$6.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
Features: Lightweight
TCIN: 76382832
UPC: 609332835733
Item Number (DPCI): 052-16-2245
Origin: Imported
Ingredients:
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, mica, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13 phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, caprylyl glycol, ethylhexylglycerin, sodium glycerophosphate, polysorbate 20, may contain: iron oxides (ci 77491, ci 77492, ci 77499)' '
Shipping details
Estimated ship dimensions: 4.7 inches length x 1.1 inches width x 0.4 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What color would be best for auburn/brown hair?
submitted by Carolyn - 6 months ago
A: I have white/grey hair with a hint of lilac. Eyebrows are quite grey now and unnoticeable.. What color would you recommend?
submitted byAlyBee - 1 month agoA: Does this work on thin spares browns?
submitted byC - 3 months agoA: Hey Carolyn, Great question! Check out the Color Brunette to pair best with your auburn/brown hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: I have white/grey hair with a hint of lilac.. what color would you recommend?
submitted by AlyBee - 1 month ago
A: Hey, Great question! Check out the color Taupe from the e.l.f. wow eyebrow enhancer gel as an option! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: I have strawberry blondish/brown hair. What color would work best for me?
submitted by Linda - 1 month ago
A: Great question, Linda! I would suggest using the shade Taupe in the e.l.f. Wow Eyebrow Enhancer Gel. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: What color is best for dark brown hair with medium caramel bayalage and if I have black eyebrows but hope to lift the color slightly so my eyebrows aren’t super dark/black
submitted by M Ann - 1 month ago
A: Hey M Ann, Great question! We recommend to look at the colors Brunette and Neutral Brown as great options to match your hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: does it make your brows feel crunchy
submitted by lsa - 1 year ago
A: No, this provides hold and color without making your brows feel "crunchy."
submitted bythe e.l.f. team - 1 year agoBrand expert
Q: Is this water resistant?
submitted by Luvlee81 - 2 years ago
A: Hi there, Yes this is fairly water resistant and does not smudge easily.
submitted bythe e.l.f. team - 2 years agoBrand expert
Q: Does it remove with cleanser/soap & water or does it need a special something to be removed?
submitted by Wendy - 2 years ago
A: Hi there - this may be removed with your regular cleanser or soap.
submitted byThe Elf Team - 2 years agoBrand expert
Q: I already use the Elf eyebrow pencil in blonde, and it's a perfect shade match for my VERY light brows. The lightest color I see in the brow gel is "Taupe", how close it to the blonde pencil?
submitted by Dragonflyy826 - 2 years ago
A: Taupe should be a good match for you, if you use the blonde pencil.
submitted byThe Elf Team - 2 years agoBrand expert
Q: Does this cover grays, and what if I have blonde hair? I can't go two shades lighter than blonde or I will be in negative colors.
submitted by Lee - 2 years ago
A: This does cover gray. You may wish to go slightly darker with your brows rather than lighter and use the brown shade as an alternative.
submitted byThe Elf Team - 2 years agoBrand expert
Q: if I sweat, does this thing will transfer on my clothes and what if I sweat, will it going to be all over my face ?
submitted by RG - 2 years ago
A: Hey, Great question! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. We recommend to prep the area with a face primer and set with a translucent powder for an all day wear! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
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4.5 out of 5 stars with 2936 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.82 out of 5
long lasting: 4.43 out of 5
quality: 4.46 out of 5
value: 4.62 out of 5
89% would recommend
416 recommendations
Good Dupe
5 out of 5 stars
Thumbs up graphic, would recommend
Liz - 12 days ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Normal
Very similar to the benefit brow product. Easy to use/apply and good variety of color options. Lasts all day and doesn’t really smudge. Make sure to brush off excess before applying. Has a nice price tag in comparison too. Decent dupe!
Favorite Brow Gel
5 out of 5 stars
Thumbs up graphic, would recommend
Customer Review - 14 days ago, Verified purchaser
Makes my barely-there and patchy eyebrows fuller and the gel holds the shape well. Has worked way better than some higher-end brands, and the price is 👌 so glad I randomly tried this!
Expensive
3 out of 5 stars
Thumbs up graphic, would recommend
CyndiV - 17 days ago, Verified purchaser
Love this product. HATE that elf has raised the price to double of what it was priced at. Have been using this product for years, always at a great value of 3 dollars. Why elf? You are supposed to be the affordable brand?!
Fav brow
4 out of 5 stars
karkray - 17 days ago
originally posted on elfcosmetics.com
Best size brow brush and great price. Color matches nice and stays all day
great product will buy again
5 out of 5 stars
shoe - 19 days ago
originally posted on elfcosmetics.com
This is great it does not smudge. Bought it for a family member who was having a hard time getting the dye to stay on grey brows. This does the trick and no dye needed.
Love this!
5 out of 5 stars
abi13 - 19 days ago
originally posted on elfcosmetics.com
I love this. Applies easy, looks natural, holds the brows up. Quite small though
Natural Brows
4 out of 5 stars
Thumbs up graphic, would recommend
SMoses - 21 days ago, Verified purchaser
- Skin type: Oily
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Sensitivity
- Eye color: Blue
This is perfect for a base eyebrow tint and I like it for a more natural look. I definitely recommend using it with a pencil for more defined brows.
Brow gel
5 out of 5 stars
allthatsbeauty - 22 days ago
originally posted on elfcosmetics.com
So happy with my purchase! This brow gel is a really good and especially for the price you cannot beat it!
Brow gel
3 out of 5 stars
Foxy Cleo - 23 days ago
originally posted on elfcosmetics.com
Adds some nice color and fullness but can smear if too much is on the wand.
Love
5 out of 5 stars
beautylab - 25 days ago
originally posted on elfcosmetics.com
I love this I have nice brow it’s great for minimal makeup looks or just brows lip am ready to go
.
2 out of 5 stars
- 27 days ago
originally posted on elfcosmetics.com
I don’t like this brow gel, it’s just not for me. It doesn’t work.
A must if you like tinted brow gel
5 out of 5 stars
Thumbs up graphic, would recommend
CP - 28 days ago, Verified purchaser
This is just as good as any of the high end brands.
Dried out and needs more shades
2 out of 5 stars
Taylorlaz28 - 1 month ago
originally posted on elfcosmetics.com
I bought this product for a tinted brow gel for everyday use and it was so messy none of the shades worked for me and it dried out after a week of using and I closed it properly so it shouldn’t have dried out
Fantastic coverage
5 out of 5 stars
Thumbs up graphic, would recommend
jrb1981 - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Green
This is my favorite brow product! It's a must daily!
Pretty good
4 out of 5 stars
aprr - 1 month ago
originally posted on elfcosmetics.com
i bought this maybe a month ago and I still have it, i didn't expect so much product but it doesnt lay down my brows. like it isn't actually a gel more like a tint because it does tint the brows really well. very pigmented
Wow!
5 out of 5 stars
esec - 1 month ago
originally posted on elfcosmetics.com
The names this accordingly. Wow on the brows. Love this better than the clear.
Great product
5 out of 5 stars
lizz12 - 1 month ago
originally posted on elfcosmetics.com
Have been using this for years and absolutely love it! Highly recommend
Great Product!
5 out of 5 stars
Stafford2 - 1 month ago
originally posted on elfcosmetics.com
I will keep buying this over and over! Glides on smooth and looks very natural. Only issue is that the product gets used up/empties somewhat quickly. Highly recommend, though!
Love The Formula
5 out of 5 stars
Stanford2 - 1 month ago
originally posted on elfcosmetics.com
I keep buying this product. It’s easy to use and glides on great! Only issue is that it is used up quicker compared to other makeup products.
Go To Product
5 out of 5 stars
KSandy - 1 month ago
originally posted on elfcosmetics.com
This is the only thing I ever do my eyebrows with! I have tried other products more expensive products, and none are as good as this one. It is the best thing I have ever bought for my eyebrows and I don’t think I will ever buy anything else.