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Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz

Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz - 2 of 3Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz - 3 of 3
Earth's Best Organic Whole Grain Oatmeal Baby Cereal - 8oz - 1 of 3
$3.79 when purchased online
Target Online store #3991

About this item

Highlights

  • USDA ORGANIC CERTIFIED - A trusted option for your happy, healthy baby.
  • WHOLESOME INGREDIENTS - Made from Whole Grains and non-GMO ingredients from our family of organic farmers and certified Kosher.
  • IRON FORTIFIED FOR INFANT GROWTH & DEVELOPMENT - Easily digestible for babies ready to move beyond rice cereal.
  • NO artificial flavors or colors, and grown without potentially harmful pesticides or herbicides.

Description

Earth's Best Organic Whole Grain Oatmeal is easily digestible and iron fortified for infant growth and development - made with ingredients grown without potentially harmful synthetic pesticides. Made with organically grown whole grains and no salt or refined sugar, Earth's Best Organic infant cereals are available in several varieties to satisfy the taste and texture preferences of babies ready to enjoy their first solid foods. Finding inspiration in nature's essentials, we prepare innovative, wholesome recipes with the same care and concern that you would take in preparing a nourishing meal for your family.

Serving Size: 14.0 g

Serving Per Container: 16

Amount :

Calories: 60
% Daily Value*
Total Fat 1g3%
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
Sodium 0mg
Total Carbohydrate 10g11%
Dietary Fiber 1g
Sugars 1g
Added Sugars 0g
Protein 2g10%
Vitamin D 0mcg0%
Calcium 10mg2%
Iron 6.3mg60%
Potassium 50mg8%
Vitamin E 0.8mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic whole grain oat flour, alpha amylase (enzyme), tocopherols (vitamin e), electrolytic iron

Allergens & Warnings:

Oats May Contain Wheat.
Contains: Does Not Contain Any of the 9 Major Allergens
May Contain: Wheat
Dietary Needs: Iron Fortified, Organic Certified, Kosher
Features: No Artificial Colors, No Artificial Flavors, Non-GMO
State of Readiness: Mix
Package Quantity: 1
Age Level: 4 Months and Up
Age Stage: 1st Stage
Net weight: 8 Ounces
TCIN: 13693795
UPC: 023923900172
Item Number (DPCI): 007-10-0413
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.85 inches length x 5.45 inches width x 7.15 inches height
Estimated ship weight: 8 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does this product contain metal? I just dragged a magnet across the oats, and shards followed.

submitted by VMul - 9 months ago
  • A: It is iron, hence “iron fortified”

    submitted bySam - 8 months ago
  • A: Hi VMul! Thank you for your interest in our Earth's Best products. Heavy metals are present in the soil, air, and water, and trace amounts are absorbed by the simple ingredients used to make food products, including fruits, vegetables, and grains. Our stringent testing practices include the evaluation of raw ingredients used to manufacture Earth’s Best products prior to use for heavy metals content, pesticide residues, and potential contaminants, and our internal testing procedures are continuously refined. We also test Earth’s Best finished products. Our products comply with all food safety regulations, and we continue to support efforts to reduce trace levels of heavy metals as aligned to FDA’s Closer to Zero initiative. We hope this helps!

    submitted byEarths Best - 8 months ago
    Brand expert

Q: Is this cereal gluten free? If not can you recommend any gluten free cereals from Earth's best.

submitted by Helen - 7 years ago
  • A: Hi Helen, thanks for reaching out! The Hain Celestial Group’s labeling declares major allergens (peanuts, soybeans, milk, eggs, fish, crustaceans, tree nuts, and wheat) and we follow the U.S. FDA’s regulations. We recognize the serious nature of the allergen issue and we strive to minimize risk. Both major and minor ingredients of all products, as well as all processing procedures and equipment, are closely scrutinized and all potential allergen issues are declared on our labeling. Hope this helps, if you have any other questions please call us at 1-800-442-4221 Monday - Friday 9 AM - 7 PM EST.

    submitted byEarths Best - 7 years ago
    Brand expert
  • A: Helen, I was concerned about that as well. It's healthier, safer and easier to just get Bob's Red Mill Gluten Free Organic Steel Cut Oats and grind them yourself real quick in a food processor. Steel Cut Oats are much healthier and easier for babies to digest as well. They are milled from the highest quality farm-fresh organic oats in the world. Each batch is handled with care in the dedicated gluten free facility and tested in the state-of-the-art laboratory to ensure the strict gluten free quality standards are met. You can find them online at VitaCost. Take care! :)

    submitted byMackenzie - 7 years ago

Q: Is this gluten free?

submitted by CD - 5 months ago
  • A: Hi! Thanks for reaching out to us. In the supply chain, oats are commonly commingled with wheat. To provide our consumers with full transparency, we have added a “Contains Wheat” statement to our Earth’s Best Cereal. Thank you.

    submitted byEarths Best - 5 months ago
    Brand expert

Q: What is the shelf life of this product?

submitted by HBray - 5 months ago
  • A: Hi! Thank you for reaching out to us at Earth's Best. The date code from the package you purchased indicates the recommended shelf life for the product. Please note, while there may not be anything 'wrong' or 'unsafe' with unopened, expired product, we can no longer guarantee our strict standards of quality, taste and safety, and therefore request that you do not consume any of our products that have outlived their expiration date.

    submitted byEarths Best - 5 months ago
    Brand expert

Q: Can we mix this cereal with vegetable and meat?

submitted by Buyer - 6 months ago
  • A: Hi! Thanks for reaching out to us. We recommend using/preparing our products as directed on the packaging. Thank you!

    submitted byEarths Best - 6 months ago
    Brand expert

Q: The package says the cereal contains zinc but I can’t find it on the pictured nutrition label. How much zinc is included per serving? Thank you.

submitted by Heather - 7 months ago
  • A: Hi Heather! Thank you for reaching out to us. For information regarding the zinc content in our Earth's Best Oatmeal Cereal, please visit our website (https://www.earthsbest.com/products/oatmeal-baby-cereal). The most accurate information can always be found on the product label. We update our labels based on new nutritional analysis to verify natural variations from crop to crop and at times formula revisions. Our website does not necessarily get updated at the same time. The values on the website are intended to be a general guide to consumers. Again, for absolute values, the actual label on the product should be used.

    submitted byEarths Best - 7 months ago
    Brand expert

Q: Why are the following added to the cereal and what are they? alpha amylase (enzyme), tocopherols (vitamin e), electrolytic iron

submitted by LR - 10 months ago
  • A: Hi LR! The alpha amylase (enzyme) ingredient in Earth’s Best® Cereal may help babies easily digest the cereal. The alpha amylase in our Earth’s Best® Cereal is derived from microbial sources. Vitamin E tocopherol is added as a source of Vitamin E. Additionally, it may contribute to keeping our cereals tasting fresh during shelf life. We fortify our cereals with iron because it is so crucial to early development for our little ones. We hope this helps!

    submitted byEarths Best - 8 months ago
    Brand expert

Q: Do we need to cook this cereal? or Is it ready to eat by mixing with milk ?

submitted by Pri - 2 years ago
  • A: Hi, Pri! Our Earth's Best Organic Whole Grain Baby Oatmeal Cereal is best mixed with breast milk, formula, or water. It can be served as is or warmed. Hope this helps!

    submitted byEarths Best - 2 years ago
    Brand expert

Q: Which countries / states is your oatmeal sourced from?

submitted by babeotter - 5 years ago
  • A: Hi Babeotter, thank you for reaching out. The Hain Celestial Group purchases ingredients based on requirements designed to meet rigid specifications, food safety, and compliance with applicable regulations and certifications. We work with known suppliers who assure the quality and safety of their ingredients which are supported by signed affidavits, certificates of analysis, and analytical testing. Additionally, many of our food products receive independent certification from organic and kosher certification third parties.   Although ingredients are predominantly sourced domestically, it is sometimes necessary to source globally. This is due to the fact that some ingredients are not available domestically or the domestic sources are limited based on market demand.

    submitted byEarths Best - 5 years ago
    Brand expert

Q: what is different among purple, red and green, for different ages? or just with different components. thanks

submitted by mo - 5 years ago
  • A: Hi Mo, thank you for reaching out. All of our Earth's Best Cereal products are made for infants 6 months or older. We offer a Rice Cereal, Whole Grain Cereal, and a Whole Grain Barley Cereal to help meet the needs of all of our consumers. If you have concerns, please reach out to your health care provider to determine which product would be suitable for your baby's diet and development. If we can be of further assistance, please call us at 800-442-4221, M-F, 9am to 7pm EST.

    submitted byEarths Best - 5 years ago
    Brand expert

Related Categories

Guests are saying

The product has received a mix of feedback from guests, with many expressing concerns about adverse reactions in their babies, including vomiting and lethargy. However, some guests appreciate the organic ingredients and ease of preparation, noting that their babies enjoy the taste. The product is often recommended for its nutritional value, but guests advise caution and suggest monitoring for any negative reactions. Overall, it serves as a convenient option for introducing solids to babies.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1062 reviews
    easy on tummy: 3.3 out of 5
    easy to prepare: 3.95 out of 5
    quality: 3.37 out of 5
    value: 3.16 out of 5
    54% would recommend
    112 recommendations

    The BEST

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jessica - 5 days ago, Verified purchaser
    Once I discovered this brand of oatmeal, there was no going back. It is the best option. It is organic, affordable, and my baby LOVES it. We just add in fruit purées to give it flavor
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Changed product as of 6/2025

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Toni - 6 days ago, Verified purchaser
    We have been on this to thicken the baby’s formula/breastmilk since April due to spit up (Dr recommended). In June, I noticed a significant difference. It seemed like it was sand and now in a closed bag.. prior it was light and fluffy.. baby started gagging where we NEVER had an issue before. She spent about a week or so with some challenges we were wondering what the heck. I just came to the reviews and wish I came a few weeks ago when I noticed the change. We didn’t have throwing up but baby seemed a little off and in discomfort.
    easy on tummy: 2 out of 5
    easy to prepare: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Green vomit

    1 out of 5 stars
    !!!! - 9 days ago
    originally posted on earthsbest.com
    Image
    My baby (4.5 months old) loved trying to eat a small amount of this cereal. It went well about five times over 1.5 weeks, as we slowly increased how thick it was when combined with breast milk, but then today he spit up a very large amount (like he had never before) multiple times then vomited green fluid multiple times. Hopefully, as I sit here at 11:30pm holding my sleeping baby (terrified of him having to deal with vomiting while I am sleeping), we don’t have to go to the ER. Now, we have to problem-solve if this is an allergy to oatmeal specifically or if the problem is this brand. Based on the reviews, it seems as though it is the brand and we will never be purchasing it again. But time will tell. Earth’s “Best” company, please don’t reply with your copy and paste response that you give to everyone leaving a poor review. Put more research or care into your product. Seems evil to continue to produce this type of outcome in innocent babies. -KLB
    Did you find this review helpful?

    Packaging sucks BUT Great product.

    5 out of 5 stars
    ashleyaliciabetts_4760 - 9 days ago
    originally posted on influenster.com
    Image
    For parents looking for great tasting baby food, I LOVE Earths Best. I do sample my babies food first and their baby oatmeal is the best tasting baby oatmeal I’ve tried; other brands have a strange smell and taste (in my opinion). It’s very easy to mix and doesn’t clump. I like to keep a small jar in my diaper bag for when we’re out and baby gets hungry. I feed my baby a bowl of oatmeal before bed each night and he sleeps right through the night! It’s important to me that my babies eat non GMO and organic wholesome foods, so I absolutely recommend Earths Best. We’ve never experienced any tummy issues, baby loves it. If I could change one thing, it would be the container/box it comes in. It tends to make a mess when you open/close the plastic pour spout, so I usually put the whole box in a ziplock bag or empty the contents in a jar.
    Did you find this review helpful?

    Allergic reaction and vomiting

    1 out of 5 stars
    Vikkivong - 19 days ago
    originally posted on earthsbest.com
    Image
    Would not recommend giving babies the baby cereal. Gave my 6 month old the oatmeal cereal, his mouth turned red, and then later developed a rash. 24 hours later he started vomiting. Never again
    1 reply from Consumer Advocacy team - 19 days ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case# 5207152
    Did you find this review helpful?

    Different packaging and taste

    4 out of 5 stars
    Darla - 22 days ago
    originally posted on earthsbest.com
    Image
    Okay, I have been looking everywhere to see if anyone has noticed a recent change in taste and texture of this product. I notice it now has a sealed bag (which it didn’t before) and the taste and consistency is different. This used to improve bowel movement for my 6 month old and now it doesn’t. I can’t help but notice the non-flakey consistency now that it is more like soft sand. Does anyone else notice this? I ordered from a different store to see if maybe it was just the store, but I received the same thing. It’s also missing the opening on the side. I really am bummed about the changes I’ve noticed. This has been a favorite until now.
    1 reply from Consumer Advocacy team - 20 days ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. We would like to discuss this issue with you in further detail. Please give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case# 5206791
    Did you find this review helpful?

    Vomiting reviews

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Reviewer - 26 days ago
    Why is this ceral causing babies to go to the ER? Is this some agriculture warfare? Did they poison this cereal?
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    1 guest found this review helpful. Did you?

    This product should be illegal

    1 out of 5 stars
    Don’t worry about it - 30 days ago
    originally posted on earthsbest.com
    Image
    Gave it to my 5 month old and he has been non-stop throwing up and is very lethargic and pale. I wish I would have came to these reviews before giving it to him. With this many reactions, how is this product allowed to be sold. I would give a 0 star if I could.
    1 reply from Consumer Advocacy team - 27 days ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case# 5205666
    1 guest found this review helpful. Did you?

    My baby didn’t like it but that doesn’t mean it’s

    2 out of 5 stars
    aylinb43_7990 - 1 month ago
    originally posted on influenster.com
    Image
    Don’t really recognize the ingredients also my baby hated it she vomited it all. The texture is nice though to start babies into solids. I really liked the packaging though very clean.
    1 reply from Consumer Advocacy team - 1 month ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case# 5204983
    1 guest found this review helpful. Did you?

    Worst Product Needs To Be Recalled

    1 out of 5 stars
    Jay24 - 1 month ago
    originally posted on earthsbest.com
    Image
    I bought this product a month ago and it was the worst decision. My 9 month old has never really gotten sick like this. She is vomiting up like yellow chunky stuff and then it turnt into dark yellow mucus. I don't recommend this to anybody kids. This really made me kinda scared now.
    1 reply from Consumer Advocacy team - 1 month ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case# 5204537
    2 guests found this review helpful. Did you?

    Highly recommend

    5 out of 5 stars
    beatrizg218_552 - 1 month ago
    originally posted on influenster.com
    Image
    We love this baby cereal! It has a smooth texture that’s easy for my little one to eat, and it actually tastes good — even I tried it! Plus, it’s packed with great nutrients, which gives me peace of mind knowing my baby is getting what they need to grow healthy and strong. Highly recommend!
    Did you find this review helpful?

    Avoid! Not safe

    1 out of 5 stars
    Marie17 - 1 month ago
    originally posted on earthsbest.com
    Image
    I purchased this for my baby and within a day she developed a rash that within less than a week time her diaper area was puffy, red and bleeding with open blisters. I used every diaper cream I could find as soon as the rash started and nothing worked. I made her a Dr appointment and they had me stop the cereal to see what happened. Not even 24 hours later it was significantly better and became manageable with diaper cream. I had cleaned out an empty formula can so I could carry it around better without having to worry about the box getting smushed and the metals that are in this cereal try to reach out from the plastic scoop to touch the metal can as if there was magnetic force of some sort.
    1 reply from Consumer Advocacy team - 1 month ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Kindly give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case# 5203575
    1 guest found this review helpful. Did you?

    My baby loves this!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Natalie c - 1 month ago, Verified purchaser
    Mix this in with his veggies and he eats them all up! Good to have on hand when intruducing new foods
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Made baby projectile vomit

    1 out of 5 stars
    T1028 - 1 month ago
    originally posted on earthsbest.com
    Image
    First time I did not connect to this cereal. Hour after eating she projectile vomited for an hour straight. Her lips turned blue, skin got pale and she was extremely lethargic could not keep her eyes open. We were so scared we took her to ER. They told us maybe she had a bad reaction to the oatmeal because of how I introduced it. So I waited a month , fed it to her again and EXACT same thing. Completely this oatmeal. I need an explanation or a lawsuit needs to be made. I am ready to take legal action, this is not safe for babies.
    3 guests found this review helpful. Did you?

    Avoid.

    1 out of 5 stars
    Joe123456789 - 2 months ago
    originally posted on earthsbest.com
    Image
    Made our 7 month vomit 2x. Thought it was wheat but it’s this horrible product. Do not give to baby.
    1 reply from Consumer Advocacy team - 2 months ago
    Hi, thanks for sharing. We’re sorry to hear about your experience with our product. If you have not done so already, please discontinue the use of this product. We take these matters seriously and would like to discuss this issue with you in further detail. Please give us a call at 800-442-4221. We are available Monday through Friday from 9am to 7pm EST. Case# 5199749
    3 guests found this review helpful. Did you?

    Great 1st solids food!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Happymom - 2 months ago, Verified purchaser
    My baby loved it and cries for more. We started her on this at 5 months and now at 6 months she can eat it thicker. We've used formula and breast milk with it. It has never made her vomit or spit up. We will try the multi grain version next.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Wriggling worm to Pale Sadness

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    LozanoMum - 2 months ago, Verified purchaser
    Induced Projectile Vomiting
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Its a no!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lena - 2 months ago
    Absolutely awful. Would not recommend feeding this to ANYONE.
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    DO NOT FEED YOUR BABY THIS CEREAL

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    EARTH BEST OATMEAL CEREAL - 3 months ago, Verified purchaser
    I fed my 5 1/2-month-old baby this cereal because it was recommended by a colleague. About an hour later, my baby began throwing up and became so ill that I had to take him to the emergency room. The doctor advised clear liquids for 24 hours, after which I tried feeding him the cereal again. Unfortunately, within 30 minutes, the symptoms returned—my child vomited more than10 times in 4 hours and the symptoms continued until I took him to the emergency room. My baby is doing so much better and has not vomited since I completely stop feeding him with this cereal (Hearth's Best Organic Oatmeal Cereal. Considering the trauma my child had to go through, I will never try this cereal again
    easy on tummy: 1 out of 5
    easy to prepare: 3 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?

    Good!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Boymom2 - 3 months ago, Verified purchaser
    I got this with WIC and chose this brand because it’s organic and has cleaner ingredients than others. Then I went home and read reviews and it scared me. My breastfed baby was ready to start solids. We did baby led weaning with bananas and other things and purées too. but we put this cereal in her purées to thicken it up and give her more iron. I don’t give her much maybe one tablespoon or two and she only eats about half a jar of the puree when we do jars. She did not vomit at all. Actually we noticed her reflux was now gone and she sleeps longer stretches during naps and at night. As far as the review with being able to pick it up with a magnet….. yes because iron is a metal lol. Don’t skip chemistry kids. Everything in moderation! My baby loves it. She will not eat a puree without this cereal. Otherwise she will just eat regular baby led weaning type foods.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?

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