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Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty
$20.00
In Stock
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At a glance
Sponsored
About this item
Highlights
- First-of-its-kind grippy gel primer
- Clinically proven to grip makeup up to 12 hours
- Hydrates skin for a dewy finish
- Prevents makeup from fading and patchiness
- Helps makeup go on smooth and last all day
- Goes on clear, so it works for all skin types + skin tones
- Formulated with 7 skincare superstars
- Non-comedogenic, so it won't clog pores
- Silicone-free, so there's no heavy or greasy feel
- 96% natural
Description
Milk Makeup's 13x award-winning Hydro Grip Primer is a 12-hour gel makeup primer that hydrates with hyaluronic acid and niacinamide for a dewy finish.
Key Ingredients
Blue agave extract grips makeup up to 12 hours to prevent melting, fading, and caking
Hyaluronic acid and niacinamide (vitamin B3) boost hydration to visibly smooth uneven texture
Aloe water + hemp seed extract provide an additional boost of hydration to lock in moisture
Formulated Without
Parabens
Silicone
Oil
Fragrance
Gluten
Key Ingredients
Blue agave extract grips makeup up to 12 hours to prevent melting, fading, and caking
Hyaluronic acid and niacinamide (vitamin B3) boost hydration to visibly smooth uneven texture
Aloe water + hemp seed extract provide an additional boost of hydration to lock in moisture
Formulated Without
Parabens
Silicone
Oil
Fragrance
Gluten
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Very Dry, Oily, Normal, Dry, Mature
Net weight: 10 Milliliters
TCIN: 94671266
UPC: 814333024981
Item Number (DPCI): 342-02-6969
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aloe barbadensis leaf water, water/aqua/eau, glycerin, alcohol denat ., peg-150 distearate, polyglyceryl-10 eicosanedioate/tetradecanedioate, diglycerin, cannabis sativa (hemp) seed extract, opuntia ficus-indica flower extract, prunus avium (sweet cherry) flower extract, agave tequilana leaf extract, sodium hyaluronate, niacinamide, sorbitol, pullulan, inositol, betaine, carbomer, maltose, xylitol, sodium hydroxide, pvp, propylene glycol, panthenol, vegetable amino acids, sodium phytate, citric acid, alcohol, benzoic acid, sodium benzoate, dehydroacetic acid, benzyl alcohol, potassium sorbate, phenoxyethanol' '
Shipping details
Estimated ship dimensions: 1.06 inches length x 1.06 inches width x 3.22 inches height
Estimated ship weight: 0.33 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This primer has garnered mixed feedback from guests, with many praising its ability to extend makeup wear and provide a hydrating feel. Guests appreciate its blurring effect and smooth application, making it a staple in their makeup routine. However, some have experienced issues with scent and makeup separation. Overall, it seems to work well for those with oily skin, while others with sensitive skin may need to be cautious.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 42 reviews
50% would recommend
2 recommendations
5 out of 5 stars
3 December, 2025
originally posted on http://www.ulta.com

Amazing!
This is probably one of the best primers I've ever used. It does take a little bit to dry but as soon as it dries it becomes so tacky that I feel the makeup just sticks so well on my face for the rest of the day.
5 out of 5 stars
27 November, 2025
originally posted on http://www.ulta.com

Best primer !
This primer is the truth! Worth every penny! This primer give you a radiant glow. The trick is to let it get tacky and then move to your next product.
5 out of 5 stars
30 October, 2025
originally posted on http://www.ulta.com

Favorite Primer!
Using the milk primer absolutely is a game chsnger for makeup application and longevity
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
- Skin type: Combination
- Skin tone: Medium
(no review title)
I’ve tried numerous primers, this one is the best.
5 out of 5 stars
10 October, 2025
originally posted on http://www.ulta.com

Works for me!
This primer grips my makeup together and has it last all day without being patchy! Would definitely recommend!
2 out of 5 stars
22 September, 2025
originally posted on http://www.ulta.com

Not best suited on mature skin
I've read alot about this brand and mostly positive reviews, which is why I purchased this product. However, being over 50, my skin really needed something with more hydration and this caused my skin to break out a lot after one wear.
1 out of 5 stars
4 September, 2025
originally posted on http://www.ulta.com

Makeup looked worse under this.
Foundation slide off and had a horrible smell to it. Returned it
5 out of 5 stars
29 August, 2025
originally posted on http://www.ulta.com

Staple
This is a staple product for me to use when applying on makeup must have.
1 out of 5 stars
28 August, 2025
originally posted on http://www.ulta.com

Never purchase!!
Worst primer I've ever tried. It made my makeup pill so bad throughout my makeup routine. Makes makeup look muddy!!!! Worst primer ever. It's not smooth at all and does not make makeup look flawless. Do not purchase!
1 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com

yuck
my makeup immediately started separating with this primer, and as soon as I had any sweat, it was GONE. not impressed at all.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 July, 2025Verified purchase
Shipped wrong item
Shipped wrong item, scam do not buy
1 out of 5 stars
26 July, 2025
originally posted on http://www.ulta.com

Disappointed
I'd heard amazing things about this and really wanted to like it. Unfortunately my makeup immediately started flaking off. I tried it multiple ways and it still did it. Also noticed a slight burning around my eyes which has never happened with my other products
1 out of 5 stars
23 July, 2025
originally posted on http://www.ulta.com

Not for me
While many rave about this product, I found it was not for me. It doesn't sit well under my makeup. My foundation would ball up when I applied it over this primer.
5 out of 5 stars
1 July, 2025
originally posted on http://www.ulta.com

The Best!
This is hands down the best primer I have ever used. Make sure you give it some time to dry before applying your makeup.
5 out of 5 stars
16 June, 2025
originally posted on http://www.ulta.com

Truly grips
I've been really impressed by this primer so far! I have an oily T zone, and live in an area that can get hot and humid, and work 12 hr shifts. All that translates into an essentially neverending search for products that look good, feel good, and hold up to the harsh conditions. 😂 This is one of two primers I've ever tried that noticeably extend the wear time of my makeup (and that other primer is no longer produced, of course). Not sure what's up with some of the reviews commenting on a horrific smell (maybe an odd bad batch, or expired product?), but to me, the product has no scent at all. Imediately upon application, the product feels moisturizing, but with spreading/rubbing it, it turns tacky-feeling. Hence the "Hydro Grip" name. I will say that the tackiness is not a pleasant sensation for me, but knowing it serves a purpose helps (plus, it really isn't noticeable after makeup is applied). Personally, I like the velvet feel and blurring effect of primers with a creamy whipped texture. Expecting a pilling disaster, I tried mixing the Iconic London Velvet Smooth primer with the Milk Hydro Grip primer - and was pleasantly shocked that I got my Goldilocks "just right" primer. Hydrating, pore blurring, and makeup gripping.
3 out of 5 stars
8 June, 2025
originally posted on http://www.ulta.com

Images
The product is way smaller than the picture. Product is not that good for the price
3 out of 5 stars
29 May, 2025
originally posted on http://www.ulta.com

Can't get past the smell
The product does the job, but it smells like horse and fish mixed together. If it smelled different I would give it 5 stars.
5 out of 5 stars
26 May, 2025
originally posted on http://www.ulta.com

Works for me!
Based on other reviews, this may not work for everybody, but it is my favorite primer! I have mainly oily skin, some dryness here and there, and this primer keeps my makeup lasting all day! I don't have ance-prone or sensitive skin so I can't speak to that, but if you don't either this could work for you.
5 out of 5 stars
20 May, 2025
originally posted on http://www.ulta.com

I would definitely buy this primer again.
It blurs skin and grips makeup.
2 out of 5 stars
26 April, 2025
originally posted on http://www.ulta.com

It smells?
I don't know if anyone else has had this problem but mine smells awful. It smells like a lady's privates if she was sick and nasty? When I first put this on I freaked out because I thought something was wrong with my body. Nope just the product.