John Frieda Go Blonder Lightening Blonde Shampoo - 8.3 fl oz
$10.99
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Guests are saying
The John Frieda Go Blonder Lightening Shampoo is a popular choice among guests looking to brighten their blonde hair naturally. Many guests appreciate its pleasant scent and the way it enhances their hair color without causing excessive dryness. While some guests noted that it may not produce dramatic results, it effectively maintains and refreshes blonde tones, making it a great addition to summer hair care routines. Pairing it with the conditioner enhances its effectiveness, leaving hair soft and manageable.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1435 reviews
effectiveness: 3.5 out of 5
quality: 3 out of 5
value: 4 out of 5
50% would recommend
2 recommendations
5 out of 5 stars
11 June, 2026
originally posted on PINCHme.com
Love this
[This review was collected as part of a promotion.] Had improved the shade of my blonde while leaving my hair feeling soft, clean, and healthy.
5 out of 5 stars
8 June, 2026
originally posted on PINCHme.com
Great
[This review was collected as part of a promotion.] This shampoo was perfect with the shampoo to create an amazing look and to help the color stay. I received from Pinchme as a sample to try.
1 out of 5 stars
5 June, 2026
originally posted on johnfrieda.com
New Smell is Terrible
This has always been my go to shampoo but the new scent smells strongly like some sort of lemon cleaning supply. I really hate it. Will not buy again unless I can be sure the scent improves. Ideally, back to the smell before which I liked and got compliments on how my hair smelled.
4 out of 5 stars
2 June, 2026
originally posted on Home Tester Club
Go Lighter Shampoo
[This review was collected as part of a promotion.] John Frieda Go Blonder Shampoo is a great product. The shampoo smells amazing, with a light citrus smell. I definitely noticed a few shades lighter in my highlighted hair. I never felt any build up in my hair and loved the way my hair smelled after a shower.
5 out of 5 stars
1 June, 2026
originally posted on Home Tester Club
Lightened my hair!
[This review was collected as part of a promotion.] I can only add one picture but after having a baby my hair started to go brown. This has helped bring a little bit of the blonde out and lightened up the brown! I only used it 3 times so I’m excited to see what using the whole bottle will do!
5 out of 5 stars
1 June, 2026
originally posted on PINCHme.com
Works Great
[This review was collected as part of a promotion.] I received this item free as a sample from PinchMe. The shampoo and conditioner left my hair feeling clean, soft, and manageable. I enjoyed the fresh scent and appreciated how gentle the formula felt on my hair. With continued use, it helped enhance the brightness of my blonde tones.
5 out of 5 stars
1 June, 2026
originally posted on Home Tester Club
Lovely!
[This review was collected as part of a promotion.] Love this shampoo and conditioner system, left my hair soft and so shiny! My hair does looks bolder and blonder and it’s natural and subtle. Would buy again and use again and recommend to anyone looking for a blinding shampoo/conditioner.
4 out of 5 stars
1 June, 2026
originally posted on Home Tester Club
Works
[This review was collected as part of a promotion.] The John Frieda go blonder shampoo & conditioner worked well! I noticed my hair get lighter! I loved the citrus smell. I did find the conditioner did not moisturize my hair as well as my regular conditioner so I used that after using this set.
3 out of 5 stars
1 June, 2026
originally posted on Home Tester Club
Fine, but no noticeable lightening
[This review was collected as part of a promotion.] My daughter has natural dirty blonde hair and was excited to try this shampoo. It smelled fine, worked fine, and didn't cause any issues, but we didn't notice any real difference in the brightness or lightness of her hair. Overall, it was perfectly okay, but nothing special enough that I would purchase again.
4 out of 5 stars
1 June, 2026
originally posted on Home Tester Club
Blonde shampoo
[This review was collected as part of a promotion.] I did notice overall brightening of my highlights over time! It wasn’t an immediate change, but I do find this more effective than purple shampoo. It did not soften my hair as advertised, but I liked how it did not weigh my fine hair down. It is gentle enough to use everyday. I like how it extends my highlights and I feel like I can go longer without getting my hair done so often!
4 out of 5 stars
1 June, 2026
originally posted on Home Tester Club
Good All Around Shampoo!
[This review was collected as part of a promotion.] Overall, I really liked this shampoo. First, I liked the consistency of the shampoo and felt that absorbed and rinsed out well leaving my hair lighter and ready for styling. Next, I do feel that over time this product lightened my hair (or at least did a good job of getting oil out which also makes my hair lighter). I love the scent. I will co tibie to use!
5 out of 5 stars
1 June, 2026
originally posted on Home Tester Club
Light and blonder
[This review was collected as part of a promotion.] I really like John Frieda Go Blonder Lightening Shampoo and Conditioner. It helped my brassy, dull hair get blonder and brighter. It lathers and rinses well. I like the consistency and look of both.
5 out of 5 stars
1 June, 2026
originally posted on Home Tester Club
Gently Brightens Blonde Without Damage
[This review was collected as part of a promotion.] I'm genuinely impressed with how this Go Blonder Lightening Shampoo by John Frieda brightens my natural blonde without any damage. The formula is free of ammonia and peroxide, but still works to lift my color by depositing subtle yellow tones, giving me a natural, sun-kissed look after a few washes . The citrus botanical blend smells amazing and leaves my hair feeling soft, smooth, and looking shinier than ever. It also gently cleanses without stripping, and my hair feels noticeably stronger with less breakage. This has become an easy, go-to product for maintaining my blonde between salon visits.
4 out of 5 stars
31 May, 2026
originally posted on Home Tester Club
Works well
[This review was collected as part of a promotion.] John Frieda Go Blonder Lightening Shampoo is a great way to keep my blonde hair bright without drying it out. The shampoo lathers up nicely. It rinses out easily. My fine hair does not feel limp after. My freshly bleacher hair also looks bright. I would recommend this product to others.
4 out of 5 stars
31 May, 2026
originally posted on Home Tester Club
Good for lightening over time
[This review was collected as part of a promotion.] Unfortunately, I didn’t have enough time to use this for an extended period in order to see the full effects. I only wash my hair twice week and this shampoo was a tad bit drying so I didn’t want to use it every single time I washed my hair. I saw some mild lightning from it, but I think as I near the end of the bottle, I’ll probably see more. I didn’t include photo because you couldn’t really see the change in the before and after photos, but from what I see online with other people’s experience, I’m hopeful that it would have a more dramatic effect overtime.
5 out of 5 stars
31 May, 2026
originally posted on Home Tester Club
Blonde shampoo
[This review was collected as part of a promotion.] This shampoo is not a purple based blonde shampoo, but it still left my hair seeming more lightened! I feel like it’s bringing out my natural highlights and brightens my hair. Also, my hair feels so light and smells so great!
2 out of 5 stars
31 May, 2026
originally posted on Home Tester Club
Wanted to like it
[This review was collected as part of a promotion.] I was very excited to try this product as I remember using John Frieda on my hair back in the day. The scent of the product was a 4/10. Not super strong but also not appealing. Smelt like a cheap scented hand soap. As far as how the shampoo works, I felt like my hair did not look clean afterwards, and my hair felt like straw and damaged. I tried several times with the same outcome. I would not recommend 
5 out of 5 stars
31 May, 2026
originally posted on Home Tester Club
It does Lighten hair
[This review was collected as part of a promotion.] This shampoo is great. Along with the Go Lighter conditioning, my hair is not brassy. It will extend the color. It also cleans well without stripping the hair of moisture. Recommended!
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2026Verified purchase
Made a difference for my Color Treated Hair!
Fixed my badly Toned hair from the Salon with this! My Hairdresser put a Wonky weird toner in my Blonde Hair. To me it looked like dishwater/grey/ash ..a color not on the color wheel. First I bought Clarifying Shampoo to use first to see what I could wash out. Then I started using both this BLONDE Shampoo and Conditioner. It claims to make a 3 shade difference. Not sure if it’s 3 shades lighter but it did Absolutely make a difference. I am using a MASK twice a week as well. I wish I had a “before and after” photo but I was so freaked out by the color that I ran to Target the next day to buy these.
4 out of 5 stars
31 May, 2026
originally posted on Home Tester Club
Bright
[This review was collected as part of a promotion.] I like the fresh, citrusy scent of this shampoo. It definitely brightened up my blonde hair and cleaned it well. Otherwise, it left my hair feeling a little dry and straw like.