$5.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Paraben-Free, Triclosan-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
TCIN: 76382839
UPC: 609332835757
Item Number (DPCI): 052-16-7358
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, mica, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13, phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, sodium glycerophosphate, caprylyl glycol, ethylhexylglycerin, polysorbate 20 may contain: iron oxides (ci 77491, ci 77492, ci 77499)
Allergens & Warnings:
WARNING: FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 0.75 inches length x 1.01 inches width x 4.91 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This brow gel has garnered a strong following for its ability to enhance and define brows while maintaining a natural look. Guests appreciate its lightweight formula, ease of application, and affordability compared to higher-end brands. Many find it effective for filling in sparse areas and achieving a fuller appearance. However, some guests have noted issues with color matching and product quantity. Overall, it is a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2855 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.82 out of 5
long lasting: 4.42 out of 5
quality: 4.45 out of 5
value: 4.63 out of 5
89% would recommend
403 recommendations
Great dupe!
5 out of 5 stars
Thumbs up graphic, would recommend
Melin - 4 days ago, Verified purchaser
- Skin type: Combination
- Hair color: Black
- Skin tone: Medium
- Eye color: Black
So I have always bought the benefit gimme brow and it can be expensive for minimal product and decided to try this one! I do have naturally thick eyebrows as is but in certain areas it needs that fill in and sculpted look! Anyways, I give it a 10/10! I will say the formula is a little lighter compared to the benefit but it still does exactly what it’s supposed to! I got the deep brown and I would just recommend to sculpt the brow with concealer to give it the clean look because of the formula being a little lighter and fluffy! Overall, great!
Natural and smudge proof
5 out of 5 stars
Thumbs up graphic, would recommend
mommyofZs - 5 days ago, Verified purchaser
- Eye color: Brown
- Hair color: Black
- Skin tone: Light
- Skin type: Combination
This is the most natural brow gel I’ve used so far. I just wished there was more of the product so I can use it longer.
Ordered by mistake
3 out of 5 stars
Thumbs up graphic, would recommend
Irene - 6 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Uneven skin tone
- Hair color: Auburn
- Eye color: Brown
Should have refunded more. Paid $10 plus tax minus $5% promo minus $5% target card. You cheated me out of 27 cents
Works well
5 out of 5 stars
Thumbs up graphic, would recommend
sawebsterx - 7 days ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Eye color: Hazel
- Skin tone: Light
- Skin concern: Redness
Love the color pay out.
good for price
3 out of 5 stars
mwahhhhhhh - 16 days ago
originally posted on elfcosmetics.com
i used to use this for a while, when it runs out it tends to get flaky but before that it stays really well! get it if you need a brow gel that is cheap, prob the best one out there for the price
Quick use - repurchase
5 out of 5 stars
yeahbrows - 17 days ago
originally posted on elfcosmetics.com
I’ve repurchased this product more than 3x. Love it, easy use and looks great.
My must-have brow product
5 out of 5 stars
andiekay - 19 days ago
originally posted on elfcosmetics.com
Gives my sparse brows more color and fullness. Looks extremely natural.
Deep Brown
4 out of 5 stars
ManaG55 - 20 days ago
originally posted on elfcosmetics.com
I love this product! I got deep brown to match my natural hair color since my eyebrows are lighter. Only thing the size and amount of product is very small, but I don't mind it.
Perfect eyebrow gel!
5 out of 5 stars
Thumbs up graphic, would recommend
Trgtgo - 20 days ago, Verified purchaser
- Hair color: Black
- Skin tone: Medium
- Eye color: Hazel
- Skin type: Dry
Love this elf brow gel in deep brown! Price is on point and the product does exactly what it says. Don’t change a thing!
Great eyebrow gel/fibres
5 out of 5 stars
cerys00 - 24 days ago
originally posted on elfcosmetics.com
The elf neutral brown eyebrow gel is the perfect shade for me for a natural brow look that works with any hair colour, I’ve been using these for years and bulk buy them because they’re so good. This is great with the elf eyebrow pencils too
Eye brow gel
5 out of 5 stars
Xara D - 1 month ago
originally posted on elfcosmetics.com
I have thon eye brows so anything works for me but this held them down the whole day.
Affordable and does the job for me
4 out of 5 stars
Thumbs up graphic, would recommend
Sue - 1 month ago, Verified purchaser
- Skin concern: Cuticles, Aging, Sun damage, Dark circles
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Brown
- Skin type: Dry
This color has a bit of reddish tones toned t it but still is very neutral in my brows. Easy to use and stays put until I wash my face.
Better than glossier
5 out of 5 stars
kles - 1 month ago
originally posted on elfcosmetics.com
I was a Boy Brow by Glossier girlie for years, but the colors never really worked for me, and the formula was too gloopy. This one is PERFECT, it’s dry and feathering without being too hard, and the cooler shades are much more flatting. Plus, it’s like a quarter of the price.
WOW Brow Gel "Gem"
5 out of 5 stars
Annlee - 1 month ago
originally posted on elfcosmetics.com
The WOW Brow gel delivers perfect eyebrows that stay in place all day. The Neutral shade works beautifully. Easy and even application with this universal shade with long lasting results. Highly recommend.
Give it a try
5 out of 5 stars
Thumbs up graphic, would recommend
JMartinez - 1 month ago, Verified purchaser
- Skin concern: Sensitivity, Dark circles, Aging, Pores
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
My go-to for every day use!
Great Eyebrow Filler!
5 out of 5 stars
Thumbs up graphic, would recommend
Vhamilton - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Blackheads, Aging, Sun damage, Pores
- Hair color: Black
- Eye color: Brown
- Skin tone: Medium
I like the ease of application and small size of the bottle. I don’t dislike anything.
The best eyebrow makeup for me.
5 out of 5 stars
OldTwoggs72 - 2 months ago
originally posted on elfcosmetics.com
Love the Wow Brow gel. Been using it for about 5 years. It makes my brows look nicer and I love that I can apply it and not ruin my brow look. I don't see very well and this is a really nice product for that. I use all E.L.F. cosmetics and their skincare. It's all really nice.
Switched from a more expensive brand!
5 out of 5 stars
Heather36 - 2 months ago
originally posted on elfcosmetics.com
I’ve used up many, many tubes of this—I used to buy the more expensive brow gel from a millennial-pink brand, and while this has a slightly different texture (in my experience, the other brand’s product has a waxier hold, this one has a bit more of a firm hold) it works just as well to wrangle my curly werewolf brows into place AND fill them in at the same time. I used taupe when I was a dark blonde, and natural brown now that I’m a light brunette.
Like
4 out of 5 stars
Thumbs up graphic, would recommend
Cindy - 2 months ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
It seems like a good product. I had to return it because the color was to dark for me
Amazing alternative
5 out of 5 stars
Thumbs up graphic, would recommend
Alli M - 2 months ago, Verified purchaser
I’ve been using an expensive popular brow gel for years and the price keeps increasing so I looked for an alternative. This is not a dupe; it’s a different consistency and less waxy than my go-to. Like a mascara, the results from the first few applications aren’t great. It applies evenly, looks good, doesn’t smudge. This is a great product at a great price. Will be purchasing on repeat.