KVD Beauty Good Apple Foundation - 0.35oz - Ulta Beauty

This foundation is one of my holy grails. It takes some time experimenting with the application but once you get it down it literally wears so well! If you get too heavy handed applying it I can guarantee you won't like it. Also, Light 018 is literally the best shade match I've ever had with a foundation!

Yes, a little goes a long way and I use my fingers to blend, but it's fantastic, the color match is perfect and is hydrating and covers the lines and texture on my 49 year old face. I totally recommend for dry, mature skin.

It works great for me. I was looking for a light hydrating makeup with full coverage that is vegan and cruelty free and this seems to be it!

This has been my everyday product for over five years. There is not a day where I don't use it, I have been using it as my bronzer. There's nothing like this in my opinion. I have sensitive skin and I'm prone to break out and this has never made me break out. I have gotten many of my friends on it. You won't regret it!

This is my foest review ever. I felt compelled to share my experiance with this product. First im a makeup artist and esthetician. Im Picky when it comes to my clients, and of course my own makeup. When I say i have tried every foundation under the sun, i sincerley mean it. From extreme high end, department store, spa grade, boutique brand, indie brand, drug store etc, you name it and ive either tried it or worked with it. This foundation right here checked ALL my boxes. I am oily but dehydrated on my face. I bought this a while back and used it once and put it in my back of my vanity! Went back to estee lauder. My makeup got to where i just was not pleased with the look of my makeup so i said ill give kvd another try because i see all the youtubers working with creams so i said what the heck. After learning the correct skin prep and correct tool for this forumulation i can say i am very VERY well pleased with this product. I have textured creapy creasy pores etc and this product make my skin look perfected in everyway. Played great with all my other products as well. I used all nighter setting spray to lock this product in and it wore for 11 hours in 104 degrees nc heat and still looked great before i removed it. Very very well pleased. I will be buying a back up and all other kvd products!

Not sure why I didn't keep using this. It's perfect for my elderly dry skin, goes on smoothly, spreads easily. Plan to continue for sure.

As a practical makeup girly- this is a product I have purchased back to back. I absolutely love the flawless look it gives me. I'm 35 years old with oily skin, I use this for my everyday, corporate job, natural look.

One of the best high end foundations I’ve used in my makeup career. I think it worked perfectly for me even with my oily skin! It looks incredibly natural and feels great!

You only need a little bit, but this is the best for my aging, dry skin.

Provided full coverage for my textured skin, pores, blemishes, and hyperpigmentation. Can skip concealer. Lasted all day during summer heat and humidity

I wore this when i went to work yesterday-it lasted all day and i was outdoors from 8am-2pm. Then i still left it on throughout the day to see if it would get ugly, i took a nap once i was home, then i went to the park at about 10 pm, got home at 11 pm, my base makeup still looked pretty. No creases, and it didn't get oily for me. Definately recommend. I just don't really like that it doesn't really look like it has much product in the packaging.

My skin is normal. This foundation has a beautiful finish that (on me) looks even better as my (minimal) natural oils appear by the end of the day. A little goes a very long way! This plays well with my usual skincare/primer/setting products. I keep it in my travel bag so I can always look flawless on trips!

I've been using for four days now and it makes my eyes water all day long it's awful it clays up on your face in a couple hours this product was not for me

Great coverage good color match good lasting coverage

I love this foundation because you get super coverage with very little product and your skin feels light and not at all like some cream foundations. They have such a great selection of colors that I found a perfect, natural match.

I will buy this again and again. My original makeup Dermablend was not available from the company so some ladies helped me find this and it's amazing!!! It feels like heaven on my face light and it gives great coverage.

Do NOT use the AI foundation match. It's incorrect and Ulta sent me the wrong shade (literally orange). I had to go in store to correct it due to being locked out of my account and Ulta refusing to let me access it over the phone.The product itself is good, Ulta online is horrible.

I used to have this when I worked at Ulta and repurchased it after decluttering. I forgot how good it looks.

please keep in mind that I am working on my skincare game, so my issues might be related to poor skincare. Coverage is AMAZING! I do some odd pilling on the upper lip and in between the eyebrows, but after setting spray it's not as noticeable. you do need setting powder ALL OVER to make sure NOTHING comes off, otherwise you might have issues. Still feels very nice on the skin. I discovered for myself at least you need to be careful with application and with brushes, you need to apply very lightly lest you deal with streaks and pachieness. Beauty blenders are pretty safe, do NOT apply with your hands I tried and I got random heavy coverage patches and some areas I went over got no coverage. I will continue to purchase as it is hydrating, less damaging to my skin than most I have tried, light weight, and covers all my acne spot and redness from my cpap.

I'm 55 and absolutely love this cream foundation. It does not settle into those thin pesky lines that are starting to develop under my eyes. I use a tacky glowing primer, a VERY light dusting of HD setting powder & a good setting spray with this, and it looks fabulous!! I apply it in very thin layers to build the coverage I'm looking for. I will say that it can get patchy & move if you apply it too heavily.