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Apple iPhone 17 Pro Max - 2 of 4Apple iPhone 17 Pro Max - 3 of 4Apple iPhone 17 Pro Max - 4 of 4
Apple iPhone 17 Pro Max - 1 of 4

iPhone 17 Pro Max (512GB) - Deep Blue

Price Varies

ColorDeep Blue
  • Cosmic Orange
  • Deep Blue
  • Silver
Capacity512GB

Out of Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • UNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.
  • DURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.² And the new Ceramic Shield 2 on the front has 3x better scratch resistance.³
  • THE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.
  • 18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
  • A19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up to 40 percent better sustained performance.
  • BEST BATTERY LIFE IN AN IPHONE EVER—The unibody design creates massive additional battery capacity, for up to 39 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
  • IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
  • BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.⁷
  • SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁸ In a severe car crash, iPhone can connect to emergency services when you can’t.⁹
  • STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,¹⁰ 5G networks,¹¹ and Bluetooth 6, plus eSIM.¹²
  • ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 Pro Max activates with an eSIM.¹² With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
  • PRIVACY— A whole new level of privacy and security. Built in.

Description

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display¹, aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and best-ever battery life.

Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with the glass back of previous-generation iPhone.
³Compared with previous-generation iPhone.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁸Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁹iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
¹⁰Wi‑Fi 7 available in countries and regions where supported.
¹¹Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹²iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.

Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 6.43 Inches (H) x 3.07 Inches (W) x .34 Inches (D)
Weight: 8.22 Ounces
Product Model: Apple iPhone 17 Pro Max
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 512GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2868 x 1320
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.9 Inches
Processor Speed: 1 GHz
IP rating: IP68
Processor model: A19 Pro Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 93085109
UPC: 195950638042
Item Number (DPCI): 255-14-7880
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.76 inches length x 7.16 inches width x 1.14 inches height
Estimated ship weight: 0.92 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

4.4 out of 5 stars with 15227 reviews
0% would recommend
2 recommendations
3 out of 5 stars
1 February, 2026
originally posted on ATT.com
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iphone pro 17 max

glitchy hard to find items, settings no easy to understand, no user friendly
1 reply from AT&T CARE - Isabella team - 12 days ago
Hello there! Thank you for taking a moment to share your experience with us. We know how important it is to feel good about an upgrade, and we’re sorry to hear that the iPhone 17 Pro Max hasn’t met the expectations you had for it. It’s disappointing when a new device doesn’t bring the excitement you were hoping for, and we truly value your honest feedback. You may find the iPhone User Guide helpful: https://support.apple.com/guide/iphone/welcome/ios It offers clear explanations of new features, tips for customizing your settings, and practical ways to improve battery life and overall performance. Hopefully it helps make your device easier and more enjoyable to use. At AT&T, we’re committed to helping you get the most out of your technology—whether that means exploring features, navigating upgrades, or finding the right plan. If you’d like more personalized support with your iPhone 17 Pro Max, we’re here whenever you need us.
msthomasbossx
Did you find this review helpful?
3 out of 5 stars
1 February, 2026
originally posted on ATT.com
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It’s ok

It feels lighter than my previous iPhone. I don’t like the function buttons on the side. It seems the facial recognition does not ever work. I have to wear a mask many times and it will have a hard time going from no mask to a mask my previous one did not. The photo quality is much better. The phone overall is ok. Nothing to be to excited for. I was actually more excited when I got my iPhone 12 than this one.
1 reply from AT&T CARE - Isabella team - 12 days ago
Hello there! We appreciate you taking the time to share your thoughts with us. We know how important it is to feel confident in your upgrade, and we’re sorry to hear that the iPhone 17 Pro Max hasn’t delivered the level of improvement you were expecting. It’s completely understandable to want your new device to feel like a meaningful step forward. If you’re interested, our team can walk you through trade‑in possibilities or help you explore ways to enhance your experience with your new iPhone. You may also find the iPhone User Guide helpful: https://support.apple.com/guide/iphone/welcome/ios It includes clear tips and guidance to help you get the most out of your device’s features and performance. At AT&T, we’re here to make sure your technology works for you—whether that involves device features, upgrade options, or choosing the right plan. If you’d like more tailored support for your iPhone 17 Pro Max, we’re always ready to assist. Thanks for being part of the AT&T community. Your feedback truly helps us improve.
Choice wisely
Did you find this review helpful?
2 out of 5 stars
31 January, 2026
originally posted on ATT.com
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Overrated phone

Ok , phone, nothing special. Very heavy phone, probably would not have upgraded if I knew the weight.
Did you find this review helpful?
5 out of 5 stars
31 January, 2026
originally posted on ATT.com
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Great Service

Service was fast and streamlined. No hassle, no delays.
LexD33RN
Did you find this review helpful?
4 out of 5 stars
30 January, 2026
originally posted on ATT.com
Image

17 pro max

I prefer the titanium over aluminum but other than that no major complaints.
Truu
Did you find this review helpful?
5 out of 5 stars
29 January, 2026
originally posted on ATT.com
Image

Great !!

Very quick & easy even down to the phone set up process
Did you find this review helpful?
5 out of 5 stars
29 January, 2026
originally posted on ATT.com
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Love it!

Love my new phone, I upgraded from 14 pro max and this was the perfect upgrade. Att give me $1100 trade in credit for my old phone.. thank you!
Adella D
Did you find this review helpful?
4 out of 5 stars
29 January, 2026
originally posted on ATT.com
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Finish wears off easily

Had phone for less than a week and already has color wearing off on one corner from putting in and taking out of my pocket. Otherwise great phone
Godzylla
Did you find this review helpful?
5 out of 5 stars
28 January, 2026
originally posted on ATT.com
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Great

Great accessories enjoy it
JCBernard
Did you find this review helpful?
5 out of 5 stars
28 January, 2026
originally posted on ATT.com
Image

Great phone and best camera features!

More than what I expected!
Lares Remodeling
Did you find this review helpful?
5 out of 5 stars
28 January, 2026
originally posted on ATT.com
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Battery Life

It was awsome and the phone battery i really enjoyed long lasting used of hours amazing model for the year of 2026
Rob Cas
Did you find this review helpful?
5 out of 5 stars
27 January, 2026
originally posted on ATT.com
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The King of cell phones

Loving it. Amazing pictures.
Coolgar68
Did you find this review helpful?
5 out of 5 stars
26 January, 2026
originally posted on ATT.com
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Great Improvement on the New Phone

I have notice a big difference when I upgraded my Iphone 14 ProMax to the Iphone 17 ProMax phone. The speed and battery life is a lot better than I had before.
Tony Montes
Did you find this review helpful?
5 out of 5 stars
24 January, 2026
originally posted on ATT.com
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17 Pro Max is amazing

Happy about the 17 Pro Max. Received it quicker than expected and it was a painless process sending in my old phone.
G Young
Did you find this review helpful?
2 out of 5 stars
24 January, 2026
originally posted on ATT.com
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Ehh…

Only reason I switched was because my old battery was going on my 14 Pro Max. So far, this phone has forced shut down twice and I’ve only had it for about two months. My 14 Pro Max only shut down twice in the three years I’ve had it. I’m so over all the AI crap that it keeps trying to push despite me turning off the Apple Intelligence settings. Not my favorite iPhone from them. wish they would go back to the 6S and SE and never change another thing. Steve Jobs must be rolling in his grave.
1 reply from AT&T CARE team - 11 days ago
Hey there, we’re sorry to hear about your experience and understand how frustrating unexpected shutdowns and unwanted features can be—especially when you’ve just upgraded. That’s not the experience we want you to have. We’d like to help troubleshoot the shutdown issue and ensure your settings are working the way you prefer. If you haven’t already, please check for the latest iOS update and consider a full backup and restore, as this can often resolve performance issues. If you'd like we can also walk you through steps to minimize AI-related features so your phone feels more like your iPhone, or you can reach out to Apple Support at support.apple.com or via the Apple Support app and get the help you need. Thank you for sharing your feedback as it helps us improve future devices.
hwamademedoit
Did you find this review helpful?
5 out of 5 stars
23 January, 2026
originally posted on ATT.com
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go for it

renew your phone as quickly as you can
Bandmom2215
Did you find this review helpful?
4 out of 5 stars
23 January, 2026
originally posted on ATT.com
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Slimmer

I love the color and the fact that it’s slimmer. The only problem I’m having is that it freezes up for it to be a brand new phone.
1 reply from AT&T CARE team - 11 days ago
Hey Gecolia, we're so glad to hear you love the color and slimmer design of the iPhone 17 Pro Max. We understand you've been experiencing freezing issue, especially with a brand-new phone that’s definitely not the experience we want for you. We would love to help troubleshoot and get your phone running smoothly. Thanks for sharing your feedback as it helps us improve and ensures you get the best experience possible. Meanwhile, you can try these steps and see if it helps with the freezing issue: 1.Force Restart Your iPhone: 2.Check for Software Updates 3.Manage Storage: 4.Identify Problematic Apps. 5.Monitor for Overheating. 6.Contact Apple Support. If the freezing issue continues after trying these steps, it may be beneficial to contact Apple Support for further assistance. They can provide additional troubleshooting or determine if there is a hardware issue
Did you find this review helpful?
5 out of 5 stars
22 January, 2026
originally posted on ATT.com
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Perfection!

The camera and speed alone are worth an upgrade.
JonKim
Did you find this review helpful?
5 out of 5 stars
20 January, 2026
originally posted on ATT.com
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iPhone 17 pro max

Love this phone it’s great! Battery is amazing too.
Daniel ph
Did you find this review helpful?
4 out of 5 stars
19 January, 2026
originally posted on ATT.com
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So far good

I like it so far. I have only had it a week but it is so much better than the last one
1 reply from AT&T CARE team - 13 days ago
Hello there, we are happy to hear you’re enjoying your new iPhone 17 Pro Max! It’s great that it’s already making a difference compared to your last one. We hope it continues to impress you as you explore all its features! You can check out this link: https://www.att.com/device-support/index/Apple/iPhone17ProMax/ and get to explore your device settings and features.
Lonelycarpenter
Did you find this review helpful?

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