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Focus - (Collins Business Essentials) by  Al Ries (Paperback) - 1 of 1

Focus - (Collins Business Essentials) by Al Ries (Paperback)

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About this item

Highlights

  • Author(s): Al Ries
  • 320 Pages
  • Business + Money Management, Marketing
  • Series Name: Collins Business Essentials

Description



From the Back Cover



What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.



Review Quotes




"Big word. Big book. I recommend it heartily for anyone who needs a whack on the side of the head to remind them of the folly of being unfocused." - Michael Gerber, author of The E-Myth Revisited

"A new standard for corporate competitiveness...indispensable to companies large and small." - Anthony Robbins, author of Awaken the Giant Within


Dimensions (Overall): 8.0 Inches (H) x 5.4 Inches (W) x .9 Inches (D)
Weight: .65 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 320
Genre: Business + Money Management
Sub-Genre: Marketing
Series Title: Collins Business Essentials
Publisher: Harperbusiness Essentials
Theme: Research
Format: Paperback
Author: Al Ries
Language: English
Street Date: September 27, 2005
TCIN: 54268237
UPC: 9780060799908
Item Number (DPCI): 248-39-9727
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.9 inches length x 5.4 inches width x 8 inches height
Estimated ship weight: 0.65 pounds
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