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FIRST AID BEAUTY Hydrating Face Serum with Hyaluronic Acid - 1.7 fl oz - Ulta Beauty
$40.00
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About this item
Highlights
- Instant and all-day hydration boost for thirsty skin
- Lightweight, layers well + won’t clog pores
- Doesn’t leave skin sticky or tacky
- Formula hydrates with Hyaluronic Acid, Squalane + Colloidal Oatmeal
- Leaves skin looking healthy + youthful
Description
First Aid Beauty's Hydrating Serum with Hyaluronic Acid instantly boosts moisture + provides 24 hours of hydration for all skin types to appear dewy + plump.
Get an instant and all-day hydration boost for thirsty skin with this serum that layers well, won’t clog pores and doesn’t leave skin sticky or tacky. The hydrating formula with Hyaluronic Acid, Squalane + Colloidal Oatmeal leaves skin looking healthy and youthful.
Get an instant and all-day hydration boost for thirsty skin with this serum that layers well, won’t clog pores and doesn’t leave skin sticky or tacky. The hydrating formula with Hyaluronic Acid, Squalane + Colloidal Oatmeal leaves skin looking healthy and youthful.
Scent: Unscented
Trial/Mini/Travel Size: Yes
Health Facts: Contains Hyaluronic Acid, Vegan
Product Form: Serum
Disposability: Do not flush
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free
Beauty Purpose: Deep Hydration
Recommended Skin Type: Sensitive, Dry, Combination, Very Dry
Net weight: 1.7 fl oz (US)
TCIN: 86005148
UPC: 815517027873
Item Number (DPCI): 342-01-0231
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.42 inches length x 1.54 inches width x 5.36 inches height
Estimated ship weight: 0.21 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Where is the ingredient list? It is not listed for this product.
submitted by MR - 3 years ago
A: Aqua (Water, Eau), Glycerin, Glycereth-26, Squalane, Sodium Hyaluronate, Soluble Collagen, Colloidal Oatmeal, Panthenol, Chrysanthemum Parthenium (Feverfew) Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Allantoin, Ethylhexylglycerin, Sorbitan Oleate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium PCA, Phenoxyethanol, Sodium Hydroxide, Potassium Sorbate, Sodium Benzoate, Tetrasodium EDTA
submitted byFirst Aid Beauty - 3 years agoBrand expert
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Guests are saying
The hydrating serum has garnered mixed feedback from guests, with many praising its lightweight texture and hydrating properties, especially for sensitive skin. However, some guests expressed disappointment with the new formula, noting it can feel sticky and may not provide the same level of hydration as the original. Despite these concerns, many guests appreciate its soothing effects and compatibility with other skincare products, making it a versatile addition to their routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 146 reviews
80% would recommend
5 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025
(no review title)
This is a really nice serum! Silky, hydrating, moisture-rich, yet still lightweight. It sinks in nicely and isn't sticky. I use it as my first layer on damp skin.
5 out of 5 stars
20 May, 2025
originally posted on firstaidbeauty.com
Great first layer
I love this so much, almost as much as I loved the bounce boost serum (bring it back!!!) Great formula that makes my skin look full, hydrated and healthy. I do wish they would specify that you need to apply to damp skin in order for the product to work properly as it seems that many people who complain of issues with hyaluronic acid are applying to dry skin. I layer this under the hydrating gel cream for an intensely quenching but weightless daily moisturizer routine
5 out of 5 stars
12 May, 2025
originally posted on http://www.ulta.com

Holy grail serum
I have very dry, occasionally dehydrated, moderately sensitive skin. I also prefer cruelty free products. And, I really don't want to break the bank on skincare products. Its not easy to find the combo I need but FAB checks all the boxes! I love this serum. Its very hydrating, doesn't just sit on the skin, it absorbs well. A little goes a long way too, so one bottle lasts a few months. I've been using this for about 8 mos, fall-spring. Chicago winters are rough on my skin, I walk about 1.5 miles to and from the train 4 days a week. This serum stood up to the test. I highly recommend.
1 out of 5 stars
13 April, 2025
originally posted on firstaidbeauty.com
Where is the “bounce-boosting serum”? Is this it?
Is this the same as the “voice-Boosting Serum” with hydroponic acids and peptides? I am looking to reorder and cannot find it. Haaaaalp
5 out of 5 stars
5 April, 2025
originally posted on firstaidbeauty.com
Best hyaluronic acid serum in an affordable price
Best hyaluronic acid serum in an affordable price range! I used an Obagi Hydro-drops for years and while I loved it.. The smell and the price were huge downsides. I also lost a lot of product due to the packaging. I got my first bottle of FAB Hydrating Serum in a subscription box. It feels so luxe like my old drops without the high price and scent. I love the pump vs a dropper or squeeze bottle. It just feels so spoiled and luxurious to use this. It doesn't break me out, it wears beautifully under my spf and skin tint, and it's lasted a while. I'm ordering a new one today to replace the one in almost out of. New holy grail item for me! When the pump runs out, I'll see about what's left in the container but hopefully I can get a lot more out versus the more expensive one. A lot of reviews compare this to the old one, which I can't speak to, but as a new First Aid Beauty customer new to this formula, I love it. It does have that "sticky" finish to it but I don't feel like it's overly sticky and within a few minutes I can start layering other products on or head out the door. Just beautiful!
1 out of 5 stars
9 December, 2024
originally posted on firstaidbeauty.com
OG back
I have used the ultra repair hydrating serum og formula for over 6 years. It is the best thing for my sensitive skin. I NEED IT BACK. The new formulas are just not as good. I’m begging.
1 out of 5 stars
5 December, 2024
originally posted on http://www.ulta.com

it is to sticky and tacky
it is to sticky and tacky
5 out of 5 stars
29 November, 2024
originally posted on http://www.ulta.com

Love this Serum
One of the few hydrating serums that doesn't break me out. I use this over a hydrating facial spray and then top it with the FA Bounce serum and Ultra Repair cream. Never tried the old formula but am very happy with this one. On my third bottle.
1 out of 5 stars
23 October, 2024
originally posted on http://www.ulta.com

Mad
I puchased a set and it had this serum. I tried it for a week and it broke me out. Ive worked hard to keep my skin clear. This wasnt hydrating at all it actually made my skin feel/look dull. Im sure if ive continued use it will destroy my skin. The acne was not "purge" my skin is adjusting it's pimples. I have combo more on the dry side, sensative, acne prone skin.
5 out of 5 stars
11 October, 2024
originally posted on http://www.ulta.com

Great for layering
My skin has been feeling drier than usual, but also more sensitive to a thicker moisturizer. This saved the day! Very light, and soaks in well. I do a layer of this serum, then on top a day moisturizer. Works great. I feel hydrated and plump, not tacky and heavy.
1 out of 5 stars
22 September, 2024
originally posted on firstaidbeauty.com
Super super sticky
I absolutely love everything FAB… but this one is a complete dud. It’s oddly sticky. For 20-30 minutes after putting it on, it feels like I could pick up pet hair and dust with my face — like a lint roller! I’ve been using for a couple months and don’t really notice a difference in hydration either. It doesn’t seem to actually penetrate your skin, maybe that’s why it’s so sticky. I don’t know. Funny thing is, I remember getting a sample of this product a long time ago and really liking it. Other reviews say the formula changed so… that tracks I guess. I hope they come out with something different or go back to the old formula because I really would like to incorporate more serums into my skin care!
5 out of 5 stars
14 September, 2024
originally posted on http://www.ulta.com

Keeps Face Hydrated
Apply first as serum and keeps face hydrated during the day.
1 out of 5 stars
22 July, 2024
originally posted on firstaidbeauty.com
New formula
I tried the First Aid Beauty Ultra Repair Hydrating Serum and it was wonderful, however it has been so hard to find and I can only assume based off some of the other reviews it is because the product has an updated formula. I want the one I tried not this one with the hyaluronic acid so I've been going store to store just to find someone who may have the old formula stocked. What's worse is I don't see anything from the brand mentioning the new change
5 out of 5 stars
30 June, 2024
originally posted on http://www.ulta.com

Hydrating Lightweight Moisturizer
I'm on my third bottle of this now. If you are looking for an intensely lightweight moisturizer for the Summer I highly recommend. I have dry, mature skin and this paid well with FAB Hyaluronic Acid. The moisturizer has an amazing silky texture, goes on light/airy and leaves a slight dewy shine (love). I use it for my day/night routines. If you are drier like I am I wouldn't suggest using during the winter but I think an oily skin type would do well.
5 out of 5 stars
Thumbs up graphic, would recommend
16 June, 2024
Worth the buy
It's lightweight and feels good as you apply it
2 out of 5 stars
27 May, 2024
originally posted on firstaidbeauty.com
Bring back Old Formula
Please bring back the old formula. This new one leaves my skin sticky and it never fully sets in. Because it never fully sets in, my skin doesn't feel hydrated. FAB saved my skin when I transitioned to dry, more mature skin.
5 out of 5 stars
26 May, 2024
originally posted on firstaidbeauty.com
Amazing
Wow this stuff really makes my Skin look bright and glowy. I love it so much! My 44 year old skin is very happy :)
5 out of 5 stars
3 May, 2024
originally posted on firstaidbeauty.com
Best serum
I use this everyday and I have extremely sensitive skin and my skin feels great after I use it.
4 out of 5 stars
1 May, 2024
originally posted on firstaidbeauty.com
Does what it says
I have issues with bumpy texture (from lack of hydration, probably) and this product helps get rid of it. I see the other review says it doesn't fully sink in. Idk what that means, but I think it does decently well. There is a small bit of a glow it leaves, maybe that's what they mean. But it makes you look youthful and well taken care of. It's not over the top. I put my daily face moisturizer from this brand over it and it didn't pill. I've only used it twice and have not experienced a rash or red bumps like others state. I think perhaps they got used their skin got used to the old formula. If you never tried their serums before and just start with this, I think it's fine and non-irritating. The ingredient list is non-irritating lol
1 out of 5 stars
14 April, 2024
originally posted on firstaidbeauty.com
I miss the Ultra repair serum
Ordered accidentally not realizing it wasn’t the ultra repair serum and I’m so disappointed. The URS was the reason I bought fab and this isn’t it. Will be searching for a new serum/brand immediately.