$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- Innovative waterproof eyeshadow stick glides on super blendable pigment without tugging on your delicate eye area
- Provides comfortable, all-day wear; suitable for sensitive eyes
- Formulated with tri-peptide complex, hydrolyzed collagen and caffeine, this lid-loving long-wear cream shadow gives you younger-looking eyes instantly
- Available in 14 buildable pearl and matte shades
- 16 Hour Wear
- 90% says it applies evenly*
- 85% say it visibly smooths texture of eyelids*
- Crease-proof Brighter-Looking Eyes
- *Based on a 1 week consumer study
Description
It Cosmetics Superhero No-Tug Longwear Eyeshadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick! This super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and pearl finishes!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Stick
Beauty Purpose: Shading, Brightening, Blending, Defining
TCIN: 89987654
UPC: 3605972534736
Item Number (DPCI): 342-02-3266
Origin: Made in the USA or Imported
Shipping details
Estimated ship dimensions: 0.83 inches length x 0.94 inches width x 5.38 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eyeshadow stick is a favorite among guests for its smooth application and long-lasting wear. Many appreciate its creamy texture that glides on effortlessly without tugging, making it ideal for all-day use. The variety of colors available allows for versatile looks, whether for casual wear or more polished styles. While some guests noted issues with the stick's durability, the overall consensus is that this product is a game-changer for easy makeup application.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3789 reviews
100% would recommend
2 recommendations
LOVE IT!
5 out of 5 stars
Bonnie - 9 days ago
originally posted on http://www.ulta.com
This is my first purchase of this eyeshadow and can I say WOW! Lasts till the end of the day!
Love these eyeshadow sticks!
5 out of 5 stars
BarbarA - 9 days ago
originally posted on http://www.ulta.com
I never really wore eyeshadow- always used powder. Since I've been using Superhero eyeshadow sticks, I am LOVING how easy they are to apply. I would definitely recommend them highly!
Doesn't show up on my light skin
2 out of 5 stars
Lindsey - 9 days ago
originally posted on http://www.ulta.com
Maybe if you have either very fair skin or darker skin you'd be able to see these, but I loaded up on several different shades in light and even medium tones (mauve, taupe, etc.), and the only ones I can see are the slate one and the purple one. What a waste of money. They do go on nicely and they do blend well, FWIW.
These should not be advertised as matte with so much glitter
2 out of 5 stars
VH - 12 days ago
originally posted on http://www.ulta.com
I purchased these for my mom who detests glitter and thought I would be safe with the matte shades but they are loaded with glitter. Well at least in the 2 matte shades I bought which were tough tan and courageous cream. I could not find anywhere in any of the descriptions where it says there is glitter in the matte shades. The photos and videos do not really show the glitter either. Only after reading some of the reviews did I find other complaints mentioning the glitter. It's not a bad product, just needs a more accurate description.
Love the purple color
5 out of 5 stars
CF - 15 days ago
originally posted on http://www.ulta.com
The eyeshadow goes on smoothly. If you want heavier color, you press harder during application. Color is deep enough to be seen and is not a light shade. Recommend this brand.
glides on smooth
4 out of 5 stars
julz4802 - 15 days ago
originally posted on itcosmetics.com
enjoy the ease of application on any part of my eyes
Skin loving
5 out of 5 stars
Jonesy68 - 17 days ago
originally posted on itcosmetics.com
Skin loving and does not irritate your eyes. I have very sensitive skin and the eye area around my eye itself is very sensitive. Good product.
Love the product but shadow stick breaks
4 out of 5 stars
Nickichick - 27 days ago
originally posted on itcosmetics.com
The product goes on smoothly and lasts all day but the Shadow stick breaks inside tube causing it to be wobbly and hard to use
Love the look!
4 out of 5 stars
50s gal - 28 days ago
originally posted on itcosmetics.com
This is a nice neutral color for everyday. The product is very silky and goes on smooth and no tug. The only downside is the fact that it doesn’t last long and before you’ve used it all, it falls out of the pencil!! Very frustrating!!
East and quick
5 out of 5 stars
Tina211 - 28 days ago
originally posted on itcosmetics.com
Love these eye shadow sticks- makes my makeup routine easy and quick!
Love it!
5 out of 5 stars
KelJ - 1 month ago
originally posted on itcosmetics.com
This is my favorite eyeshadow! I love the color and how easy it is to put on.
MUST HAVE
5 out of 5 stars
holly34 - 1 month ago
originally posted on itcosmetics.com
have purchased this many times, a go to for quick get out of the house mornings
No color-
1 out of 5 stars
Brocolie - 1 month ago
originally posted on itcosmetics.com
This is not even a color, not any point of even putting it on. What a waste of money. I like IT cosmetics products and I’m sure this one would be great, but it matches my skin exactly.
1 reply from ITC CS team - 1 month ago
Hi Brocolie! Thank you so much for sharing your honest feedback with us. We’re truly sorry to hear that the Superhero No-Tug Waterproof Eyeshadow Stick didn’t meet your expectations, especially since you’re a fan of IT Cosmetics — we really appreciate your loyalty and want to make this right for you. Because we want to assist you personally and find the best solution, please feel free to give our Customer Care team a call at 1.800.356.5120, Monday through Saturday from 9 AM to 5 PM ET. When you call, kindly mention your case number 42397767, and we’ll prioritize helping you. Your satisfaction means the world to us, and we’re here to support you every step of the way.
Love this stuff!❤️❤️❤️
5 out of 5 stars
Jenn2025 - 1 month ago
originally posted on itcosmetics.com
Color lasts all day.... never have to reapply. Love this.
Easy Peasy Eye Color
5 out of 5 stars
Clare77 - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Glides on smooth and takes just seconds to apply. The colors are easy to blend as well.
Great shadow stick
5 out of 5 stars
Linda - 1 month ago
originally posted on http://www.ulta.com
I've bean leaning toward shadow sticks lately and these are great and have a good color selection. Seems a bit stronger than others thus halting breakage
Great
5 out of 5 stars
Bg118407 - 1 month ago
originally posted on itcosmetics.com
This is the only eyeshadow I ever wear! I have multiple colors but this is my favorite
Warm Natural Color
5 out of 5 stars
Dazzie - 2 months ago
originally posted on itcosmetics.com
his was my first experience with this particular shade of eyeshadow, and I'm quite fond of its warm, natural hue. These eyeshadow sticks are incredibly easy to apply and glide on effortlessly, making them ideal for mature skin.
Not Flattering for Age 50 and Up
1 out of 5 stars
MerissaW - 2 months ago
originally posted on itcosmetics.com
These shimmery stick eyeshadows are not flattering on mature skin (50+). They don't look natural. The no-tug eyeliner also doesn't apply well on top of it. Please, please, PLEASE bring back powder eyeshadow - particularly neutral colors and white for highlighting under the brows.
1 reply from ITC CS team - 2 months ago
Hi there! Thank you very much for sharing your feedback. We sincerely understand your concerns regarding the Superhero No-Tug Waterproof Eyeshadow Stick, especially for mature skin (50+). We recognize how important it is for eyeshadow to provide a natural and flattering finish, and we regret that this product did not meet your expectations in that regard. For best results, we recommend using your fingertips to blend the eyeshadow gently and effortlessly, which may help achieve a softer look. Regarding the no-tug eyeliner, we are sorry to hear that it did not apply well over the eyeshadow, as we strive to create products that work harmoniously together. Unfortunately, some of our powder eyeshadow products, including neutral shades and white highlights, have been discontinued. Please be assured that your feedback has been noted and taken into serious consideration as we continuously evaluate our product offerings. If you are not fully satisfied with your purchase, please feel free to consult our return policy for further assistance https://tinyurl.com/25qu9tu3. We truly appreciate your candid comments and thank you for helping us improve our products and better serve the needs of all customers.
I love this Eyeshadow Stick!
5 out of 5 stars
Debbie - 2 months ago
originally posted on http://www.ulta.com
I wanted something that would apply easily and stay on without melting or looking to pasty (like dry shadows) for my older eyes. This works great and I carry one for my travel - quick to apply and off I go. I also have some eyeshadow sticks from Laura Mercier and like them as well, but this is the perfect matte color for me. For this purchase it was for my Aunt who is visually impaired. I showed her how to apply it and she is very happy because putting on eye shadow was challenging - she loves the ease of use and the even application.