$5.69 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality.
- New and improved
- Disposable diapers
- Hypoallergenic
- Made without elemental chlorine, lotions, latex, fragrances, parabens and phthalates
- 12-hour leak protection
- 2 designs per pack
- Breathable outer cover
- Wetness indicator
- Comfort-touch liner
Description
Keep your baby comfortable with the Disposable Diapers from up&up™. Featuring a pocketed waistband that helps prevent leaks and blowouts, these absorbent and soft disposable diapers have a soft and snug waistband and tinted secure-grip tabs for a comfortable fit. They're hypoallergenic and have a super-absorbent channel for 12-hour leak protection. Plus, they come in two designs for extra cuteness.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Features: Wetness Indicator, Hypoallergenic, Absorption Channels
Disposability: Do not flush
Package Quantity: 24
Industry or Government Certifications: Meets ASTM Standards, Meets OSHA Requirements, Meets CPSC Standards, Meets CPSIA Standards
Diaper Weight Range: 27+ lbs
Material: Polyethylene, Polypropylene, Polyester
TCIN: 87990509
UPC: 086679510163
Item Number (DPCI): 007-01-3226
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.29 inches length x 9.4 inches width x 4.72 inches height
Estimated ship weight: 1.7196 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The reviews reflect a mix of experiences with these diapers, particularly following a recent redesign. Many guests appreciate the softness, absorbency, and cute designs, noting that they fit well and prevent leaks during the day. However, concerns about diaper rashes, leaks, and overall quality have emerged, especially with the new packaging. Guests recommend these diapers for daytime use but suggest caution for overnight wear, especially for sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 16314 reviews
gentle on baby: 3.32 out of 5
keeps baby dry: 2.92 out of 5
quality: 2.74 out of 5
sizing: true to size
value: 3.2 out of 5
41% would recommend
2293 recommendations
Great diaper for a great price!
5 out of 5 stars
Thumbs up graphic, would recommend
Ashly - 1 day ago, Verified purchaser
These work great for us ! Absorbent and fit well. I like the thick/soft sides, so they don’t dig into their hips.
Used to be much better..
1 out of 5 stars
Thumbs down graphic, would not recommend
cgrando - 2 days ago, Verified purchaser
These have gone downhill since they changed the packaging. I used to love up and up brand diapers and used them a lot for my first child. The size one diapers are much smaller than pampers or other name brands. The quality is poor. Thin and lead to blow outs. I probably will not buy again.
Very impressed
5 out of 5 stars
Thumbs up graphic, would recommend
Katie - 3 days ago, Verified purchaser
We have been using the up&up brand diapers since a certain wholesaler changed their diaper manufacturer. I have been extremely impressed with these diapers and their quality, and the price is nearly unbeatable too! Great absorption and nice and soft. They are not thin at all and I feel are comparable or better than the name brands.
Best diapers
5 out of 5 stars
Thumbs up graphic, would recommend
Parrish - 4 days ago, Verified purchaser
My favorite diapers I’ve used them for every baby and highly recommend to new moms.
Works well
4 out of 5 stars
carolm-y_1688 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The diaper doesn’t leak especially when my daughter is moving non stop. The sizing fits well and doesn’t bunch up around the leg area. The wetness indicator is a plus especially since my daughter gets diaper rash easily so I have to change her as soon as it’s a little wet.
Up & up
5 out of 5 stars
afroditaa_9997 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’m a huge fan of another brand, but these were actually quite nice. The sizing is pretty accurate compared to other brands, they seemed to work well.
It's not true to size
3 out of 5 stars
msmelanin95_1176 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These diapers are really not my number 1, they fit but for size 5 I believe it's a bit small and so when I put them on baby girl they roll up in her crotch, and they don't keep her pee like I was expecting, I let her sleep in them but half way thru the night I have to change her
Old ones worked great but the new ones not so much
4 out of 5 stars
Tierra - 5 days ago, Verified purchaser
These worked great until recently. The interior elastic around the thigh area isn't sized correctly. It rubbed my baby's skin
NO LEAKS!
5 out of 5 stars
vanishap_7376 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Super absorbent! Did not leak at all and I used them overnight. Toddler still slept like a champ with them. The fit is good and does not leave markings in skin.
Fits well and absorbent
3 out of 5 stars
nicka37_2647 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Got these in for my baby! They’re extremely soft, the fitment is good, and the sizing is pretty good. They seem absorbent, however as a brand they have to compete with Millie moon. Overall a good diaper and will purchase if our preferred brand is out of stock
Not impressed
2 out of 5 stars
adriennap_7061 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I wanted to give these diapers a try but I was pretty disappointed. My baby would pee out of every other diaper. Even if she peed one time the diaper would get fluffy very fast compared to other diapers I have used. I didn’t even finish the full pack I had to switch her diaper brands because I had enough of her peeing out on everything. I love Targets up & up brand but the diapers weren’t for me.
Just the cutest!
5 out of 5 stars
laurai105_2551 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Ok these diapers are just the cutest! The designs. The colors. Love it all. Plus they work which of course is the most important part. Can’t really miss with these. Sizing is accurate and we have not experienced any leaks with normal usage!
Just ok
3 out of 5 stars
Thumbs up graphic, would recommend
Em - 5 days ago, Verified purchaser
I thought they were great for the money, but eventually after using them for a while my very vocal 2 year old complained they were itchy every time we put one on :( I do think they’re a little stiff. So back to Millie moon.
1 reply from the Product Manufacturer team - 4 days ago
Thank you for sharing your review with us. We're so sorry to hear that your baby has experienced skin irritation, and this is not what we would expect. We take your baby's safety very seriously, and we are committed to a high level of testing to ensure that our products are safe and effective. Please reach out to us at guest.service@target.com, as we would like to learn more and assist further.
No leakage problems
5 out of 5 stars
amberh620_1185 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These are so great. The size fit perfectly. I haven’t had any leakage accidents, they absorb very well. I can tell they are very flexible with my toddler movement.
Soft, secure, and super absorbent!
5 out of 5 stars
yuliia30_3483 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve tried several diaper brands, and the up&up Size 5 has become a staple in our house. My toddler stays dry and comfortable for hours, even overnight. The material is soft on the skin, and we’ve had zero issues with leaks or rashes. The fit is great — not too tight, but snug enough to stay put during all the wiggling and running around
Great daily diaper
5 out of 5 stars
jaredk_9709 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These diapers are a great daily wear for my 1 year old girl. They fit well and provide good coverage. I have not had one leak yet and they are pretty absorbent.
No good for #2
1 out of 5 stars
Thumbs down graphic, would not recommend
InMyOpinion - 5 days ago, Verified purchaser
These were great for my first kid, so I stocked up when baby #2 arrived. Something has changed. I am dealing with a blowout every single day. They seem fine for pee, but the poo doesn't absorb - it just shoots up the top and out the legs. The price is good, but I won't be buying them again. Just FYI, these run about a half size smaller than other brands. Sizing up didn't help with the poo absorption issue.
Great value and reliable!
4 out of 5 stars
innar3_4808 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The absorbency is solid, though I did have a couple of minor leaks during longer stretches at night — nothing major, just something to be aware of if you’re using them overnight consistently. They’re also not quite as soft as some of the more expensive brands, but they get the job done and you can’t beat the price.
Love them!
5 out of 5 stars
katg81_8114 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Absolutely love these diapers! They’re super soft, absorbent, and have never caused any irritation on my baby’s skin. We’ve had zero leaks, even overnight. The fit is snug without being too tight, and the tabs are strong but easy to adjust. Great quality and a total lifesaver—highly recommend!
Great diapers. Store brand for the win!i
4 out of 5 stars
elizabethval78_5146 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great product for store brand. Has similar pull tabs as huggies brand. No leakage. Side ruffles get a little stuck if not properly adjusted but user error