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Apple iPhone 17 Pro Max - 2 of 4Apple iPhone 17 Pro Max - 3 of 4Apple iPhone 17 Pro Max - 4 of 4
Apple iPhone 17 Pro Max - 1 of 4

Apple iPhone 17 Pro Max (256GB) - Silver

Price Varies
ColorSilver
  • Cosmic Orange
  • Deep Blue
  • Silver
Capacity256GB

Out of Stock

Free & easy returns

Free & easy returns

Return this item in store within 14 days for a full refund.
Eligible for registries and wish lists

Up to $1100 off with eligible trade-in

Call 855-996-1904 to order now or order online – Learn How

At a glance

About this item

Highlights

  • UNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.
  • DURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.² And the new Ceramic Shield 2 on the front has 3x better scratch resistance.³
  • THE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.
  • 18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
  • A19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up to 40 percent better sustained performance.
  • BEST BATTERY LIFE IN AN IPHONE EVER—The unibody design creates massive additional battery capacity, for up to 39 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
  • IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
  • BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.⁷
  • SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁸ In a severe car crash, iPhone can connect to emergency services when you can’t.⁹
  • STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,¹⁰ 5G networks,¹¹ and Bluetooth 6, plus eSIM.¹²
  • ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 Pro Max activates with an eSIM.¹² With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
  • PRIVACY— A whole new level of privacy and security. Built in.

Description

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display¹, aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and best-ever battery life.

Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with the glass back of previous-generation iPhone.
³Compared with previous-generation iPhone.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁸Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁹iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
¹⁰Wi‑Fi 7 available in countries and regions where supported.
¹¹Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹²iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.

Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 6.43 Inches (H) x 3.07 Inches (W) x .34 Inches (D)
Weight: 8.22 Ounces
Product Model: Apple iPhone 17 Pro Max
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 256GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2868 x 1320
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.9 Inches
Processor Speed: 1 GHz
IP rating: IP68
Processor model: A19 Pro Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 90539818
UPC: 195950637151
Item Number (DPCI): 255-14-9051
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.76 inches length x 7.16 inches width x 1.14 inches height
Estimated ship weight: 0.92 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hello, is this iphone unlocked ?

submitted by Nada - 6 months ago

  • A: The most common way of doing that was with an electric kettle in my garage that was just a

    submitted byCoach of gymnastics - 2 months ago

  • A: Are we able to have payment plans ?

    submitted byBailey - 2 months ago

  • A: Hi, Yes the iPhone is currently unlocked to any desired phone plan

    submitted byUnlocked - 4 months ago

  • A: Hi, thanks for reaching out about Apple iPhone 17 Pro Max This device lists AT&T as the only compatible provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 6 months ago
    Target expert support

Q: Hi. Is this model (or any other iPhone 17 Pro Max) unlocked? Or they're locked to a phone company?

submitted by Sussie - 1 month ago

  • A: Hi, thanks for reaching out about iPhone 17 Pro Max (256GB) - Cosmic Orange This phone is listed as compatible with the AT&T Cellular Service. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 1 month ago
    Target expert support

Q: Can I use with t-mobile?

submitted by Sn - 2 months ago

  • A: Hi, thanks for reaching out about the Apple iPhone 17 Pro Max Yes, you can absolutely use the iPhone 17 Pro Max with T-Mobile. In fact, T-Mobile carries this model directly. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 2 months ago
    Target expert support

Q: Can I use it in another company? Like Metro?

submitted by Alex - 3 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17 Pro Max. No, This phone is locked to ATT service plan. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 3 months ago
    Target expert support

Q: The IPhone 17 pro max unlocked to any carrier

submitted by Unlocked - 4 months ago

  • A: Hi, thanks for reaching out about iPhone 17 Pro Max (256GB) - Cosmic Orange This device indicates its compatible with the AT&T Cellular Network If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 4 months ago
    Target expert support
See all questions (4)

Additional product information and recommendations

4.4 out of 5 stars with 16939 reviews
0% would recommend
2 recommendations
5 out of 5 stars
28 February, 2026
originally posted on ATT.com
Image

17 Pro Max

Awesome phone Long battery life. Really runs smoothly l. With the AI format the older phones can’t keep up. This phone is fast and the battery doesn’t drain nearly as fast as the older models.
Aj AMM
Did you find this review helpful?
3 out of 5 stars
28 February, 2026
originally posted on ATT.com
Image

Battery inequality

I charge to a full charge but before the end of the day, the charge sits anywhere from 60% - 25%. Never consistent. I don't play games nor check social media constantly. My previous iPhone seemed to hold its charge longer and it was an iPhone 14 Pro Max...
Did you find this review helpful?
5 out of 5 stars
27 February, 2026
originally posted on ATT.com
Image

Exceeds Expectations!

Nice phone and it works great
LL LL 417
Did you find this review helpful?
4 out of 5 stars
27 February, 2026
originally posted on ATT.com
Image

From 13 to 17 Pro Max

I don't notice much difference. The camera does seem to take much more vibrant photos. I lost half of my iTunes collection; the songs appear greyed out and when I try and select them I'm told they are not available in my country or region. Several attempts to restore or recover access to these many songs (which were bought in the same country I'm attempting to play them) have been unsuccessful. The front camera never seems to want to recognize me to unlock and I'm left having to punch in my numeric passcode. Tried everything suggested, but no luck. Kind of wishing i had waited until the 18 had come out now...
Long time ATT Customer M
Did you find this review helpful?
5 out of 5 stars
27 February, 2026
originally posted on ATT.com
Image

iPhone 17 pro max

Nice phone camera stick out a little much with no protection but love it
Awesome1me
Did you find this review helpful?
1 out of 5 stars
26 February, 2026
originally posted on ATT.com
Image

Wo

It could be better, the phones
No name3226
Did you find this review helpful?
5 out of 5 stars
26 February, 2026
originally posted on ATT.com
Image

5 Stars!!

Great phone! I love the size and weight. Very similar to the iPhone 14 Pro Max. Excellent camera!
Did you find this review helpful?
5 out of 5 stars
26 February, 2026
originally posted on ATT.com
Image

Top!

Top Top Top! a phone like no other!!!!!!!!
TOPTOP
Did you find this review helpful?
5 out of 5 stars
26 February, 2026
originally posted on ATT.com
Image

IPhone 17 Plus

Excellent service and love phone
Ricksie
Did you find this review helpful?
5 out of 5 stars
25 February, 2026
originally posted on ATT.com
Image

New IPhone 17 Pro Max

Great pictures. It’s not entirely different from my 12 in terms of apps and usability, but I like it.
T Wirtz
Did you find this review helpful?
5 out of 5 stars
24 February, 2026
originally posted on ATT.com
Image

So nice

We upgraded my daughter's phone before going to college and she loves it!
Did you find this review helpful?
3 out of 5 stars
24 February, 2026
originally posted on ATT.com
Image

Meh

Not the greatest and not the worst.
Rubi54
Did you find this review helpful?
2 out of 5 stars
24 February, 2026
originally posted on ATT.com
Image

Issues with the new iPhone 17 Pro Max

It keeps freezing and randomly shut off just today
Jazmin M
Did you find this review helpful?
5 out of 5 stars
24 February, 2026
originally posted on ATT.com
Image

Happy

Love the pictures and the selfies
Teenage Kid
Did you find this review helpful?
5 out of 5 stars
23 February, 2026
originally posted on ATT.com
Image

🥰👌🏾

I love it, I don’t know what else to say the camera is awesome very unique design.
Kimmie44
Did you find this review helpful?
5 out of 5 stars
22 February, 2026
originally posted on ATT.com
Image

A Good iPhone

A device worthy of being an iPhone. While not a huge advance over my old iPhone 14 Pro, it does have a better battery and a large screen, which is the reason I got it. I also appreciate the addition of the ceramic coating, front and back, increasing scratch resistance. Improvements to the camera are noticeable. Telephoto to x8 is appreciated, as is the improvement in low-light performance.
jimtorr53
Did you find this review helpful?
5 out of 5 stars
21 February, 2026
originally posted on ATT.com
Image

Great phone

Bulky and much bigger than my last phone. Loving it though
Big Eed
Did you find this review helpful?
3 out of 5 stars
21 February, 2026
originally posted on ATT.com
Image

Battery

Battery life is horrible.
WRRA
Did you find this review helpful?
5 out of 5 stars
20 February, 2026
originally posted on ATT.com
Image

Big Max

Love the size and how the phone keeps a charge compared to old iPhone 14
Missy0937
Did you find this review helpful?
1 out of 5 stars
19 February, 2026
originally posted on ATT.com
Image

You guys lied about the price

Cost way too much The price was outrageous. It was only supposed to be a little add-on and it’s a huge bill more than my Wi-Fi.
Did you find this review helpful?

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