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Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 2 of 4Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 3 of 4Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 4 of 4
Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 1 of 4

Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty

$20.00

In Stock

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At a glance

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About this item

Highlights

  • First-of-its-kind grippy gel primer
  • Clinically proven to grip makeup up to 12 hours
  • Hydrates skin for a dewy finish
  • Prevents makeup from fading and patchiness
  • Helps makeup go on smooth and last all day
  • Goes on clear, so it works for all skin types + skin tones
  • Formulated with 7 skincare superstars
  • Non-comedogenic, so it won't clog pores
  • Silicone-free, so there's no heavy or greasy feel
  • 96% natural

Description

Milk Makeup's 13x award-winning Hydro Grip Primer is a 12-hour gel makeup primer that hydrates with hyaluronic acid and niacinamide for a dewy finish.

Key Ingredients

Blue agave extract grips makeup up to 12 hours to prevent melting, fading, and caking
Hyaluronic acid and niacinamide (vitamin B3) boost hydration to visibly smooth uneven texture
Aloe water + hemp seed extract provide an additional boost of hydration to lock in moisture

Formulated Without

Parabens
Silicone
Oil
Fragrance
Gluten
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Very Dry, Oily, Normal, Dry, Mature
Net weight: 10 Milliliters
TCIN: 94671266
UPC: 814333024981
Item Number (DPCI): 342-02-6969
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aloe barbadensis leaf water, water/aqua/eau, glycerin, alcohol denat ., peg-150 distearate, polyglyceryl-10 eicosanedioate/tetradecanedioate, diglycerin, cannabis sativa (hemp) seed extract, opuntia ficus-indica flower extract, prunus avium (sweet cherry) flower extract, agave tequilana leaf extract, sodium hyaluronate, niacinamide, sorbitol, pullulan, inositol, betaine, carbomer, maltose, xylitol, sodium hydroxide, pvp, propylene glycol, panthenol, vegetable amino acids, sodium phytate, citric acid, alcohol, benzoic acid, sodium benzoate, dehydroacetic acid, benzyl alcohol, potassium sorbate, phenoxyethanol' '

Shipping details

Estimated ship dimensions: 1.06 inches length x 1.06 inches width x 3.22 inches height
Estimated ship weight: 0.33 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This primer has garnered mixed feedback from guests, with many praising its ability to extend makeup wear and provide a hydrating feel. Guests appreciate its blurring effect and smooth application, making it a staple in their makeup routine. However, some have experienced issues with scent and makeup separation. Overall, it seems to work well for those with oily skin, while others with sensitive skin may need to be cautious.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 42 reviews
    50% would recommend
    2 recommendations
    5 out of 5 stars
    3 December, 2025
    originally posted on http://www.ulta.com
    Image

    Amazing!

    This is probably one of the best primers I've ever used. It does take a little bit to dry but as soon as it dries it becomes so tacky that I feel the makeup just sticks so well on my face for the rest of the day.
    Eli
    Did you find this review helpful?
    5 out of 5 stars
    27 November, 2025
    originally posted on http://www.ulta.com
    Image

    Best primer !

    This primer is the truth! Worth every penny! This primer give you a radiant glow. The trick is to let it get tacky and then move to your next product.
    Elyse
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2025
    originally posted on http://www.ulta.com
    Image

    Favorite Primer!

    Using the milk primer absolutely is a game chsnger for makeup application and longevity
    SG
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 October, 2025Verified purchase
    • Skin type: Combination
    • Skin tone: Medium

    (no review title)

    I’ve tried numerous primers, this one is the best.
    Senior
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 October, 2025
    originally posted on http://www.ulta.com
    Image

    Works for me!

    This primer grips my makeup together and has it last all day without being patchy! Would definitely recommend!
    Paula
    Did you find this review helpful?
    2 out of 5 stars
    22 September, 2025
    originally posted on http://www.ulta.com
    Image

    Not best suited on mature skin

    I've read alot about this brand and mostly positive reviews, which is why I purchased this product. However, being over 50, my skin really needed something with more hydration and this caused my skin to break out a lot after one wear.
    Julie
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    4 September, 2025
    originally posted on http://www.ulta.com
    Image

    Makeup looked worse under this.

    Foundation slide off and had a horrible smell to it. Returned it
    Lori
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2025
    originally posted on http://www.ulta.com
    Image

    Staple

    This is a staple product for me to use when applying on makeup must have.
    KF
    Did you find this review helpful?
    1 out of 5 stars
    28 August, 2025
    originally posted on http://www.ulta.com
    Image

    Never purchase!!

    Worst primer I've ever tried. It made my makeup pill so bad throughout my makeup routine. Makes makeup look muddy!!!! Worst primer ever. It's not smooth at all and does not make makeup look flawless. Do not purchase!
    Kaelin
    Did you find this review helpful?
    1 out of 5 stars
    4 August, 2025
    originally posted on http://www.ulta.com
    Image

    yuck

    my makeup immediately started separating with this primer, and as soon as I had any sweat, it was GONE. not impressed at all.
    lulumumbles
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 July, 2025Verified purchase

    Shipped wrong item

    Shipped wrong item, scam do not buy
    Mia
    Did you find this review helpful?
    1 out of 5 stars
    26 July, 2025
    originally posted on http://www.ulta.com
    Image

    Disappointed

    I'd heard amazing things about this and really wanted to like it. Unfortunately my makeup immediately started flaking off. I tried it multiple ways and it still did it. Also noticed a slight burning around my eyes which has never happened with my other products
    Faith
    Did you find this review helpful?
    1 out of 5 stars
    23 July, 2025
    originally posted on http://www.ulta.com
    Image

    Not for me

    While many rave about this product, I found it was not for me. It doesn't sit well under my makeup. My foundation would ball up when I applied it over this primer.
    Jana
    Did you find this review helpful?
    5 out of 5 stars
    1 July, 2025
    originally posted on http://www.ulta.com
    Image

    The Best!

    This is hands down the best primer I have ever used. Make sure you give it some time to dry before applying your makeup.
    DM
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 June, 2025
    originally posted on http://www.ulta.com
    Image

    Truly grips

    I've been really impressed by this primer so far! I have an oily T zone, and live in an area that can get hot and humid, and work 12 hr shifts. All that translates into an essentially neverending search for products that look good, feel good, and hold up to the harsh conditions. 😂 This is one of two primers I've ever tried that noticeably extend the wear time of my makeup (and that other primer is no longer produced, of course). Not sure what's up with some of the reviews commenting on a horrific smell (maybe an odd bad batch, or expired product?), but to me, the product has no scent at all. Imediately upon application, the product feels moisturizing, but with spreading/rubbing it, it turns tacky-feeling. Hence the "Hydro Grip" name. I will say that the tackiness is not a pleasant sensation for me, but knowing it serves a purpose helps (plus, it really isn't noticeable after makeup is applied). Personally, I like the velvet feel and blurring effect of primers with a creamy whipped texture. Expecting a pilling disaster, I tried mixing the Iconic London Velvet Smooth primer with the Milk Hydro Grip primer - and was pleasantly shocked that I got my Goldilocks "just right" primer. Hydrating, pore blurring, and makeup gripping.
    Jamie
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    8 June, 2025
    originally posted on http://www.ulta.com
    Image

    Images

    The product is way smaller than the picture. Product is not that good for the price
    Liv
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    29 May, 2025
    originally posted on http://www.ulta.com
    Image

    Can't get past the smell

    The product does the job, but it smells like horse and fish mixed together. If it smelled different I would give it 5 stars.
    Allison
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    26 May, 2025
    originally posted on http://www.ulta.com
    Image

    Works for me!

    Based on other reviews, this may not work for everybody, but it is my favorite primer! I have mainly oily skin, some dryness here and there, and this primer keeps my makeup lasting all day! I don't have ance-prone or sensitive skin so I can't speak to that, but if you don't either this could work for you.
    Kelly
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 May, 2025
    originally posted on http://www.ulta.com
    Image

    I would definitely buy this primer again.

    It blurs skin and grips makeup.
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    26 April, 2025
    originally posted on http://www.ulta.com
    Image

    It smells?

    I don't know if anyone else has had this problem but mine smells awful. It smells like a lady's privates if she was sick and nasty? When I first put this on I freaked out because I thought something was wrong with my body. Nope just the product.
    Colleen
    2 guests found this review helpful. Did you?

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