Sponsored
Gain + Odor Defense Super Fresh Blast Scent HE Compatible Liquid Laundry Detergent
$12.99 ($0.11/fluid ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- LOOONG-LASTING: Gain Odor Defense Liquid Laundry Detergent Super Fresh Blast Scent capsules break for scent that continues to release during regular wear for lasting freshness for up to 6 weeks from wash until wear
- ODOR FIGHTING: Bye-bye, stink! Gain Odor Defense Liquid Laundry Detergent lifts away tough in-wear odors at the source, instead of just masking them. So you get the funk out of your clothes, leaving only the delightful scent of nature
- DESIGNED FOR COLDWATER: Gain Odor Defense Liquid Laundry Detergent delivers a powerful clean, even in cold water
- HE COMPATIBLE: Safe for use with regular washer and high-efficiency washers, even in cold water!
- PAIRS WELL WITH: Experience a scent explosion when you use with Gain Scent Booster, Gain Fabric Softener, and Gain Sheets
- Includes 113 fl oz of Gain Odor Defense Liquid Laundry Detergent, Super Fresh Blast Scent, enough for 78 loads
Description
Experience the power of Gain Odor Defense Super Fresh Blast Laundry Detergent Liquid, your ultimate laundry solution. This liquid laundry detergent is designed to lift away dirt while locking in an amazing scent that lasts up to six weeks from wash until wear. Bye-bye, stink! Gain Odor Defense Liquid Laundry Detergent lifts away tough in-wear odors at the source, instead of just masking them. Do your nose a favor and give this scent a goooood sniff! Crisp and strikingly effervescent, let your senses twirl through fields of fresh flowers and fruit, celebrating the amazing gift that is Super Fresh Blast. Now, go on - sniff like no one's watching.With its great cleaning power, this laundry soap not only smells fantastic but also cleans exceptionally well, providing you with excellent results wash after wash. Whether you're using regular or high-efficiency washers, this laundry detergent liquid delivers excellent results even in cold water. Simply measure out your desired level and pour into the compartment or drum. Take your laundry experience to the next level when you dive nose first into the world of Gain! Gain is the only laundry brand that can give you the same scent throughout the entire wash process!Whether you're sniffing around for a detergent, a fabric softener, scent boosters, or dryer sheets, we have the scents you'll swoon over, especially when you use the same scent from start to finish!
Scent: Fresh, Floral
Health Facts: Phosphate-Free, Bleach-Free, Trichloroethylene-Free, Paraben-Free, Aluminum-Free, Perchloroethylene-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Features: Odor Control, sport
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Net weight: 113 fl oz (US)
Number of uses: 78
TCIN: 84114498
UPC: 030772024157
Item Number (DPCI): 003-08-7711
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.394 inches length x 7.52 inches width x 11.181 inches height
Estimated ship weight: 7.87 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 682 ratings
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Guests are saying
This laundry detergent is highly praised for its long-lasting fresh scent and effective cleaning power. Guests appreciate how it eliminates tough odors, making it ideal for families with active kids or pets. Many have noted that it leaves clothes feeling soft and looking vibrant, while the pleasant fragrance lingers even after washing. However, some guests have experienced issues with fading on delicate fabrics, so caution is advised when using it on expensive clothing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 940 reviews
cleans effectively: 4.6 out of 5
quality: 4.57 out of 5
scent: 4.73 out of 5
value: 4.33 out of 5
85% would recommend
64 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
(no review title)
Ordered my laundry detergent . Arrived waited two minutes and attendant came to my car. .
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2025Verified purchase
(no review title)
Love how my clothes smell
1 out of 5 stars
Thumbs down graphic, would not recommend
29 September, 2025Verified purchase
check the seal
order the laundry soap because I wasn't able to pick it up due to foot surgery had it delivered and it spilled all inside of the box and all on my walkway I don't understand how FedEx didn't see that what a mess my friend had to clean it all up I lost half my bottle and I lost out on a $4 coupon to get another bottle won't order anything like this again they should have checked to make sure that the cap was tight
1 reply from Gain team - 22 days ago
We're sorry to hear this, Tina, and we want to help you further. We make every effort to ensure your Gain bottle is fully closed and in perfect condition when you receive it. We're sharing this with our Quality Assurance Team, and we want to help with your purchase. Please call us at 1-800-888-4246.
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
Clean fresh laundry
This Gain really takes care of odors & stains . Smells fresh for a long time
5 out of 5 stars
22 September, 2025
originally posted on influenster.com

Lovely Floral Scent. Stain-lifting and Odor Elimin
I've been using Gain laundry detergent for years, and this is one of my favorite detergents to use. The packaging really stood out with its pops of vibrant colors and floral imagery. The floral scent of this detergent is just as it states; a fresh blast! The scent smells like fresh, blooming flowers in the Spring. The fragrance is noticeable and not overwhelming. Its long-lasting scent lasts past the drying cycle! The cleaning ability of this detergent is excellent. It gets rid of greasy and bold-collored stains. It cleans light and dark-colored clothes without fading the colors. This detergent is environment-friendly and safe to use. If you desire an odor eliminator, stain-lifting detergent for your clothes, this is what you need!
3 out of 5 stars
12 August, 2025Verified purchase
Bitter sweet thoughts
My order was leaking but luckily it was in a plastic bag
1 reply from Gain team - 2 months ago
We have strict quality checks in place to ensure that each bottle of Gain reaches you in the best possible condition, so we're sorry to hear that you had this experience. We'd like to learn more, so please give us a call at (800) 888-4246 when you can.
2 out of 5 stars
Thumbs up graphic, would recommend
28 July, 2025Verified purchase
Excellent
Gain Odor defense is exactly what I have been looking for. My clothes are always fresh and last for weeks. My linen closet is where I smell it the most with my towels. I love it!
1 reply from Gain team - 3 months ago
We love to hear this, and thank you so much for sharing!
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2025Verified purchase
Detergent
Great smell good size
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2025Verified purchase
Smells so good!
This is my new favorite! The blue ALL was discontinued, so I was in the hunt for something new. This has a great fresh scent that works well, even on sweaty, florida workout clothes. Buy it!
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2025Verified purchase
Deal
The scent is great.I have my fur baby in the house so it takes away her body order.
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2025Verified purchase
Fresh smell of Gain
Cleans well and smells good. IMO I wish it were a little thicker. Seems like I have to use more with Gain than my normal leading brand.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 July, 2025
Damaged
Product was damaged and leaking.
1 reply from Gain team - 4 months ago
We're extremely sorry to hear this, Heather. This is certainly not an experience we want you to have with our products. All of our products go through strict quality checks to ensure that they reach you in perfect condition every time, so we apologize that wasn't your experience this time. However, during shipping an handling we understand that this may occur. To clean the excess, we recommend wiping the product off the surface with a white, damp paper towel, cloth or sponge. Then clean the area thoroughly with warm water and soap. Make sure you test the product you use on a hidden area of the surface first. When you have a moment, please give us a call at (800) 888-4246 so we can best assist!
5 out of 5 stars
27 June, 2025
originally posted on influenster.com

Kitchen must-have
We’ve been buying this product for over 5 years now. Other alternatives out there but none that really provide the odor control and durability like these bags.
5 out of 5 stars
Thumbs up graphic, would recommend
14 June, 2025Verified purchase
Clean
The item works amazing and smells so good. I recommend it.
5 out of 5 stars
Thumbs up graphic, would recommend
7 June, 2025Verified purchase
Gain +odor defense super fresh blast liquid laundry detergent
Been a customer of GAIN for 18 years now. Consistent great quality product.
5 out of 5 stars
6 June, 2025
originally posted on influenster.com

Strong, reliable bags with a fresh scent that trul
These trash bags are surprisingly strong and flexible, holding a full load without tearing or leaking. The lavender Gain scent is noticeable but not overpowering, and it helps mask unpleasant odors effectively. I love how they stretch instead of ripping, even with heavier garbage. They’re a bit pricier than basic bags, but the durability and odor control make them worth it.
5 out of 5 stars
3 June, 2025
originally posted on influenster.com

Super Fresh and Super Effective
It's effectiveness in removing tough odors is unmatched, just a small amount leaves rooms smelling fresh for hours. I also love the sleek, easy-to-use packing, which is both practical and attractive. I'm pleased with the attention to environmental impact, the formula is safer for the planet compared to harsher alternatives. Definitely value for your money. Highly recommend!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2025Verified purchase
Its a no for me
This one gave me a bad reaction on my skin. I never had a reaction to the original Gain but wanted to give this a try because at first it does smell really good. Not worth it if it the chemicals used in this are very harsh and cause a reaction. I don’t recommend.
1 reply from Gain team - 5 months ago
We're sorry to hear this. After the extensive health and safety tests our products have gone through, this isn't the experience we expect. Your well-being is very important to us, so we hope you're feeling better. If you haven't, we recommend that you discontinue using this Super Fresh Blast detergent. So our Safety Team can learn more and make sure you're ok, could you please give us a call at (800) 888-4246?
5 out of 5 stars
Thumbs up graphic, would recommend
22 April, 2025Verified purchase
Fresh
Work great. My family love the lasting scent.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 April, 2025Verified purchase
Doesn't clean
Long story short, a pair of pants that smelt like pee went in the wash with the detergent, softener and scent beads, and came out the dryer (with the dryer sheet) still smelling the exact same- like pee. Does not actually clean clothes.
1 reply from Gain team - 6 months ago
We're sad to hear this, Ashlie. This surely isn't the Ahh-Mazing cleaning we expect from Gain, so we'd like to hear more. When you have a chance, please give us a call at (800) 888-4246.