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John Frieda Ultra Filler + Shampoo: Thickening, Fine Hair, Silicone-Free, 8.3 oz - 2 of 4John Frieda Ultra Filler + Shampoo: Thickening, Fine Hair, Silicone-Free, 8.3 oz - 3 of 4John Frieda Ultra Filler + Shampoo: Thickening, Fine Hair, Silicone-Free, 8.3 oz - 4 of 4
John Frieda Ultra Filler + Shampoo: Thickening, Fine Hair, Silicone-Free, 8.3 oz - 1 of 4

John Frieda Ultra Filler + Shampoo: Thickening, Fine Hair, Silicone-Free, 8.3 oz

$10.99

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At a glance

About this item

Highlights

  • HAIR THICKENING SHAMPOO - Instantly give thin, fine hair a plumping boost resulting in hair that looks and feels fuller, stronger and thicker in only one use
  • INCREASE THICKNESS BY 200% - Our shampoo for volume and thickening plumps the overall thickness of your hair by 200% (vs. a basic shampoo) when used as part of a system
  • MINIMIZE HAIR LOSS - Infused with biotin and hyaluronic acid to hydrate and strengthen thin hair, this hair thickening shampoo helps minimize hair loss due to breakage
  • COLOR SAFE SHAMPOO - This cruelty-free shampoo for fine hair is vegan-friendly formula with no ingredients of animal origin and no animal testing, silicone-free and safe for color-treated hair
  • USE AS A SYSTEM - The ULTRAfiller+ For Fine Hair collection offers the best results when used together, so use our hair thickening shampoo and conditioner with ULTRAfiller+ Thickening Spray

Description

John Frieda ULTRAfiller+ Thickening Shampoo instantly gives you the look and feel of more hair. Infused with biotin and hyaluronic acid to strengthen and hydrate, our shampoo for fine hair visibly plumps overall thickness by 200% when used as a system with Ultra Filler+ Thickening Shampoo Conditioner and Spray. Made to reduce hair loss, this hair thickening shampoo gently removes dirt and buildup while depositing bond multiplier throughout strands to build thickness at the core.
Scent: Amber, Pear
Hair Type: Fine
Health Facts: Vegan, Contains Hyaluronic Acid, Silicone-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Strengthening, Thickening, Volumizing
Features: Non-Drying
TCIN: 94871916
UPC: 717226300288
Item Number (DPCI): 063-00-6962
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, sodium laureth sulfate, coco-glucoside, sodium chloride, cocamidopropyl betaine, lactic acid, glyceryl oleate, sorbitan caprylate, hydroxypropyl glucoamide, hydroxypropyl guar hydroxypropyltrimonium chloride, sucrose, hydroxypropyl ammonium glycolate, panthenol, tetrasodium glutamate diacetate, tartaric acid, benzyl alcohol, alcohol, lecithin, glycerin, inulin/oligo c, tocopheryl acetate, biotin, tocopherol, sodium benzoate, potassium sorbate, threonine, fragrance/parfum, alpha-isomethyl ionone, geraniol, hexyl cinnamal, limonene, linalool, tetramethyl acetyloctahydronaphthalenes.

Shipping details

Estimated ship dimensions: 1.91 inches length x 3 inches width x 8.1 inches height
Estimated ship weight: 0.62 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

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Guests are saying

The John Frieda Ultra Filler Shampoo and Conditioner duo has garnered positive feedback for its ability to enhance the appearance and feel of fine hair. Guests appreciate how it adds volume, softness, and shine without weighing hair down. Many have noted significant improvements in hair thickness and manageability after just a few uses. The pleasant scent and salon-quality results make it a favorite among those seeking to revitalize their hair care routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.9 out of 5 stars with 96 reviews
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    5 out of 5 stars
    10 July, 2026
    originally posted on johnfrieda.com
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    Best Shampoo and Conditioner Ever for Fine Hair!

    This shampoo and its matching conditioner work great and as advertised. I'm now 71. I've had baby fine hair my entire life. No other hair products have ever made my hair look and feel thicker than this brand and type. Please do not ever discontinue these products!
    Ginny
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on PINCHme.com
    Image

    Shampoo and conditioner

    [This review was collected as part of a promotion.] I love this product, it helped my hair become thicker and not as tgin. I would definetely reccomend this product.
    Brienna H_KB2f
    Did you find this review helpful?
    5 out of 5 stars
    7 June, 2026
    originally posted on PINCHme.com
    Image

    Silky soft hair

    [This review was collected as part of a promotion.] I received this shampoo and conditioner as a free sample promotion. I’m so glad I did! It works wonders and makes my hair feel super soft and shiny.
    Lynna B_2HFK
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 June, 2026
    originally posted on PINCHme.com
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    Shampoo and conditioner

    [This review was collected as part of a promotion.] I will definitely be purchasing this after my sample runs out I love the way it smells and the way it made my hair feel
    maggie R_s6U9
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on PINCHme.com
    Image

    Love

    [This review was collected as part of a promotion.] I received this item for free and fell in love. I’ve used this on mine and my daughter’s hair and love the way it leaves our hair feeling soft and smooth each time. It also has a refreshing smell and makes me feel like I’ve just left a salon!
    Brittney L_2y4h
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on PINCHme.com
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    Hair

    [This review was collected as part of a promotion.] This brand is really nice, my hair is thin and it’s looks and smells amazing.
    Paola D_qnld
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 May, 2026
    originally posted on PINCHme.com
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    Shampoo

    [This review was collected as part of a promotion.] Loved the smell and how it washed my hair. The smell stays for a long time even after I sleep the smell was still strong the next day all day.
    Paulia B_F2jU
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on PINCHme.com
    Image

    Good

    [This review was collected as part of a promotion.] Good product. It left my hair feeling soft and shiny. I love this brand. My hair feels more fuller.
    Laura h_wTD4
    Did you find this review helpful?
    2 out of 5 stars
    12 May, 2026Verified purchase

    Umm yeah no

    Smells good but it makes your hair dry
    1 reply from JohnFriedaExpert team - 3 months ago
    Thank you for your feedback and we have shared internally with our team. We’re so sorry to hear that ULTRA Filler+ Shampoo did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
    Ajg333
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on PINCHme.com
    Image

    Noticed Softer & Fuller Hair After Just a Few Uses

    [This review was collected as part of a promotion.] I’ve been really impressed with the John Frieda Ultra Filler+ Shampoo & Conditioner duo so far. My hair tends to feel flat and dry, especially at the ends, but this made it feel noticeably softer, smoother, and more full without feeling heavy. The shampoo cleans well without stripping my hair, and the conditioner leaves it hydrated and easy to brush through.
    Patsy A_CZEf
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on PINCHme.com
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    Wonderful!

    [This review was collected as part of a promotion.] I received this shampoo and conditioner as samples. The shampoo leaves my hair feeling clean and the conditioner does a good job conditioning and softening my hair.
    Suong V_jxSl
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on PINCHme.com
    Image

    Soft and manageable

    [This review was collected as part of a promotion.] I received the John Frieda Ultra Filler+ Shampoo in exchange of my honest review, after using this hair shampoo and found out how dry my hair was, the shampoo made my hair feel soft and moisturized, my hair is easier to manage looks and feels healthy again.
    Isabel A_s9a3
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on PINCHme.com
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    Interesting Product

    [This review was collected as part of a promotion.] I did not believe that this product would work but somehow my hair does feel thicker. It smells great which is a huge plus. I would definitely recommend this product to others.
    Arianna m_MBgn
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on PINCHme.com
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    Soft thick hair

    [This review was collected as part of a promotion.] I have very fine, straight hair. I really feel like this product makes my hair look and feel thicker. It still keeps it soft and clean.
    Lisa b_E3hE
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on PINCHme.com
    Image

    Love this!

    [This review was collected as part of a promotion.] I received this for free in return for my honest review. I liked this better than I thought I would. I need to use it for a little longer to see if any long term benefits, however, acutely, it does seem to be good for my hair. It is a lightweight -and it also smells pretty good. I recommend
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on PINCHme.com
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    Shampoo

    [This review was collected as part of a promotion.] Repairs damaged hair and helps grow your hair in a month
    Alisha C_zfcX
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on PINCHme.com
    Image

    Great brand, great product

    [This review was collected as part of a promotion.] I used the conditioner with my hair and it’s soft and shiny. I like that it washes off easily. Very thick and smooth.
    Leslie H_MJAN
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on PINCHme.com
    Image

    great volume

    [This review was collected as part of a promotion.] I received this shampoo and conditioner as a free sample. I have fine, thin hair and it really got my clean and not weighed down as well as giving it volume. I think that it is a a great brand and these are great products. I would recommend them!
    Elizabeth M_Vc4p
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on PINCHme.com
    Image

    Impressive results

    [This review was collected as part of a promotion.] I received this John Frieda Ultra Filler+ Shampoo for free to try in exchange for my honest review. After using it for a few weeks, I am genuinely impressed by how much thicker and healthier my hair looks and feels. The formula lathers really nice and leaves my strands feeling lightweight rather than weighed down by heavy residue. It does an excellent job of cleansing without stripping away moisture, leaving my hair feeling incredibly soft and manageable. I have noticed a significant improvement in volume, which has really boosted my confidence when styling my hair each morning. Pairing it with the John Frieda Ultra Filler+ conditioner, has been such a game changer! I’m really happy with how full my hair feels!
    Maria A P_KMEo
    Did you find this review helpful?
    4 out of 5 stars
    21 April, 2026
    originally posted on PINCHme.com
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    Fuller hair

    [This review was collected as part of a promotion.] John Frieda Ultra Filler+ Shampoo worked really well on my hair. I have thin fine hair. It made my hair look and feel fuller. The only thing I didn't love was the scent. I received a free sample in exchange for my honest review.
    Susan P_yvNW
    Did you find this review helpful?

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