Sponsored
Fridababy SmileFrida Toddler Toothbrush - 2pk
$11.99 ($6.00/count)
ColorYellow/Blue
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Dentist Recommended, unique triple-brush head cleans front, back and biting surfaces all at once.
- Ergonomic, soft-molded grip is safe for brushers who bite and is easy to hold.
- Keep-clean cap protects SmileFrida at home and on the go
- Soft, rounded bristles are gentle on your little one’s teeth and gums
- Compact, angled brush head cleans teeth and gum lines quickly!
Description
Smilefrida is like no other toddler toothbrush. Its unique triple-brush head design attacks plaque fast by hugging teeth and cleaning all sides at once. Specially designed with little brushers in mind, the bristles will bend, not break, if they bite down. SMILE! We’ve got you (and all sides of their teeth) covered!
As stated on the package labeling, do not let your child bite or chew on the ToothHugger as this brush is not designed to be a teething aid or chew toy. Furthermore, this product is to be used only under adult supervision and, like all toothbrushes, should be immediately discarded at the first sign of damage from repeated biting, chewing, or other wear and tear.
This notification is to re-enforce existing product labeling regarding proper use. If you are currently using a SmileFrida the ToothHugger with your child, please check your product for signs of misuse, like repeated biting or chewing. If there is visible evidence that the product has been chewed by your child, please discard the toothbrush. If you are in possession of an unopened SmileFrida the ToothHugger, you may continue to use the product as directed on the product labeling.
As stated on the package labeling, do not let your child bite or chew on the ToothHugger as this brush is not designed to be a teething aid or chew toy. Furthermore, this product is to be used only under adult supervision and, like all toothbrushes, should be immediately discarded at the first sign of damage from repeated biting, chewing, or other wear and tear.
This notification is to re-enforce existing product labeling regarding proper use. If you are currently using a SmileFrida the ToothHugger with your child, please check your product for signs of misuse, like repeated biting or chewing. If there is visible evidence that the product has been chewed by your child, please discard the toothbrush. If you are in possession of an unopened SmileFrida the ToothHugger, you may continue to use the product as directed on the product labeling.
Overall Length: 4 Inches
Suggested Age: 2 Years and Up
Health Facts: Non-Toxic, BPA-Free
Bristle Type: Extra Soft
Bristle Material: Micro-Fiber
Package Quantity: 2
Material: Polypropylene, TPE (Thermoplastic Elastomer)
Features: Flexible Grip
TCIN: 76716476
UPC: 810028770683
Item Number (DPCI): 030-05-0557
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.177 inches length x 2.715 inches width x 1.552 inches height
Estimated ship weight: 0.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The toothbrush has received mixed feedback from guests, with many praising its innovative design that allows for efficient brushing of toddlers' teeth. The unique triple-angle bristles help reach all sides of the teeth, making brushing quicker and easier. However, some guests have expressed disappointment over recent design changes that resulted in flat bristles, rendering the product less effective. Overall, it remains a popular choice for parents looking for a fun and effective way to encourage good oral hygiene in young children.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 163 reviews
design: 2 out of 5
easy to clean: 2.27 out of 5
safety: 5 out of 5
8% would recommend
23 recommendations
5 out of 5 stars
14 April, 2025
originally posted on fridababy.com
Best toothbrush for toddlers!
As a dental hygienist and a toddler mom, this is the toothbrush I constantly recommend for littles. It hits all of the tooth surfaces in one fell swoop, which is helpful for the times when kiddos are less cooperative with the brushing routine.
5 out of 5 stars
16 March, 2022
originally posted on fridababy.com
It's great, what a wonder
Just received ours and used on our 5yo son last night. Brushing is so much easier and quicker; he's happy, i'm happy, just wish they weren't so expensive and plastic (would like something easier on the environment, at least with a replaceable head)
4 out of 5 stars
Thumbs up graphic, would recommend
1 February, 2022Verified purchase
Designed Changed?
I love these toothbrushes however they look a lot different from the normal brush was originally that I use for my daughter. Not sure if the design was changed or not.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2021Verified purchase
Way too big, and flat.
Really disappointed with this. I thought it would be the same as the one that came in the pack with the silicone brush, but it’s HUGE. Way to big for my 18m olds mouth. And it’s flat just like so many other of the people in the reviews. I didn’t look at them before buying cause I thought I knew what I was getting. Do not recommend. Really disappointed because I’ve loved everything else from this brand. I’d get a refund but we bought them a while ago and put them in a cabinet until his current brush went ragged.
1 reply from Official Frida Fussbuster team - 4 years ago
Jazz, we are obsessed with quality and customer satisfaction so thank you for letting us know. Would you mind reaching out to us at frida.com/help so we can make things right?
1 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2021Verified purchase
Good product / questionable inventory
The first time I ordered I only received one brush (even though I paid for two). Target was great and replaced it no questions asked. What I didn’t notice at first was that the brush was defective. Sadly, the replacement two pack was also defective (see image). All three brushes that I was sent were flat and unusable. Thank goodness for Fridababy’s customer service. So, be warned that if you order this - you may only get one. And even if you do get two, they may not be usable.
1 reply from Official Frida Fussbuster team - 4 years ago
We are obsessed with quality and customer satisfaction so thank you for letting us know. Would you mind reaching out to us at frida.com/help so we can make things right?
1 out of 5 stars
Thumbs down graphic, would not recommend
16 April, 2021
Flat and frustrating
We had gotten one of these a few months ago and it was great. When my toddler threw it in the toilet I ordered the 2 pack thinking it would be good to keep a spare. Except that they both arrived completely flat. I opened one thinking I could bend it maybe to the right shape but no luck. So $18 for 2 defective toothbrushes. I’m so grateful that target refunded it otherwise I’d be super mad, but I still now need to find a toothbrush my toddler will use that gets all the angles like this one did in the past. So disappointing.
1 reply from Official Frida Fussbuster team - 5 years ago
Oh no! Please email us at fussbuster@fridababy. com so we can get you replacements asap.
1 out of 5 stars
10 February, 2021Verified purchase
Horrible!!
We just got our order and both the brushes are flat. We opened one thinking it would bend. This is just horrible. Do not get it. I should had read the reviews but I trusted this company and didn't think I had to.
1 reply from Official Frida Fussbuster team - 5 years ago
Oh no Lauri! Thank you for bringing this to our attention. We want you to know, feedback is at the heart of everything we do and we'd love to make this experience right for you. We’d love to turn this around email us at fussbuster@fridababy. com
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2021Verified purchase
Garbage
I used to love these for my son, they worked perfect UNTIL the new design. My son absolutely hates these now and I just don’t feel it serves it’s purpose anymore. An absolute waste of money
1 reply from Official Frida Fussbuster team - 5 years ago
Your satisfaction with the quality of our products is important to us. Please take a moment of your time and email us at fussbuster@fridababy. com, so we can send you a replacement with our new 2.0 Toothhugger.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 January, 2021
Recalled
This item is recalled. The outer layer starts to deteriorate and becomes a choking hazard.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2021Verified purchase
Completely Flat!
The toothbrushes are completely flat! I opened one thinking maybe I need to bend them into place but there is no absolute no give.
1 reply from Official Frida Fussbuster team - 5 years ago
Oh No! We really appreciate you bringing it our attention. Please email us at fussbuster@fridababy. com so you can provide us with your mailing address and we will ship you out new and improved toothbrushes as well as some extra FridaGoodies asap.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2021Verified purchase
Do not buy!!
It’s been 3-4 months and the toothbrushes are still flat. We ordered and returned then and was hoping that it’s been corrected by now. Nope. How could manufacturing and QA for these brushes still be broken? Have no idea but do not purchase.
1 reply from Official Frida Fussbuster team - 5 years ago
Oh No Jummy! We really appreciate you bringing it our attention. Please email us at fussbuster@fridababy. com and provide us with your mailing address and we will ship you out new and improved toothbrushes as well as some extra FridaGoodies asap.
1 out of 5 stars
15 January, 2021
originally posted on fridababy.com
disapointed
i just bought this and was very exited to use it, however the toothbrushes i got are flat on the bristles not angled so they dont do the job their promised.
1 out of 5 stars
9 January, 2021Verified purchase
The toothbrush is flat
Like other reviewers have said, the toothbrushes I received are flat. I have contacted the company and if this is truly a defective batch and they can send the right brush, I will change my review. But for now I am disappointed.
1 reply from Official Frida Fussbuster team - 5 years ago
Your satisfaction with the quality of our products is important to us. Please take a moment of your time and email us at fussbuster@fridababy. com, so we can find a way to help.
1 out of 5 stars
28 December, 2020Verified purchase
Defective. Flat head. Defeats purpose
Like everyone said, it is a completely flat head. I previously ordered these from Amazon & the top was curved to brush all sides of the tooth. The new two pack is completely flat and bulky. The toothpaste gets stuck in the creases & makes it even worse.
1 reply from Official Frida Fussbuster team - 5 years ago
Hey Aei. We hate that you are not 100% happy with the SmileFrida and would love to turn your experience around. Please email us at fussbuster@fridababy. com for a replacement SmileFrida + we'll throw in another one of our must-haves. We can't wait to hear from you.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 December, 2020Verified purchase
Used to be great- new design is awful.
So disappointed- these used to be my favorite toddler toothbrush, but the new flat design make it impossible to brush your toddler’s teeth at all. For this price- you expect a decent tooth brush that actually cleans teeth- this is a complete waste of money.
1 reply from Official Frida Fussbuster team - 5 years ago
Hey MB. Thank you for being FridaFan. We hate that you are not 100% happy with the SmileFrida and would love to turn your experience around. Please email us at fussbuster@fridababy. com for a replacement SmileFrida + we'll throw in another one of our must-haves. We can't wait to hear from you.
2 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2020Verified purchase
Defective Brush Heads
I have purchased these in store and they work great for my son. I ordered a two pack (against the advice of the reviews), and received only a one-pack, which was defective. I tried a replacement and received two brushes, however they were both defective (yellow+blue). Can not recommend until the issues are fixed, unless you are able to get them in person.
1 reply from Official Frida Fussbuster team - 5 years ago
Your satisfaction with the quality of our products is important to us. Please take a moment of your time and email us at fussbuster@fridababy. com, so we can find a way to help.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 November, 2020Verified purchase
Defective!
I ordered the two pack and both are defective. They are flat and totally useless.
1 reply from Official Frida Fussbuster team - 5 years ago
We hate that you are not 100% happy with the SmileFrida and would love to turn your experience around. Please email us at fussbuster@fridababy. com for a replacement SmileFrida + we'll throw in another one of our must-haves. We can't wait to hear from you.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2020Verified purchase
Not angled at all
I wish I read the reviews before I buy. Completely flat brush, no longer angled. Not sure when this happened for this product but definitely disappointed me. The only reason I spent so much money on this brush is because it is angled and it is no longer the case. Going to return it for sure!
1 reply from Official Frida Fussbuster team - 5 years ago
Hey Renee. We hate that you are not 100% happy with the SmileFrida and would love to turn your experience around. Please email us at fussbuster@fridababy. com for a replacement SmileFrida + we'll throw in another one of our must-haves. We can't wait to hear from you.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 November, 2020
Dont buy all colors defective
On their Instagram they stated there was a “defective” batch of toothbrushes. I guess we were all the unlucky ones :( returned
1 reply from Official Frida Fussbuster team - 5 years ago
Thank you for being FridaFan. We hate that you are not 100% happy with the SmileFrida and would love to turn your experience around. Please email us at fussbuster@fridababy.com for a replacement SmileFrida + we'll throw in another one of our must-haves. We can't wait to hear from you.
1 out of 5 stars
23 October, 2020Verified purchase
Used to be great
As other reviewers have noted, the brush is no longer angled but wide and flat. This makes it pretty useless and defeats the purpose of the original design