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Apple iPhone 17 Pro Max - 2 of 4Apple iPhone 17 Pro Max - 3 of 4Apple iPhone 17 Pro Max - 4 of 4
Apple iPhone 17 Pro Max - 1 of 4

iPhone 17 Pro Max (2TB) - Deep Blue

Price Varies
ColorDeep Blue
  • Cosmic Orange
  • Deep Blue
  • Silver
Capacity2TB

Out of Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • UNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.
  • DURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.² And the new Ceramic Shield 2 on the front has 3x better scratch resistance.³
  • THE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.
  • 18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
  • A19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up to 40 percent better sustained performance.
  • BEST BATTERY LIFE IN AN IPHONE EVER—The unibody design creates massive additional battery capacity, for up to 39 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
  • IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
  • BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.⁷
  • SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁸ In a severe car crash, iPhone can connect to emergency services when you can’t.⁹
  • STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,¹⁰ 5G networks,¹¹ and Bluetooth 6, plus eSIM.¹²
  • ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 Pro Max activates with an eSIM.¹² With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
  • PRIVACY— A whole new level of privacy and security. Built in.

Description

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display¹, aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and best-ever battery life.

Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with the glass back of previous-generation iPhone.
³Compared with previous-generation iPhone.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁸Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁹iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
¹⁰Wi‑Fi 7 available in countries and regions where supported.
¹¹Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹²iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.

Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 6.43 Inches (H) x 3.07 Inches (W) x .34 Inches (D)
Weight: 8.22 Ounces
Product Model: Apple iPhone 17 Pro Max
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 2TB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2868 x 1320
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.9 Inches
Processor Speed: 1 GHz
IP rating: IP68
Processor model: A19 Pro Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 93085106
UPC: 195950638103
Item Number (DPCI): 255-14-9185
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.76 inches length x 7.16 inches width x 1.14 inches height
Estimated ship weight: 0.92 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
See all questions (4)

Additional product information and recommendations

4.4 out of 5 stars with 15227 reviews
0% would recommend
2 recommendations
5 out of 5 stars
27 January, 2026
originally posted on ATT.com
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New Phone

I like the phone a lot. Looks neat
Did you find this review helpful?
5 out of 5 stars
23 January, 2026
originally posted on ATT.com
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Love this new phone

Super easy to transfer from old phone. Camera is awesome.
Did you find this review helpful?
2 out of 5 stars
22 January, 2026
originally posted on ATT.com
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The battery life is so low and weak. Do better .

The phone looks good but does not even retain battery for a whole day.
1 reply from AT&T CARE team - 11 days ago
Hey Esther, thank you for taking the time to share your thoughts on the iPhone 17 Pro Max. We’re sorry to hear that your experience with the battery life hasn’t met your expectations. We understand how important it is for your iPhone to last throughout the day, and we’d like to help make this right. We can help troubleshoot the issue or explore possible solutions, your feedback is valuable, and we are here to help get the most out of your device. Here are few steps you can try and see if it helps with the battery life: To optimize the battery life of your iPhone 17 Pro Max, consider the following tips: 1.Adjust Display Settings: Use Adaptive Brightness and ProMotion to manage screen brightness and refresh rate for better battery efficiency. 2.Manage Background App Refresh: Disable Background App Refresh for apps that don't need constant updates to reduce battery consumption. 3.Optimize Location Services: Set location access to "While Using" or "Never" for apps that don't require constant tracking to save battery. 4.Check Battery Health: Regularly check your battery's health and capacity to ensure it starts in top condition and to identify any wear. 5.Use Low Power Mode: Enable Low Power Mode when you're not using all the features to conserve battery life.
Esther Gitahi
Did you find this review helpful?
5 out of 5 stars
22 January, 2026
originally posted on ATT.com
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Great phone with amazing battery life

Girlfriend loves this phone. Battery life is amazing
Matt4907
Did you find this review helpful?
5 out of 5 stars
21 January, 2026
originally posted on ATT.com
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Perfect size

Love it. So smooth and easy to handle.
Jamie Aunt Yogi
Did you find this review helpful?
4 out of 5 stars
19 January, 2026
originally posted on ATT.com
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iPhone 17 Pro max

Love the color and functionality of this iPhone, but it does tend to overheat at times during use
1 reply from AT&T CARE team - 16 days ago
Hey Sasha, we appreciate you sharing your thoughts on the iPhone 17 Pro Max. We're thrilled to hear you love the color and functionality. We also appreciate your feedback regarding overheating during use. If you notice consistent overheating, we recommend checking for software updates and managing intensive apps, and you can also consider reaching out to Apple Support at: https://support.apple.com/ for assistance. Your feedback helps us continue to improve the user experience for everyone.
Sasha Brown
Did you find this review helpful?
1 out of 5 stars
14 January, 2026
originally posted on ATT.com
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Transferring files from android to apple is an abs

Switched from Samsung to Apple. Phone is great however when transferring data such as photos the new system they have to transfer misses multiple albums. I’m not talking about a couple hundred pictures. I’m talking thousands. I’ve had this phone since December 5th and I am still carrying around 2 phones. I run a small business some of the pictures I need didn’t transfer. It is 2026. For Apple to be such a “superior” brand there should be a resolution to this issue.
Did you find this review helpful?
5 out of 5 stars
14 January, 2026
originally posted on ATT.com
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iPhone 17

Wow! Very improved/changed from the last model I owned, iPhone 14.
Jellybig
Did you find this review helpful?
1 out of 5 stars
9 January, 2026
originally posted on ATT.com
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Fragile

Screen broke within 5 days, protection plan w/ supposed no cost screen repair actually does cost money if they don’t have the item in stock at repair place.
1 reply from AT&T CARE - Isabella team - 1 month ago
Hello there! Thanks for taking the time to share your recent experience with us. We're sorry to hear that your screen replacement was not covered by your protection plan, we understand how inconvenient it is when you have to pay for repairs even when your phone is insured. This is definitely not the situation we want you to experience. In this case, we recommend filing claim over this link: https://www.att.com/support/article/wireless/KM1000580/ and follow the steps shown there. If nothing of this works, don't hesitate in contacting out support team, we're always happy to help! Thanks for being part of AT&T!
Did you find this review helpful?
5 out of 5 stars
8 January, 2026
originally posted on ATT.com
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A very decent camera on the iPhone 17 Pro Max

The stand out feature for me is the camera. The iPhone 17 Pro Max, can actually take a photo of the moon and reveal the detail. Instead of just a white blob of light. 8X lens zoom is great! However if you plan to zoom any more up to the 40x digital. You need a gimble, iPhone camera stand, or a rock solid stationary object to lean against and hold it.
Raghnall
Did you find this review helpful?
5 out of 5 stars
7 January, 2026
originally posted on ATT.com
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Well pleased

Easy to learn new OS. Great phone. Great cameras.
KellyMJ
Did you find this review helpful?
5 out of 5 stars
5 January, 2026
originally posted on ATT.com
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Worth it to buy, I very happy with its features

This iPhone is great, I upgraded from the IPhone 11
TinaMT
Did you find this review helpful?
5 out of 5 stars
5 January, 2026
originally posted on ATT.com
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Fantastic new iPhone

Love the new iPhone, the camera and new editing software is amazing. 100% would recommend to upgrade to this new model
Did you find this review helpful?
5 out of 5 stars
4 January, 2026
originally posted on ATT.com
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Good Good

Goid Good good Good Good good
JulioCDF
Did you find this review helpful?
5 out of 5 stars
3 January, 2026
originally posted on ATT.com
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I am so happy with this Phone!The camera is amazin

Beautiful phone… super happy
Jaime MC
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommend
20 December, 2025

Good 👍

Okay
Kamun
Did you find this review helpful?
3 out of 5 stars
9 December, 2025
originally posted on ATT.com
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iPhone 17

Good phone however not great
Hailey80
Did you find this review helpful?
5 out of 5 stars
8 December, 2025
originally posted on ATT.com
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Awesome phone

I love the future. I love how you can go to the camera and zoom out and it shows the second one as the window what you’re looking at clear pictures I’m still trying to figure out time to figure out all the rest of the features. And I only had one issue. I got a resolved real quick.
Geimreaper
Did you find this review helpful?
3 out of 5 stars
4 December, 2025
originally posted on ATT.com
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Nice, BUT!

Nice phone. I’m looking forward to exploring all that it has to offer. My only gripe about Apple phones is the volume and the camera. Volume is to low for the price you pay for this technology and the camera should be just as good if not better than the Samsung.
Rain J
Did you find this review helpful?
5 out of 5 stars
4 December, 2025
originally posted on ATT.com
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It was very easy to upgrade

Easy upgrade process. I was able to return the old phone easily and receive the credit for it. Simple.
Did you find this review helpful?

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