Kerastase Genesis Bain Nutri-Fortifiant Fortifying Shampoo (8.5 oz) - Nourish, fortify, and dramatically reduce hair fall from breakage

Is your hair feeling brittle, dry, and prone to breakage? Meet your hair’s strength-training secret: the Kérastase Genesis Bain Nutri-Fortifiant, a supremely fortifying and nourishing shampoo crafted for weakened hair that suffers from fallout due to breakage. Unlike traditional shampoos that can strip dry hair, this formula delivers luxurious, gentle cleansing while intensely hydrating the fiber, transforming your wash routine from a breakage hazard to a fortifying ritual. It’s the essential first step in reclaiming the density, vitality, and resilience of your beloved locks.

This powerhouse formula boasts Kérastase’s advanced anti-fall complex, blending powerful ingredients like Ginger Root and Edelweiss Native Cells. Ginger Root is a potent antioxidant that helps protect your hair from daily environmental aggressors, creating a stronger foundation right from the scalp. Meanwhile, the precious Edelweiss Native Cells—a beautiful, resilient flower grown in the Swiss Alps—soften and calm the hair fiber, even in the most extreme conditions, providing essential anti-breakage defense. This specialized cocktail works to reduce hair fall due to breakage by up to an impressive 92%*.

The nourishing texture of the Bain Nutri-Fortifiant is designed for hair that is medium to thick and leans towards the dry side, ensuring an optimal balance of cleansing and conditioning. It gently purifies the scalp and hair, effectively removing excess sebum and impurities without ever leaving your hair feeling heavy or stripped of its natural moisture. The result is hair that is soft, intensely hydrated, and dramatically more manageable—which means less snagging and less breakage during brushing—leaving you with a healthier, fuller-looking mane that radiates natural strength.