There has been a revolution in college sports. Few developments in the history of college athletics have caused as much controversy, change, and discussion as the legal recognition of student-athletes' ownership of their name, image, and likeness (NIL).
Game Changers demystifies NIL law through case studies of the most successful college NIL millionaires: Caitlin Clark, Olivia Dunne, Bronny James, Arch Manning, Angel Reese, Shedeur Sanders, and Bryce Underwood. Readers will learn the history of NIL, from college players' struggles for their rights to, in many cases, fortune and fame. It unveils ten NIL power secrets of college NIL millionaires. Further, it guides college athletes non-athletes, and others in critical strategies, skills, and techniques.
Review Quotes
"Professor Crusto adds clarity to an ever-changing NIL landscape. I am currently representing several top basketball and football players on NIL deals. This book is a must-read for anyone in this space. It is very insightful and informative. I highly recommend it."
--Daniel Davillier, managing member, Davillier Law Group, LLC
"Professor Crusto provides an enlightening account of rapidly changing legal paradigms in college sports. Drawing on fundamental principles of property law, he proposes a comprehensive regulatory framework for name, image, and likeness rights."
--Maya Sharp, editor-in-chief, Harvard Journal of Sports and Entertainment Law, 2024-25
"Game Changers maps key strategies that have blazed a trail toward prosperity for young athletes--a path not gifted but fought for."
--Ramogi Huma, executive director, National College Players Association
Dimensions (Overall): 8.9 Inches (H) x 6.0 Inches (W) x .7 Inches (D)
Weight: .85 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 264
Genre: Law
Sub-Genre: Sports
Publisher: American Bar Association
Format: Paperback
Author: Mitchell F Crusto
Language: English
Street Date: November 25, 2025
TCIN: 1006403454
UPC: 9781639056415
Item Number (DPCI): 247-32-8474
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.7 inches length x 6 inches width x 8.9 inches height
Estimated ship weight: 0.85 pounds
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