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Apple iPhone 17 Pro Max
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About this item
Highlights
- UNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.
- DURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.² And the new Ceramic Shield 2 on the front has 3x better scratch resistance.³
- THE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.
- 18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
- A19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up to 40 percent better sustained performance.
- BEST BATTERY LIFE IN AN IPHONE EVER—The unibody design creates massive additional battery capacity, for up to 39 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
- IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
- BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.⁷
- SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁸ In a severe car crash, iPhone can connect to emergency services when you can’t.⁹
- STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,¹⁰ 5G networks,¹¹ and Bluetooth 6, plus eSIM.¹²
- ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 Pro Max activates with an eSIM.¹² With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
- PRIVACY— A whole new level of privacy and security. Built in.
Description
iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display¹, aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and best-ever battery life.
Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with the glass back of previous-generation iPhone.
³Compared with previous-generation iPhone.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁸Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁹iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
¹⁰Wi‑Fi 7 available in countries and regions where supported.
¹¹Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹²iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.
Technical specifications
Go to apple.com/iphone/compare for a complete set.
Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with the glass back of previous-generation iPhone.
³Compared with previous-generation iPhone.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁸Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁹iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
¹⁰Wi‑Fi 7 available in countries and regions where supported.
¹¹Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹²iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.
Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 6.43 Inches (H) x 3.07 Inches (W) x .34 Inches (D)
Weight: 8.22 Ounces
Product Model: Apple iPhone 17 Pro Max
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 2TB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2868 x 1320
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.9 Inches
Processor Speed: 1 GHz
IP rating: IP68
Processor model: A19 Pro Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 93085107
UPC: 195950638097
Item Number (DPCI): 255-14-3076
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.76 inches length x 7.16 inches width x 1.14 inches height
Estimated ship weight: 0.92 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Related Categories
4.3 out of 5 stars with 5628 reviews
0% would recommend
1 recommendations
3 out of 5 stars
8 November, 2025
originally posted on ATT.com
Titanium price, for an aluminum body
It’s not a bad phone. I just feel it’s a downgrade material from the titanium model especially at the price they’re charging for aluminum.
5 out of 5 stars
8 November, 2025
originally posted on ATT.com
Great overall everything.
Amazing battery New interface is amazing
5 out of 5 stars
8 November, 2025
originally posted on ATT.com
My phone of choice
What a wonderful iPhone. Fast processing, smooth videos, lumens for bright sun, great choice of memory size, and still light. I’m not picky like most, but I do know a nice phone (my last phone was the 16 as comparison).
5 out of 5 stars
8 November, 2025
originally posted on ATT.com
Love everything about it :))
Love everything about it.
5 out of 5 stars
8 November, 2025
originally posted on ATT.com
Trust the awesomeness!
Phone is awesome! Love the changes & camera!
2 out of 5 stars
8 November, 2025
originally posted on ATT.com
Meh
Two of my major complaints with this phone have been the camera button and the text messaging app. The camera button is extremely sensitive and we have missed out on important moments we wanted to record because of the button functionality. I think there are too many features built into a single button. For some reason, the app for messaging has issues with being frozen and even force closing the app does not help. I have not noticed any significant improvements and performance between this phone and my iPhone 16 Pro Max.
5 out of 5 stars
8 November, 2025
originally posted on ATT.com
Cost is high but lots of storage
Promax replaced my 10s lots of stoarge bigger screen, so far I have had no problems with this phone
5 out of 5 stars
7 November, 2025
originally posted on ATT.com
Best phone ever.
I recently upgraded to the iPhone 17 Pro Max, and I can confidently give it 5 stars. This is the best phone I’ve ever used, especially coming from the iPhone 13 Pro Max. The first thing I noticed was the stunning display brighter, smoother, and incredibly sharp. Every photo, video, and game looks amazing. The new camera system is a huge leap forward, making even casual shots look professional. Low-light photography is especially impressive. Performance is lightning fast. Apps open instantly, multitasking is seamless, and I haven’t experienced any lag. Battery life is also excellent, easily lasting all day with heavy use. Overall, the iPhone 17 Pro Max feels like the perfect balance of power, design, and innovation. If you’re upgrading from an older model like the 13 Pro Max, the difference is night and day. Highly recommend!
2 out of 5 stars
5 November, 2025
originally posted on ATT.com
Apple pro max 17
Too much statics, not clear and drop calls.
1 reply from AT&T CARE team - 4 days ago
Hey Sophie, we appreciate you sharing your feedback and experience with the iPhone 17 Pro Max. We can see that you’ve been experiencing static, unclear audio, and dropped calls on your device. We can imagine how frustrating and disruptive this must feel, and we want to make sure we address it. We are here to check troubleshooting steps or options on how to improve your call quality and ensure you have a seamless experience with your new iPhone. You can also try few steps like checking your network, updating software, managing settings like 5G and Wi-Fi calling, and, if necessary, resetting network settings and see if it helps with the device issue.
5 out of 5 stars
4 November, 2025
originally posted on ATT.com
.
Great phone great service
1 out of 5 stars
2 November, 2025
originally posted on ATT.com
Don’t Buy Cosmic Orange
The color is so DULL & of it’s Aluminium Body, Handling is very difficult without a silicon cover. Only Camera features are best as compared to previous models.
5 out of 5 stars
28 October, 2025
originally posted on ATT.com
Great phone
All the phones were received in great condition no complaints. The phones were all given to family members and they love them. Thank you for the great quality and the color.
4 out of 5 stars
27 October, 2025
originally posted on ATT.com
rating
Works very well doesn't seem durable compared to my 12 pro max
1 reply from AT&T CARE team - 17 days ago
We value your feedback. We can see why you would feel like your iPhone 12 Pro MAX was more durable compared to your new iPhone 17 Pro Max, especially since you’ve had a longer-lasting experience with it. We would like to assure you that the new iPhone 17 Pro Max features a robust aluminum unibody design and Ceramic Shield 2 protection, which make it highly scratch- and impact-resistant, and it is engineered to withstand everyday use reliably. If you need assistance with exploring more of its features, we are here to help. Thank you for your investment in our products!
5 out of 5 stars
26 October, 2025
originally posted on ATT.com
Love the see through bubbles
I love the color orange and bubbles
4 out of 5 stars
26 October, 2025
originally posted on ATT.com
So far so good
So far, I really like this battery is incredible like a little button on the side for taking photos
1 reply from AT&T CARE team - 17 days ago
Hey Wayn, we value your feedback on the iPhone 17 Pro Max. We are happy to hear that you're enjoying the device and that the battery is working well for you. It sounds really convenient to have that little button on the side for taking photos and we can see why that feature would make using the phone more enjoyable. We are here to ensure you continue getting the best experience from your device and can guide you if you have any questions about its features.
5 out of 5 stars
25 October, 2025
originally posted on ATT.com
Excellent iPhone
Excellence in iPhone Design
5 out of 5 stars
25 October, 2025
originally posted on ATT.com
Owner
Great phone. Amazing battery and nice color
1 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2025
HORRIBLE
THE PHONES BACK SCREEN IS ALREADY SCRATHSED, VERY FRAGILE, AND IT ALWAYS OVERHEATS AND DIES. DO NOT GET!!
5 out of 5 stars
23 October, 2025
originally posted on ATT.com
Descent
Camera does have a better look and the new orange color is dope.
5 out of 5 stars
22 October, 2025
originally posted on ATT.com
Excellent phone
If someone doesn’t need all that stored space, then there’s other ones to choose from but the store is by far a good phone