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Kashi Go Peanut Butter Crunch Breakfast Cereal - 16.9oz
$5.79 ($0.34/ounce)
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About this item
Highlights
- Level up your day with Kashi GO Peanut Butter Crunch breakfast cereal; Enjoy a sweet and crispy combo of plant protein and peanut butter clusters
- Peanut butter goodness and crunchy multigrain clusters combine for a wholesome fiber cereal with nourishing whole grains
- 10g protein (16% daily value) and 10g fiber (contains 9g total fat per serving); Kosher Dairy; Contains soy, peanut, and wheat ingredients?
- Endless delicious flavor to enjoy with your favorite nut or dairy milk; Makes a tasty snack at work, before the gym, or as a part of a quick dinner
- Includes 1, 16.9oz box of Kashi GO Peanut Butter Crunch cereal; Packaged for freshness and great taste
Description
Get up and go with the delicious taste of creamy peanut butter and crispy multigrain clusters in Kashi GO Peanut Butter Crunch protein cereal. Whether it's part of your breakfast or a midday snack, this vegan cereal delivers a sweet and satisfying crunch in every spoonful. Non-GMO Project Verified, each wholesome serving provides 10g of protein (16% daily value per serving) and 10g of fiber (contains 9g total fat per serving); It's a tasty way to level up your day with plant protein. Enjoy this cereal with your favorite milk, or pair with fruit or yogurt for a nourishing part of a tasty breakfast or a hearty snack. Just pack this yummy mix in your backpack, lunch box, or gym bag. It also makes a great after-dinner treat by the handful. Anytime is the right time for Kashi GO Peanut Butter Crunch breakfast cereal.
Serving Size: 0.75 Cup
Serving Per Container: About 8
Amount 3/4 Cup (56g):
Calories: 220
% Daily Value*
Total Fat 9grm12%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Polyunsaturated Fat 3grm0%
Monounsaturated Fat 4.5grm0%
Cholesterol 0mg0%
Sodium 140mg6%
Total Carbohydrate 33grm12%
Dietary Fiber 10grm37%
Soluble Fiber 5grm0%
Insoluble Fiber 5grm0%
Total Sugars 10grm0%
Added Sugars 9grm18%
Protein 10grm16%
Vitamin D 0mcg0%
Calcium 90mg6%
Iron 1.5mg8%
Potassium 450mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
soy flakes, brown rice syrup, peanut butter (peanuts), puffed whole grains blend (hard red wheat, triticale grain, brown rice, rye), cane sugar, whole grain oats, acacia gum, expeller pressed canola oil, oat fiber, molasses, sea salt, peanut oil, rosemary extract for freshness.
Allergens & Warnings:
Contains soy, peanut and wheat ingredients.Dietary Needs: Kosher, Vegan, Non-GMO Project Verified
Features: No High Fructose Corn Syrup, Whole Grain, Vegan
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 16.9 Ounces
TCIN: 94280801
UPC: 018627115656
Item Number (DPCI): 231-13-0922
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.7 inches length x 11.3 inches width x 1.8 inches height
Estimated ship weight: 1.2346 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Does this have too much sugar and fat for a diabetic person?
submitted by Lynn - 3 months ago
A: Many health professionals recommend Kashi foods for patients because of the nutrition profile. However, we advise you to consult your health care provider with specific questions concerning your diet.
submitted byConsumer Care - 2 months ago
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Guests are saying
The recent changes to this cereal's recipe have left many guests disappointed, citing a loss of flavor and an increase in hard, inedible pieces that can cause dental issues. While some guests still enjoy the peanut butter flavor and appreciate the high protein and fiber content, the overall sentiment leans towards a desire for the original recipe to return. Guests are looking for a satisfying and safe breakfast option that meets their nutritional needs without compromising on taste.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 239 reviews
quality: 2.5 out of 5
taste: 2.58 out of 5
value: 2.5 out of 5
36% would recommend
11 recommendations
5 out of 5 stars
22 October, 2025
originally posted on wkkellogg.com
Good and healthy
I just tried this for the 1st time. It tastes good. I cant believe its healthy too.
5 out of 5 stars
18 October, 2025
originally posted on wkkellogg.com
This is quite a blissful cereal
Super scrumptious! It may be a bit rough, but it’s excellent for what it’s worth! This cereal is what got me into Kashi, and every single cereal has always have me come back for more that I could devour the same flavor every day! Keep up the good work!
1 out of 5 stars
17 October, 2025
originally posted on wkkellogg.com
Bring back old recipe!
Bring back old recipe! Where is the pb? This used to be my favorite cereal! Don’t pay attention to paid reviews.
1 out of 5 stars
17 October, 2025
originally posted on wkkellogg.com
Huge mistake change
HUGE mistake to change the formula for their most delicious products. Don’t buy anything by them and hopefully they’ll change it back.
4 out of 5 stars
16 October, 2025
originally posted on wkkellogg.com
Tastes good to me
Taste really good. I eat it dry like trail mix. I don't think it's hard either. Great way to get protein and fiber!
1 out of 5 stars
13 October, 2025
originally posted on wkkellogg.com
New Formula is Horrible
I've been a long time buyer of this cereal. It's always been a favorite, but the last two boxes I purchased have almost no peanut flavor, a weird smell and after taste, gritty texture, and occasional hard chunks. Seems as though many have noticed that the formula change resulted in a very notable decrease in taste and texture. I'm bummed to lose this option as it was previously the best cereal on the market. Guess I'll keep my eye on reviews to see if they revert back in the future. After almost cracking a tooth on the last box, I can't recommend and will not buy.
1 out of 5 stars
13 October, 2025
originally posted on wkkellogg.com
Tastes great but break your tests!
Too hard, why have to break my tooth when eating cereal??? Last thing I was worried about!
1 out of 5 stars
13 October, 2025
originally posted on wkkellogg.com
Really bad
Used to be really good but they changed the recipe I think. New one is much harder. It’s like rock hard. I also see like huge chunks of burnt peanut clusters that will break your teeth if you try to chew them. Something is really wrong with this new version.
1 reply from Consumer Care team - 16 days ago
We hear and value your comments about our Kashi GO® Protein & Fiber Cereal Peanut Butter Crunch. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
11 October, 2025
originally posted on wkkellogg.com
What a shame…
We used to love this cereal! Recent boxes, even from different wt vendors, taste horrible.
2 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025
Hurts My Teeth
This is my personal opinion but I felt like it was really hard to chew and this affected me from enjoying the flavor.
2 out of 5 stars
1 October, 2025
originally posted on wkkellogg.com
Hard-as-rock chunks!!
I recently found this cereal and became a fan until my most recent box had a peanut-sized chunk of rock hard inedible something, the two days later a 1 inch by 3/4 inch chunk of the same stuff. It would take a hammer to break these things! Please get QC ramped up on your production or I’m moving on.
1 reply from Consumer Care team - 28 days ago
We hear and value your comments about our Kashi GO® Protein & Fiber Cereal Peanut Butter Crunch. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
28 September, 2025
originally posted on wkkellogg.com
Brown rice syrup as 2nd ingredient?
Why is "Brown rice syrup" the 2nd ingredient? Does it have to do with profits vs. quality? As a diabetic, I have to watch me sugar intake to stay healthy, so I avoid sugar. I used to be able to accomplish this with your previous recipe, now I can't with the new recipe. Your company culture has traded healthy for profits.
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025Verified purchase
Great snacking cereal
It deliciously satisfies both protien and fiber needs, crunchy and sweet, and is great even without milk.
5 out of 5 stars
26 September, 2025
originally posted on wkkellogg.com
Nutritionist Recommended!
As a weight loss and nutrition expert, I recommend this product to all of my clients. It is delicious, as well as being an excellent source of nutrition, fiber, and protein!
1 out of 5 stars
18 September, 2025
originally posted on wkkellogg.com
This company should be shut down permanently.
This company needs to be sued to the ground and shut down for good. I like many other bought this cereal, broke teeth on it those ridiculously hard crunchy bits, and got stomach aches after eating it. New recipe or not, this company should be shut out of business. What they are selling shouldn't legally be constituted as food.
5 out of 5 stars
Thumbs up graphic, would recommend
18 September, 2025Verified purchase
Son loves it
This flavor of Kashi cereal is the ONLY cereal my picky teenage son will eat. He likes the flavor, plus it's got protein and he is on a protein kick, trying to gain muscle.
1 out of 5 stars
15 September, 2025
originally posted on wkkellogg.com
Rock hard pieces
By far this had been my favorite cereal. A few months ago something changed in the recipe. In addition to loosing most of the peanut butter flavor there has been very very hard ‘balls’ of some substance in the cereal mix. One ‘ball’ of the substance I took out of my mouth, it was so hard I thought it was a bone. It took a hammer to break it up. Thank goodness I did not break a tooth or two. Tossed the rest of the bag and unopened box I had. So scary and disappointing. You need to fix what ever the issue is.
1 reply from Consumer Care team - 1 month ago
I'm sorry to learn that you found hardball pieces in your cereal. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
15 September, 2025
originally posted on wkkellogg.com
New recipe: awful taste & hurts stomach & teeth
Wish I could select 0 stars. New recipe with oat fiber & less PB really hurts my stomach & some of the hard pieces hurt my teeth. Taste is awful, like old Grape Nuts.
1 reply from Consumer Care team - 1 month ago
We are sorry that our new recipe, Kashi GO® Protein & Fiber Cereal Peanut Butter Crunch, hurts your stomach, and some of the hard pieces hurt your teeth and We would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
1 out of 5 stars
15 September, 2025
originally posted on wkkellogg.com
Bring back the old version!
Like everyone else, I hate the new Kashi. It used to be so good. Now it’s tasteless and feels like eating cardboard bits.
1 out of 5 stars
14 September, 2025
originally posted on wkkellogg.com
New recipe? Hard crunches
I have had this cereal almost weekly for the last 3-4 years. The box size and recipe appear to have recently changed and not for the better, in my opinion. The cereal now has bits of very hard crunches, and when I open the cereal in the morning, it emits an odd odor, almost like a wet dog.