$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Lightens hair up to 8 levels
- Gel formula for easy application
- Includes an anti-brass purple mask
- Icy cool platinum for head-turning looks
- We recommend this shade for hair colors ranging from light blonde to medium brown
Description
You’ve got to Bleach It! Get a cool platinum look with got2b Bleach It! got2b Bleach It allows you to lighten your hair up to 8 levels depending on things like your starting hair color, hair texture and/or hair condition. This product uses a gel formula that allows for an easy and even application onto your hair. got2b Bleach It has the same great formula as got2b Be En-Lightened Heavenly Blonde with a Kick the Brass Purple Mask included. This product includes our Kick Brass Purple Mask, an anti-brass purple mask that will give you a cool striking platinum result for head-turning looks! Go on - Show off your cool blonde style! Be whoever you want 2b and go platinum with got2b Bleach It! We recommend this shade for hair colors ranging from light blonde to medium brown. Be whoever you want 2b with got2b Bleach It!
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Cream
Includes: Applicator, Gloves
Beauty Purpose: Hair Coloring
Processing Time: 35 minutes
TCIN: 53187950
UPC: 052336915435
Item Number (DPCI): 063-01-1331
Origin: Imported
Ingredients:
lightener: aqua (water, eau), octyldodecanol, ammonium hydroxide, xanthan gum, sodium gluceptate, bis-cetearyl amodimethicone, cellulose gum, sodium laureth sulfate, ammonium sulfate, parfum (fragrance), etidronic acid, ci 77007 (ultramarines), sodium glycolate, sodium chloride, developer lotion: aqua (water, eau), hydrogen peroxide, isopropyl myristate, cetearyl alcohol, peg-40 castor oil, ceteareth-20, sodium cetearyl sulfate, etidronic acid, potassium hydroxide, 2.6-dicarboxypyridine, disodium pyrophosphate, sodium sulfate, sodium chloride, booster: potassium persulfate, sodium silicate, sodium persulfate, ammonium persulfate, aqua (water, eau), disodium edta, paraffinum liquidum (mineral oil, huile minérale), silica, potassium sulfate, ammonium sulfate, sodium sulfate, anti-brass purple mask: aqua (water, eau), peg-8, coconut alcohol, cetearyl alcohol, cocamidopropyl betaine, sodium laureth sulfate, butylene glycol, laureth-2, carbomer, phenoxyethanol, ethanolamine, methylparaben, polyquaternium-6, parfum (fragrance), ceteareth-20, sodium chloride, prunus armeniaca (apricot) kernel oil, niacinamide, panthenol, acid violet 43, hc blue 12.
Shipping details
Estimated ship dimensions: 2.26 inches length x 3.51 inches width x 6.47 inches height
Estimated ship weight: 0.333 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair bleach kit offers an easy application process with clear instructions, making it suitable for guests looking to achieve vibrant colors at home. Many guests appreciate its ability to lighten hair effectively while minimizing damage. The included purple mask helps reduce brassiness, enhancing the overall color result. However, some guests noted the strong chemical smell and suggested using multiple boxes for longer hair. Overall, it is a great option for those wanting to experiment with hair color.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 930 reviews
0% would recommend
1 recommendations
Easy to use
5 out of 5 stars
yasmeenk15_6542 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I had highlights that faded so I added this bleach over to blend my color with my natural have on and it looked so nice. It was so easy to do on myself. The packaging was also easy to unpack and mix together. Had the normal scent of bleach and was so easy to apply and was easy to wash off and add hair dye over.
Try it
5 out of 5 stars
priscillae15_4134 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Easy to apply and did not damage the hair. Came out better than expected. I would recommend trying as it is different for everyone but I enjoyed using it
So fun!
5 out of 5 stars
heathers730_468 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] So so fun! Used this for Halloween and it turned out amazing. Would highly recommend to anyone. took the color great and was super easy to appply would reccomend
Beautiful color
5 out of 5 stars
brendar8628_602 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application its easy, the packaging it’s nice and have everything you need in the box, the only bad it’s that this product make your hair really dry
Not for me
3 out of 5 stars
mayt25_4798 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I didn’t like the smell of the product. It burns my skin so I’m not sure about the color since I didn’t go through the application process after the skin test.
Easy to use great color payoff
3 out of 5 stars
naishal_9193 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packing was nice. Unable to use product due to my hair loss unfortunately not related to the product of course. I ended up gifting to my niece and she loved it. She said it was easy to use and apply to here hair.
Best Ever for Blondes!!!!
5 out of 5 stars
Mary - 3 months ago
originally posted on schwarzkopf.com
BEST thing that's ever happened to my hair does NOT break and it remains smooth immediately after product. Blonde for lifet thanks to this product! Buyer for 5 yrs so far! 2025
Good for cost!
3 out of 5 stars
maaddsss_4751 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The scent isn’t super strong which I really like! The packaging comes with instructions on how to apply the product. I feel like.its a great value for your money but if you want something better for your hair, I would go with a brand that doesn’t use as harsh chemicals on your hair. The color result is good for what you pay for and very good for the cost effectiveness!!
Love it
5 out of 5 stars
- 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was a super great bleach. I've always loved got 2 be products and this one didn't disappoint. Got my hair lighter than I expected, who had made the dye really pop.
Nope
4 out of 5 stars
eduardom21_5805 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Made my wife's hair a little damage even though she never uses hair dyes the results were a little yucky the application process was easy but it end up not working
Metallic
5 out of 5 stars
alondrav91_5153 - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application process doesn’t seem so hard to follow with the instructions that were included. I do recommend if you want to try something different.
Easy to use
4 out of 5 stars
dana89 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this hair dye for free from Influenster in exchange for my honest review. I have never bleached my hair myself until I received this product and it was easy. The smell made me nauseous but that is normal with any hair dye. The process was very easy to follow. I however will be leaving the hair dyeing process to the professionals lol 😂.
It’s bleac and smells strong the scent
3 out of 5 stars
ridaj3 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It smells really strong like bleach but the packaging was nice and stuff and it popped a lot around my room but still it’s bleach I would understand why
bleaches well
5 out of 5 stars
- 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I used it on my sister and it bleached very nicely. She’s a change my hair frequently kinda girl so this came just in time. The scent is pretty standard to what we are used to
Bleach kit
4 out of 5 stars
jengray88 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I already have a very light shade of blonde hair, so I didn't use this product when it was sent to me. I gave it to my sister and she hasn't used it yet. I'm sure it will work well since the dye works great.
Must try
4 out of 5 stars
pinkyy_marie_ - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great product! Left my hair perfectly colored without leaving it dry and brittle. My hair still Maintained its integrity and did not damage or dry my hair out
(no review title)
5 out of 5 stars
Kimberly - 1 year ago
originally posted on schwarzkopf.com
Best ever! So happy with the results! Never go to salon color again!
Not good.
1 out of 5 stars
jetw1 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I did not like this product at all. It did not bleach evenly and left patches of my hair damaged. I also have longer hair and I don’t feel like one box was enough for it. It also had an awful smell. Would not recommend using this.
Metallic
5 out of 5 stars
alainaw4fed - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This color is vibrant and very easy to apply at home. I recommend purchasing two boxes to make sure you have enough to fully process your hair. The scent was not strong in my opinion which is a plus.
Box due not for me
2 out of 5 stars
itsandrewfisher - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Honestly wasn’t for me! I don’t really enjoy box dye hair but its going in the donate pile and I’m sure someone else will love it. Heard it’s very vibrant.