Digital Transformation Know How - by Stijn Viaene (Paperback)

About the Book

Book Synopsis

What to know?

In recent years, digital development has accelerated and digital turbulence is the new normal. So, it's time for a synthesis, time to bring stability to that turbulence: What have we learned? What do we know? What should we no longer have doubts about? Whether you're a CEO or a dedicated worker, you have an important role to play in your organisation's digital transformation. But it's hard when you don't have a common frame of reference or common language. What's the big picture? How do things align? How can you contribute?

This book offers you a practical perspective on six critical elements of successful digital transformation design: strategy for the digital age, customer experience design, data and analytics, digital partnership strategies, digital transformation leadership and scaling agility.

About the Author

Stijn Viaene is a professor and partner at Vlerick Business School, where he serves as the director of the focus area Digital Transformation. He is also a professor at the Research Center for Information System Engineering (LIRIS) at KU Leuven.