$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dermatologist Tested
- Free of dyes & heavy perfumes
- 99.44% Pure
- Trusted by Families for over 140 Years
- Gentle Enough for the Whole Family
Description
Ivory Gentle Bar Soap gives you a safe, pure clean trusted for generations. Our simple soap is free of dyes and heavy perfumes, is dermatologist tested.Ivory's safe, gentle products have been trusted by families for over 140 years.
Scent: Unscented
Suggested Age: All Ages
Health Facts: Paraben-Free, Dye-Free
Package Quantity: 10
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Combination
Net weight: 31.74 Ounces
Features: Non-Irritating
TCIN: 13951811
UPC: 056100007067
Item Number (DPCI): 049-00-0133
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
sodium tallowate and/or et/ou y/o sodium palmate, water, sodium cocoate and/or et/ou y/o sodium palm kernelate, glycerin, sodium chloride, fragrance, coconut acid*, palm kernel acid*, tallow acid*, palm acid*, citric acid*, sodium citrate*, tetrasodium edta. *contains one or more of these ingredients
Shipping details
Estimated ship dimensions: 7.6 inches length x 5.7 inches width x 2 inches height
Estimated ship weight: 2.22 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the packaging compostable? Is it BPI approved?
submitted by Joanna - 4 years ago
A: Hello Joanna Yes the packaging is compostable.
submitted byIvory - 2 years agoBrand expert
Q: Picture is of 10 4-oz bars, but title is 10 3.17-oz bars. Which is correct?
submitted by Envy - 5 years ago
A: We make both a 3.17 ounce and 4 ounce bar of our Ivory Bar Soap. While we'd like to help you determine which this one is, we do need to refer you to the retailer for the answer. If you have any questions about the soap, or Ivory products, give us a call at (800) 395-9960.
submitted byTheIvoryTeam - 5 years agoBrand expertA: I got 3.17oz bars despite picture still showing 4oz, sounds like another case of systematic product downsizing and keeping price fixed...
submitted byshadetree - 5 years ago
Q: are each of the 10 bars individually wrapped inside the package of 10?
submitted by Flothow - 8 years ago
A: Each soap is wrapped in white paper (with no Ivory advertising).
submitted byTextilady - 8 years agoA: Yes, a white paper wrapping is on each individual bar.
submitted byStar Catcher - 8 years ago
Q: Is this soap antibacterial?
submitted by SJ - 8 months ago
A: Technically not antibacterial. Though, the US FDA found 0 evidence of antibacterial soaps better at preventing illness than plain soap and water. Antibac soap can actually be worse long term.
submitted bydschleis - 7 months ago
Q: Does this Ivory have ANY kind of fragrance? Long ago, it came that way, but it's harder and harder to find any unscented or fragrance-free beauty products.
submitted by ruby slippers - 2 years ago
A: Our Ivory Gentle Bar Soap Original has the original scent. In the beauty care industry, we use two specific terms to help consumers find the right products to use, unscented and fragrance-free. Unscented products may contain a light scent to mask the natural odor of the ingredients in the formula. These ingredients do not have a pleasant smell, which is why it's necessary to add a very small amount of light fragrance to make the product more enjoyable to use. Fragrance-free products do not contain any added fragrance.
submitted byIvory - 1 year agoBrand expert
Q: The ten bar package I have at home shows 4X MORE/PLUS in the upper left. But in the store I saw a pack of fewer bars with 2.5X and another, I think with 3 or 3.5 X. Explain this on the package!
submitted by Ken - 2 years ago
A: For our Ivory Original Bar Soap 10pk we offer 3.17 ox bars and 4.0 oz bars. The package that states 4X MORE are our 4.0 oz bars.
submitted byIvory - 2 years agoBrand expert
Q: What is the expiry date of these soap bars?
submitted by Stephen - 2 years ago
A: Ivory Original Bar Soaps do not have an expiration date. Bar soaps have a shelf life of 2 years.
submitted byIvory - 2 years agoBrand expert
Q: Is there 2 packs of 10 bars of soap which would 20 soaps bars
submitted by p10000 - 2 years ago
A: Thank you for inquiring about the Ivory Soap packaging. This is for 1-10pack bars of soap.
submitted byIvory - 2 years agoBrand expert
Q: Does this soap contain phthalates?
submitted by LDT - 4 years ago
A: Thank you for you question. This product does not have phthalates in it. You can get a full list of ingredients at smartlabel.org.
submitted byIvory - 4 years agoBrand expert
Q: are these longer than the 3.1 oz bars
submitted by robert - 8 years ago
A: Yes the 4 oz bars are longer.
submitted byigmarty - 8 years ago
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Guests are saying
The recent changes to the soap formula have left many guests disappointed, as the iconic floating feature and original scent have been lost. While some appreciate the new plant-based ingredients, the majority miss the classic texture and cleansing ability. Guests express a desire for the return of the original formula, which has been a staple in their lives for decades. The soap's gentle nature and effectiveness are still valued, but the new version has not met expectations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 1951 reviews
cleans effectively: 4.51 out of 5
quality: 4.36 out of 5
scent: 4.01 out of 5
value: 4.37 out of 5
80% would recommend
177 recommendations
Better than most bar soaps
5 out of 5 stars
Not applicable - 3 days ago
originally posted on ivory.com
Soap is pure no heavy perfumes. Makes a good lather.
Dissatisfied
2 out of 5 stars
Catcasee - 4 days ago
originally posted on ivory.com
I have been using Ivory soap for at least 50 plus years, however I am somewhat dissatisfied with the new soap for one thing it does not float anymore, and it is not as white as well. Bring back the original please.
Correct, the problem
4 out of 5 stars
Vette - 5 days ago
originally posted on ivory.com
I’ve been using Ivory bar soap, my whole life of 61 years. I have a handicap son who has used it his whole life of 29 years also. We’ve always loved it until now. Why does the bar not float anymore? What a great disappointment this has been for the last few years.
disappointed in the change
1 out of 5 stars
dissatisfied on a friday - 5 days ago
originally posted on ivory.com
Typically I have used ivory original because it doesn’t dry out my skin and doesn’t make me itchy. for the last year i have had dry skin and itchy spots. my family dr. recommended trying ivory and was surprised when learning that’s what i use. i switched to nutrogena clear bars and it went away. i bought ivory again from 3 different stores hoping to have better results, only to be disappointed again. also, it doesn’t float anymore and made a liar out of me to my 4 year old son. which was honestly worse than dry itchy skin.
Awesome soap
5 out of 5 stars
Kelly77 - 9 days ago
originally posted on ivory.com
I've been using ivory for 28 years since my daughter was born. I'm so grateful it's hypoallergenic cause it's the ONLY soap I can use. I love it!!
Agree with ALL the negative one star reviews
1 out of 5 stars
Akbash - 13 days ago
originally posted on ivory.com
Go back to the old formula! What corporate geniuses came up with the idea of "messing with success" to paraphrase? I agree with all the comments in the negative one star reviews and after using Ivory all my adult life, I will look for another soap. Congratulations, geniuses.
1 reply from Customer Care team - 12 days ago
We appreciate you for getting in touch about our Ivory Original Bar Soap. It saddens us to hear that a loyal consumer like yourself has been so disappointed by our new formulation. That's not the kind of news we want to hear from any of our consumers but we are glad you brought this to our attention. We understand how upsetting change can be and we really wanted nothing but the best for our consumers. We would hate to see you go and want to assure you that your comments are reaching the appropriate people on our team. When you have the time, please write to us through our Contact Us page so we may learn more about your experience.
Disappointed, but not surprised
1 out of 5 stars
LiftedVeil - 17 days ago
originally posted on ivory.com
Disappointing… yet another brand from my youth that has become more toxic and less effective. It smells weird and leaves a tacky, white residue even when used with an exfoliating mitt. I only picked this up because of the lack of selection at a store while traveling, what a mistake. I’ll stick with my Jāsön. You don’t need these caustic chemicals or “fragrance” to make effective soap. We all know “fragrance” is a catch all for banned and poisonous chemicals that do not need to be disclosed due to its “proprietary” formula. Well done P&G, we know your true mission. The rumors from the 80’s don’t seem so crazy anymore. I’ll have nothing to do with your products going forth. I hope the rest of the world wakes up to your nefarious objective
1 reply from Customer Care team - 15 days ago
We want to thank you for reaching out about our Ivory Original Bar Soap. We do value your loyalty to our brand and want to express how upsetting we are to hear that you weren't satisfied with the new change. We truly wanted nothing but the best for all of our consumers so your report has been unexpected. We want to assure you that your comments are reaching the appropriate people on our team and we'd like to hear more from you. Whenever you have the time, please write to us through our Contact Us page so we may better assist you.
Slippery, be careful
1 out of 5 stars
sz67 - 17 days ago
originally posted on ivory.com
Ivory soap is not Ivory soap any longer. It is a completely different soap. This new soap is very slippery. I am trying to get through the stock that I have and several times I started to slip in the shower, which scared me. I also have a difficult time just keeping it from slipping out of my hand while I am in the shower. Good luck to all, it's sad what happened to this product and what is happening to American business.
1 reply from Customer Care team - 15 days ago
Thank you for being such a loyal customer of our products for so long and for taking the time to review our Ivory Gentle Bar Soap Original Scent. We're truly sorry to hear that the recent changes have disappointed you. Please understand that our goal is to continue providing you with the same outstanding benefits that you've come to expect from the Ivory brand. The new Ivory bar is made with plant-based cleansers and, importantly, we continue to ensure that no animal testing is conducted on any of our products. The Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on the skin, and dermatologist-tested. We genuinely want to hear more about your experience and assist you further. Feel free to give us a call at (800) 395-9960 or reach out to us via our Contact Us page on our website.
Ivoryeally been disappointed by the formula change
1 out of 5 stars
Blu1 - 17 days ago
originally posted on ivory.com
Due to formula change, this soap is terrible now. Very disappointing and I hope they consider going back to the soap we all know and love
1 reply from Customer Care team - 15 days ago
Thank you for getting in touch about our Ivory Original Bar Soap. It saddens to hear that you weren't happy with the new formula. We really wanted the best for all of our consumers and we understand how upsetting change can be. You can be sure that your comments are reaching the appropriate people on our team. We'd like to learn more about your experience. When you have the time, please write to us through our Contact Us so we may better assist you.
I love Ivory bar but Please bring my scent back!
5 out of 5 stars
Mand - 19 days ago
originally posted on ivory.com
I use ivory all the time the original bar and the sensitive skin body wash. I do love my ivory but am very sad that the original bar no longer has a scent.Please bring back that scent it's light, fresh, wonderful and unmistakeable.
It Will Soon Be Down to Hotel Size.
3 out of 5 stars
Marty - 19 days ago
originally posted on ivory.com
The incredible shrinking bar. Price does not shrink to match.
Yuck
1 out of 5 stars
Thumbs down graphic, would not recommend
Persephone1469 - 22 days ago, Verified purchaser
The bars are very small compared to other brands. They changed the scent - it's now very citrus heavy when it used to smell more musky and clean. The formula feels like a castille soap which leaves residue on EVERYTHING. I think the new Ivory is terrible and will definitely not repurchase.
1 reply from Ivory team - 19 days ago
We appreciate you for getting in touch about our Ivory Original Bar Soap. It disappoints us greatly to hear of your more recent experience. Everything you have shared with has been completely unexpected as we have put all of our products through many quality checks. Please know that your comments will be addressed with our Quality Assurance team. The residue you mentioned is more likely to occur in hard water areas. Hard water contains various minerals which react with the fatty acids found in soap. Typically synthetic soaps do better in hard water than natural, purer soaps. We would like to assist you further. When you have the time, please give us a call at (800) 395-9960 or email us through our Contact Us Page.
Not as good as old formula.
2 out of 5 stars
Loyal Customer - 22 days ago
originally posted on ivory.com
I have been using Ivory bar soap for 68 years and noticed lately the formula has changed. The formula is OK but as good as the old formula.
1 reply from Customer Care team - 20 days ago
Thank you for reaching out about our Ivory Original Bar Soap. We value your loyalty and while we're glad that you weren't completely dissatisfied with the change, it does disappoint us to hear that it didn't meet all of your expectations. We have tested all of our products thoroughly to ensure they deliver the benefits we advertise so you can get the results you've come to love. We want to assure you that we will be sharing your comments with the appropriate people on our team. We'd like to learn more about your experience. When you have the time, please write to us through our Contact Us page so we may do so.
Duped and disappointed
1 out of 5 stars
Wee Katie - 22 days ago
originally posted on ivory.com
For 60 years I’ve used Ivory bar soap exclusively. It was my constant in a changing world. But not any more. This new formulation is waxy, smaller, smells weird… It’s an entirely different product and should no longer be called Ivory. Why did the company dupe me into buying a product that was mislabelled as my beloved Ivory? An honest company would change the product name and package design when they so drastically change the product. I am dreading my search for a new soap as I have multiple sensitivities. Please, just call this a failed experiment and go back to the original formula! Zero stars for this product.
1 reply from Customer Care team - 21 days ago
Thank you so much for being such a long-time loyal consumer of our products and for reviewing our Ivory Gentle Bar Soap Original Scent. We are so sorry to hear that you are disappointed with the changes. Please know that it is our every intention to provide you with the same amazing benefits you have come to expect from the Ivory brand. The Ivory bar is now made with plant-based cleansers and still conducts no animal testing on any of our products. The Ivory Gentle Bar Soap Original Scent is still 99.44/100% pure, gentle on the skin, and dermatologist-tested. We would love to learn more about your experience and be of further assistance. Please give us a call at (800) 395-9960 or send us an email through our Contact Us page on our website.
New Formula Sucks
1 out of 5 stars
I Hate Ivory - 22 days ago
originally posted on ivory.com
This new formula sucks so much. I hate the new formula. Change it back.
1 reply from Customer Care team - 21 days ago
Thank you for sharing your feedback about our Ivory Gentle Bar Soap Original. We genuinely apologize for your dissatisfaction with the recent changes. Our goal was to maintain the exceptional benefits you expect from the Ivory brand. The new formulation features plant-based cleansers and continues our commitment to no animal testing across all our products. The Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on your skin, and dermatologist-tested. We’d really like to hear more about your experience and assist you further. Please feel free to give us a call at (800) 395-9960 or reach out via our Contact Us page on our website.
The old Ivory was better
2 out of 5 stars
Tomford_2345 - 26 days ago
originally posted on ivory.com
I loved the old Ivory bar soap that floated and used it for years. The new Ivory bar soap seems even harsher and more drying. You had a great product with the old Ivory and shouldn't have messed with it.
1 reply from Customer Care team - 23 days ago
Thank you for being such a long-time, loyal customer of our products and for sharing your thoughts on our Ivory Gentle Bar Soap Original Scent. We truly regret to hear that you're disappointed with the recent changes. Please rest assured that we are committed to delivering the same exceptional benefits you've come to know and love from the Ivory brand. Our Ivory bar is now crafted with plant-based cleansers, and we remain dedicated to not conducting any animal testing on our products. The Ivory Gentle Bar Soap Original Scent continues to be 99.44/100% pure, gentle on the skin, and dermatologist-tested, although it may no longer float. We would greatly appreciate the opportunity to learn more about your experience and help you further. Please don't hesitate to reach out by phone at (800) 395-9960 or contact us via our website's Contact Us page.
Lousy product
1 out of 5 stars
Carl - 26 days ago
originally posted on ivory.com
The new soap is terrible. Bars are smaller. They don't last nearly as long. AND IT DOESN'T FLOAT! Bring back the old soap. You are losing a customer who has bought you product for 50 years.
1 reply from Customer Care team - 23 days ago
Your loyalty has been appreciated and we'd like to thank you for getting in touch about our Ivory Original Bar Soap. It's so disappointing to hear that you weren't happy with the new formulation. We truly wanted nothing but the best for all of our consumers and we're sorry that you aren't getting the same experience you've come to love. You can be sure that we are addressing this with the rest of our team. We'd like to learn more about your experience. When you have the time, please write to us through our Contact Us page.
Would give 0 stars if I could
1 out of 5 stars
evil company - 26 days ago
originally posted on ivory.com
Changing the formula of a century-old trusted soap to cut costs is disgusting. God have mercy on whoever made this decision because this is biblical-level greed.
1 reply from Customer Care team - 26 days ago
Thank you for reaching out about our Ivory Original Bar Soap. Your loyalty has been appreciated and we're saddened to hear of the disappointment we've brought you. We understand how upsetting change can be and we want to express that we truly wanted nothing but the best for our consumers. Still, we want you to know that your comments are being heard and will reach the appropriate people on our team. We'd love for you to share more about your experience. Whenever you have the time, please feel free to write to us through our Contact Us page.
After over a century, no more Ivory soap
1 out of 5 stars
Ex-loyal customer - 27 days ago
originally posted on ivory.com
My family starting with my grandma, then my mom, and finally me, altogether faithfully used Ivory bar soap for over a century. Sadly, that tradition is over. The original Ivory was always a reliable 5 star product and a daily constant for all of my 67 years of life. My mom and grandma passed away years ago, but they too used Ivory on their babies and throughout their lives. I tried to do the math and came up with roughly 5000 as the number of bars my family has purchased since Ivory soap came on the market. As with all good things, it has come to an end. The new replacement soap needs a new name because there is nothing about it that is the same. I gave the new soap one star only because I do like the smell. That is all, just the smell. It doesn't clean the natural oils off my face in the morning, it gets lost on the bottom of the tub, and it is so soft it melts in the water. It is NOT everything that the old Ivory soap was, it is the opposite. I am looking for something else.
1 reply from Customer Care team - 27 days ago
We genuinely appreciate your loyalty to Ivory products and thank you for getting in touch with us. We’re sorry to hear that you’re feeling let down by the recent changes. Please know that our aim is to continue delivering the exceptional benefits you've come to expect from the Ivory brand. Our new Ivory bar is made with plant-based cleansers and maintains our commitment to cruelty-free practices, ensuring that none of our products undergo animal testing. The Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on your skin, and dermatologist-tested, even if it doesn’t float. We’d love to hear more about your experience and help you further. Don’t hesitate to call us at (800) 395-9960 or reach out through our Contact Us page on our website.
My all-time favorite
5 out of 5 stars
Gee Cee Dee - 1 month ago
originally posted on ivory.com
I have been using a 'castile' soap for years now because my husband says no perfumes, dyes etc due to his preferences. The castile brand is/was pretty pricey but now is not being stocked at all at our grocery store. My dad was an M.D., A general physician, and he only brought home Ivory soap. I bought a two bar pack- as I told my husband no more Kirk's. He's very happy with the Ivory bar soap and I Super Happy to be using it again. No perfume. Suds nicely. Cleans! And Rinses so well. The bars are also so much more longer lasting than our former brand. The 10 pack option is a great bargain. Love Ivory Soap