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hello Kids' Unicorn Sparkle SLS Free + Vegan Fluoride Toothpaste - Natural Bubble Gum Flavor - 4.2oz

hello Kids' Unicorn Sparkle SLS Free + Vegan Fluoride Toothpaste - Natural Bubble Gum Flavor - 4.2oz - image 1 of 4
hello Kids' Unicorn Sparkle SLS Free + Vegan Fluoride Toothpaste - Natural Bubble Gum Flavor - 4.2oz - image 2 of 4
hello Kids' Unicorn Sparkle SLS Free + Vegan Fluoride Toothpaste - Natural Bubble Gum Flavor - 4.2oz - image 3 of 4
hello Kids' Unicorn Sparkle SLS Free + Vegan Fluoride Toothpaste - Natural Bubble Gum Flavor - 4.2oz - image 4 of 4
hello Kids' Unicorn Sparkle SLS Free + Vegan Fluoride Toothpaste - Natural Bubble Gum Flavor - 4.2oz - image 1 of 4
$4.99 when purchased online

About this item

Highlights

  • say hello to unicorn sparkle fluoride toothpaste that tastes like rainbows and sunshine and works brilliantly.
  • unicorn toothpaste prevents cavities, strengthens enamel, and helps brush away plaque with brilliance and grace.
  • it’s thoughtfully formulated with natural flavor, sparkles, and high quality sweeteners like xylitol and stevia.
  • free of gluten, spicy mint, SLS, artificial sweeteners, artificial flavors, dyes, and parabens.
  • hello is vegan and not tested on unicorns, or any animals for that matter (leaping bunny certified). choose friendly.

Description

dreams do come true. say hello to brush time magic. unicorn sparkle toothpaste tastes like rainbows and sunshine, and works brilliantly. it's thoughtfully formulated with natural flavor, sparkles, and high quality sweeteners like xylitol and stevia. it also prevents cavities, strengthens enamel, and helps brush away plaque with brilliance and grace. and bonus, it's not tested on animals, real or imaginary. and just when you thought it couldn't get any better, carefully open the carton to find a magical surprise inside for your child. #brushhappy
Suggested Age: 2 Years and Up
Health Facts: Artificial Flavor-Free, No Artificial Sweeteners, Sulfate-Free, Preservative-Free, Dye-Free
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
Net weight: 4.2 Ounces
TCIN: 79635257
UPC: 819156021742
Item Number (DPCI): 049-09-7780
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

active ingredient: sodium fluoride, 0. 24% (0. 15% w/v fluoride ion), inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, xylitol, xanthan gum, flavor, cocamidopropyl betaine, sodium cocoyl glutamate, stevia rebaudiana leaf extract, mica and titanium dioxide.

Shipping details

Estimated ship dimensions: 1.654 inches length x 2.165 inches width x 5.787 inches height
Estimated ship weight: 0.33 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this have artificial dyes in it

submitted by Jc - 13 days ago
  • A: hello there. no, there's no dyes in our Unicorn Sparkle Toothpaste, it's a translucent colorless gel with sparkles. we hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 13 days ago
    Brand expert
  • A: hello Kids' Unicorn Sparkle SLS Free + Vegan Fluoride Toothpaste - Natural Bubbl

    submitted byColgate Palmolive Consumer Affairs - 13 days ago
    Brand expert

Q: Does this contain any sesame? Is it safe for peanut and sesame allergy?

submitted by Ccc - 3 years ago
  • A: yes, hello® products are peanut free and sesame seed free.

    submitted byHello Products - 3 years ago
    Brand expert

Q: Can this be used by a 2.5 year old that doesn’t know how to spit it out? Can small amounts be swallowed?

submitted by Ccc - 3 years ago
  • A: thanks for your question. parents should always supervise their children’s brushing. our hello® kids fluoride free toothpaste in natural watermelon and our toddler training toothpaste in organic apple are safe for children of all ages if accidentally swallowed while brushing. of course, the product is safest when used as directed and intended. hello® kids fluoride toothpaste like unicorn sparkle strawberry and dragon dazzle are most appropriate for children over the age of two and when used as directed and intended. however, we recommend consulting with your dentist to determine if a fluoride toothpaste is the right choice for your little one.

    submitted byHello Products - 3 years ago
    Brand expert

Q: Does this contain any microplastics?

submitted by Ed - 3 years ago
  • A: thanks for reaching out! we don't have micro plastics in our paste. feel free to check out more at hello-products.com.

    submitted byHello Products - 3 years ago
    Brand expert

Q: Does this contain any coconut?

submitted by Em - 3 years ago
  • A: thanks for reaching out! our pastes do contain ingredients that can be derived from coconut. we're happy to chat more, feel free to send us an email at hi@hello-products.com.

    submitted byHello Products - 3 years ago
    Brand expert

Q: Is this ADA approved?

submitted by Chameleon - 4 years ago
  • A: thanks for asking! our new unicorn fluoride toothpaste isn't ADA approved just yet. we do have some other fab pastes that are, just send us an email at hi@hello-products.com to chat more!

    submitted byHello Products - 4 years ago
    Brand expert
4.6 out of 5 stars with 1169 reviews
80% would recommend
198 recommendations
quality: 4.52 out of 5
effectiveness: 4.54 out of 5
value: 4.4 out of 5

Great Taste!

5 out of 5 stars
Thumbs up graphic, would recommend
Joanne R - 6 days ago, Verified purchaser
My children are not a fan of peppermint toothpaste, so this is perfect toothpaste for them
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

So messy

2 out of 5 stars
Thumbs down graphic, would not recommend
Bananaseverywhere - 14 days ago, Verified purchaser
Would you like sticky snail trails of toothpaste all along your bathroom counter? Yes? You can have our tube. At first I thought my kids were being extra messy and then when I went to do a toothpaste refresher lesson, I realized it’s thin, stringy, and hard not to make a mess with. Give it to them as a college departure gift but not while they still live in a house you clean 😬
quality: 2 out of 5
value: 2 out of 5
effectiveness: 4 out of 5
Did you find this review helpful?

Dangerous! Metal shard inside!

1 out of 5 stars
Thumbs down graphic, would not recommend
Lkay - 15 days ago, Verified purchaser
There was a shard of hard, sharp metal in our toothpaste. Luckily, I noticed it on the brush right before I put it in my child’s mouth. Not only could this have cut the mouth, if swallowed it could have damaged the throat and digestive tract. I reported it to the company and heard nothing back. It was also reported to FDA, but I have seen zero recalls. Prior to this incident, we had used this product for years, so buyer beware!!
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
Did you find this review helpful?

Great for adults too!!!

5 out of 5 stars
Thumbs up graphic, would recommend
Mels09 - 1 month ago, Verified purchaser
I am 41 years old and I bought this for myself. I have struggled my whole life with brushing and not gagging/throwing up. I had a complication during my last pregnancy 10 years ago called hyperemesis gravidarum which made it worse. Since then all mint flavors, the toothbrush, the spitting and now a very sensitive gag reflex made me dread brushing. I mentioned it to a friend one day how much I hated brushing and my struggles with it. If I got 1 min in each time I brushed I would have been surprised, that’s how bad it had gotten for me. They suggested I try a brand that is less foamy and try a flavor for kids that’s not mint. I did a little research on toothpaste after that and it brought up Hello brand. I thought, why not it’s worth a shot. The very first time I used it was the first time in years I was able to actually brush and not gag!! I was so happy I told everyone I knew lol! Don’t judge me for using a kids toothpaste but I will be sticking to this brand forever now! Thank you for making brushing easy and enjoyable again!!! Looking forward to trying other flavors as well!
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?

Works well for toddler

5 out of 5 stars
Thumbs up graphic, would recommend
Yoz - 1 month ago, Verified purchaser
The consistency of the toothpaste is weird, it’s globby, but not too bad and my daughter loves it, makes it easy to brush her teeth
quality: 4 out of 5
value: 5 out of 5
effectiveness: 4 out of 5
Did you find this review helpful?

love

5 out of 5 stars
Nichol C. - 2 months ago
originally posted on hello-products.com
so happy that my grandaughter is using a toothpaste not full of chemicals.
Did you find this review helpful?

Kids love it

4 out of 5 stars
Thumbs up graphic, would recommend
Crev - 2 months ago, Verified purchaser
My daughter loves unicorns and loves this. She never complains about the taste as she does other toothpastes (says they are spicy). It also has fluoride which is needed to keep healthy teeth.
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Kids favorite

5 out of 5 stars
Thumbs up graphic, would recommend
Mama - 2 months ago, Verified purchaser
Love this toothpaste for my kiddos
Did you find this review helpful?

Great toothpaste

5 out of 5 stars
Thumbs up graphic, would recommend
NatalieR - 2 months ago, Verified purchaser
Kids like the taste and it works great.
effectiveness: 5 out of 5
Did you find this review helpful?

My daughter approves

5 out of 5 stars
Thumbs up graphic, would recommend
Vik - 2 months ago, Verified purchaser
My daughter loves to brush her teeth because of this toothpaste. She is 3 and can be picky, and loves the uniform theme & flavor.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Not made with real unicorns!?

3 out of 5 stars
FantasticElastc - 3 months ago
originally posted on hello-products.com
Unicorn sparkle fluoride toothpaste. I really liked it, but apparently it's not made with real unicorns.
5 guests found this review helpful. Did you?

My dental hygienist recommended this to me

5 out of 5 stars
Trina - 4 months ago
originally posted on hello-products.com
This helps me get thru brushing my teeth without throwing up
Did you find this review helpful?

HYPOCRISY; ADMITS TO USING UNCLEAN, HARMFUL INGREDIENTS

1 out of 5 stars
Thumbs down graphic, would not recommend
Momma Bear - 5 months ago
You know what I find interesting, hello company will add “vegan. No peroxide, artificial sweeteners… or titanium dioxide. No brainer. #brushhappy” on their epic whitening charcoal activated toothpaste, yet they’ll add titanium dioxide in a CHILDRENS TOOTHPASTE. That shows me that the company will create anything, do anything, say anything, purely for the sake of selling their products. Your health, and that is your children, is simply an after thought.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
21 guests found this review helpful. Did you?

Not a "clean" brand. Moms beware.

1 out of 5 stars
Thumbs down graphic, would not recommend
Momof2 - 5 months ago, Verified purchaser
I have been a hello fan for years, but after doing a deep dive on their ingredients I am baffled this is a product marketed for children. This toothpaste contains titanium dioxide, a white pigment, which is a KNOW carcinogen. Consumer strong preference for whitest possible toothpaste led manufacturers to adding that pigment to almost every toothpaste despite multiple studies showing it causes cancer in rats. It also is sweetened with stevia, which is quite controversial in my opinion. This brand is anything but clean and I feel cheated as a mom for ever trusting in this brand for my children. Avoid at all costs until they make some major changes.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
26 guests found this review helpful. Did you?

Cute Bubblegum Toothpaste!

4 out of 5 stars
Jenn M - 5 months ago
originally posted on hello-products.com
I tried this toothpaste, yes as an adult! I like it quite a bit. I'm not a big bubblegum person, but the sweet flavor is nice on occasion for a bad mental health day. The adorable packaging helps too. I really like that it has xylitol, since I've found that personally helpful in my routine. Just anecdotal, but I find that the combination of xylitol and fluoride makes my mouth feel cleaner than just fluoride alone. Took out a star because I wish they'd also add nano-hydroxyapatite along with fluoride and xylitol! Please come out with more flavors of (fluoride) toothpaste.
3 guests found this review helpful. Did you?

Sticky & Messy, Okay Flavor

2 out of 5 stars
Thumbs down graphic, would not recommend
Chi23 - 6 months ago, Verified purchaser
Sticky mess and couldn’t wait to finish this tube. The toothpaste is the consistency of thick globs of rubber cement that sticks to the cap and the sink and doesn’t rinse easily. Not easy to clean even though I tried to clean the cap after each use. The flavor is okay but not amazing. Give it a try once and maybe your kid might like it but maybe buy a backup of another flavor and brand.
quality: 1 out of 5
effectiveness: 3 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Perfect!

5 out of 5 stars
Thumbs up graphic, would recommend
Kris810 - 7 months ago, Verified purchaser
The only toothpaste my kids love! This toothpaste is the best for toddlers and big kids. Both of mine use it with no complaints! They don’t like the taste of other name brands, but never had any issues with this one. Been using for awhile now and no cavities for either one. Love that the ingredients aren’t as bad for them also!
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Daughter Approved

5 out of 5 stars
Thumbs up graphic, would recommend
Erika - 8 months ago, Verified purchaser
Finally a toothpaste my daughter likes. She is pleased with the taste and that helps plenty because now she looks forward to brushing time.
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Unicorn sham

2 out of 5 stars
Thumbs down graphic, would not recommend
Cowgirljunkie16 - 8 months ago
After using for a couple years and my child’s teeth continued to decline with decay. I started looking into hello toothpaste and determined it to be the cause. The marketing of there toothpaste is a sham, safer formula, pretty unicorn tube and taste. Too bad it doesn’t clean all the bacteria away. Switched to another brand and have seen alot if improvement. Don’t buy this just because it’s “safer “
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
10 guests found this review helpful. Did you?

Best kid toothpaste!

5 out of 5 stars
Thumbs up graphic, would recommend
MAmama22 - 8 months ago, Verified purchaser
We've tried so many brands of toothpaste and our daughter could not seem to find one that she liked. It made brushing teeth a battle. She loves everything about this one. The taste is great. The packaging is pretty. Flavor name is fun. This will be our go to from now on.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

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