EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Dyson Airstrait - Ulta Beauty

Dyson Airstrait - Ulta Beauty - 2 of 4Dyson Airstrait - Ulta Beauty - 3 of 4Dyson Airstrait - Ulta Beauty - 4 of 4
Dyson Airstrait - Ulta Beauty - 1 of 4
$499.99 when purchased online
Target Online store #3991

About this item

Highlights

  • BENEFITS 
  • Reduces time spent drying and styling by an average of 25%.⁴ 
  • Dries and straightens hair simultaneously to take hair from wet to a finished look – with one machine. 
  • Uses high-velocity airflow to straighten hair as it dries. Air is precisely heated and projected evenly through the tress as you style – with no heat damage.¹ 
  • Your machine senses when hair is between the arms and automatically drops to low airflow when it's not – for quieter, more efficient styling. Engineered to maintain hair strength and protect shine.³ 
  • FEATURES 
  • Airflow is projected downwards at a 45° angle to create the tension needed to align hair for a smooth end style – with less damage and breakage.² 
  • Glass bead thermistors, located in the machine arms, regulate airflow temperature up to 30 times per second to prevent heat damage and protect hair’s natural shine. 
  • Dyson Hyperdymium™ motor has a 13-blade impeller that spins up to 106,000rpm, propelling 11.9 liters of air through the machine per second. This generates 3.6kPa of air pressure, powerful enough to straighten hair as it dries. 
  • LCD screen features a high-definition color display that shows airflow and temperature settings for easy reference when styling. 
  • Lock feature allows you to slide the button to lock and unlock the arms of your machine. Use with the arms locked to gently pre-dry hair and create volume from the roots. 
  • Auto-pause occurs after three seconds of inactivity. Your machine will automatically pause to save energy. Simply move the machine to restart the airflow. 
  • KEY CONTROLS 
  • Two styling modes: Wet to Dry and Dry mode 
  • Three precise airflow speeds and heat settings in each mode 
  • Auto-pause after three seconds of inactivity 
  • STYLING TIPS 
  • Straightening from wet: 
  • Start with towel-dried hair and select Wet mode. Select maximum airflow and high temperature. 
  • Lock arms and rough dry the roots. 
  • Once roots are dry, unlock arms and select desired airflow and temperature. Straighten and style damp hair in sections. 
  • Straightening from dry: 
  • Select Dry mode to touch-up or refresh your style. Select desired airflow and temperature, Boost mode is available if required. 
  • Straighten hair in sections. 
  • INCLUDES 
  • Dyson Airstrait™ 
  • Non-slip heat mat
  • ¹When used in wet to dry mode. 
  • ²When used in wet to dry mode vs. hot plate straighteners which operate with extreme heat. 
  • ³When used in wet to dry mode vs. unstyled, untreated hair. 
  • ⁴Time vs. existing routine. Based on the responses of 250 US Airstrait owners after min. 30 days of use, surveyed by Dyson in August 2023. Actual time saved may vary depending on the individual’s hair and styling routine.

Description

Dyson Airstrait dries and straightens simultaneously from wet to dry. Engineered to create a natural straight finish for multiple hair types. No hot plates.No heat damage.¹ Your routine, simplified.
Hair Type: All Hair Types
Number of Pieces: 1
Plate Size: No Plate
Barrel Size: No Barrel
Includes: Heat-Resistant Mat
Number of Heat Settings: 3
Beauty Purpose: Straightening, Hair Styling
Heating Time: 60 Seconds
Material: Aluminum, ABS (Acrylonitrile Butadiene Styrene), Nickel
Features: Wet/Dry, Cold Shot, Adjustable Temperature Range, Automatic Shut-Off
Power Source: Electric
Battery: No Battery Used
Care & Cleaning: Spot or Wipe Clean
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94266950
UPC: 885609034881
Item Number (DPCI): 342-03-2754
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 17.93 inches length x 5.24 inches width x 4.1 inches height
Estimated ship weight: 4.145 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

The Dyson Airstrait has garnered enthusiastic praise for its innovative design that combines drying and straightening in one device. Guests appreciate its ability to transform wet hair into sleek, shiny styles in a fraction of the time compared to traditional methods. Many have noted significant improvements in hair health, with less frizz and damage. However, some guests have mentioned concerns about its size and effectiveness on certain hair types, particularly for travel and very thick or curly hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 2321 reviews

    Good for achieving smooth hair in the humid South

    4 out of 5 stars
    dicentric - 3 days ago
    originally posted on Dyson
    Image
    I've had the Airstrait for a month now and am pleased with its performance. I live in the US South where the humidity makes keeping my hair straight and smooth a challenge during the spring and summer months. The Airstrait offers the right amount of heat and makes fairly short work of drying and straightening my hair. I particularly like that I don't have to repeatedly straighten my hair a couple times in the morning like I usually do with a typical flatiron. It took a couple uses to feel 100% comfortable with using the tool properly, so that the air flowed in the correct direction, but I believe that was part of a normal learning curve. A (minor) complaint is that it is not a small tool and noticeably takes up room on my bathroom counter, especially the plug. Overall, though, I am satisfied with the purchase and its performance.
    Did you find this review helpful?

    really good

    5 out of 5 stars
    hihi - 3 days ago
    originally posted on Dyson
    Image
    i thought it and it came quickly and works so well. My hair stayed straight and didn’t get frizzy even after being outside in humid weather
    Did you find this review helpful?

    Fantastic features

    5 out of 5 stars
    Yvonne - 3 days ago
    originally posted on Dyson
    Image
    I purchased the Dyson Air Straightener, and I am very glad I did. It dries my hair beautifully, leaving it smooth and soft. The temperature is perfect for my hair. I purchased the copper and nickel one. I recommend buying one. The build technology is fantastic, and it dries hair fast and efficiently. The design is beautiful.
    Did you find this review helpful?

    An amazing invention by Dyson

    5 out of 5 stars
    BlondenowGraySusan - 3 days ago
    originally posted on Dyson
    Image
    This product is an amazing invention by Dyson. It takes what used to be a two-step process (blow dry hair before it gets all curly, use a roll brush to pull as much as you can to get the frizz out, and then flat iron) to a one-step magical process of dry my hair in sections and voilà it's perfect! No more frizz, and my hair actually seems healthier. Definitely worth the price!
    Did you find this review helpful?

    Doesn’t straighten smoothly

    2 out of 5 stars
    Maui girl - 3 days ago
    originally posted on Dyson
    Image
    Does not straighten my hair as well as a flat iron. Causing frizz. Will try to continue practicing with it for a little while longer. Will return if it doesn’t improve in performance.
    Did you find this review helpful?

    (no review title)

    3 out of 5 stars
    Airstrait - 4 days ago
    originally posted on Dyson
    Image
    I just purchased the Airstrait and I do like it but it is too heavy.
    1 reply from Harpreet K team - 4 days ago
    Hello, thank you for sharing your thoughts on the Dyson Airstrait straightener. We are glad to hear that you like it! We understand that weight can be an important factor in ease of use, and we truly appreciate your feedback. The Airstrait is designed to deliver powerful performance and advanced technology, which does contribute to its build. However, we recognize that comfort is key, and we will take your experience into account as we continue innovating. If you have any questions or need tips to make styling more comfortable, we would be happy to assist. We would also like to learn more so we can learn ways to improve future services. Please feel free to email askdysonUS@dyson.com in the Subject Line please include: "Dyson Review" for prompt attention to this matter.
    Did you find this review helpful?

    Not for me

    1 out of 5 stars
    Georgia - 5 days ago
    originally posted on Dyson
    Image
    Unfortunately, the Dyson Airstrait did not work on my hair. I have extremely thick, long hair. It is curly/wavy that tends to frizz easily. This product did not dry my hair fully no matter how many passes I used my hair was still damp. My hair looked great as soon as I was finished, but in 10 minutes it was just frizz b/c of the moisture in my hair. This caused me to have to use an iron on my hair which defeats the purpose of the product. I can air dry and then iron with less damage. I also lost a ton of hair when using. My bathroom was covered in hair worse than blow drying. I am now attempting to return the product b/c I cannot justify the cost. I really wanted this to work and I know several people who have this and love it.....just not with my hair type.
    1 reply from Rubaid K team - 5 days ago
    Thank you for sharing your experience. We’re truly sorry that the Dyson Airstrait didn’t work as expected for your hair type. We understand how disappointing it can be when a product doesn't deliver the results you hoped for, especially given the investment. Your feedback is invaluable, and we appreciate your insights into the challenges you faced. If you would like assistance with your return or exploring alternatives, please reach out to our support team, we are here to help find the best possible solution for you. We would also like to learn more so we can learn ways to improve future services. If you have any additional questions or concerns, please email us at askdysonus@dyson.com. Dyson wishes you great health and Joy! Best wishes, Dyson Marketplace Support.
    Did you find this review helpful?

    Worth the expense

    5 out of 5 stars
    SportyMama - 5 days ago
    originally posted on Dyson
    Image
    I bought the Dyson Airstrait after my sister straightened my hair with her Dyson. My hair seemed like I spent the day at the salon. The day my Dyson arrived I could not wait to shower the next day to try it out myself. I got a great compliment from my stylish niece. She asked if I just got my hair cut and styled and said it looked so good! I am not the most patient or adept woman that does my hair often. So having the Dyson which is easy to use and makes me feel good deserves ALL OF THE STARS. Now, I need to figure out how to afford to purchase the hair dryer so I can do my hair curly!
    Did you find this review helpful?

    Obsessed

    5 out of 5 stars
    VictoriaB - 6 days ago
    originally posted on Dyson
    Image
    Bought this beautiful piece of art! As my early birthday present! And what can I say- I am in love!
    Did you find this review helpful?

    SUPERB product

    5 out of 5 stars
    Loren - 6 days ago
    originally posted on Dyson
    Image
    Super loved and highly recommended this product, the only thing Cons is the Cord very easy to tangle and cannot use in the world. I have to buy for US and Europe/Asia usage
    Did you find this review helpful?

    Awful power plug but great if you can plug it in

    4 out of 5 stars
    Jls30 - 6 days ago
    originally posted on Dyson
    Image
    I love this device and how quickly and smoothly it dries my hair. BUT I had to buy a power board to plug it in, because the electric plug itself is attached to a box so large and long that I can’t plug it into any of my outlets - it hits the skirting boards below it so can’t plug all the way in. The design of the plug is not fit for purpose. I’m sure there’s important stuff in it…but maybe make it like a laptop cable with a normal plug and a box containing that tech further down?
    1 reply from Dyson AU team - 5 days ago
    Thank you for your review. We're glad you're enjoying the fast, smooth drying performance. We appreciate your feedback on the plug design, this is valuable insight, and we’ll be sure to pass it along to our product team for consideration.
    Did you find this review helpful?

    (no review title)

    5 out of 5 stars
    Yagmur01 - 7 days ago
    originally posted on Dyson
    Image
    I thought a lot about whether I would spend this much money on a straightener. But I'm glad I bought it. I shower every day and I got rid of chemical keratin hair treatments. I have very thick and long hair, you could say it's 2 heads of hair. But I have soft, straight hair in half an hour at most.
    Did you find this review helpful?

    Amazing product.

    5 out of 5 stars
    Sonya - 7 days ago
    originally posted on Dyson
    Image
    I bought this last month and it’s amazing..For my mid length hair it works perfectly .Same time drying and straightened too . Very less hair fall I notice and more volume than normal hair straighteners.must say Amazing technology.
    Did you find this review helpful?

    worth the price

    5 out of 5 stars
    Dysonfangirl - 7 days ago
    originally posted on Dyson
    Image
    I'm guilty of damaging my hair, straightening it almost every other day. Dyson airstrait is my attempt to being gentle with my hair. Easy to use, saves a lot of time. Would highly recommend investing on this device.
    Did you find this review helpful?

    (no review title)

    5 out of 5 stars
    Peter - 7 days ago
    originally posted on Dyson
    Image
    I’m really happy with the airstrait, its much faster to dry my hair now
    Did you find this review helpful?

    Difficult to use

    3 out of 5 stars
    Not intuitive - 7 days ago
    originally posted on Dyson
    Image
    I am not sure how to use. For example how to start and choose either wet or dry mode. Also, the filter doesn’t clasp together. However ingetbitbtomwork, and I like the results. I need to find a video and it’d be nice to be able to see without glasses. I’m don’t know if I can return and I’d like to get the next model.
    1 reply from Harpreet K team - 4 days ago
    Hello,thank you for sharing your experience with the Dyson Airstrait straightener. We are glad to hear that you like the results, but we understand that learning how to use the different modes can be challenging at first. We would be happy to direct you to a helpful video guide to walk you through the settings and ensure you get the most out of your device. Regarding the filter clasp, we appreciate your feedback and would be happy to assist with troubleshooting. We would also like to learn more so we can learn ways to improve future services. Please feel free to email askdysonUS@dyson.com in the Subject Line please include: "Dyson Review" for prompt attention to this matter.
    Did you find this review helpful?

    would be 5star perfect IF smaller/shorter

    4 out of 5 stars
    M@nyc - 8 days ago
    originally posted on Dyson
    Image
    this would be 5star perfect if smaller. as it is, quite difficult to maneuver, especially to have smoothness on top of head. suggest developing a smaller version, about half the size/length. that would be perfect for daily use/maintenance and travel.
    Did you find this review helpful?

    (no review title)

    1 out of 5 stars
    Shia - 8 days ago
    originally posted on Dyson
    Image
    Not satisfied with this. Hair does not remain straight fot long.
    1 reply from Dyson Australia team - 3 days ago
    Thank you for your review. We appreciate your feedback and understand how important lasting results are when it comes to hair styling. Your input helps us continue to improve and deliver products that meet your expectations.
    Did you find this review helpful?

    Don’t work as well as the air wrap

    1 out of 5 stars
    Air straight - 8 days ago
    originally posted on Dyson
    Image
    This was a gift from my husband, I don’t think it works as well as the air wrap (which I have) I’m hoping to return the air straight.
    1 reply from Dyson Australia team - 3 days ago
    Thank you for your review. We appreciate you sharing your experience and understand that product preferences can vary—especially when comparing to a favorite like the Airwrap. If you're considering a return, we recommend reaching out to the retailer or Dyson support for assistance with the process.
    Did you find this review helpful?

    Very impressed

    5 out of 5 stars
    Jules - 8 days ago
    originally posted on Dyson
    Image
    Very impressed bought this as my daughter has one which I tried , worked far better than I expected excellent results. Only downside is the price , it’s a very expensive piece of equipment
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy