fan of the updated fragrance, and do hope you'll consider giving one of our many other Dawn fragrances a try. In fact, we'd be happy to help you with that, just call us any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
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BIGGEST CORPORATION BLUNDER BEHIND COKE

1 out of 5 stars
Cheryl D - 14 days ago
originally posted on dawn-dish.com
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If I could give the new scent a zero I would!! The scent is overpowering!! Why is there no longer the ORIGINAL scent? The biggest corporation blunder in history behind COKE. WILL NO LONGER BE BUYING!
1 reply from Customer Care team - 13 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
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A classic go to!

4 out of 5 stars
kayla244_4134 - 17 days ago
originally posted on influenster.com
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This soap cleans my dishes better than any other I’ve tried. It gets all the grease and oil off in just a few wipes. It smells pleasant not too strong but strong enough to make ur hand smell clean after use. It has a great price for how well it works.
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Aweful strong

1 out of 5 stars
Bring back original - 17 days ago
originally posted on dawn-dish.com
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So not happy with the new scent. Bring back the original. I can't get the taste out of my cups.
1 reply from Customer Care team - 16 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
3 guests found this review helpful. Did you?

New scent is horrendous! You ruined a classic!

1 out of 5 stars
Echo echo - 18 days ago
originally posted on dawn-dish.com
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This new “clean scent” sticks to the dishes despite ample rinsing. My coffee smells like this horrible smell. It’s not pleasant- it’s like a bad smell trying to be covered up by too much air freshener. You ruined the best household product on the market.
1 reply from Customer Care team - 16 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
3 guests found this review helpful. Did you?

Bring back the original scent

1 out of 5 stars
Chickie - 18 days ago
originally posted on dawn-dish.com
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The new scent is disgusting and smells like cheap dollar store dishwashing liquids. Bring back the original scent! I’ve used Dawn for 32 years but I just cannot get over the new scent. It’s so bad that unless I can find some bottles of the original scent, I am going to have to change dishwashing liquids. I have seen several other reviews of people who reached out to P&G about the smell and received responses basically saying “sorry, not sorry”. What a shame.
1 reply from Customer Care team - 16 days ago
We appreciate your loyalty over the last 32 years, and we're truly sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
2 guests found this review helpful. Did you?

Bring back the old formula of Dawn original

1 out of 5 stars
mom of 2 - 19 days ago
originally posted on dawn-dish.com
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Changed some of the ingredients and scent. Bring back the original please, I used that for over 20 years. The new formula makes my hands itch and the smell is bad. Why do companies change what isn’t broke? This is a classic with a lot of loyal customers. Change just for change sake isn’t good. Dawn original should stay the classic Dawn original. I had to change to a different brand. So sad as I did love original Dawn for so many years.
1 reply from Customer Care team - 16 days ago
Your loyalty over all of these years is extremely appreciated. We're sorry to hear you're unhappy with the Dawn scent change, and please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, so what you're describing isn't something we would expect to happen. We appreciate you letting us know you're no longer using Dawn, since safety is our top priority and we would've recommended discontinuing use of this version. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd like to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
3 guests found this review helpful. Did you?

Give Customers a Choice with the original scent.

1 out of 5 stars
Majj - 20 days ago
originally posted on dawn-dish.com
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I've used Dawn for 20. years. The new scent is awful. It smells like Palmolive or laundry detergent. Please give us a choice and offer a scent free or at least the original scent. If not I will be looking for a new dish soap,
1 reply from Customer Care team - 19 days ago
We appreciate your loyalty to Dawn over the years, and we're sorry to hear that you're not a fan of this scent. Your feedback will be shared with our team, and we do recommend giving our Dawn Free & Clear Fragrance-Free a try if you'd prefer an unscented product. Please give us a call at (800) 725-3296 if there's anything more we can assist you with.
3 guests found this review helpful. Did you?

New Dawn scent is awful!

1 out of 5 stars
Katz1119 - 20 days ago
originally posted on dawn-dish.com
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I have used Dawn since it first came out many years ago. The new scent is absolutely awful! Bring back the original scent. I don’t know how anyone thought this scent was better! There was no reason for changing it. Because of the smell I only rated it with one star. I guess I’ll have to find something else to use.
1 reply from Customer Care team - 19 days ago
We're sorry to hear that a loyal Dawn fan like you feel this way. A lot of thought goes into creating features that we think you'll like, and we'll be sure to share your comments with our team. We do recommend giving another Dawn version a try if you'd prefer a different scent, and you're always welcome to give us a call at (800) 725-3296 if there's anything more we can help you with.
3 guests found this review helpful. Did you?

Horrid smell

1 out of 5 stars
Krisssssss - 21 days ago
originally posted on dawn-dish.com
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My mom had used dawn for 40+ years and I have used it for 20+. After this new scent change, we have switched to a new brand. It smells terrible and lingers on dishes. It makes me so nauseous to drink a cup of coffee and smell a floral scent. It makes me wonder what chemicals I am ingesting on my “clean dishes”
1 reply from Customer Care team - 20 days ago
We appreciate your incredible loyalty to Dawn over the years, and we're sorry to hear that this has been your experience. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. This was the first scent change for our Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We also have many quality checks in place to ensure that you can use Dawn with ease, and we wouldn't expect the product to impart a scent/taste onto your dishes. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it's possible. If certain items always pick up a flavor, they're likely worn to the point of being porous and should be rinsed off immediately and not soaked. We hope this is helpful, and your comments will be shared with our team. We do recommend that you discontinue use of this particular product, if you haven't already. For our lightest scent, we suggest checking out our Dawn Free & Clear. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
3 guests found this review helpful. Did you?

New scent is awful

1 out of 5 stars
Yuckamusmazimus - 21 days ago
originally posted on dawn-dish.com
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The new "fresh" scent smells like dirty socks and triggers my allergies. Bring back the original time tested Dawn we all know and love. *if it's not broke, don't fix it" Paleeeease!
1 reply from Customer Care team - 20 days ago
There's nothing more important to us than the safety and satisfaction of our users, so we're truly sorry to hear about this. We're always looking for ways to help improve our users dishwashing experience, so the fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. While scent preferences will vary from person to person, we don't expect our users to have this kind of experience especially when using the dish soap as directed, and due to the many quality and safety checks we have in place. Please discontinue using it and give us a call at (800) 725-3296. We'd like to make a report about your experience to our teams, and ensure your feedback is heard.
3 guests found this review helpful. Did you?

Horrible new scent

1 out of 5 stars
SmellyBelly - 21 days ago
originally posted on dawn-dish.com
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The new scent is horrible. Have to find something else now.
1 reply from Customer Care team - 20 days ago
We're so very sorry that you're not a fan of this new scent. We're always looking for ways to improve our users dishwashing experience, so we made this change after getting positive feedback during extensive testing with consumers. Your feedback is incredibly important to us, so we'd like to get you some assistance with this, and ensure your feedback is passed along to our team. We can be reached at (800) 725-3296.
2 guests found this review helpful. Did you?

New scent is a problem.

1 out of 5 stars
Hakuoro - 21 days ago
originally posted on dawn-dish.com
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I have used dawn for a very long time. I stopped shortly for fear it would hurt my bird since I was his dishes every day. Once i found out it was safe to use for him, i switched back. Now that this scent has changed and become more perfumey, I am now scared to use it for him as some perfumes are toxic for birds. I feel I now need to switch back to seventh generation for his safety. I also see that there are replies sayin to try a different product. That seems to be a typical money hungry business that doesn't care about the customer, as it appears dawn does not with all the complaints.
1 reply from Customer Care team - 20 days ago
We appreciate your loyalty to Dawn over the years, and we're sorry to hear that you feel this way. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. We do recommend giving our Dawn Free & Clear Fragrance-Free a try, as it sounds like you'd prefer an unscented product. Please give us a call at (800) 725-3296 if you'd like any further assistance.
2 guests found this review helpful. Did you?

Horrible Fragrance

1 out of 5 stars
Not Required - 22 days ago
originally posted on dawn-dish.com
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I've been using Dawn Detergent for as long as I can remember. For 20 years it was the only soap I purchased for my window cleaning business. I used it for anything and everything that needed to be cleaned. Recently, the fragrance was changed to the most subtly sickening smell I have ever encountered. It actually makes me nauseous. My understanding is that Dawn has been the #1 dish soap for years.....why change it? Unfortunately, I'm going to stop buying it. I have no idea what I'll replace it with, but I will.
1 reply from Customer Care team - 21 days ago
Your great loyalty to Dawn over the years is very much appreciated, and we're sorry to hear that this was your experience. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into creating features that we think you'll like, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product if this has been your experience. We suggest giving another Dawn version a try if you'd prefer a different scent, such as our Dawn Free & Clear, which features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
2 guests found this review helpful. Did you?

The Dawn new clean scent causes migranes

1 out of 5 stars
JoeB - 22 days ago
originally posted on dawn-dish.com
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I cannot not use the new clean scent dawn. I even resorted to hand washing a few things with Windex to avoid the headache. Sorry as we have been using dawn for more years than I can remember and I'm nearly 70. I realize the heading on this feedback page says Dawn Original Dishwashing Liquid but the bottom of the form listed clean scent. We need the original back or this will start to kill the baby ducks.
1 reply from Customer Care team - 21 days ago
Your incredible loyalty to Dawn over the years is very much appreciated, and we're sorry to hear that this was your experience. We can assure you that all Dawn products, including its perfumes, are extensively evaluated for safety and are safe for use as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals in accidental exposures of animals – including accidental oil contamination of marine wildlife. As well, a lot of thought goes into creating features that we think you'll like, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. If you'd like to remove any scent from your dishes, we suggest soaking them in hot water with some distilled white vinegar added to it or running them through the dishwasher (assuming the dishes are dishwasher safe). We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product if this has been your experience. We suggest giving another Dawn version a try if you'd prefer a different scent, such as our Dawn Free & Clear, which features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
2 guests found this review helpful. Did you?

Bring back Original Scent

1 out of 5 stars
nhgirl - 23 days ago
originally posted on dawn-dish.com
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I cannot stand the new "clean" scent! It's sweet and fake smelling. Reminds me of the newer laundry detergent and dryer sheets with the same chemically made sweet scent. I keep my windows shut when neighbors are drying clothes to avoid it. Now it's in my dish liquid! I bought another brand. At least, give people the choice of the original scent. It's iconic and that is what smells clean. Those poor ducks that now get washed with that smell..
1 reply from Customer Care team - 22 days ago
We're sorry to hear that you feel this way, as a lot of thought goes into creating features that we think you'll like. However, we certainly understand that preferences can vary, and your feedback will be shared. We suggest giving another Dawn version a try if you'd prefer a different scent, and you're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
2 guests found this review helpful. Did you?

Bring back old original scent

1 out of 5 stars
Bdizzle - 23 days ago
originally posted on dawn-dish.com
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Bring back old original scent and never change it again
1 reply from Customer Care team - 22 days ago
We're sorry to hear that you feel this way about the scent. We did update our Dawn Original scent in February 2024, and we can assure you that a lot of thought went into this decision. We'll be sure to share your feedback with our team, and we do suggest giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
3 guests found this review helpful. Did you?

Dawn stinks

1 out of 5 stars
Scooter19 - 23 days ago
originally posted on dawn-dish.com
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The scent change is unacceptable. Just gross. Amazed by how many people have said the same for so long but no change back has been made.
1 reply from Customer Care team - 22 days ago
We're sorry to hear that you feel this way about the scent, as we do put a lot of thought into creating features that we think you'll like. Your feedback will be passed along, and we do recommend giving another Dawn version a try if you'd prefer a different scent. Please give us a call at (800) 725-3296 if you'd like any further assistance.
3 guests found this review helpful. Did you?

Watered Down Trash

1 out of 5 stars
PaulJ - 23 days ago
originally posted on dawn-dish.com
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Dawn is awful now. They watered it down. The number one ingredient use to be denatured alcohol, and now it is water. Just absolutely trash now.
1 reply from Customer Care team - 22 days ago
We're sorry to hear that you feel this way. We have strict quality checks in place to ensure that our products reach you in the best possible condition, and we also put a lot of thought into them. The last change we made to this product introduced a new spray on surfactant, which helps with grease cleaning. We'll be sure to share your feedback with our team. So that we can learn more and assist further, please give us a call at (800) 725-3296 when you can.
2 guests found this review helpful. Did you?

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