$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- Exclusive Elastic Stretch Technology for volume and length!
- Lash-Changing Power Brush for maximum reach, lift, separation and curl
- Super-buildable formula for custom lash-power results
- Super Black pigment plus collagen, biotin and peptides to condition as you coat
Description
Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .3 fl oz (US)
Features: Long Lasting, Collagen-Enriched, Smudgeproof
TCIN: 82679959
UPC: 817919014642
Item Number (DPCI): 342-02-2700
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2023142 2 ingredients: aqua/water/eau, copernicia cerifera cera/carnauba wax/cire de carnauba, cyclopentasiloxane, oryza sativa cera/rice bran wax, hydrogenated olive oil stearyl esters, alcohol denat., stearic acid, palmitic acid, triethanolamine, acacia senegal gum, euphorbia cerifera cera/candelilla wax, propylene glycol, phenoxyethanol, vp/va copolymer, aminomethyl propanediol, isopropyl alcohol, polyvinyl alcohol, chlorphenesin, ethylhexylglycerin, tocopheryl acetate, biotin, glycerin, t-butyl alcohol, butylene glycol, hydrolyzed collagen, carbomer, sodium lactate, polysorbate 20, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, [+/-: ci 77499/iron oxides].
Shipping details
Estimated ship dimensions: 2.35 inches length x 1.35 inches width x 6.8 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered enthusiastic praise for its ability to lengthen and volumize lashes, creating a glamorous look that rivals false eyelashes. Many guests appreciate its smooth application and buildable formula, which allows for customization. While some have noted issues with clumping and product waste, the overall consensus is that this mascara delivers impressive results, making it a favorite among those seeking a reliable and effective beauty product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 9014 reviews
61% would recommend
13 recommendations
Long lashes
5 out of 5 stars
Lor123 - 4 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This mascara has been my go to for a few years. It doesn’t clump and makes my lashes look perfectly long.
The best mascara ever!
5 out of 5 stars
Lisa Schuster - 5 days ago
originally posted on itcosmetics.com
This is the only mascara I will use! I love the brush style that lifts and adds volume and s deep black color. Beautiful!
By far my favorite
5 out of 5 stars
Itmascara - 6 days ago
originally posted on itcosmetics.com
I have been using this mascara for years! I have tried many other things to see if I like them any better and they have all failed the test. This mascara length in my lashes perfectly. I also have oily skin and this mascara does not bleed to make me look like a raccoon by the end of the day.
The best mascara I have found!!!
5 out of 5 stars
Lindzpow24 - 6 days ago
originally posted on itcosmetics.com
This has been the best mascara I have found. Makes thick long lashes, wears for a long day, and washes off easily with no smudgy residue left behind.
Clumpy
3 out of 5 stars
Trixiek - 9 days ago
originally posted on itcosmetics.com
Not really that happy with the product. It covers well but clumpy. Then I over apply to try to even out the look.
My favorite mascara of all time
5 out of 5 stars
Lindsay - 11 days ago
originally posted on http://www.ulta.com
I have nothing but good things to say about this mascara. I have always had very unnoticeable eyelashes, but one I apply this mascara my lashes look amazing! It makes my lashes long and beautiful, and also makes my eyes pop. I will buy again.
Long lashes every time
5 out of 5 stars
Docholiday - 13 days ago
originally posted on itcosmetics.com
This mascara is unlike others. It goes on easy and creates long thick beautiful lashes.
Not impressed
3 out of 5 stars
Lizardskin - 14 days ago
originally posted on itcosmetics.com
Looks good at first, but it flakes off of my lashes and sticks to my skin. Also, the shape of the full sized one is just awkward to use. I prefer the travel size.
Excellent
5 out of 5 stars
Sadie A - 17 days ago
originally posted on itcosmetics.com
I’m 75 years old with sparse lashes…this mascara makes my eyelashes pop and look thicker! Love it!
💕💕💕 Superhero black mascara
5 out of 5 stars
Mylene - 18 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Superhero black mascara DELIVERs!!! I've been a fan since 2016 ! I've tried something else but I always find myself back to iT Superhero mascara ❤️
Full volume mascara
5 out of 5 stars
Busymomof6 - 18 days ago
originally posted on itcosmetics.com
I loved how black it was and didn't flake off. Gave great length and especially volume.
Favorite mascara
5 out of 5 stars
Teapot - 20 days ago
originally posted on http://www.ulta.com
This is by far my favorite mascara, but if you don't like a little clumpy, you're not gonna like it.
My favorite mascara
5 out of 5 stars
Jlnorris82 - 20 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Creates the best length and fullness without being clumpy.
Best Mascara!
5 out of 5 stars
Kimber2325 - 23 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Absolutely the best mascara! I havent found one i like better for less.
Best mascara ever!
5 out of 5 stars
g8rgrad94 loves IT - 24 days ago
originally posted on itcosmetics.com
Makes lashes long and dark and doesn't irritate my sensitive eyes.
Best mascara
5 out of 5 stars
MM2013 - 26 days ago
originally posted on itcosmetics.com
Nothing compares to the length of volume this gives!
My overall favorite mascara of all time!!!!
5 out of 5 stars
Blwilliams - 28 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I'm absolutely in love with this mascara, I can't leave the house without it on!!!!
Super hero is my favorite mascara
5 out of 5 stars
IT Cosm Lover - 30 days ago
originally posted on itcosmetics.com
This is one of the BEST mascara I have EVER owned and I love using it daily
Excellent Mascara
5 out of 5 stars
kpos - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Works so well. Makes lashes much thicker and lengthens.
Superhero Lashes!
5 out of 5 stars
Ptgirl01 - 1 month ago
originally posted on itcosmetics.com
The BEST mascara on the market! If you're looking for a great mascara that truly lengthens your lashes, Superhero is IT 😘