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$12When purchased online
About this item
At a glance
Clean
Phthalate Free
Paraben Free
Sulfate Free
Cruelty Free
Normal Skin
Highlights
- Hydrating serum strengthens, soothes, and protects skin
- Infused with jojoba, aloe, vitamin E, grape, and shea butter
- Use to moisturize and nourish your face
- Free of Parabens, Sulfates, and Phthalates
- 100% Vegan and Cruelty-Free
Specifications
Scent: Scented
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Contains Vitamin E, Vegan, Contains Aloe, Sulfate-Free, Dye-Free
Product Form: Serum
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing, Anti-Aging
Recommended Skin Type: Normal
Net weight: 1.01 fl oz (US)
Features: Moisturizing, Lightweight
TCIN: 39599093
UPC: 609332570153
Item Number (DPCI): 052-16-2909
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Description
Designed to help strengthen skin, the e.l.f. Hydrating Serum locks in moisture. The formula helps soothe and protect the skin with jojoba, aloe, vitamin E, grape, and shea butter for ultimate nourishment.
All e.l.f. skincare products are free from Parabens, Sulfates, and Phthalates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
All e.l.f. skincare products are free from Parabens, Sulfates, and Phthalates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Phthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."Sulfate Free
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Normal Skin
Recommended for Normal Skin.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, hydrogenated polyisobutene, cetyl ethylhexanoate, dimethicone, steareth-21, steareth-2, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, vitis vinifera (grape) seed oil, aloe barbadensis leaf extract, carbomer, triethanolamine, tocopheryl acetate (ve), chrysanthellum indicum extract, disodium edta, sodium hyaluronate, green tea extract, phenoxyethanol, caprylyl glycol.
Shipping details
Estimated ship dimensions: 5.47 inches length x 1.27 inches width x 1.21 inches height
Estimated ship weight: 0.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the ingredients in this product?
submitted by ervanher - 5 years ago
A: Ingredients: Water (Aqua), Butylene Glycol, Glycerin, Hydrogenated Polyisobutene, Cetyl Ethylhexanoate, Dimethicone, Steareth-21, Steareth-2, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Carbomer, Triethanolamine, Tocopheryl Acetate (Ve), Chrysanthellum Indicum Extract, Disodium EDTA, Sodium Hyaluronate, Green Tea Extract, Phenoxyethanol, Caprylyl Glycol.
submitted byTina720 - 5 years ago
4.2 out of 5 stars with 227 reviews
71% would recommend
14 recommendations
easy to apply: 4.43 out of 5
easy to remove: 4.43 out of 5
quality: 3.71 out of 5
value: 3.33 out of 5
long lasting: 4.29 out of 5
Hydrating
5 out of 5 stars
Would recommend
Erica - 2 months ago, Verified purchaser
Lightweight and hydrating. Pairs great with their hydration creams
Amazing
5 out of 5 stars
Saran - 3 months ago
originally posted on elfcosmetics.com
I loved this soo much. I re bought 5 more. This mad my skin so good
A Multi-Use Product
4 out of 5 stars
M0M0 - 3 months ago
originally posted on elfcosmetics.com
This is good as a serum, but my favorite way to use this has been DIY-ing a tinted serum by mixing 1-2 pumps with a thinner liquid concealer on the back of my hand then blending all over the face. The finish is glowy without going overboard and my skin feels soft and hydrated. Have to add the disclaimer that this doesn't mix with every concealer out there, takes a little bit of testing.
It lasted me and it leaves your skin smooth!
5 out of 5 stars
A - 4 months ago, Verified purchaser
This product lasted me a while , since a little goes a long way. it leaves your skin soft.
Small red bumps
1 out of 5 stars
Would not recommend
Jenai Nyc - 4 months ago, Verified purchaser
This product initially absorbs into your skin really well and makes it feel soft and smooth. However, the next morning or throughout the day I broke out in small irritation bumps and pimples all over my face. I even broke out into two large zits on my cheeks where I never get deep acne at. I stopped using and my face immediately cleared up when I went back to my old products. Not good for sensitive skin.
Formula? YES!!! Packaging? Erm...
4 out of 5 stars
NefariousDeVile666 - 6 months ago
originally posted on elfcosmetics.com
I love hydrating products and while this may not be solely hyaluronic acid, it still does a similar job. I have to admit I'm trying to work out if this product is a serum or a moisturiser, it feels and looks like a moisturiser, but the info on how and when to use it, seems more like a serum and of course they also call it a serum, but I don't know... Either way, I like it, it's effective at plumping, soothing and of course, hydrating the skin, it also has one of my favorite skincare ingredients shea butter, my skin and I have always really enjoyed shea butter! It absorbs quickly and there's no residue, it doesn't really have a smell to it; the packaging is a little clunky, bulky and fragile, it does seem like it's about to fall apart at any moment... However, I do want to note that I have the old packaging version so the new may be very different. I really like the formula and usually I couldn't careless when it comes to packaging when it's an affordable brand, but I do expect it to be a little more hardy and easy to store, but once again i have the old packaging version so the new maybe very different and much better than this one.
Great product
5 out of 5 stars
briana17 - 6 months ago
originally posted on elfcosmetics.com
I bought the it ms a couple weeks ago and haven't stopped using it since. It make my face glow and hydrated.
skincare
4 out of 5 stars
Gem524 - 7 months ago
originally posted on elfcosmetics.com
I was gifted a small travel size version of this product from elf because of spending so much on here and honestly I love this product it’s very like the way it makes my skin feel refreshed and rejuvenated and it’s making me consider buying a larger bottle
Love
5 out of 5 stars
Would recommend
Catherine - 7 months ago, Verified purchaser
A little goes a long way and pairs perfectly with Holy Hydration
Good
5 out of 5 stars
Savanna777777 - 7 months ago
originally posted on elfcosmetics.com
I like it , hydrates my face nicely ! Always love elf
Speeches
5 out of 5 stars
Mermaidshell - 7 months ago
originally posted on elfcosmetics.com
Love love love…. Goes on great and dries down nicely. I just wish it came in a bigger size.
Great Product
5 out of 5 stars
BKLYN - 7 months ago
originally posted on elfcosmetics.com
I love this hydrating serum, great price and matches well with the eye cream.
Love this
5 out of 5 stars
JGEavy - 8 months ago
originally posted on elfcosmetics.com
A little really goes a long way with this product. It feels so light and soft when applying to the face. Will be buying again.
I love this.
5 out of 5 stars
Lindal57 - 9 months ago
originally posted on elfcosmetics.com
I use it daily. Goes on smoothly. Skin feels great.
Small container
1 out of 5 stars
swils495 - 9 months ago
originally posted on elfcosmetics.com
I recently just ordered this along with a few other things I'm mostly impressed with the other stuff until I opened up the packaging for this one and i was instantly disappointed. the place that holds the product is so small its going to be gone very soon. I'm disappointed because elf puts another piece of plastic over it to try and deceive the consumer making it look larger Then it is. I've experinced this before with their primer. I was excited to get my package waiting for it to come in the mail as i opened everything up even my boyfriend who knows basically nothing about skin care or packaging noticed and pointed that out to me his words to describe it was "chintzy" I usually love elf products but if this is your number 1 buy 2 because they won't last. sorry elf but you dropped the ball on this one.
Not happy they are switching things up
2 out of 5 stars
Mongo - 9 months ago
originally posted on elfcosmetics.com
I'm so mad that they swapped this out for the other hydrating serum that had aloe vera in it. This consistency is thinner than the other serum, and it applies differently. We will see if I buy it again after using it for a bit.
excellent daytime serum
5 out of 5 stars
pixiephd - 10 months ago
originally posted on elfcosmetics.com
I picked this up at a store recently and found out that it beats SO MANY other major skincare brands at hydrating my parched, wrinkled skin under my spf and makeup HANDS-DOWN!!! Please don't discontinue this! It has an amazing light scent and is gentle on my dry skin... Immediate plumping! Even lasts after face washing! :)
Mediocre
2 out of 5 stars
BDunn12221 - 10 months ago
originally posted on elfcosmetics.com
I don’t love this, unfortunately. I’m trying to make all my skincare ELF but this one is just mediocre for me. It’s just kind of a runny lotion, similar to to oil control lotion but less fragrance. I’ll use it but unlikely to purchase again.
Wow, it's so good on my neck.
5 out of 5 stars
Daisythefairy - 10 months ago
originally posted on elfcosmetics.com
My neck was just starting to show its age and this has worked wonders. I use it every other night alternating with the saliva sleep mask and I have a better neck and jawline than I had 5 years ago. I have been using this combo for a month now with the hh eye cream on both nights and my skin has never looked better.
easily absorbed
5 out of 5 stars
nshow - 11 months ago
originally posted on elfcosmetics.com
I think this is a very nice product it absorbs well and does not leave a greasy after feeling. I think my moisturizer soaks in batter after use this as well bonus!