Infinite Selling - 2nd Edition by James Barton & Matt Webb (Hardcover)
About this item
Highlights
- Sales is dead.
- About the Author: Heading up Revenue Solutions at the multi-award-winning Mentor Group, James brings over 25 years of commercial, sales, sales enablement, technology and enablement development experience and is focused on developing the next generation of digital enablement and applications to drive revenue performance for clients across the globe.
- 232 Pages
- Business + Money Management, Sales & Selling
Description
About the Book
Sales is dead: long live selling. Reimagine the seller-buyer relationship and equip yourself with new thinking, tools, and methodologies to drive immediate, transformative revenue performance.
Book Synopsis
Sales is dead. Long live selling.
The digital age has rendered traditional sales tactics obsolete. Buyers demand more than transactional relationships - they seek partners who understand their journey, anticipate friction, and deliver value at every stage.
Infinite Selling offers a revolutionary blueprint for this new era, equipping leaders with the strategies to transform revenue performance and build enduring commercial success.
At its core, the INFINITE methodology redefines selling as a dynamic, end-to-end process tailored for modern business challenges. By mastering the eight pillars - Interest, Need, Friction, Intent, Navigate, Inspire, Timing, and Execute - you can unlock a increase in deal size, a boost in revenue win rates, and a surge in cross-selling opportunities.
Grounded in digital literacy, customer-centricity and strategic agility, this is an actionable framework to navigate complex buyer journeys, from initial engagement to post-sale advocacy.
From the Back Cover
Sales is dead. Long live selling.
The digital age has rendered traditional sales tactics obsolete. Buyers demand more than transactional relationships - they seek partners who understand their journey, anticipate friction, and deliver value at every stage.
Infinite Selling offers a revolutionary blueprint for this new era, equipping leaders with the strategies to transform revenue performance and build enduring commercial success.
At its core, the INFINITE methodology redefines selling as a dynamic, end-to-end process tailored for modern business challenges. By mastering the eight pillars - Interest, Need, Friction, Intent, Navigate, Inspire, Timing, and Execute - you can unlock a increase in deal size, a boost in revenue win rates, and a surge in cross-selling opportunities.
Grounded in digital literacy, customer-centricity and strategic agility, this is an actionable framework to navigate complex buyer journeys, from initial engagement to post-sale advocacy.
About the Author
Heading up Revenue Solutions at the multi-award-winning Mentor Group, James brings over 25 years of commercial, sales, sales enablement, technology and enablement development experience and is focused on developing the next generation of digital enablement and applications to drive revenue performance for clients across the globe.
As CEO at the multi-award-winning Mentor Group, Matt brings over 25 years of sales and sales enablement experience to clients and has a mission to help redefine the profession of selling.
