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$3.99When purchased online
About this item
At a glance
Target Zero
Cruelty Free
Gluten Free
Highlights
- NOURISHING SECRETS HAIR CARE: Dove Nourishing Secrets Thickening Shampoo, inspired by hair beauty rituals of French women, delivers fuller and thicker looking hair.
- HAIR SHAMPOO WITH RITUAL-INSPIRED INGREDIENTS: This nourishing volume shampoo is enriched with lavender oil and rosemary oil for hair.
- CLEANSING SHAMPOO FOR THINNING HAIR: This healthy hair shampoo system contains a creamy formulation that gently cleanses your hair.
- VOLUMIZING SHAMPOO: This thickening shampoo for hair volume helps boost body and bounce from the first wash.
- HEALTHY-LOOKING HAIR: Use with the pairing conditioner for hair care that provides healthy and fuller looking tresses.
- DAILY VOLUMIZING SHAMPOO: This thickening shampoo is suitable for daily use and all hair types.
Specifications
Scent: Rosemary, Lavender
Hair Type: All Hair Types
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Beauty Purpose: Nourishing, Basic Cleansing, Volumizing, Thickening
Net weight: 12 fl oz (US)
TCIN: 52510482
UPC: 079400451521
Item Number (DPCI): 063-02-3734
Origin: Made in the USA or Imported
Description
If you’re searching for an answer on how to make your hair fuller, it’s time to discover French inspired hair beauty secrets. New Dove Nourishing Secrets Thickening Shampoo is designed to nourish and give your hair a boost of volume. Inspired by French women who use blends of lavender oil for hair nourishment and rosemary extracts to take care of their tresses, this volume shampoo for thinning hair provides thicker and fuller looking hair with a delicate scent form the first wash.
Dove Nourishing Secrets Thickening Shampoo and Conditioner combine Dove nourishing technologies with lavender oil and rosemary oil for hair to help nourish your locks and add volume and fullness* to your hair. For the best results, use both together as part of your regular hair care regimen. Start by washing your hair with the thickening shampoo before rinsing and applying the conditioner from roots to tips. Leave the conditioner to work for a few minutes and rinse again before drying to enjoy added hair volume and thickness. This hair shampoo has a mild formula, so it’s perfect for regular use.
Enjoy your own French inspired hair beauty ritual and boost your hair volume with hair treatments at home with Dove Nourishing Secrets Shampoo and Conditioner from the Nourishing Secrets Thickening range. It’s a little gift of healthy hair to you, from Dove.
*vs. unwashed hair
Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR)
Dove Nourishing Secrets Thickening Shampoo and Conditioner combine Dove nourishing technologies with lavender oil and rosemary oil for hair to help nourish your locks and add volume and fullness* to your hair. For the best results, use both together as part of your regular hair care regimen. Start by washing your hair with the thickening shampoo before rinsing and applying the conditioner from roots to tips. Leave the conditioner to work for a few minutes and rinse again before drying to enjoy added hair volume and thickness. This hair shampoo has a mild formula, so it’s perfect for regular use.
Enjoy your own French inspired hair beauty ritual and boost your hair volume with hair treatments at home with Dove Nourishing Secrets Shampoo and Conditioner from the Nourishing Secrets Thickening range. It’s a little gift of healthy hair to you, from Dove.
*vs. unwashed hair
Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR)
Target Zero
Join Target and the brands you love on a journey to zero waste. Products must meet at least one of these criteria to be part of Target Zero:
1. Packaging designed with intention of refill to reduce total waste; 2. Packaging or product designed with intention of reusability at end of life; 3. Packaging switch from plastic to paper, aluminum, steel or glass with greater potential to be widely circular for majority of product packaging; 4. Packaging made with at least 30% post-consumer recycled content for plastic; 5. Compostable packaging; 6. Less water usages — concentrates or powders - with the intent to minimize packagingCruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium laureth sulfate, cocamidopropyl betaine, sodium chloride, fragrance, sodium benzoate, gluconolactone, citric acid, dimethiconol, guar hydroxypropyltrimonium chloride, tea-dodecylbenzenesulfonate, ppg-9, sodium sulfate, trehalose, disodium edta, benzophenone-4, lavandula angustifolia (lavender) flower extract, rosmarinus officinalis (rosemary) leaf extract
Shipping details
Estimated ship dimensions: 8.5 inches length x 2.9 inches width x 1.9 inches height
Estimated ship weight: 0.91 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), APO/FPO, Guam (see also separate entry under GU), Northern Mariana Islands, Virgin Islands, U.S., United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does Dove thickening ritual shampoo contain DMDM hydantoin or any other formaldehyde releasers?
submitted by LadyJ - 2 years ago
A: The formulations of our products may change, we suggest checking out the photos and ingredient lists on the listing so you can have the most up to date information on our products. We hope you're able to locate these. Thanks!
submitted byDoveExpert - 2 years agoBrand expert
Q: Safe for pregnancy?
submitted by Nancy - 2 years ago
A: Thanks for reaching out! We are not able to offer medical advice. We would recommend that you speak with your doctor. Should you have any other questions please reach back out to us.
submitted byDoveExpert - 2 years agoBrand expert
Q: Is this formula safe for color treated hair ? Thanks ahead of time for any answers provided !!
submitted by Jenn - 4 years ago
A: Thanks for asking! All Unilever shampoos, conditioners, and styling aids are safe to use on color-treated hair. Our products have unique technologies that help keep you hair vibrant. We hope this helps.
submitted byDoveExpert - 4 years agoBrand expert
4.4 out of 5 stars with 540 reviews
67% would recommend
31 recommendations
value: 4.07 out of 5
quality: 3.77 out of 5
Different bottle as ordered
4 out of 5 stars
Kaddie - 2 months ago
The label on the bottle I received is not the same as I ordered. Yet I was told by employee that it is the same. 🤷🏻♀️
Decent
4 out of 5 stars
tylerr38 - 3 months ago
originally posted on influenster.com
I do really love this product, how it smells, and how it makes my hair feel. However, it is not a very clean product, if that is something of importance to you.
Great shampoo
5 out of 5 stars
Would recommend
Jrene - 3 months ago
It is a very light weight shampoo, and it gives the volume that I like.
Not for oily hair
1 out of 5 stars
Would not recommend
Emma - 4 months ago
This shampoo didn't clean my hair. It left a residue that made my hair heavy and greasy. It also made my scalp ache like I hadn't washed my hair in days. It might work better for dry hair types. I wasn't a fan of the pungent artificial lavender scent either.
1 reply from DoveExpert team - 4 months ago
We appreciate the feedback and we’d like to make this up to you. Could you please email us at consumer.services@unilever.com?
Hair Falling Out
2 out of 5 stars
Would not recommend
ladybug - 4 months ago, Verified purchaser
I used to really like this shampoo (it smells really nice, and used to make my hair feel great), however in the last few months or so, I noticed that it was causing a lot of hair to come out. I’ve switched shampoos and the issue stopped.
1 reply from DoveExpert team - 4 months ago
Hello, we're sorry to hear you've had this experience with our Volume Shampoo, and we'd like to learn more. Please email our team directly at consumer.services@unilever.com and share ref ID: 42106816, so we can ask you some questions. We hope to hear from you soon!
Left a bald spot!
1 out of 5 stars
Katy 22 - 4 months ago
originally posted on dove.com
Have been using this shampoo/conditioner combo for a little over a month now and just discovered a large bald spot on the back of my hair. Definitely won’t be buying again
1 reply from Consumer Services team - 4 months ago
We're truly sorry to hear you've had this experience with our Nourishing Secrets Thickening shampoo, and we'd like to learn more - please email our team directly at consumer.services@unilever.com and share ref ID: 42108124, so we can ask you some questions. We'll watch out for your email!
Love it
5 out of 5 stars
Would recommend
Great Product - 5 months ago, Verified purchaser
This is my go to shampoo. Love this product!
Not the same thickening ritual - dries out hair
1 out of 5 stars
Abdy - 5 months ago
originally posted on dove.com
This new shampoo & conditioner, apparently a replacement for “thickening ritual,” has similar label but different ingredients. It is horribly drying. Loved the original for my fine flat hair. This new one is terrible and now I have to start searching again for a new shampoo…
1 reply from Consumer Support team - 5 months ago
Our team is sad to learn that this product didn't perform to your expectations. We appreciate your comments and happy that you gave it a try. Please reach out to us via email at consumer.services@unilever.com with ref ID:(41796156). We'd like to make this right.
Love it!
5 out of 5 stars
emiliaw11 - 7 months ago
originally posted on influenster.com
I bought this shampoo on a whim and I really love it. The smell is absolutely amazing and although it doesn't make my hair super thick, I can't definitely feel an increase in the weight of my hair after I blow dry.
Full Hair Finally!
5 out of 5 stars
Would recommend
Cshimkus - 8 months ago, Verified purchaser
I have struggled forever with fine/thin hair, and this shampoo really helps give the extra volume needed!!
Smells good and cleans well.
5 out of 5 stars
Would recommend
blanca - 8 months ago, Verified purchaser
Best smelling shampoo.
DOVE Shampoo
5 out of 5 stars
samanthaf144 - 9 months ago
originally posted on influenster.com
I love the smell of this Shampoo and how it makes my hair & scalp feel clean! I normally go for Redken products but this by far made my hair feel 10x better and it’s cheaper!! A day later and my hair still feels so refreshed, smelling like lavender, and no frizz! Purchasing some more today! This is a must have!!
I love this shampoo!
5 out of 5 stars
Would recommend
ceraveaddict - 10 months ago, Verified purchaser
Ok so, I’ve been buying this shampoo for a year now, mainly because I LOVE the smell of it. I was using it with the Olaplex shampoo every other day but I ran out of the Olaplex and only stuck to using the Dove one for about a month and a half and I truly believe that it has helped my hair growth, which I believe might be because of the rosemary in it? I started losing my hair and it started thinning due to my PCOS about 3 years ago. Within the last couple of weeks I’ve seen a difference in length and fullness! I would recommend to try it out!
Not Impressed
3 out of 5 stars
Would not recommend
Patti - 10 months ago, Verified purchaser
I usually love Dove products for both hair and body, but I'm not overly impressed with this particular shampoo and conditioner. I'm on medications that have caused my hair to become thinner and I guess I was looking for a miracle. This isn't it. I've been using it now for a couple of weeks and I see no difference in the thickness or fullness in my hair compared to the shampoo I used previously, which was a different brand. I can usually go three days without having to wash my hair with my regular shampoo. I get up at 2 am to get ready for work at 4 am, and it helps to not have to wash my hair every single day. I don't have an oily scalp, but I noticed that my hair seemed greasier the next day after using this shampoo, even if I don't use the conditioner, so I've been having to wash my hair more often. This wouldn't be an issue if I actually saw some improvement in my hair quality, but since I don't, I don't feel that it's worth the extra effort. I won't be buying this particular Dove product again, although, as I stated previously, their other products are great. I hope this product helps some people with thinning hair, but it didn't help me. I won't be buying it again.
1 reply from DoveExpert team - 10 months ago
Thanks for reaching out - we're disappointed to hear that you didn't have a great experience with our Dove Beauty Nourishing Secrets Volume Shampoo for Thinning Hair Thickening Ritual! Our products are formulated to meet your expectations for performance. Please contact us directly at consumer.services@unilever.com reference ID# 40156457, so we can gather additional information and assist you further.
Love the smell of
5 out of 5 stars
pranjal19 - 10 months ago
originally posted on influenster.com
Love the smell of the product....helpful for increasing thickness and volume of hair..visible results...
So far
4 out of 5 stars
Would recommend
Itsme - 10 months ago, Verified purchaser
Love the smell & how it doesn’t create a buildup on my scalp. I haven’t noticed my hair more voluminous or thickened, but I also don’t wash my hair every single day. So far I’m happy that it doesn’t leave my hair oily, limp or greasy like the other products.
Good
5 out of 5 stars
Would recommend
Alison - 11 months ago, Verified purchaser
Cleans well and has a subtle lavender scent that is pleasant, not overpowering at all. Seems to add a bit of volume to my hair as well.
Love it
5 out of 5 stars
Would recommend
Anne - 11 months ago, Verified purchaser
This shampoo is great. I have gray hair and it shines, removes the yellow. Smells good too.
Dove
5 out of 5 stars
Would recommend
Sheri - 1 year ago, Verified purchaser
Good shampoo and great value
Good scent and lather.
4 out of 5 stars
natlaczewski - 1 year ago
originally posted on influenster.com
Good scent and lather. Left my hair feeling clean and soft. I can’t say I noticed a huge difference in volume or thickness, though. If you’re looking for something affordable and that gets the job done, this is a good go to!