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Apple iPhone 17 Pro Max - 2 of 4Apple iPhone 17 Pro Max - 3 of 4Apple iPhone 17 Pro Max - 4 of 4
Apple iPhone 17 Pro Max - 1 of 4

iPhone 17 Pro Max (512GB) - Silver

Price Varies

ColorSilver
  • Cosmic Orange
  • Deep Blue
  • Silver
Capacity512GB

Out of Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • UNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.
  • DURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.² And the new Ceramic Shield 2 on the front has 3x better scratch resistance.³
  • THE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.
  • 18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
  • A19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up to 40 percent better sustained performance.
  • BEST BATTERY LIFE IN AN IPHONE EVER—The unibody design creates massive additional battery capacity, for up to 39 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
  • IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
  • BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.⁷
  • SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁸ In a severe car crash, iPhone can connect to emergency services when you can’t.⁹
  • STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,¹⁰ 5G networks,¹¹ and Bluetooth 6, plus eSIM.¹²
  • ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 Pro Max activates with an eSIM.¹² With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
  • PRIVACY— A whole new level of privacy and security. Built in.

Description

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display¹, aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and best-ever battery life.

Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with the glass back of previous-generation iPhone.
³Compared with previous-generation iPhone.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁸Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁹iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
¹⁰Wi‑Fi 7 available in countries and regions where supported.
¹¹Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹²iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.

Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 6.43 Inches (H) x 3.07 Inches (W) x .34 Inches (D)
Weight: 8.22 Ounces
Product Model: Apple iPhone 17 Pro Max
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 512GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2868 x 1320
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.9 Inches
Processor Speed: 1 GHz
IP rating: IP68
Processor model: A19 Pro Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 90539858
UPC: 195950638028
Item Number (DPCI): 255-14-8597
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.76 inches length x 7.16 inches width x 1.14 inches height
Estimated ship weight: 0.92 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

4.4 out of 5 stars with 15227 reviews
0% would recommend
2 recommendations
5 out of 5 stars
30 January, 2026
originally posted on ATT.com
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Trade for free

Love the new iphone it’s always a deal when you can get a new iPhone for free
saywhatwho
Did you find this review helpful?
5 out of 5 stars
30 January, 2026
originally posted on ATT.com
Image

Niece Birthday Gift

My niece really loves the device
Mahan
Did you find this review helpful?
5 out of 5 stars
30 January, 2026
originally posted on ATT.com
Image

Love it!

I love the new iPhone 17 pro max!
MEAshley
Did you find this review helpful?
5 out of 5 stars
29 January, 2026
originally posted on ATT.com
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Very good

Good phone feeling good makes life better
Did you find this review helpful?
1 out of 5 stars
28 January, 2026
originally posted on ATT.com
Image

I PHONE 17 Pro max 512

Too heavy and bulky with a case on it. Makes think even thicker.
JFKness
Did you find this review helpful?
3 out of 5 stars
28 January, 2026
originally posted on ATT.com
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Unsatisfied

The battery life is horrible and it's still saying that I need more storage!
1 reply from AT&T CARE - Isabella team - 16 days ago
Hello there, Tanisha. We're glad you took the time to share your thoughts with us. We completely understand how important it is to be satisfied with the purchases we make, and we're sorry you this new phone is not meeting your expectations. These are few basic steps that can sometimes help with battery life: -Check for and install any available software updates. -Review Battery Usage in Settings to see which apps are using the most power. -Reduce screen brightness. -Disable background app refresh for nonessential apps. For your storage: -Restart the iPhone. -Clear “Recently Deleted”: 1. Photos → Albums → Recently Deleted → Delete All 2. Messages → Recently Deleted → Delete All -Check iCloud Photos: If “Syncing…” is stuck, toggle iCloud Photos OFF → wait 30 seconds → ON If nothing of this works, you might consider reaching out to Apple and take advantage of the one-year limited warranty they provide. For warranty support, product exchanges, or repairs, we recommend contacting Apple Support or visiting your nearest Apple Store with your iPhone and proof of purchase. We truly appreciate your feedback and hope Apple is able to resolve this quickly for you. Thank you for being part of AT&T.
Ms Tee W
Did you find this review helpful?
3 out of 5 stars
24 January, 2026
originally posted on ATT.com
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Nice phone - switches on sides not the best

I like the phone, however had to disable the extra switch on the right side as it is where I pick it up and it then takes pictures and screen shots all the time. Same for the switches on the left. They should have placed them higher since the phone is taller. Again, have many unplanned screen shots.
PatPet
Did you find this review helpful?
5 out of 5 stars
24 January, 2026
originally posted on ATT.com
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Get service

The upgrade was very easy the phone came in a secure box and I was able to use the same box to return my old iPhone
KOrtega
Did you find this review helpful?
5 out of 5 stars
23 January, 2026
originally posted on ATT.com
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Love it!!

Love this phone!! Glad I upgraded!
PJB333
Did you find this review helpful?
5 out of 5 stars
21 January, 2026
originally posted on ATT.com
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Apple17 Pro - - Great offering and local support

Compliments to ATT noting great local ATT Saint Simons, GA store support. Overall - easy on-line order/quick receipt/great local ATT store support in setting it up/and confirmation of fair trade-in value. A perfect experience. Thx
Doug K
Did you find this review helpful?
5 out of 5 stars
20 January, 2026
originally posted on ATT.com
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Love!

Wish I would have traded in sooner for this phone! The battery life is great!
Did you find this review helpful?
3 out of 5 stars
20 January, 2026
originally posted on ATT.com
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iPhone to Apple CarPlay connection problems

New iPhone 17 doesn’t connect to apple CarPlay
Jasony1028
Did you find this review helpful?
5 out of 5 stars
20 January, 2026
originally posted on ATT.com
Image

Love the graphics and resolution

Love it! user friendly...
Did you find this review helpful?
4 out of 5 stars
20 January, 2026
originally posted on ATT.com
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Disappointed

My camera doesn’t work half the time
1 reply from AT&T CARE team - 13 days ago
Hey Misha, thank you for sharing your feedback on the iPhone 17 Pro Max. We’re truly sorry to hear about the trouble you’ve been experiencing with your camera, that’s definitely not the experience we want for you. Your satisfaction is our top priority and we’d like to help get this resolved so you can get the most out of your device. Please feel free to reach out to us or you can also consider contacting https://support.apple.com/ where they can run diagnostic on the device and check if the issue is related to hardware or software of the device.
MishaFloyd
Did you find this review helpful?
5 out of 5 stars
19 January, 2026
originally posted on ATT.com
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17 pro max

Very happy with my new 17 pro max
Did you find this review helpful?
5 out of 5 stars
18 January, 2026
originally posted on ATT.com
Image

Another new phone!

A very nice Christmas Present.
Darrell Schmitt
Did you find this review helpful?
1 out of 5 stars
18 January, 2026
originally posted on ATT.com
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Refund device

Return the device and pass 20 Day and pay 2 pay the divide returned and any person have a respond
Diego Lumbreras
Did you find this review helpful?
5 out of 5 stars
17 January, 2026
originally posted on ATT.com
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Great

Amazing i love It so much
Eylese
Did you find this review helpful?
5 out of 5 stars
17 January, 2026
originally posted on ATT.com
Image

Upgrade review

So far loving the upgrade
K Hopkins
Did you find this review helpful?
5 out of 5 stars
15 January, 2026
originally posted on ATT.com
Image

Great Iphone 17 Pro Max

The Iphone 17 pro max performs as expected. I am very happy with the product. Thanks!
Manniken 313
Did you find this review helpful?

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