New ArrivalsValentine’s DayHealth & WellnessClothing, Shoes & AccessoriesHomeKitchen & DiningGroceryHousehold EssentialsFurnitureOutdoor Living & GardenBabyToysVideo GamesElectronicsMovies, Music & BooksBeautyPersonal CareGift IdeasParty SuppliesCharacter ShopSports & OutdoorsBackpacks & LuggageSchool & Office SuppliesPetsUlta Beauty at TargetTarget OpticalGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Apple iPhone 17 Pro Max - 2 of 4Apple iPhone 17 Pro Max - 3 of 4Apple iPhone 17 Pro Max - 4 of 4
Apple iPhone 17 Pro Max - 1 of 4

iPhone 17 Pro Max (256GB) - Silver

Price Varies
ColorSilver
  • Cosmic Orange
  • Deep Blue
  • Silver
Capacity256GB

Out of Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • UNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.
  • DURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.² And the new Ceramic Shield 2 on the front has 3x better scratch resistance.³
  • THE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.
  • 18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
  • A19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up to 40 percent better sustained performance.
  • BEST BATTERY LIFE IN AN IPHONE EVER—The unibody design creates massive additional battery capacity, for up to 39 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
  • IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
  • BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.⁷
  • SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁸ In a severe car crash, iPhone can connect to emergency services when you can’t.⁹
  • STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,¹⁰ 5G networks,¹¹ and Bluetooth 6, plus eSIM.¹²
  • ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 Pro Max activates with an eSIM.¹² With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
  • PRIVACY— A whole new level of privacy and security. Built in.

Description

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display¹, aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and best-ever battery life.

Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with the glass back of previous-generation iPhone.
³Compared with previous-generation iPhone.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁸Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁹iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
¹⁰Wi‑Fi 7 available in countries and regions where supported.
¹¹Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹²iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.

Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 6.43 Inches (H) x 3.07 Inches (W) x .34 Inches (D)
Weight: 8.22 Ounces
Product Model: Apple iPhone 17 Pro Max
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 256GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2868 x 1320
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.9 Inches
Processor Speed: 1 GHz
IP rating: IP68
Processor model: A19 Pro Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 90539818
UPC: 195950637151
Item Number (DPCI): 255-14-9051
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.76 inches length x 7.16 inches width x 1.14 inches height
Estimated ship weight: 0.92 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
See all questions (3)

Additional product information and recommendations

4.4 out of 5 stars with 12628 reviews
0% would recommend
2 recommendations
5 out of 5 stars
10 January, 2026
originally posted on ATT.com
Image

Nice phone.

Nice phone, works great! Would recommend
AngiC
Did you find this review helpful?
5 out of 5 stars
10 January, 2026
originally posted on ATT.com
Image

New Phone

It was time for an upgrade and I’m very pleased with my choice.
ATT Consumer 48
Did you find this review helpful?
5 out of 5 stars
10 January, 2026
originally posted on ATT.com
Image

Awesome

This phone is awesome. I still haven’t really been through the whole phone.
KWFD
Did you find this review helpful?
5 out of 5 stars
9 January, 2026
originally posted on ATT.com
Image

This phone is killing it!!😁

Great Product love it here
Sweet Red
Did you find this review helpful?
5 out of 5 stars
9 January, 2026
originally posted on ATT.com
Image

iPhone 17 Pro Max

The phone is great just like any Apple product. It is top-of-the-line.
Gzuelan
Did you find this review helpful?
5 out of 5 stars
8 January, 2026
originally posted on ATT.com
Image

Dreamy

My daughter wanted an upgraded device and this is the one she chose. She loves it! The size, the cameras and quality are all that she hoped for.
Peace YahYah
Did you find this review helpful?
5 out of 5 stars
7 January, 2026
originally posted on ATT.com
Image

Nice Phone

Phone works great. Has a good battery life. Pictures are very clear and clean
Biggins1432
Did you find this review helpful?
5 out of 5 stars
7 January, 2026
originally posted on ATT.com
Image

Satisfied

I’m loving my new phone ….
Hurd
Did you find this review helpful?
3 out of 5 stars
7 January, 2026
originally posted on ATT.com
Image

iPhone 27 pro max user

I have noticed that sometimes my screen freezes
1 reply from AT&T CARE - Isabella team - 17 days ago
Thank you for raising this issue. At AT&T, we understand the importance of having a phone that is reliable and provides a great performance, and we're sorry if your iPhone 17 Pro Max is not working as you were expecting. This is not the experience we want you to have, please follow these steps to troubleshoot your phone at home: --Force restart. This helps clearing temporary memory (RAM) and reloads the phone's operating system. Press and quickly release the Volume Up button→ Press and quickly release the Volume Down button→ Press and hold the Side button until the Apple logo appears (may take 10+ seconds) This does not erase data. -Make sure your phone has the latest iOS updates. -Check for problematic apps. If freezing happens only inside certain apps, delete and reinstall the app. If these issues persist, please complete our self-service form: https://www.att.com/get-support/?source=ILC309046520 and our team will gladly help you looking for the best solution for your matter. We appreciate you reaching out to us and hope we can solve this as quickly as possible. Thank you for being part of AT&T.
Mom of three girls
Did you find this review helpful?
5 out of 5 stars
7 January, 2026
originally posted on ATT.com
Image

Love it

My daughter loved the phone and features!! She is so excited I gave her an upgrade from the 13 she had lol
Did you find this review helpful?
2 out of 5 stars
6 January, 2026
originally posted on ATT.com
Image

Screen broke on the first drop

Screen broke the first time I dropped it. So much for the “shatter proof” screen
RSA2026
Did you find this review helpful?
3 out of 5 stars
6 January, 2026
originally posted on ATT.com
Image

Overpriced Phone - Too Heavy

I preferred my IPhone 11. Too heavy but always have to go with newest model - they become outdated so quickly.
1 reply from AT&T CARE - Isabella team - 18 days ago
Thank you for taking a moment to share how you’re feeling about your new device. Moving from a lighter iPhone to a heavier model can be an adjustment, and it makes sense that you’d miss the comfort and familiarity of your iPhone 11. If you’d like to explore ways to make your current device feel more comfortable to use—whether that’s adjusting settings, learning about features you might not have tried yet, or even discussing future upgrade options—our team is here to help. You can also check out Apple’s iPhone User Guide for tips that might make day‑to‑day use a bit easier: https://support.apple.com/guide/iphone/welcome/ios We appreciate you sharing your honest feedback with us. At AT&T, we want every upgrade to feel worthwhile, and we’re always here to support you in finding the device and experience that fits you best.
Bran B
Did you find this review helpful?
1 out of 5 stars
6 January, 2026
originally posted on ATT.com
Image

Haven’t received trade in credits

I still haven’t received the trade in credits for my trade in
Jamey Rose
Did you find this review helpful?
5 out of 5 stars
6 January, 2026
originally posted on ATT.com
Image

iPhone 17 Peo Max

Very pleased with iPhone 17 pro max
RJord
Did you find this review helpful?
3 out of 5 stars
5 January, 2026
originally posted on ATT.com
Image

Defective camera or defective software

Green streaks in the video footage on playback, specifically in pro res.
Michael Stenseth
Did you find this review helpful?
5 out of 5 stars
4 January, 2026
originally posted on ATT.com
Image

Love it!!

Love it! Faster. Great photos. Substantial.
Jlrk
Did you find this review helpful?
5 out of 5 stars
4 January, 2026
originally posted on ATT.com
Image

Great Features

Love my iphone 17 it’s awesome
Did you find this review helpful?
5 out of 5 stars
4 January, 2026
originally posted on ATT.com
Image

iPhone 14 to iPhone 17

Very easy to move from a 14 to a 17. Lots of new things to play with.
AnnieB68
Did you find this review helpful?
5 out of 5 stars
4 January, 2026
originally posted on ATT.com
Image

A great Christmas present

This phone is great and my wife loves it I have the 16 pro max and they both are very close to being the same. That’s why I chose the 17 pro max for her
Vwgm369
Did you find this review helpful?
5 out of 5 stars
3 January, 2026
originally posted on ATT.com
Image

Best carrier by far

So glad I was finally able to get out of pre pay ATT hooked me up they had great service I had no issues I got the 17 pro max nothing down and the service is amazing as always
Panetta
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy