Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Kellogg's Krave Breakfast Cereal - 2 of 4Kellogg's Krave Breakfast Cereal - 3 of 4Kellogg's Krave Breakfast Cereal - 4 of 4
Kellogg's Krave Breakfast Cereal - 1 of 4

Kellogg's Krave Breakfast Cereal - 17.3oz

$4.79 ($0.28/ounce) was $5.29
New lower price save $0.50 (9% reduction)
See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

At a glance

About this item

Highlights

  • VITAMINS AND MINERALS: A good source of 7 vitamins and minerals; A cereal the whole family will love
  • DELICIOUSLY CRUNCHY: Cereal pieces with a crispy, shell outside and smooth and chocolatey inside
  • WHOLE GRAIN: Each serving provides 14g of whole grains; Beyond breakfast, try tossing a handful into trail mix or sweet and salty snack mix
  • MORNING OR SNACK TIME: A tasty cereal to enjoy with your favorite dairy milk or oat milk; Serve this pantry staple as after school snacks
  • WHAT YOU GET: Includes one 17.3 oz family size box of Kellogg's Krave Chocolate cereal; Shelf stable; Instant and ready to eat

Description

Treat your taste buds to Kellogg's Krave Chocolate breakfast cereal. Every box brings crispy cereal pieces with a smooth, chocolatey center wrapped in a crunchy shell. Each bite delivers a delightful crunch and a burst of chocolate flavor that makes mornings and snacks more fun. A good source of 7 essential vitamins and minerals, Krave is a cereal that kids (and kids at heart) will love. Serve it with your favorite dairy or oat milk for breakfast, try it as an after school snack, or pack it for on the go adventures. However you enjoy the taste, Kellogg's Krave is ready to share chocolatey yum with everyone.

Serving Size: 1 cup

Serving Per Container: About 12

Amount 1 Cup (41g) of Cereal

Calories: 170
% Daily Value*
Total Fat 4.5grm6%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Polyunsaturated Fat 2.5grm0%
Monounsaturated Fat 1grm0%
Cholesterol 0mg0%
Sodium 140mg6%
Total Carbohydrate 32grm12%
Dietary Fiber 2grm8%
Total Sugars 15grm0%
Added Sugars 14grm28%
Protein 3grm0%
Vitamin D 1.3mcg6%
Calcium 10mg0%
Iron 5.4mg30%
Potassium 110mg2%
Folic Acid 20mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount

Calories: 230
% Daily Value*
Total Fat 4.5grm6%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Polyunsaturated Fat 2.5grm0%
Monounsaturated Fat 1grm0%
Cholesterol 5mg1%
Sodium 220mg10%
Total Carbohydrate 41grm15%
Dietary Fiber 2grm8%
Total Sugars 25grm0%
Added Sugars 14grm28%
Protein 9grm0%
Vitamin D 3.5mcg15%
Calcium 240mg15%
Iron 5.5mg30%
Potassium 390mg8%
Folic Acid 20mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

chocolate flavored filling (sugar, soybean oil, whey, cocoa processed with alkali, chocolate, soy lecithin, palm oil, vanilla extract), sugar, whole wheat flour, whole grain oat flour, rice flour, contains 2% or less of brown sugar syrup, corn bran, oat fiber, salt, palm oil, natural flavor, beta-carotene for color, annatto extract color. vitamins and minerals: reduced iron, vitamin b1 (thiamin hydrochloride), niacinamide, zinc oxide, calcium pantothenate, vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin d3.

Allergens & Warnings:

Contains milk, soy and wheat ingredients.
Features: No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup, Whole Grain
Dietary Needs: Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 54201700
UPC: 038000199264
Item Number (DPCI): 231-00-0606
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13.18 inches length x 7.75 inches width x 2.71 inches height
Estimated ship weight: 1.26 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This cereal offers a delightful combination of chocolate and donut flavors, making it a favorite among guests of all ages. Its crunchy texture and sweet taste create a satisfying breakfast or snack option. Many guests appreciate its versatility, enjoying it with milk or straight from the box. While some express concerns about sweetness and artificial ingredients, the overall enjoyment and nostalgic appeal of this cereal shine through, making it a must-try for chocolate lovers.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 897 reviews
    quality: 4.49 out of 5
    taste: 4.4 out of 5
    value: 4.23 out of 5
    76% would recommend
    43 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 June, 2026Verified purchase

    You Should Enjoy This Cereal

    This cereal rocks. Chocolatey, tasty goodness. Love to eat.
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 June, 2026Verified purchase

    (no review title)

    Good
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 May, 2026

    artificial dye for a chocolate cereal.

    why the use of artificial dyes for chocolate? I ended up throwing it away unfortunately.
    Kendall
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 March, 2026
    originally posted on wkkellogg.com
    Image

    Krave Addict

    Best cereal I’ve ever had dude I wish they made it in a bigger box cuz I smash this cereal down in a weekend
    Emme06
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase

    Kids love it

    Kids love it and it tastes good. Hard to find this version but Target always have it in stock and for a good price. it's delicious
    Creepy
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 February, 2026
    originally posted on wkkellogg.com
    Image

    pnis cereal

    i think the pnis cereal is better. the one you suck the chocolatte out of.
    max67
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    20 February, 2026Verified purchase

    Kids favorite

    My kids favorite cereal. Not exactly healthy, so I don't buy it regularly. Just as an occasional breakfast treat. Plus, cereal is expensive!
    UmmBilal
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    14 January, 2026Verified purchase

    (no review title)

    Tastes really good and worth the price 💞
    Aysenur
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 December, 2025

    (no review title)

    These are my favorite. Flavor is 10/10
    Taline
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 December, 2025Verified purchase

    Yummy and addictive

    So yummy and addictive
    Mhee
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 December, 2025Verified purchase

    (no review title)

    Sooooo yummy and craveable, the best cereal I’ve ever tasted
    Susie
    Did you find this review helpful?
    1 out of 5 stars
    10 December, 2025Verified purchase

    Missing from order

    We wouldn't know if the product is like to rate it but because we never received it. The target shopper scanned the item but didn't deliver it so Target said that they can't do anything about it because she shopper marked a successful delivery. They advised to rate she shopper 1 star and not give her a tip or dispute it with the bank.
    Jessica
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 November, 2025Verified purchase

    (no review title)

    Best packaged shipment I’ve ever received from target. Nothing was crushed, things were neatly wrapped up…. Please continue this!
    Jessica
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 October, 2025
    originally posted on wkkellogg.com
    Image

    FAVORITE CEREAL

    PLEASE keep this cereal around. Genuinely the only thing getting me through my college years right now. It is my absolute favorite and it hits every time. I wish I could grow a Krave tree in my dorm so I’d never run out.
    jaybird18
    Did you find this review helpful?
    1 out of 5 stars
    21 September, 2025

    Has 0 chocolate inside

    False advertisement, it doesn’t even have any chocolate inside, i bought cuz in the packaging it is overflowing with it.
    Marisol
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2025Verified purchase

    Cereal

    My favorite cereal!!!
    Kathleen
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 August, 2025Verified purchase

    Kids love for special occasions

    This is my kids’ favorite cereal. I only buy it on special occasions because they don’t need to eat a bowl full of chocolate very often, but when I get it, it’s gone within a couple of days.
    Gatormom
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    14 August, 2025
    originally posted on wkkellogg.com
    Image

    Was there a recipe change?

    I’ve been buying this cereal almost every week for the past several years. It’s been my favorite cereal for as long as I can remember. However, I recently bought another package and there’s a noticeable difference in the product. The size is bigger, it’s harder to bite, and the flavor is off. It’s not the same cereal I’ve been eating. If you haven’t noticed yet, I’m autistic, and this definitely threw me off. I’m honestly hoping that this is just a one time thing, because if it’s not, I’m gonna have to find another breakfast alternative.
    Meow
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    14 August, 2025Verified purchase

    Damaged package

    The package was delivered damaged. My kids haven’t tried the cereal yet to see if it tastes the same. The item itself looks fine—it’s just the box, which is supposed to protect it, that’s damaged. Since the cereal is stored in a sealed bag, I just hope it was stored with care.
    Jax
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 July, 2025Verified purchase

    Delish!

    I eat these dry as a little snack. Yum!
    Brittany
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms