Genuine Authentic - by Michael Gross (Paperback)

Book Synopsis

A fascinating and comprehensive look into the life of American fashion designer Ralph Lauren, now with an afterword.

"Deep-dish...sharp-clawed...honestly admiring."--New York Times

There are at least two Ralph Laurens.

To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.

Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer's chic façade.

From the Back Cover

A fascinating and comprehensive look into the life of American fashion legend Ralph Lauren, now with a new afterword

There are at least two Ralph Laurens.

To the public he's a gentle and modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.

Michael Gross, author of the bestsellers Model, 740 Park, and House of Outrageous Fortune, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also the unknown personality behind the designer's chic façade.

Review Quotes

"Catty...dishy...jammed with detail." -- New York Times Book Review

"Impressive...engaging." -- Cathy Horyn, The New York Times

"Highly readable--and honorable." -- New York Newsday

"Explodes the myths." -- Denver Post

"Thorough...fascinating." -- Detroit Free Press

"Controversial." -- Fashion Wire Daily

"Compelling...Juicy stuff." -- Toronto Star

"Sizzling." -- The Star

"Gross' research is impressive." -- People