Joico Blonde Life Violet Shampoo 10.1oz/300ml

Joico Blonde Life Violet Shampoo 300ml is a sulfate-free, violet-infused shampoo designed to neutralize unwanted yellow and brassy tones in blonde, platinum, and gray hair. Formulated with a blend of nourishing ingredients, it helps maintain cool, vibrant blonde shades while promoting hair health. The shampoo features SmartRelease Technology, a liposome delivery system that continuously releases rosehip oil, arginine, and keratin to repair, strengthen, and protect hair from daily styling damageIdeal for use 2-3 times per week, this shampoo gently cleanses and brightens blonde hair, leaving it looking fresh and radiant. Its rich lather and nourishing properties make it a must-have for those looking to maintain their blonde hues and keep brassiness at bay How to Use: Apply a generous amount of Joico Blonde Life Violet Shampoo to wet hair. Massage into the scalp and hair to create a rich lather. Leave in for 1-3 minutes to allow the violet pigments to neutralize brassy tones. Rinse thoroughly with warm water. For best results, follow with Joico Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool blonde tones.