$5.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Paraben-Free, Triclosan-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
Features: Lightweight
TCIN: 76382842
UPC: 609332835740
Item Number (DPCI): 052-16-4299
Origin: Imported
Ingredients:
water (aqua), isododecane, alcohol, euphorbia cerifera (candelilla) wax/euphorbia cerifera cera, glyceryl stearate, peg-100 stearate, magnesium aluminum silicate, kaolin, mica, nylon-66, polyacrylate-13, phenoxyethanol, microcrystalline wax, polyisobutene, caprylyl glycol, ethylhexylglycerin, sodium glycerophosphate, polysorbate 20, sorbitan isostearate, tocopheryl acetate, t-butyl alcohol, denatonium benzoate [+/-]: black iron oxide (ci 77499), yellow iron oxide (ci 77492), red iron oxide (ci 77491).
Shipping details
Estimated ship dimensions: 0.75 inches length x 1.01 inches width x 4.92 inches height
Estimated ship weight: 0.02 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What color would be best for auburn/brown hair?
submitted by Carolyn - 5 months ago
A: Does this work on thin spares browns?
submitted byC - 2 months agoA: I have white/grey hair with a hint of lilac. Eyebrows are quite grey now and unnoticeable.. What color would you recommend?
submitted byAlyBee - 7 days agoA: Hey Carolyn, Great question! Check out the Color Brunette to pair best with your auburn/brown hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: I have white/grey hair with a hint of lilac.. what color would you recommend?
submitted by AlyBee - 7 days ago
A: Hey, Great question! Check out the color Taupe from the e.l.f. wow eyebrow enhancer gel as an option! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 days agoBrand expert
Q: I have strawberry blondish/brown hair. What color would work best for me?
submitted by Linda - 14 days ago
A: Great question, Linda! I would suggest using the shade Taupe in the e.l.f. Wow Eyebrow Enhancer Gel. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 10 days agoBrand expert
Q: What color is best for dark brown hair with medium caramel bayalage and if I have black eyebrows but hope to lift the color slightly so my eyebrows aren’t super dark/black
submitted by M Ann - 15 days ago
A: Hey M Ann, Great question! We recommend to look at the colors Brunette and Neutral Brown as great options to match your hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 15 days agoBrand expert
Q: does it make your brows feel crunchy
submitted by lsa - 1 year ago
A: No, this provides hold and color without making your brows feel "crunchy."
submitted bythe e.l.f. team - 1 year agoBrand expert
Q: Is this water resistant?
submitted by Luvlee81 - 2 years ago
A: Hi there, Yes this is fairly water resistant and does not smudge easily.
submitted bythe e.l.f. team - 2 years agoBrand expert
Q: Does it remove with cleanser/soap & water or does it need a special something to be removed?
submitted by Wendy - 2 years ago
A: Hi there - this may be removed with your regular cleanser or soap.
submitted byThe Elf Team - 2 years agoBrand expert
Q: I already use the Elf eyebrow pencil in blonde, and it's a perfect shade match for my VERY light brows. The lightest color I see in the brow gel is "Taupe", how close it to the blonde pencil?
submitted by Dragonflyy826 - 2 years ago
A: Taupe should be a good match for you, if you use the blonde pencil.
submitted byThe Elf Team - 2 years agoBrand expert
Q: Does this cover grays, and what if I have blonde hair? I can't go two shades lighter than blonde or I will be in negative colors.
submitted by Lee - 2 years ago
A: This does cover gray. You may wish to go slightly darker with your brows rather than lighter and use the brown shade as an alternative.
submitted byThe Elf Team - 2 years agoBrand expert
Q: if I sweat, does this thing will transfer on my clothes and what if I sweat, will it going to be all over my face ?
submitted by RG - 2 years ago
A: Hey, Great question! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. We recommend to prep the area with a face primer and set with a translucent powder for an all day wear! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
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4.5 out of 5 stars with 2900 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.82 out of 5
long lasting: 4.42 out of 5
quality: 4.45 out of 5
value: 4.63 out of 5
89% would recommend
412 recommendations
A must if you like tinted brow gel
5 out of 5 stars
Thumbs up graphic, would recommend
CP - 15 hours ago, Verified purchaser
This is just as good as any of the high end brands.
Fantastic coverage
5 out of 5 stars
Thumbs up graphic, would recommend
jrb1981 - 7 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Green
This is my favorite brow product! It's a must daily!
Taupe is perfect match for ashy blonde hair
5 out of 5 stars
Thumbs up graphic, would recommend
cenmad - 21 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
This channel works perfectly for shaping and holding my brows. I have ashy blonde (level eight) hair and brows, and it's a perfect match with just enough color to give my brows a little definition. It also does a nice job of giving color to my silver brows. I don't mind the silver, except for how indistinct it makes my eyebrows. This fixes it. It's much easier to use and holds better than the various powders, gels, and waxes that I've used in the past. And at this price, it's a steal.
i keep coming back to this!
5 out of 5 stars
Thumbs up graphic, would recommend
rachel - 23 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily, Combination
- Hair color: Blonde
- Eye color: Blue
i’m a diehard fan of so many higher end brow gels, and this is really up there. i have pale blonde brows, but they’re thick and not sparse at all, so i need something that just tints and shapes. i use the neutral brown shade and it’s perfect for that. it’s not as locked-in or waterproof like some pricier stuff, but you can give it a light coat of clear gel to help. absolutely can’t beat it for the price!
WOWWWW Loveeee
5 out of 5 stars
Thumbs up graphic, would recommend
Ali - 24 days ago, Verified purchaser
- Skin type: Oily
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
This is a great quality eyebrow gel and I love the price tag too!
Great for graying brows
5 out of 5 stars
Thumbs up graphic, would recommend
Mdigg - 26 days ago, Verified purchaser
- Skin concern: Redness
- Skin type: Combination
- Eye color: Green
- Hair color: Grey
- Skin tone: Medium
This is a great brow gel. It doesn’t make hair stiff, and has good enough coverage to not fill in where my eyebrows are thinner and graying.
Daily wear!
4 out of 5 stars
sofie777 - 28 days ago
originally posted on elfcosmetics.com
This is my go-to, daily wear brow tint. I like to pair it with the laminating brow gel to make sure everything sets. This tint is great but it doesn’t set as well as the laminating gel.
Go to brow gel!
5 out of 5 stars
Sarah4321 - 1 month ago
originally posted on elfcosmetics.com
This is a comfortable brow gel and the deep brown color is a perfect cool tone brown for me. It is very practical for every day makeup, with or without a brow pencil.
Love this!
5 out of 5 stars
Bmc76 - 1 month ago
originally posted on elfcosmetics.com
I have such a hard time finding the taupe color if I’m about to run out because it’s so popular! The color and coverage is stupendous for my very light, sparse brows.
the best!
5 out of 5 stars
Thumbs up graphic, would recommend
E - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
- Eye color: Hazel
love love love. cheap and is so easy to use. fills in some bare spots and makes my brows look thicker. please elf never discontinue this.
Brows are back!
5 out of 5 stars
Thumbs up graphic, would recommend
TLR - 2 months ago, Verified purchaser
My eyebrows thinned from chemo, and came back with some grey hairs making them difficult to see. Made it look like I shaped my brows into an awkward appearance. This product is easy to apply and provides a natural enhancement to the hairs that are there just can't be seen. Effective at filling in where the hairs used to be without looking obvious or fake. Does not run in humid weather!
Reallt wanted to love this
2 out of 5 stars
Thumbs down graphic, would not recommend
Miranskin - 2 months ago, Verified purchaser
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
I got the taupe color and was excited with how many positive reviews this had. The little fibers from the brush? have started coming out and it seems dried out almost. Even with that, the formula does not seem to keep my brows lifted. I’m not sure if it’s specific to the tinted gel or not, but will not be repurchasing.
Better than Urban Decay
5 out of 5 stars
lcross1 - 2 months ago
originally posted on elfcosmetics.com
I *thought* I loved my Urban Decay brow gel, but I love this more! The fibers help to create a natural full-looking brow & the gel has good hold. Great for when my brow tint & lamination is fading off after a couple weeks! If you like a soft, fluffy, matte brow, this is for you.
My favorite
5 out of 5 stars
Isa65 - 2 months ago
originally posted on elfcosmetics.com
Don’t know if I’ll ever find anything comparable. It’s very universal, I used neutral brown as recommended by @s0ftglam on Instagram and have been using for years. It’s such a buildable product and really plumps the brows. I don’t pencil them in because this does enough and looks natural. Works for my black brow hairs!
Great dupe!
5 out of 5 stars
Thumbs up graphic, would recommend
Melin - 2 months ago, Verified purchaser
- Skin type: Combination
- Hair color: Black
- Skin tone: Medium
- Eye color: Black
So I have always bought the benefit gimme brow and it can be expensive for minimal product and decided to try this one! I do have naturally thick eyebrows as is but in certain areas it needs that fill in and sculpted look! Anyways, I give it a 10/10! I will say the formula is a little lighter compared to the benefit but it still does exactly what it’s supposed to! I got the deep brown and I would just recommend to sculpt the brow with concealer to give it the clean look because of the formula being a little lighter and fluffy! Overall, great!
Natural and smudge proof
5 out of 5 stars
Thumbs up graphic, would recommend
mommyofZs - 2 months ago, Verified purchaser
- Eye color: Brown
- Hair color: Black
- Skin tone: Light
- Skin type: Combination
This is the most natural brow gel I’ve used so far. I just wished there was more of the product so I can use it longer.
Ordered by mistake
3 out of 5 stars
Thumbs up graphic, would recommend
Irene - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Uneven skin tone
- Hair color: Auburn
- Eye color: Brown
Should have refunded more. Paid $10 plus tax minus $5% promo minus $5% target card. You cheated me out of 27 cents
MY FAVORITE
5 out of 5 stars
AnnaNakker - 2 months ago
originally posted on elfcosmetics.com
I have used this product ever since it was released, and I go back to it time and again. Can’t beat the price point and it blends in beautifully!!
Props!!
4 out of 5 stars
StephanieAnne100201 - 2 months ago
originally posted on elfcosmetics.com
I’ve tried sooooo many different brow products with all different price ranges. Normally with a higher tag. But when I tried this product I was absolutely floored! I am so happy with the coverage and formula of this product!!
Works well
5 out of 5 stars
Thumbs up graphic, would recommend
sawebsterx - 2 months ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Eye color: Hazel
- Skin tone: Light
- Skin concern: Redness
Love the color pay out.