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Got2b Color Lightened Heavenly Blonde - 4.6oz
$9.99
Out of Stock
Eligible for registries and wish lists
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About this item
Highlights
- Achieve a bold, icy blonde look that lifts up to 8 levels for a striking, unforgettable finish
- Integrated Plex technology helps strengthens and protects strands, minimizing breakage while delivering high-impact lightening
- Includes bleach, developer, toning mask, gloves, and instructions - everything for fearless coloring results at home
- Purple toning mask neutralizes yellow tones for a cool, vibrant platinum finish that looks fresh and radiant
- Best for light blonde to medium brown hair - use purple mask after bleaching for perfectly neutralized, icy tones
- For whoever you want 2b, got2b empowers you to break rules, redefine norms & show the world who you are
Description
You’ve got to Bleach It! Get a cool platinum look with got2b Bleach It! got2b Bleach It allows you to lighten your hair up to 8 levels depending on things like your starting hair color, hair texture and/or hair condition. This product uses a gel formula that allows for an easy and even application onto your hair. got2b Bleach It has the same great formula as got2b Be En-Lightened Heavenly Blonde with a Kick the Brass Purple Mask included. This product includes our Kick Brass Purple Mask, an anti-brass purple mask that will give you a cool striking platinum result for head-turning looks! Go on - Show off your cool blonde style! Be whoever you want 2b and go platinum with got2b Bleach It! We recommend this shade for hair colors ranging from light blonde to medium brown. Be whoever you want 2b with got2b Bleach It!
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Cream
Includes: Applicator, Gloves
Beauty Purpose: Hair Coloring
Processing Time: 35 minutes
TCIN: 53187950
UPC: 052336915435
Item Number (DPCI): 063-01-1331
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua (water), octyldodecanol, ammonium hydroxide, xantham gum, sodium gluceptate, bis-cetearyl amodimethicone, cellulose gum, sodium laureth sulfate, ammonium sulfate, fragrance, etidronic acid, linalool, citronellol, benzyl alcohol, ci 77007 (ultramarines)' '
Shipping details
Estimated ship dimensions: 2.26 inches length x 3.51 inches width x 6.47 inches height
Estimated ship weight: 0.333 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What volume developer
submitted by Linda - 25 days ago
A: göt2b Bleach It product have a 50 volume in the developer.
submitted bySchwarzkopf Team - 16 days agoBrand expert
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Guests are saying
This hair bleach kit offers an easy application process with clear instructions, making it suitable for guests looking to achieve vibrant colors at home. Many guests appreciate its ability to lighten hair effectively while minimizing damage. The included purple mask helps reduce brassiness, enhancing the overall color result. However, some guests noted the strong chemical smell and suggested using multiple boxes for longer hair. Overall, it is a great option for those wanting to experiment with hair color.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 931 reviews
0% would recommend
1 recommendations
5 out of 5 stars
22 September, 2025
originally posted on schwarzkopf.com
Worked well for a first timer!
I'm a first timer with bleaching my own hair. I was nervous but following the directions was the key. Even though I started from the back, the longest part to bleach was the top of my head. I did miss some spots but I like the ombre it left. I plan to neaten the job later on but still proud for what I did for a first timer!
5 out of 5 stars
21 August, 2025
originally posted on influenster.com
Easy to use
[This review was collected as part of a promotion.] I had highlights that faded so I added this bleach over to blend my color with my natural have on and it looked so nice. It was so easy to do on myself. The packaging was also easy to unpack and mix together. Had the normal scent of bleach and was so easy to apply and was easy to wash off and add hair dye over.
5 out of 5 stars
21 August, 2025
originally posted on influenster.com
Try it
[This review was collected as part of a promotion.] Easy to apply and did not damage the hair. Came out better than expected. I would recommend trying as it is different for everyone but I enjoyed using it
5 out of 5 stars
11 August, 2025
originally posted on influenster.com
So fun!
[This review was collected as part of a promotion.] So so fun! Used this for Halloween and it turned out amazing. Would highly recommend to anyone. took the color great and was super easy to appply would reccomend
5 out of 5 stars
1 August, 2025
originally posted on influenster.com
Beautiful color
[This review was collected as part of a promotion.] The application its easy, the packaging it’s nice and have everything you need in the box, the only bad it’s that this product make your hair really dry
3 out of 5 stars
17 July, 2025
originally posted on influenster.com
Not for me
[This review was collected as part of a promotion.] I didn’t like the smell of the product. It burns my skin so I’m not sure about the color since I didn’t go through the application process after the skin test.
3 out of 5 stars
14 July, 2025
originally posted on influenster.com
Easy to use great color payoff
[This review was collected as part of a promotion.] Packing was nice. Unable to use product due to my hair loss unfortunately not related to the product of course. I ended up gifting to my niece and she loved it. She said it was easy to use and apply to here hair.
5 out of 5 stars
7 June, 2025
originally posted on schwarzkopf.com
Best Ever for Blondes!!!!
BEST thing that's ever happened to my hair does NOT break and it remains smooth immediately after product. Blonde for lifet thanks to this product! Buyer for 5 yrs so far! 2025
3 out of 5 stars
14 May, 2025
originally posted on influenster.com
Good for cost!
[This review was collected as part of a promotion.] The scent isn’t super strong which I really like! The packaging comes with instructions on how to apply the product. I feel like.its a great value for your money but if you want something better for your hair, I would go with a brand that doesn’t use as harsh chemicals on your hair. The color result is good for what you pay for and very good for the cost effectiveness!!
5 out of 5 stars
16 April, 2025
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] This was a super great bleach. I've always loved got 2 be products and this one didn't disappoint. Got my hair lighter than I expected, who had made the dye really pop.
4 out of 5 stars
24 January, 2025
originally posted on influenster.com
Nope
[This review was collected as part of a promotion.] Made my wife's hair a little damage even though she never uses hair dyes the results were a little yucky the application process was easy but it end up not working
5 out of 5 stars
9 January, 2025
originally posted on influenster.com
Metallic
[This review was collected as part of a promotion.] The application process doesn’t seem so hard to follow with the instructions that were included. I do recommend if you want to try something different.
4 out of 5 stars
12 September, 2024
originally posted on influenster.com
Easy to use
[This review was collected as part of a promotion.] I received this hair dye for free from Influenster in exchange for my honest review. I have never bleached my hair myself until I received this product and it was easy. The smell made me nauseous but that is normal with any hair dye. The process was very easy to follow. I however will be leaving the hair dyeing process to the professionals lol 😂.
3 out of 5 stars
4 September, 2024
originally posted on influenster.com
It’s bleac and smells strong the scent
[This review was collected as part of a promotion.] It smells really strong like bleach but the packaging was nice and stuff and it popped a lot around my room but still it’s bleach I would understand why
5 out of 5 stars
13 August, 2024
originally posted on influenster.com
bleaches well
[This review was collected as part of a promotion.] I used it on my sister and it bleached very nicely. She’s a change my hair frequently kinda girl so this came just in time. The scent is pretty standard to what we are used to
4 out of 5 stars
13 August, 2024
originally posted on influenster.com
Bleach kit
[This review was collected as part of a promotion.] I already have a very light shade of blonde hair, so I didn't use this product when it was sent to me. I gave it to my sister and she hasn't used it yet. I'm sure it will work well since the dye works great.
4 out of 5 stars
6 August, 2024
originally posted on influenster.com
Must try
[This review was collected as part of a promotion.] Great product! Left my hair perfectly colored without leaving it dry and brittle. My hair still Maintained its integrity and did not damage or dry my hair out
5 out of 5 stars
25 July, 2024
originally posted on schwarzkopf.com
(no review title)
Best ever! So happy with the results! Never go to salon color again!
1 out of 5 stars
23 June, 2024
originally posted on influenster.com
Not good.
[This review was collected as part of a promotion.] I did not like this product at all. It did not bleach evenly and left patches of my hair damaged. I also have longer hair and I don’t feel like one box was enough for it. It also had an awful smell. Would not recommend using this.
5 out of 5 stars
11 June, 2024
originally posted on influenster.com
Metallic
[This review was collected as part of a promotion.] This color is vibrant and very easy to apply at home. I recommend purchasing two boxes to make sure you have enough to fully process your hair. The scent was not strong in my opinion which is a plus.