$5.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Paraben-Free, Triclosan-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
Features: Blendable
TCIN: 76382829
UPC: 609332835726
Item Number (DPCI): 052-16-1935
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13, phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, sodium glycerophosphate, caprylyl glycol, ethylhexylglycerin, polysorbate 20, alumina, may contain: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)' '
Shipping details
Estimated ship dimensions: 4.8 inches length x 1.14 inches width x 0.75 inches height
Estimated ship weight: 0.03 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This brow gel has garnered a strong following for its ability to enhance and define brows while maintaining a natural look. Guests appreciate its lightweight formula, ease of application, and affordability compared to higher-end brands. Many find it effective for filling in sparse areas and achieving a fuller appearance. However, some guests have noted issues with color matching and product quantity. Overall, it is a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2890 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.82 out of 5
long lasting: 4.42 out of 5
quality: 4.45 out of 5
value: 4.63 out of 5
89% would recommend
410 recommendations
Taupe is perfect match for ashy blonde hair
5 out of 5 stars
Thumbs up graphic, would recommend
cenmad - 1 day ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
This channel works perfectly for shaping and holding my brows. I have ashy blonde (level eight) hair and brows, and it's a perfect match with just enough color to give my brows a little definition. It also does a nice job of giving color to my silver brows. I don't mind the silver, except for how indistinct it makes my eyebrows. This fixes it. It's much easier to use and holds better than the various powders, gels, and waxes that I've used in the past. And at this price, it's a steal.
i keep coming back to this!
5 out of 5 stars
Thumbs up graphic, would recommend
rachel - 3 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily, Combination
- Hair color: Blonde
- Eye color: Blue
i’m a diehard fan of so many higher end brow gels, and this is really up there. i have pale blonde brows, but they’re thick and not sparse at all, so i need something that just tints and shapes. i use the neutral brown shade and it’s perfect for that. it’s not as locked-in or waterproof like some pricier stuff, but you can give it a light coat of clear gel to help. absolutely can’t beat it for the price!
WOWWWW Loveeee
5 out of 5 stars
Thumbs up graphic, would recommend
Ali - 4 days ago, Verified purchaser
- Skin type: Oily
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
This is a great quality eyebrow gel and I love the price tag too!
Great for graying brows
5 out of 5 stars
Thumbs up graphic, would recommend
Mdigg - 6 days ago, Verified purchaser
- Skin concern: Redness
- Skin type: Combination
- Eye color: Green
- Hair color: Grey
- Skin tone: Medium
This is a great brow gel. It doesn’t make hair stiff, and has good enough coverage to not fill in where my eyebrows are thinner and graying.
Go to brow gel!
5 out of 5 stars
Sarah4321 - 12 days ago
originally posted on elfcosmetics.com
This is a comfortable brow gel and the deep brown color is a perfect cool tone brown for me. It is very practical for every day makeup, with or without a brow pencil.
Love this!
5 out of 5 stars
Bmc76 - 17 days ago
originally posted on elfcosmetics.com
I have such a hard time finding the taupe color if I’m about to run out because it’s so popular! The color and coverage is stupendous for my very light, sparse brows.
the best!
5 out of 5 stars
Thumbs up graphic, would recommend
E - 30 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
- Eye color: Hazel
love love love. cheap and is so easy to use. fills in some bare spots and makes my brows look thicker. please elf never discontinue this.
Brows are back!
5 out of 5 stars
Thumbs up graphic, would recommend
TLR - 1 month ago, Verified purchaser
My eyebrows thinned from chemo, and came back with some grey hairs making them difficult to see. Made it look like I shaped my brows into an awkward appearance. This product is easy to apply and provides a natural enhancement to the hairs that are there just can't be seen. Effective at filling in where the hairs used to be without looking obvious or fake. Does not run in humid weather!
Reallt wanted to love this
2 out of 5 stars
Thumbs down graphic, would not recommend
Miranskin - 1 month ago, Verified purchaser
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
I got the taupe color and was excited with how many positive reviews this had. The little fibers from the brush? have started coming out and it seems dried out almost. Even with that, the formula does not seem to keep my brows lifted. I’m not sure if it’s specific to the tinted gel or not, but will not be repurchasing.
Better than Urban Decay
5 out of 5 stars
lcross1 - 1 month ago
originally posted on elfcosmetics.com
I *thought* I loved my Urban Decay brow gel, but I love this more! The fibers help to create a natural full-looking brow & the gel has good hold. Great for when my brow tint & lamination is fading off after a couple weeks! If you like a soft, fluffy, matte brow, this is for you.
My favorite
5 out of 5 stars
Isa65 - 1 month ago
originally posted on elfcosmetics.com
Don’t know if I’ll ever find anything comparable. It’s very universal, I used neutral brown as recommended by @s0ftglam on Instagram and have been using for years. It’s such a buildable product and really plumps the brows. I don’t pencil them in because this does enough and looks natural. Works for my black brow hairs!
Great dupe!
5 out of 5 stars
Thumbs up graphic, would recommend
Melin - 1 month ago, Verified purchaser
- Skin type: Combination
- Hair color: Black
- Skin tone: Medium
- Eye color: Black
So I have always bought the benefit gimme brow and it can be expensive for minimal product and decided to try this one! I do have naturally thick eyebrows as is but in certain areas it needs that fill in and sculpted look! Anyways, I give it a 10/10! I will say the formula is a little lighter compared to the benefit but it still does exactly what it’s supposed to! I got the deep brown and I would just recommend to sculpt the brow with concealer to give it the clean look because of the formula being a little lighter and fluffy! Overall, great!
Natural and smudge proof
5 out of 5 stars
Thumbs up graphic, would recommend
mommyofZs - 1 month ago, Verified purchaser
- Eye color: Brown
- Hair color: Black
- Skin tone: Light
- Skin type: Combination
This is the most natural brow gel I’ve used so far. I just wished there was more of the product so I can use it longer.
Ordered by mistake
3 out of 5 stars
Thumbs up graphic, would recommend
Irene - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Uneven skin tone
- Hair color: Auburn
- Eye color: Brown
Should have refunded more. Paid $10 plus tax minus $5% promo minus $5% target card. You cheated me out of 27 cents
MY FAVORITE
5 out of 5 stars
AnnaNakker - 1 month ago
originally posted on elfcosmetics.com
I have used this product ever since it was released, and I go back to it time and again. Can’t beat the price point and it blends in beautifully!!
Props!!
4 out of 5 stars
StephanieAnne100201 - 1 month ago
originally posted on elfcosmetics.com
I’ve tried sooooo many different brow products with all different price ranges. Normally with a higher tag. But when I tried this product I was absolutely floored! I am so happy with the coverage and formula of this product!!
Works well
5 out of 5 stars
Thumbs up graphic, would recommend
sawebsterx - 1 month ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Eye color: Hazel
- Skin tone: Light
- Skin concern: Redness
Love the color pay out.
good for price
3 out of 5 stars
mwahhhhhhh - 2 months ago
originally posted on elfcosmetics.com
i used to use this for a while, when it runs out it tends to get flaky but before that it stays really well! get it if you need a brow gel that is cheap, prob the best one out there for the price
Quick use - repurchase
5 out of 5 stars
yeahbrows - 2 months ago
originally posted on elfcosmetics.com
I’ve repurchased this product more than 3x. Love it, easy use and looks great.
My must-have brow product
5 out of 5 stars
andiekay - 2 months ago
originally posted on elfcosmetics.com
Gives my sparse brows more color and fullness. Looks extremely natural.