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IT Cosmetics Makeup Your Skin But Better Primer - 1oz - Ulta Beauty
$42.00
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About this item
Highlights
- Hydrates skin and extends the wear of your makeup
- Refines the look of pores with continued use
- Oil-free formula infused with skin-loving glycerin, bark extract and ginger root extract
- Pairs perfectly with your CC+ Creams, especially CC+ Cream Oil-Free Matte SPF 40
Description
Your Skin But Better Makeup Primer+ is your oil-free, makeup-gripping base that hydrates your skin while extending the wear of your makeup. With continued use, this skin-transforming primer also works to refine the look of pores! Perfect for all skin types, including sensitive skin, and featuring All Day Grip Technology, this primer can be worn underneath makeup, or by itself, for a more refined and hydrated complexion.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Acne-Prone, Oily, Normal, Sensitive, Dry
Net weight: 1 Ounces
TCIN: 82679923
UPC: 3605972154842
Item Number (DPCI): 342-02-5628
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.34 inches length x 1.52 inches width x 5.38 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This primer has garnered a mix of opinions from guests, with many praising its lightweight texture and ability to keep makeup in place for extended periods. Guests appreciate its smooth application and pore-filling properties, making it a favorite for achieving a flawless finish. However, some guests have experienced issues with texture and skin sensitivity. Overall, it stands out for its hydrating qualities and effectiveness in enhancing makeup longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1199 reviews
100% would recommend
1 recommendations
5 out of 5 stars
29 November, 2025
originally posted on itcosmetics.com
Amazing
[This review was collected as part of a promotion.] Primer goes on so easily and my makeup stays in place all day! My go to primer!!
5 out of 5 stars
28 November, 2025
originally posted on itcosmetics.com
Lightweight
[This review was collected as part of a promotion.] I like how light this product is. It gets the job done.
5 out of 5 stars
27 November, 2025
originally posted on itcosmetics.com
Great Primer!
Only one I will use. Doesn’t not break my face out. Helps makeup stay on all day.
5 out of 5 stars
25 November, 2025
originally posted on itcosmetics.com
LOVE this primer
[This review was collected as part of a promotion.] I love this primer! Makes me makeup last longer! Easy to use
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Primer
Best primer I have use. Use it daily and feels so good on my skin.
2 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Didn’t like..
[This review was collected as part of a promotion.] I love it cosmetics so I thought I would give this a try but I didn’t like it at all, it was thick and Noy smooth, My makeup did Not glide over it.. very disappointing..
1 reply from Consumer Care Center team - 9 days ago
Hello candykiss318@gmail.com! Thank you so much for the review for the Your Skin But Better Makeup Primer Oil-Free. We are sorry to hear that you found our primer to be not smooth, thick and your makeup did not glide over it. And that you did not like it at all. We apologize that you encountered these issues. Your feedback is very important to us and we appreciate you reaching out. We will be sure to share your feedback with our team.
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Love it !!!
I am a 65 years old (shhh !!!) I just love this product...in the a.m. I put moisturizer on my face (of course) and then I apply the IT Primer and that's it (get it ???) I no longer need additional base make-up...Thank you IT !!!
5 out of 5 stars
17 November, 2025
originally posted on itcosmetics.com
Amazing stuff!!
Ok this Primer is literally amazing! So much more than just a primer. Yes I use it under makeup and it's great! My makeup stays perfect all day. The really amazing part is that I can wear it alone, no makeup, at almost 49 yrs old and it makes my skin look flawless. That's not easy when you this close to 50 lol
4 out of 5 stars
17 November, 2025
originally posted on itcosmetics.com
Good primer
I like the way my makeup looks when using this primer prior to applying it. Nice smooth finish.
5 out of 5 stars
12 November, 2025
originally posted on itcosmetics.com
Great smooth primar!
[This review was collected as part of a promotion.] Great smooth primar! What I love too it doesn’t make my foundation sink into my skin!
5 out of 5 stars
12 November, 2025
originally posted on itcosmetics.com
Amazing!
This is a little miracle in a tube. I wear it alone many days when I want a fresh look.
5 out of 5 stars
11 November, 2025
originally posted on itcosmetics.com
The all weather primer everyone needs
[This review was collected as part of a promotion.] This primer gives a pore free finish and last through the absolute Texas heat and protects during winter.
5 out of 5 stars
5 November, 2025
originally posted on itcosmetics.com
primer
I love the primer as it is light. It makes my makeup glide on smoothly.
5 out of 5 stars
25 October, 2025
originally posted on itcosmetics.com
Love It!
I really like this product! After application, the skin is ready for the coverage/CC/foundation and under eye coverage.
4 out of 5 stars
23 October, 2025
originally posted on itcosmetics.com
Great product that keeps makeup in place for hours
Great product! It keeps your makeup fresh all day.
5 out of 5 stars
20 October, 2025
originally posted on itcosmetics.com
Best primer I have used!
This primer goes on light, but I know it helps when I put on my foundation!
5 out of 5 stars
4 October, 2025
originally posted on itcosmetics.com
Primer
[This review was collected as part of a promotion.] I love this primer it goes on smooth and best of all it doesn't feel or look oily on your skin
5 out of 5 stars
2 October, 2025
originally posted on itcosmetics.com
Good Primer
This is simply the best primer I have found. It goes on smoothly.
5 out of 5 stars
27 September, 2025
originally posted on itcosmetics.com
Best Primer
[This review was collected as part of a promotion.] This is the best primer I’ve ever tried. It allows my face to breathe and keeps my makeup looking fresh for hours
5 out of 5 stars
15 September, 2025
originally posted on itcosmetics.com
Love this
[This review was collected as part of a promotion.] This really helps reduce sign of wrinkles and keeps products on