Happiest Baby SNOO Smart Sleeper Bassinet - White/Brown

Happiest Baby SNOO Smart Sleeper Bassinet - White/Brown - image 1 of 4Happiest Baby SNOO Smart Sleeper Bassinet - White/Brown - image 2 of 4Happiest Baby SNOO Smart Sleeper Bassinet - White/Brown - image 3 of 4Happiest Baby SNOO Smart Sleeper Bassinet - White/Brown - image 4 of 4
Happiest Baby SNOO Smart Sleeper Bassinet - White/Brown - image 1 of 4
$1695.99When purchased online

About this item

Highlights

  • Added Sleep: Adds 1-2 hours of sleep per night with constant calming womb rhythms
  • Added safety: Secure swaddling prevents rolling to an unsafe position during sleep
  • Includes the SNOO Smart Sleeper, three organic cotton white SNOO Sacks (S, M, & L), an organic cotton fitted sheet and mattress and water resistant-cover
  • Calms Fussing: Soothes upsets by responding with increasing motion + sound, often calming crying in under a minute.
  • Responsive: SNOO automatically responds to your baby's needs when it detects fussing or crying.
  • Breathable mesh walls for healthy air flow with premium motor for quiet and reliability
  • Mobile App: Helpful settings, daily sleep report, and tips from Dr. Karp.
  • Naturally Sleep Trains: Teaches baby to self-soothe with little need to cry-it-out.

Specifications

Dimensions (Overall): 31 Inches (H) x 19 Inches (W) x 36 Inches (D)

Weight: 38 Pounds

Holds up to: 25 Pounds

Material: Metal, Plastic (Frame)

Surface Material: Polyester

Suggested Age: 0-6 Months

Features: Allows Baby to Rock Gently, Rocking Base, Folds for Easy Transport and Storage, Controlled by Smartphone App

Fill Material: Cotton

Assembly Details: Adult Assembly Required, No Tools Needed

Includes: Fitted Sheet

Industry or Government Certifications: No Certifications

Battery: No Battery Used

Care & Cleaning: Spot or Wipe Clean

Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869

TCIN: 83368703
UPC: 817720020085
Item Number (DPCI): 030-08-0183
Origin: Imported

Description

SNOO is a responsive baby bassinet that boosts a baby’s sleep by combining gentle rocking with soothing white noise and snug, safe swaddling. Advanced algorithm can tell baby cries from room noise and automatically responds to your babies needs by rocking + sound, often calming baby in under 1 minute. Created by Dr. Harvey Karp (The 5 S’s, Happiest Baby on the Block), SNOO helps babies by imitating the calming sensations of the womb. 5 levels of specially designed sound + motion to soothe babies and boost sleep. Its quick response often calms upsets in under a minute. And our “5-second swaddle” reduces dangerous rolling. Recommended use from birth to 6 months, or when baby can get on hands and knees).
Download our app to control SNOO remotely by picking the best motion and white noise levels for your baby. You can then view your babies sleep patterns and track daily, weekly, monthly progress—with the SNOO Sleep Logs.
Included: SNOO Smart Sleeper, 3 white SNOO Sacks (S,M,L) made with organic cotton, SNOO sheet made of GOTS certified organic cotton, Mattress and water-resistant cover, Unlimited access to sleep consultants, 7 days/week
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 38 inches length x 22 inches width x 16 inches height
Estimated ship weight: 50 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
This item may ship in its original packaging ·Details

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: do you need to purchase a bassinet mattress for this product?

submitted by newmomtobe - 1 year ago
  • A: Includes the SNOO Smart Sleeper, three organic cotton white SNOO Sacks (S, M, & L), an organic cotton fitted sheet and mattress and water resistant-cover

    submitted byBonnie C - 11 months ago
4.5 out of 5 stars with 1590 reviews
71% would recommend
7 recommendations
safety: 4.71 out of 5
design: 4.86 out of 5
ease of setup: 5 out of 5

I love the SNOO

5 out of 5 stars
Kevin B - 20 days ago
originally posted on Happiest Baby
We’re one month in and the SNOO has really performed well. I recommend air drying everything you wash. We had an issue with velcro not working after tumble drying, but customer support was very helpful and sent a replacement right away.
1 reply from Customer Care team - 19 days ago
Hi Kevin, So glad to hear you've been enjoying SNOO & that our team was there when you needed additional support! As you mentioned, to maintain our special Velcro, washing w/ cold water & tumble dry on low or airdrying is best for durability. Thanks so much for sharing and happy SNOOzing, Jess from the Happiest Baby Team
Did you find this review helpful?

DO NOT PURCHASE - NO SUPPORT FOR CHILD 2

2 out of 5 stars
Would not recommend
NewMom - 1 month ago
We purchased the SNOO with our first child and loved it. We stored it for 2 years. When we went to use it again for a second child, the sound feature no longer works. The company is unable to provide any support on how to fix this, as my item is out of the 1 year warranty period. I was not asking for a replacement, simply instructions to try and repair it myself. They were not able / willing to do this. So now, I have a product that retails for over $1,000 that is broken. Please please future SNOO parents, do not purchase. Only use the rental program to avoid this horrible situation
safety: 3 out of 5
ease of setup: 5 out of 5
design: 4 out of 5
6 guests found this review helpful. Did you?

Well worth the money

5 out of 5 stars
Stacy - 2 months ago
originally posted on Happiest Baby
The Snoo is truely life changing. I tell everyone that’s having a baby to use it. My son is a great sleeper and I credit the snoo!
1 reply from Customer Care team - 2 months ago
Hi Stacy, So proud to hear your little guy is a superstar sleeper w/ SNOO! We truly appreciate your support. Cheers, Jess from the Happiest Baby Team
Did you find this review helpful?

Great bassinet but not quite magic

4 out of 5 stars
Kate - 3 months ago
originally posted on Happiest Baby
The SNOO has helped us keep our baby down for longer stretches (3-4 hours at a time). It also is useful when he’s having trouble going down that we can use the motion and sounds to soothe him, but he has to be sleepy before we put him in and he frequently wakes up during transfer and only sometimes goes back to sleep when SNOO starts. The app has been extremely helpful and notifies when he starts waking up, plus gives us insights into how he’s sleeping. Overall not the magic bullet we were hoping for, but definitely much better than a traditional bassinet and has been worth it for us.
1 reply from Customer Care team - 2 months ago
Hi Kate, Thanks so much for sharing your experience. Our team is so glad to hear your son is comforted by SNOO's gentle motion & shushy sounds for better sleep stretches at night. While we do recommend placing baby in SNOO drowsy but awake, for a smooth transfer from your cozy arms to SNOO, parents find increasing the level of soothing for just a minute or so helps lull fussy babies right back to sleep. If you need any support on your sleep journey, we hope you'll contact us at customercare@happiestbaby.com. Best, Jess from the Happiest Baby Team
2 guests found this review helpful. Did you?

Didn’t work for our baby

3 out of 5 stars
Sarah K - 3 months ago
originally posted on Happiest Baby
We had high hopes but our baby hated the Snoo. On two different occasions she cried so much in it that the Snoo literally turned itself off! The Snoo was like “I cannot even” with our screaming 5 week old. We can relate! The return process and customer service was great though. Hope it works for you!
1 reply from Customer Care team - 3 months ago
Dear Sarah, We're sorry to hear your experience didn't meet your expectations. We understand how frustrating that must've been and we would've loved the chance to provide you with additional support. SNOO's main goal is to give babies a safe sleep space. With a few small adjustments, families can start enjoying the full benefit of better, safer sleep with SNOO. If cries don’t stop within a minute, parents are welcome to intervene to feed or cuddle for comfort. If ever you seek support in the future, we hope you'll contact our team at customercare@happiestbaby.com. Warmly, Jess from the Happiest Baby Team
5 guests found this review helpful. Did you?

Worth Every Penny, Purchase the Snoo now!

5 out of 5 stars
Trisha - 3 months ago
originally posted on Happiest Baby
Worth every penny. The Snoo is a life saver. Purchase now. We don't know what we would do without it. Our son is colicky, super fussy and loved to be swaddled so this worked out perfectly. Love the Snoo!
1 reply from Customer Care team - 3 months ago
Hi Trisha, We're all smiles hearing that SNOO has been a valuable addition to your family's sleep routine! We love knowing your son's fussing is soothed & he's comfy in our safe swaddle for the best sleep. Thanks for sharing! Happy SNOOzing, Jess from the Happiest Baby Team.
Did you find this review helpful?

Don’t expect a miracle

4 out of 5 stars
Mama - 3 months ago
originally posted on Happiest Baby
It’s a great bassinet but don’t expect miracles right away. It took time For my LO to adjust and even still he doesn’t sleep longer then 3 hours at a time. But it does help him settle when he cries. Hoping he sleep time gets longer as he gets older. He’s only 3.5 weeks old so he wakes up to feed regularly. I have seen improvement since he was first born and I do think it will be amazing as time goes on and he gets older.
1 reply from Customer Care team - 3 months ago
Hi there, We're happy to hear you've already seen improvement in your son's sleep w/ SNOO! You're exactly right, as he grows older, you'll notice even longer sleep stretches as he won't be waking as often for feeds. We hope you'll contact us if you seek support at any time at customercare@happiestbaby.com. Best, Jess from the Happiest Baby Team
Did you find this review helpful?

Very good.

4 out of 5 stars
SK22 - 3 months ago
originally posted on Happiest Baby
My baby is 3 weeks old and so far we really like the snoo. She gets 2.5-3.5 hour stretches every night which I think is good? It’s our first child so I don’t have much to compare to. One thing I don’t love is the height of snoo (I’m tall and it hurts my back to put her in it because it’s pretty low). Also, snoo sacks are a bit delicate when washing, so just be aware of that. Overall i think it’s worth it.
1 reply from Customer Care team - 3 months ago
Hi there, We're so glad to hear that as first-time parents you're SNOOzing with us! It sounds like your daughter is off to a really great start. Parents find that zipping up SNOO sacks so all Velcro is secured inside for washing is helpful in maintaining all materials. If you seek any support, please don't hesitate to contact us at 855.424.6323. Best, Jess from the Happiest Baby Team
Did you find this review helpful?

A fancy but ineffective bassinet

2 out of 5 stars
Kara - 4 months ago
originally posted on Happiest Baby
The SNOO has rarely worked to put our 3month old back to sleep. We reached out to Happiest Baby for some guidance and their very generic advice didn’t work. Even with all the other bells and whistles (sound machine, blackout shades, swaddle/double swaddle etc) he still wakes and just waits for the SNOO to timeout. Unfortunate for us but I know some people still swear by it.
1 reply from Customer Care team - 4 months ago
Dear Kara, We're saddened to hear your son is having a tough time getting back to sleep and we'd really like to continue working with you. Our team strives to support families' unique needs for the best - safe - sleep w/ SNOO. We hope you'll give us a call at 855.424.6323 for personalized support. Sleep regression is common as babies grow older & more curious about their surroundings and may need a little extra soothing. To drown out the activity of the day, parents find starting SNOO on Level 1 or Level 2 helps to push through this bump in the road. If the baby’s cries don’t stop within a minute, parents will want to intervene for a cuddle, feeding, etc. to keep a positive association w/ SNOO. We really look forward to your call so we can navigate this journey together. Warmly, Jess from the Happiest Baby Team
Did you find this review helpful?

Worth every penny & more!

5 out of 5 stars
Would recommend
Lauraf - 4 months ago, Verified purchaser
We’ve had the snoo for a solid 2 months now and it has been an absolute game changer for our sleep & mental health! We were hesitant to spend so much money on a bassinet…. If you are on the fence do it!!! We get an extra hour to two of sleep every night now.
design: 5 out of 5
safety: 5 out of 5
ease of setup: 5 out of 5
Did you find this review helpful?

To the promised land of ZZZs

5 out of 5 stars
Amanda - 4 months ago
originally posted on Happiest Baby
This bassinet is an excellent addition to any parents wanting help extending sleep. It’s absolutely worth a try. Our baby has incredible sleep at night and has since we got it. I will say - a lot of parents expect this unit to solve all of their baby’s problems. It doesn’t! So calibrate your expectations. I had to learn early my baby was extra gassy and has reflux. The snoo didn’t help during this time because I didn’t know my baby well (first time mom here). After I adjusted her schedule and medicines she needed on top of a routine, the Snoo took her sleep to incredible lengths! By 8 weeks she was sleeping 12 hour stretches at night with one wake up to eat. This bassinet seriously changed our lives and helped improve sleep deprivation. On top of it all I’m so happy with the customer service, the blogs and videos, and other happiest baby products. Their swaddle is the best on the market. I’ve been impressed by how well this business runs since day 1.
1 reply from Customer Care team - 4 months ago
Hi Amanda, We're over the moon knowing that your family has felt so supported by our team, available resources, and SNOO! It's truly our pleasure to work hard every day to make things a little easier and a lot safer. You're so right that babies arrive completely unique and families may need to make adjustments as they learn what baby likes for sound sleep. We're so glad you found just what you needed for SNOO success. Thanks so much for sharing & happy SNOOzing, Jess from the Happiest Baby Team
Did you find this review helpful?

It's not magic, but it may as well be

5 out of 5 stars
2nd Round Mama - 4 months ago
originally posted on Happiest Baby
It's literally like having an extra set of hands to rock your baby to sleep so you don't have to. We have been using the snoo throughout baby's first month. She is not yet old enough to be sleeping through the night, but I have been very impressed with our ability to consistently get at least a 4 hour stretch of sleep nearly every night - when she does wake crying, it is quite obviously due to hunger. My favorite observations about the snoo I was not necessarily expecting: (1) I can pretty much choose when to put my baby down to bed and know that the snoo will put her to sleep within 20 minutes with minimal intervention on my part. (2) I can usually snag an extra 1+ hours of sleep after baby wakes at 6am - even if she is ready to be awake, she is usually pretty content to hang out awake in the snoo for a while.
1 reply from Customer Care team - 4 months ago
Hi there, It's so wonderful to hear that SNOO is the extra set of hands you needed for 24/7 support and consistent safe sleep! Knowing your daughter is soothed and you're free to handle daily tasks, enjoy much-deserved downtime, and catch up on rest is icing on the cake. Thanks so much for sharing & happy SNOOzing, Jess from the Happiest Baby Team
1 guest found this review helpful. Did you?

Worth it.

5 out of 5 stars
Michelle b - 5 months ago
originally posted on Happiest Baby
Worth every penny. The peace of mind, amazing sleep, app to track sleep has been a game changer for my third baby. It has been a blessing. As a breastfeeding mom and being the only one who can truly take care of my baby, the snoo takes the role of a second parent! My baby has been in it since she arrived home from the hospital and is now a month old.
1 reply from Customer Care team - 5 months ago
Hi Michelle, It means the world to us that SNOO is so supportive & acts as an extra set of soothing hands so everyone can get the rest they need! Creating safe sleep experiences like these for families like yours is a dream come true. Happy SNOOzing, Jess from the Happiest Baby Team
Did you find this review helpful?

Worth it ONLY for fuzzy babies

3 out of 5 stars
Isaac - 5 months ago
originally posted on Happiest Baby
For me it didnt work because my baby slept well without turning it on, we used it since birth like in the 4th day on level 1 and made our baby vomit, we stayed with the snoo without turning it on, we only happen to used it 3 times when our baby was fuzzy and did a pretty good job, we ended up returning it because it is very expensive no to use it all days.
1 reply from Customer Care team - 5 months ago
Dear Isaac, We're sorry to hear your baby didn't enjoy the soothing features & our team would've loved the chance to work with you directly to improve your experience. SNOO's #1 goal is to provide babies w/ a safe sleep space so even great sleepers benefit. Spit-up is common and parents tell us that SNOO's gentle motion helped reduce their baby’s spit-up/reflux. For babies who prefer slower motion, parents engage Level Lock to lock SNOO on the lowest level (or level 1 or 2) to give gentle rocking all night and no change in motion/sound, even if the baby fusses. Warmly, Jess from the Happiest Baby Team
Did you find this review helpful?

Arms up baby doesn’t love

2 out of 5 stars
Britt - 5 months ago
originally posted on Happiest Baby
If your baby likes his arms up then the required swaddle doesn’t work. Even with trying to make him like his arms down over and over and over and over, we never got there and had to start using another swaddle WITH the Snoo swaddle (doubling up) to accomplish the arms up and make the Snoo turn on. Which then we have to worry about he’s too hot in Florida.. If you take the arms off the Snoo swaddle, he’s too little and they just flop around and have the reflex. Wish they would make an arms up swaddle like the Love to Dream.
1 reply from Customer Care team - 5 months ago
Dear Britt, We're sorry to hear your baby isn't comfortable being swaddled & our team is happy to provide you with additional support at 855.424.6323. Many babies resist swaddling w/ arms down, but most sleep better that way (which is why so many cultures wrap the babies like that). However, in SNOO you can let arms be flexed inside the sleep sack, or allow one or both arms free. Also, babies who seem to resist swaddling often do much better when you lock SNOO on Level 1 all night for a few weeks. Parents find our "Thin Cloth" tip (tinyurl.com/thindiaperhbus) helpful to keep babies snug & cool during warmer seasons, however, it is perfectly fine to use other swaddles as long as SNOO sack is being properly used w/ SNOO. Sometimes it takes a little experimentation to find what works the best. We hope you'll contact us with any questions. Warmly, Jess from the Happiest Baby Team
Did you find this review helpful?

Gamechanger!

5 out of 5 stars
Connie - 5 months ago
originally posted on Happiest Baby
Bought the SNOO for my granddaughter when she was 2 weeks old, and it was a gamechanger!
1 reply from Customer Care team - 5 months ago
Hi Connie, We love to hear your grandbaby is SNOOzing like a champ! Thanks so much for sharing. Cheers, Jess from the Happiest Baby Team
Did you find this review helpful?

Good investment.

4 out of 5 stars
Lacy - 5 months ago
originally posted on Happiest Baby
Has definitely extended our sleep intervals! Our kids all have reflux so we struggle with sleep. We didn’t initially see much help when it came to sleep but about week 3 or 4 was when this investment started to pay off.
1 reply from Customer Care team - 5 months ago
Hi Lacy, We're glad your family is supported & sleep stretches improved w/ SNOO! While some babies may experience a brief adjustment period, the soothing features are soon lulling them to better, safer sleep. If you seek support while you SNOOze, contact us day/night at customercare@happiestbaby.com. Best, Jess from the Happiest Baby Team
Did you find this review helpful?

Wonderful!

5 out of 5 stars
Leigha - 5 months ago
originally posted on Happiest Baby
This has been wonderful as we adjust to life with a newborn! It is giving me peace of mind knowing she is safe, cannot roll over, and that it helps keep her calm!
1 reply from Customer Care team - 5 months ago
Hi Leigha, We're so pleased to hear your introduction to parenting has been made easier and safer w/ SNOO! Creating safe sleep experiences like these is what we work towards every day. Best, Jess from the Happiest Baby Team
Did you find this review helpful?

Okay but every baby is different

2 out of 5 stars
Johan - 5 months ago
originally posted on Happiest Baby
Easy purchase when times are enough. This is not for everyone and just ride through it. Things get better :-)
1 reply from Customer Care team - 5 months ago
Dear Johan, Thank you for sharing. While SNOO can help families get more restful sleep, we understand every experience is unique. If you seek any support w/ SNOO, our team is available 24/7 at customercare@happiestbaby.com. Warmly, Jess from the Happiest Baby Team
1 guest found this review helpful. Did you?

Amazing

5 out of 5 stars
Jody S - 5 months ago
originally posted on Happiest Baby
Such an amazing product. We have SNOO now for our second baby, and I honestly don’t know how we survived our first one without it. We love it so much that we don’t say “put the baby in the bassinet” or “put the baby down.” Instead we say “is he snooing?” or “snoo time” or something to that effect. We trust our SNOO, and it’s basically a third set of hands for us - which is absolutely vital with a newborn baby and a 17 month old. Love love love our SNOO.
1 reply from Customer Care team - 5 months ago
Hi Jody, We're smiling from ear to ear knowing your family can count on SNOO for safe & soothing sleep. Our team is proud to work every day so families like yours can have the extra set of hands you need 24/7. Thanks so much for sharing & happy "SNOO time" Jess from the Happiest Baby Team
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopTarget's Coronavirus ResponseSustainability & ESGPress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target CircleRedCardTarget AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramTwitterYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsDo Not Sell My Personal InformationInterest Based Ads